HomeMy WebLinkAboutEnv - 2012-03-15 - Transportation Demand StrategyTransportation Demand Strategy
In an effort to minimize traffic congestion, improve air quality, reduce greenhouse gas emissions, reduce
parking demand, and improve public health in the long-term, the city has developed a Transportation Demand
Management Strategy.
The strategy, developed by an independent consultant, looks to address key transportation related concerns in
and around Kitchener. It recommends a wide range of policies, programs, services, and products - to be
phased in over five years - which are aimed at having a positive impact on how residents travel in the future.
What is transportation demand management?
Transportation demand management is a concept that began to develop in the early 1970s. It is the system
used by cities to control traffic congestion and capacity while maintaining or increasing mobility. TDM tools
include policy changes, physical improvements, programs, and operational changes that reduce the proportion
of single-occupant trips and thereby enhance mobility and improve air quality.
The benefits
Implementation of the TDM strategy will result in significant benefits to the city and to the downtown
community, including:
Reduced parking demand
Less congestion
More pedestrian-oriented
Balanced approach to transportation
Cleaner air
Move liveable community
The TDM strategy, along with the implementation of the Cycling Master Plan and Long Term Parking Strategy,
will provide the public with greater choice, incentives and opportunities to choose travel modes other than the
single occupant vehicle.
Potential TDM initiatives
The TDM plan is based on a multi-year program that will phase in numerous initiatives over five years, some of
which may include:
Subsidized corporate Grand River Transit passes
Carpool matching
Guaranteed ride home program
Pilot telework program, which incorporates Web conferencing tools to avoid the need for city
employees to move between facilities
Carbon tracking tool
Outreach programs
Marketing, educational and promotional events
ï ó ï
