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Home My WebLink AboutCAO-13-041 - Creative Enterprise Initiative Update - Complete REPORT TO: Community and Infrastructure Services Committee DATE OF MEETING: December 2, 2013 SUBMITTED BY: Rod Regier, Executive Director, Economic Development, 519-741-2200 x7506 PREPARED BY: Rod Regier, Executive Director, Economic Development, 519-741-2200 x7506 WARD(S) INVOLVED: All DATE OF REPORT: November 26, 2013 REPORT NO.: CAO-13-041 SUBJECT: CREATIVE ENTERPRISE INITIATIVE (CEI) 2014 OPERATING GRANT RECOMMENDATION: For information. BACKGROUND: The Creative Enterprise Initiative (previously named the Creative Enterprise Enabling Organization) was developed in March 2010 with the intention to provide a wide range of services to enable the arts, culture and heritage sectors, including private, public and not-for- profit, and creating an environment to help artists reach full potential. The organizational mission is to ‘support extraordinary creative endeavours that make Waterloo Region a world-class place to live, work, play and stay.” CEI is overseen by a Board of Directors which includes membership from the three Cities (Kitchener, Waterloo, Cambridge), the Region, local businesses and the arts and culture sector. The Creative Enterprise Initiative has received operating funding from the City of Kitchener from the community grants budget for the last three years (2010 - $47,000; 2011 - $50,000; 2012 - $56,000; 2013 - $56,000). Report CSD-13-109 recommends continuation of the operating grant for 2013 with no change in amount, $56,000. To support that recommendation, and as requested by Council, Creative Enterprise presented an update on two occasions, with open invitations to regional stakeholders on August 28 and September 4, 2013. REPORT: Creative Enterprise presented an update on two occasions, with open invitations to regional stakeholders on August 28 and September 4, 2013 where all City of Kitchener Mayor and Councillors, and senior staff were invited and many attended one if not both sessions. Creative Enterprise Initiative (CEI) reports annual investment of $340,000 attracted from twenty- two private sector companies, individuals and organizations across business and academia including Perimeter Institute, the University of Waterloo and the most recent corporate investment and membership from Communitech. The total commitment is still growing at the 3 - 1 time of this report, making progress with additional private and organizational investors. Over 90% of investments are multi-year commitments carrying on through to the end of 2015 and are obtained from some private sector funders, as well as business and individual pledges to leverage further investment from their own business networks and community. The total cumulative private sector investment is more than $1 million and growing to CEI. CEI reports providing services such as mentoring, marketing and audience development to Kitchener based initiatives. Specific organizations include MT Space/ IMPACT 13, Neruda Productions – Kultrun and Latin Festival, Pat the Dog Playwright Centre, Night Shift, Lost & Found, Grand River Film Festival, KOI Festival, KOICon, Waterloo Region Arts Awards, Open Doors Waterloo Region, Flush Ink Productions, Steel Rails, CAFKA, Open Ears, Festival for Animated Cinema, the Tech Sessions in support of ticket sales for TD Kitchener Blues Festival and KOI Festival, and promoted over 100 local art shows, bands, community events and activities through weekly on-air promotion on Rogers radio with the grandsocial.ca entertainment update. In addition, CEI reports investing directly back into the community through its own programs and activities – grandsocial.ca, a mobile ticketing system, and (in process), the sourcing of increased studio space for artists. Appendix includes stakeholder update. ALIGNMENT WITH CITY OF KITCHENER STRATEGIC PLAN: The Kitchener Economic Development Strategy (CAO-11-019) recognizes talent attraction as one of the key areas of focus in the next four years for the city to be successful. To this end, it has been shown that a vibrant and thriving creative arts and culture sector creates the kind of community that can attract and retain skilled people for the new economy. The Kitchener Strategic Plan also identifies culture as a factor critical to the health of the community. It also supports goals that foster vitality in the core and the city as a whole. FINANCIAL IMPLICATIONS: This report is for information only. Report CSD-12-153 recommends continuation of the operating grant for 2014 with no change in amount, $56,000. COMMUNITY ENGAGEMENT: The Arts and Culture Advisory Committee are updated by CEI on a monthly basis and are invited to all events where updates are provided to the community by Creative Enterprise Initiative. ACKNOWLEDGED BY: Jeff Willmer, CAO 3 - 2 Helping to Build a Prosperous Creative Sector in the Waterloo Region! September 2013 DELIVERING RESULTS 3 - 3 CONTENTS 2 ................................................................Cultural Offerings with