HomeMy WebLinkAboutCSD-11-056 - National Volunteer Week 2011REPORT TO:Community and Infrastructure Services Committee
DATE OF MEETING:
April 11, 2011
SUBMITTED BY: Mark Hildebrand, Director of Community Programs and
Services (x 2687)
PREPARED BY:
Janice Ouellette, Facilitator of Volunteer Resources and
Community Engagement (x 2227)
WARD(S) INVOLVED: All
DATE OF REPORT: March 30, 2011
REPORT NO.: CSD-11-056
SUBJECT:
NATIONAL VOLUNTEER WEEK 2011
RECOMMENDATION:
For information.
BACKGROUND:
Canada has the second strongest voluntary sector in the world with 46% of our community
members over the age of 15 having volunteered at least once in the past 12 months.
Volunteering, civic involvement and concern for others are distinguishing characteristics of our
country and are, in part, what makes us Canadians. Volunteering is a part of our way of life and
Canadians have been celebrating National Volunteer Week since 1943.
In Kitchener, as across Canada, volunteering is not only about helping to make valued and
accessible services possible. Volunteer opportunities also give volunteers a chance to have a
voice, develop skills, build social connections, stay active and find meaning in their lives. And
beyond this mutually beneficial relationship, we recognize the vital role volunteer involvement
has in creating a just and democratic society and strong and healthy community. Volunteering
improves the general quality of life in our community by:
improving health by providing for basic human needs and decreasing social
isolation;
contributing to the social cohesion of our community by increasing our capacity for
seeing and understanding diversity and building acceptance;
providing recreation, leisure, arts and culture programs and services that attract
new talent to our community; and
creating more connectedness and a stronger sense of belonging, retaining the
talent in our community.
National Volunteer Week is the biggest celebration of volunteers and volunteerism in our country.
Volunteer Canada, with the support of Investors Group, continues to lead the promotion of the
national campaign and encourages community celebrations of thanks under this year’s theme
"Volunteers. Compassion, Action, Impact”. This year, National Volunteer Week will be celebrated
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April 10 – 16 and is honouring the 12.5 million Canadian volunteers who gave 2.1 billion hours of
their time, energy and skills in volunteer service.
On a local and corporate level, the City of Kitchener is implementing a number of initiatives in
celebration of National Volunteer Week and in recognition of the countless hours that
approximately 2,000 direct volunteers and 6,000 indirect volunteers generously contribute to the
health of the City of Kitchener programs and affiliated community groups.
REPORT:
The City of Kitchener is implementing the following National Volunteer Week recognition
initiatives in celebration of the volunteers who generously contribute to City of Kitchener
programs and affiliated community groups and in recognition of staff across the corporation who
work hard to support our volunteers.
Lunch and Learn Sessions will be offered throughout National Volunteer Week to assist staff in
their efforts to support volunteers in their work and programs. Four sessions will include:
1. Good Volunteer Management - What does this mean and what is expected of staff;
2. Volunteer Resources at the City - Who are we and what can we do for you;
3. Volunteering and Diversity - A New Canadian tells her story of how volunteering made a
difference in her life;
4. From Recruiting to Recognition - Your questions answered.
Over 2000 passports from the Volunteer Action Centre, for free events for volunteers during
National Volunteer Week (April 10-16), have been distributed to our staff to give out to volunteers
in their centres and areas of work. The passports offer access to activities and items such as a
free swim per volunteer, a free skate, free admission to The Museum to see the Tom Thomson
exhibit, a free rail trip to St. Jacobs and back, free admission to the Butterfly Museum, a free hike
at Rare in Cambridge, a free coffee from Williams etc. Signs thanking volunteers will be
displayed at these sites during National Volunteer Week.
City of Kitchener Volunteer Services will be placing "thank you for volunteering" signs on stands
at the centres with adults 50+ programs during national volunteer week. Volunteers will see
these signs at the welcome desks and snack bars at each centre, as well as at the meal
programs and the day program. Banners thanking volunteers will be hung on display for the
month of April at these sites.
Some of our community resource centres are able to put "thank you to our volunteers" on their
lawn signs outside their centres during April. Postersfrom Volunteer Canada have been sent to
all our centres to display.
“Volunteer Spirit” ribbons will be given to staff and Council to wear during national volunteer
week. Volunteer appreciation note pads will be distributed, and over 5,000 volunteer appreciation
pins will be distributed along with thank you cards from Mayor Zehr.
A salute to City of Kitchener volunteers will appear on the City website, facebook and twitter
during National Volunteer week. A double block newspaper adhas also been booked in The
Record thanking all our volunteers, from the City of Kitchener which will be featured on Saturday
April 9th.
The Volunteer Action Centre has created an ad to run on Rogers TV during National Volunteer
Week which includes a segment of some City of Kitchener staff serving volunteers at a past
adults 50 + volunteers social and a segment including the City of Kitchener Coordinator of
Volunteers with others helping in their office.
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A volunteer appreciation social for volunteers in our direct adults 50+ programs has been
organized for Thursday April 16 from 2:30 to 4:30 pm at Victoria Park Pavilion. Invitations have
gone out to over 500 volunteers. Catering, entertainment, balloons, door prizes and a
complimentary bus have all been arranged.
With the assistance of Council, Staff, Volunteers and Participants, the video entitled “The Value
of Volunteers” has been produced to share how Council, the Corporation of the City of Kitchener
as well as participants, parents and volunteers themselves appreciate the work of volunteers
and/ or the opportunity to volunteer. The video will be shared with all of our facilities, through an
all departments email as well as on the city facebook page, twitter account and with local media.
It will be used at various venues and events through National Volunteer Week to thank, celebrate
and motivate.
ALIGNMENT WITH CITY OF KITCHENER STRATEGIC PLAN:
People Plan – A Culture of Community Stewardship - “The value of engagement and community
mindedness guide our actions and decisions as we move forward”.
Through National Volunteer Week celebrations we recognize the dedicated group of staff and
other volunteers who cultivate meaningful roles for community members and recruit, coordinate,
support, train and recognize them.
Community Priority – Leadership and Engagement. Through on-going training, support and
recognition, we foster the essential and complex resource of volunteerism that we’ve grown to
depend on and value while providing opportunities for citizens to volunteer, to be engaged, to be
leaders, to develop skills and to enhance quality of life for themselves and others.
FINANCIAL IMPLICATIONS:
Expenses related to National Volunteer Week are funded through an existing operating budget.
COMMUNITY ENGAGEMENT:
Through the Volunteer Services Strategy, community members and staff who work with
volunteers were consulted using on-line, pen and paper and telephone surveys and focus
groups. Their input has helped us understand what training needs exist, what recognition
strategies they appreciate and how they access information.
Communication efforts to promote National Volunteer Week include radio, television, newspaper,
posters, thank you cards and other print material, city website and social media, signage and
displays and a video.
CONCLUSION:
National Volunteer Week provides us with a wonderful opportunity to thank the many devoted
volunteers who contribute countless hours, energy, and enthusiasm to the community. It is also
an opportunity for us to thank the many staff across the corporation who support City of
Kitchener and affiliated volunteers. National Volunteer Week is also an opportunity to showcase
the value volunteerism has to program participants, to volunteers and to the creation of healthy
communities and to acknowledge that resources and energy must be allotted to foster this vital
resource.
ACKNOWLEDGED BY:
Jeff Willmer, Deputy CAO, Community Services
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