HomeMy WebLinkAboutEnv - Earth Day 2011 Status ReportREPORT TO:
Environmental Advisory Committee
DATE OF MEETING:
2011-03-24
SUBMITTED AND
Janice Ouellette, Facilitator, Volunteer Resources &
PREPARED BY: Community Engagement (x 2227)
WARD(S) INVOLVED: All
DATE OF REPORT: 2011-03-08
SUBJECT:
EARTH DAY 2011
RECOMMENDATION: For information.
REPORT:
In 2011, the City of Kitchener Earth Day Committee will offer the following initiatives:
EARTH HOUR
-- Earth Hour started in 2007 in Sydney, Australia when 2.2 million homes
and businesses turned their lights off for one hour to make their stand against climate
change and, since then, participation has grown exponentially. Earth Hour 2010, the biggest
Earth Hour ever, saw a record 128 countries and territories participate. Iconic buildings and
landmarks switched off. People across the world from all walks of life turned off their lights
and came together in celebration and contemplation of our planet.
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On March 26, 2011 from 8:30 – 9:30 pm, city staff will power down lighting, computers and
other non-essential electrical equipment, with the exception of safety lighting, or in the cases
where facility spaces are rented out for special events. Staff will also encourage citizens,
other businesses, and organizations to participate in this initiative through web-sites, posters
and radio ads and social media. Community members are encouraged to register their
commitment on the Earth Hour web-site to be counted with others across the world and
make their voices heard. A local community group will be holding an event in civic square
from 7:30 – 9:30 pm to celebrate the environment through music, games, and a countdown
to Earth Hour lights out.
CLEAN-UPS-
Research shows that when community members get involved in cleaning their
neighbourhoods, parks and open spaces, they are less likely to litter and are more likely to
keep it clean! Recognizing that community clean-ups are easy ways to get many people
involved, that they bring neighbours, colleagues or classmates together in a common cause,
and that they may build awareness of how a small act for a short time can have a large
physical impact and may help participants develop a sense of their influence on their
environment, the Earth Week Planning Committee has decided to continue to provide the
following litter pick-up opportunities this year.
20 Minute Makeover
– The 20 Minute Make-over was first organized in the Cities of
Kitchener and Waterloo in 2006. In 2007, the City of Cambridge also participated. This
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initiative will continue again this year on Friday April 15 when individuals, businesses,
city staff, councilors and other organizations will be encouraged to take 20 minutes
from their busy schedules at or around 2 p.m. to clean up the grounds around their
work, schools, or homes. Groups can register on-line through the City of Kitchener
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website or by calling our Volunteer Resources. The City will provide registered groups
with gloves and specially marked bags along with posters to organizers in each
business. Last year, 42 businesses and 900 people in Kitchener participated.
Tim Hortons Community Clean-Up –
The litter pick-up, organized by City staff, will
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be held on Saturday, April 16 from 10 am to 12 pm in Victoria Park. There is no pre-
registration required ---individuals, families and groups are welcome. Participating high
school students can also log hours for their community service requirements. Tim
Hortons generously sponsors this event by contributing t-shirts, refreshements, prizes
and significant promotion. In 2010, even with extremely cold temperatures,
approximately 150 people participated in this event. Event organizers will once again
be using only compostable cups for coffee and water and encouraging participants to
bring their own refillable mugs or water bottle. Organizers and event volunteers will
also be encouraging participants to make full use of our community’s ability to recycle
and compost.
Community Organized Litter Pick-ups
. Community groups, individuals, or
neighbourhoods can organize their own litter clean-up of a public space, parks and
trails. Those who register with the City of Kitchener Volunteer Resources receive free
clean up supplies and garbage collection. Clean-ups completed during the month of
April will also receive Tim Hortons t-shirts, a Tim Hortons gift card and resources to
help them run a safe event. This year, each participant will have the opportunity to be
entered into a draw for a mountain bike also supplied by Tim Hortons. Last year
approximately 52 community clean-ups were registered with City of Kitchener and over
900 community members participated.