Artistic Excellence 3 ..........................................The Economic Imperative for Investing in Arts & Culture 4 ..................................................Community Leaders Support for Investment in CEI 5 ................................................................Our Leadership 6 ................................................................About Us 7 ................................................................Our Initiatives 8 ................................................................Our Impact so Far 9-10 ................................................................Highlights from 2012/2013 11-14 ................................................................CEI Initiative: Grand Social 15-18 ................................................................Future Impact 19-32 ................................................................Testimonials & Ongoing Impact 34 ................................................................Thank you 3 - 4 Cultural Offerings with Artistic Excellence 1 234 We are home to cultural offerings that have an artistic excelle being recognized by peers across the country. - Heather Sinclair, CEO 8 5 67 1. The Jazz Room (Waterloo) 2. Nik Harron (visual artist) 3.Wild TD Blues Festival TecSessions 6. NuMus 7. The New Quarterly 8. P 3 - 5 9 The Economic Imperative for Investing in Arts & Culture - Todd Hirsch , The Globe and Mail (March 27, 2013) 3 - 6 3 Community Leaders Support for Investment in CEI understands the importance of investing in a vibrant community s we can attract and retain students, staff and faculty. We are pl be supporting the Creative Enterprise Initiative as they work to an enabling environment for the cultural sector in our community investments being made by Creative Enterprise are critical to en innovative environment that has shaped our past continues to exi - Tim Jackson, VP University Relations, University of Waterloo Chair, BarnRaisers Council intent has always been to enable greatness and prosperity throug of community prosperity. Never have I been so concerned for tha very fact as I am today. We will undoubtedly feel the greatest challenge to date in a couple of short years as it hits critical The looming demographic shift coupled with skills gap will leave businesses short on the most important resource. Human capital. am so thankful that Roger Farwell and Heather Sinclair have brou challenge. Creative Enterprise has been a community wide soluti Perimeter Institute is delighted to be working with and that requires broad stakeholder engagement. Business, Governmen supporting the Creative Enterprise Initiative. Our shared Education and constituents alike must embrace what will be this goal is to transform this region into a world-leading hub regions competitive advantage geographically by supporting this for creativity and innovation. A vibrant arts sector is strategic and creative initiative. Creative Enterprise Initiat essential to attracting the worlds best and brightest. The taken a very creative approach to solve a fairly complex issue w Creative Enterprise Initiative is exactly the type of bold, bring about a simple but necessary result. Regional prosperity visionary initiative that is needed. upon the attraction and retention of talented people to sustain - Neil Turok, Director, Perimeter Institute - Helen Jowett, MBA, CHRP Executive Chair, CTT Many of us in the research and innovation community are thrille Creative Enterprise Initiative. Its energetic support for the make Waterloo Region a more vibrant place to live and work, whic organizations to attract new talent. - Fred Kuntz, VP of Public Affairs, CIGI 3 - 7 4 Our Leadership BOARD OF DIRECTORS Roger Farwell Senior Partner - Walter Fedy Board Chair The time is NOW to invest in the Mark Jackson Retired momentum of CEIs positive impact Professional Engineer & ensure continued success. Board Vice Chair Jennifer Allan Through leadership and support, CEI is helping our communities b VP, HR Programs & Corporate Communications Economical Insurance and thriving. Through all of these initiatives we are striving Waterloo Region the place to live, work, play and stay. Tim Anderson CAO, City of Waterloo The time is NOW to invest in the momentum of CEIs positive impa Michele Baumgarten ensure continued success. Marketing & Communications Consultant Our community, Waterloo Region, falls well below the provincial Jennifer Chivers-Wilson standards for investment in the creative sector. As reported in Senior Manager, Ernst & Young LLP Chair, Audit & Risk Committee Board Treasurer workers when we should be at 12,000. As reported by the 2009 Pr Councils Task Force on Resources for the Creative Enterprise we Micheal Duschenes $3 -5 million annual shortfall in private and public investment COO, Perimeter Institute community as compared to communities of like size. Tim Ellis Since 2010 the CEI Board and staff have delivered over $6 millio COO, Accelerator Centre cumulative investment into the regions cultural community and y Cheryl Ewing must do more if we are to achieve our stated