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The Cycling and Trails Master Plan includes five strategies to <br />develop a culture of active living: <br />• Strategy 3A: Raise Awareness and Promotion <br />• Strategy 3113: Educate All Road Users <br />• Strategy 3C: Integrate Policy and Funding <br />• Strategy 3D: Establish Business Partnerships and <br />Investments <br />• Strategy 2E: Measure Success <br />Through the public engagement process, there was <br />strong support for all five of these strategies. Online <br />survey respondents were asked to rank the importance of <br />each strategy on a scale of 1 (least important) to 5 (most <br />important). All five strategies under this theme received <br />scores of at least 3.3 out of 5, showing overall support. <br />Educating all road users was the highest ranked strategy in <br />the entire Cycling and Trails Master Plan. This was followed by <br />measuring success and integrating policy and funding. <br />LEVEL OF SUPPORT FOR STRATEGIES TO IMPROVE CULTURE <br />Rated on a scale of 1 (least important) to 5 (more important) <br />Cycling and Trails Master Plan I Culture Report <br />