School Clean-ups
– All elementary and secondary schools are invited to participate in
the Spring School Clean-up. Schools who decide to participate register with the City of
Kitchener Volunteer Resources who will provide supplies and support. This year all
participating schools will have the chance to win a grant to fund environmentally
friendly initiatives at their school. Last year, 43 schools participated, engaging
approximately 10,000 students.
Consulting Firm Challenge –
Once again,environmental consulting firms in
Kitchener will be invited to challenge each other in the Annual Earth Day Challenge.
For this challenge, points are awarded to the consulting firms who have the highest
percentage of employees participating in a litter pick-up, the most unusual piece of
garbage, and the largest amount of garbage collected. A trophy is awarded to the firm
with the highest overall number of points
BLOOMIN’ EARTH FESTIVAL –
City staff in Special Events are planning the 5th annual
Bloomin’ Earth Eco-Fair at Kitchener City Hall, April 16th from 9am to 3pm. Participants can
enjoy the vintage feeling of our outdoor market, filled with yesterdays treasures, thrifted
clothing up-cycled into unique dresses and handbags as well as delightful candy smelling all
natural body care wonders. In addition, there will be FREE recycled workshops, live
entertainment and the REthreaded fashion show, a recycled clothing challenge. This is the
FIFTH year for the market ... educating inspiring and entertaining families of all ages.
Anyone interested can read more on the Bloomin’ Earth Festival’s blog at
http://bloominearth.wordpress.com
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KITCHENER’S NATURAL AREA PROGRAM (KNAP) –
Through KNAP, a range of
environmental activities are organized which focus on engaging the community in
environmental stewardship projects, increasing environmental literacy and awareness, and
creating opportunities for people to discover and experience nature in the City.
Throughout the year, the City of Kitchener partners with Trout Unlimited Canada to
offer the Yellow Fish Road program. This program is delivered by community and school
groups in different areas of the city and involves painting “yellow fish” symbols on storm
drains and distributing educational materials about the impacts of pollution.
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From 1 – 4 pm on Saturday April 16 the Friends of the Laurentian Wetland group and
the City of Kitchener will be hosting a natural area clean-up and wetland celebration.
This program will feature student presentations, guided hikes to the Laurentian Wetland
and a wetland clean-up. Participants will meet at W.T. Townsend Public School (245
Activa Ave.)
Once again, KNAP will also be holding their free public Earth Day event on Saturday
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April 23 from 1-4 pm at Huron Natural Area, 801 Trillium Drive. This family-oriented
event will feature hands-on educational activities including live birds of prey
demonstrations, tree planting, bird house building, kids’ crafts, music and entertainment
as well as guided nature walks. In 2010, over 500 people participated in this event.
The Cube-
Through the last two weeks in March until the end of April, the digital Cube at
City Hall will portray images of our planet and the vast resource that is our collective
responsibility. Slides will encourage community members to participate in earth day events
held across the City of Kitchener and to take action and make behaviour changes in their
daily lives.
For one-year trial period, the City of Kitchener is also participating in the Earth Day Canada
'EcoAction Teams' (EAT) program. The City of Kitchener will encourage Kitchener
The 2011 City of Kitchener Earth Day Committee consisted of the following people:
Brian Scott, Special Events
Carrie Musselman, Senior Environmental Planner
Jenn Grein, City of Kitchener Green Team
Jennifer Zunic, Special Events
Joshua Shea,Natural Area Coordinator
Marla Pender, Youth Services
Michelle Riediger, Corporate Communications
Mohab El-Hakim, Community Representative, Environmental Advisory Committee
Berry Vrbanovic, City Councillor & Vice-Chair of Environmental Advisory Committee
Janice Ouellette, Volunteer Resources & Community Engagement
FINANCIAL IMPLICATIONS:
Expenses will be paid out of an already existing budget allocated specifically for Earth Week
Activities. Tim Hortons, the Litter Reduction Task Force, CHYM, NewsTalk 570, KIX106 and
CTV have generously sponsored City of Kitchener’s Earth Day Activities.
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