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12% in the 2050s-2080s, with a 20% intensification of rainfall events. Studies show that Kitchener <br />is particularly vulnerable to flooding given its highly urbanized built formandis one of the largest <br />urban and designated growth areas in Canada which alsorelies primarily on ground water (80%)for <br />1 <br />drinking water. <br />Presently, 75% of the City of Kitchener has no stormwater controlsandmore than half of this land <br />area isprivately-owned. As such,increasing the uptake of SCMson private property remains a <br />significant goal for stormwater management (SWM)programming. Through a market incentive <br />program, the City will leverage the market to shift behaviour and solutions towards resilient land <br />management practicesthat safeguard landowner assets against costly disaster responses, including <br />. <br />decreases. <br />Stormwater Credit program <br />The existingStormwaterCreditprogram will continue to operate as a supporting program within the <br />overall approach.Due to itslimited financial benefitto property owners,the uptake has been leveling <br />off and has not been expansive. As of 2020, 5%(4,317out of 78,848)of residential customers and <br />5%(125out of2,498) of non-residential customers implemented some on-site measures to reduce <br />stormwater runoff and pollutant loadings. <br />REPORT: <br />Market Incentive Program (MIP):AMarket-based Strategy <br />The MIP would deliver incentive through direct financial contribution towards amarket-supplierto <br />supplement added cost in going beyond traditional lot-level infrastructure solutions to implementing <br />SCMs (e.g., bioswales, porous pavers, dry riverbeds, increased vegetative cover, etc.) on privately <br />held property. <br />Guided by the ISWM-MP, the objective for a market-based approach is toprovide stimulus to <br />residents and local industry in supporting home and business expenses and economic development <br />during a time of heightened impacts from COVID-19 and climate change though a City-wide SWM <br />network. Following are some core goals: <br />Secure uptake of SCMs by private property ownersto help mitigate the immediate and long- <br />term effects of climate change; <br />Create adata driven program that leverages existing demographic data and flood mapping <br />for priority-based programming based on risk and accessibility (i.e. income and ability levels); <br />Integrate and coordinate related organizational policy and standards to improve shared <br />capacity; <br />Further diversify economic development through local partnerships, training and leadership; <br />Establish a City-wide system of integratedcentralized and distributed green and grey <br />stormwater infrastructure to achieve SWM goals at thegreatest cost-efficiency;and, <br />Achieve sustained transformation of the marketplace,wherein stormwaterrunoffreduction, <br />interactive community map to showcase progress and best practices. <br /> <br />1 <br /> Interdisciplinary Centre on Climate Change & University of Waterloo (2015). Localized Climate Projections for Waterloo Region. <br /> <br />centre/files/uploads/files/waterloo_region_climate_projections_final_full_report_dec2015.pdf <br />6 - 2 <br />