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REPORT TO:Planning & Strategic Initiatives Committee <br />DATE OF MEETING: <br />February 7, 2011 <br />SUBMITTED BY: John McBride, Director Transportation Services, 741-2374 <br />PREPARED BY: <br />John McBride, Director Transportation Services, 741-2374 <br />WARD(S) INVOLVED: All Wards <br />DATE OF REPORT: February 1, 2011 <br />REPORT NO.: <br />INS-11-016 <br />SUBJECT: <br />TRANSPORTATION DEMAND MANAGEMENT PLAN <br />RECOMMENDATIONS: <br />That the Transportation Demand Management Plan attached to report INS-11-016, be <br />approved in principle and referred to the 2011 Budget Review; and further; <br />That one (1) Transportation Demand Management Coordinator position, (full-time) be <br />approved in principle and referred to the 2011 Budget Review. <br />BACKGROUND: <br />The City of Kitchener, like many municipalities, recognizes that growth can not continue <br />unabated. This not only applies to the development of new residential subdivisions, but also to <br />the supporting infrastructure of roads, parking facilities, and the associated impact on the <br />environment. While the single occupant vehicle has been the norm, changes must be <br />implemented that promote sustainable modes of transport. Numerous initiatives need to be <br />developed, both incentives and disincentives, to encourage and give the community the <br />opportunity to modify their travel choices. <br />Transportation Demand Management (TDM) is a wide range of policies, programs, services and <br />products that influence how, when, where and why people and goods are moved. TDM <br />programs and strategies are meant to encourage greater use of sustainable modes of <br />transportation and trip decision making that reduces, combines or shortens vehicle trips. <br />REPORT: <br />Council has made a commitment to support a dynamic and more intensified Downtown. The <br />adoption of Transportation Demand Management initiatives will support this commitment by <br />allowing Council to maintain a fine balance between parking supply and pricing and various <br />initiatives to encourage people not to use single occupant vehicles. Many of these initiatives will <br />require a paradigm shift and may take many years to fully implement. <br />The Long Term Parking Strategy, CAO-11-001, which was approved in principle on Jan 24, <br />2011, concludes that the control of parking supply and rates, while having a significant impact <br />on parking demand, will not in itself provide the total shift in travel mode choice that is required <br />ï ó ï <br />