goals of attracting Cheryl A. Ewing Consulting the best and the brightest talent critical to ensuring our futur prosperity. Kevin Elop Board of Directors, Accelerator Centre The call to action is now and it is for increased private and pu Karen Gallant into CEI to help us deliver on the mandate that the community ha Director, Talent Networks - Communitech us. CEI is delivering results in driving a more sustainable cr that will help to attract and retain the best and the brightest John Hiscock enhance the overall quality of life across Waterloo Region. CE Partner, Gowlings Chair, Governance Committee community, for the community. Dave Mansell VP, Maxwells Music House We are seeing positive changes occurring with those entities tha with. For example, IMPACT 13 used our mobile ticketing service Mary Misner ticket sales and will have record paid attendance this year; th Director, Cambridge Galleries Festival will be introducing paid ticketing for some shows in 20 Mike Murray to diversify revenue streams and we are seeing increased collabo CAO, Regional Municipality of Waterloo cross-promotional audience strategies taking place such as with CAFKA, MT Space & Neruda Productions and The Wild Writers Festiv Lynne Short The Jazz Room. We are at the tipping point of affecting stronger and more impac Reg Weber changes and delivering greater results for Waterloo Region. We Director, Community Recreation Programs & continue the momentum, and with the increased support of broad s Partnership Development engagement CEI will deliver. Its the Waterloo Way. City of Cambridge Jeff Willmer Heather Sinclair CAO, City of Kitchener CEO 3 - 8 5 About Us OUR GOAL: To help build a prosperous creative sector WHAT WHY WHAT DOES CEI DO? IS THIS IMPORTANT? IS CEI? To help attract & retain people A Social Enterprise Our Focus Areas: To enhance the overall quality 1 Secure Investment Year 2.5 of 10 Year Vision of life. 2 Build Capacity Result of 5 Years of 3 Strategically Invest Back Community research Part of Waterloo Regions Prosperity Council Plan Funding at a Glance In 2010 the Region, Kitchener & Waterloo municipalities increase culture by one dollar per capita. CEI Funding as percentage of Total 2013 City of Municipal CEI Budget ($790K) Kitchener 33 % 10 % Region of Private 45 Waterloo % $83K 18 % City of Provincial $143K 21 Waterloo % 2013 Municipal Funding Direct to CEI as percentage of 5 % 1 % Total 2013 CEI Budget ($790K) $45K 3 - 9 Federal 6 Our Initiatives 3 - 10 7 Our Impact So Far... Made Available sq.ft. low cost studio rental space 3 - 11 8 Highlights from 2012/2013 2012 2013 June Sept as of as of CBC Possibilities News Conference at Waterloo Inn H- MT S CEI Grand Social ANDHELDPAYMENTMACHINEHELPSPACESELLTICKETS What this means for us is we can enable our patrons at MusicWorks to pay debit and credit at outdoor venues. I think its a great initiative for the whole artistic community. - Ashley Judd-Rifkin, General Manager MT Space 3 - 12 9 A Closer Look at Our Most Recent Activity Building Capacity i) $250K Paid & Negotiated Contra Media Plan ii) Weekly Entertainment update; Jeff Allan 570 News iii) CEI Roadshows & Info Sessions Sun Life Financial Uptown & Hon. John Malloy M.P.P. at CEI Studios Waterloo Jazz Festival talent for community by Communitech, Perimeter Institute & CEI leverage in the development of Waterloo Regions SMART initiative & TD Kitchener Blues Festival. Strategically Investing Back TD Kitchener Blues Festival & Sun Life Financial Uptown Waterloo Jazz Festival sustainability - I.R.I.S. Entertainment Acknowledgments on how to template model T he help we were able to get from CEIs grant-writing mentor was invauable ... our submission to Celebrate Ontario was ten times result and the template created gives us a much stronger platfor forward, not only for other grant applications but key messaging communications. - Cory Crossman, Co-Creator - KOI Music Festival 3 - 13 10 grandsocial.ca Connects PEOPLE, PLACES, EVENTS in the Waterloo Region Art & Culture Sector! Fall Exhibition: Bemrose, Farwell & Waddick Matt Mays (Solo & Acoustic) Oct 23 Fall Exhibition: Bemrose, Farwell & Waddick Matt Mays (Solo & Acoustic) Oct 23 by Centre in the Square by City of Waterloo by Centre in the Square by We Are Culture by City of Waterloo by We Are Culture 11 3 - 14 grandsocial.ca has Captured Community Interest! 180 Days... Immediate & Powerful Impact UNIQUE VISITORS Total number of pages viewed. Repeated views of a single page ar Referrals like Facebook, Twitter & partnered Awareness of grand social continues to strengthen with 53.8% of visits being NEW VISITORS. Creative Sector is Leveraging Grand Social: 2822525 2822525 EVENTS LISTEDUNIQUE CULTURAL PLACES 105 354 354 105 UNIQUE BLOG AUTHORS UNIQUE BLOG ENTRIES ... GROWING! AND Grand Social Website Stats; Google Analytics April 1st - Septe 3 - 15 12 Iain Klugman - Communitech Whats ON! Welcome to Your in Waterloo Region A Creative Enterprise Initiative The Record - May 17, 2013 GRAND SOCIAL MEDIA REPORT - QUOTE 3 - 16 13 Stephen Preece - The Jazz Room The Record - May 17, 2013 GRAND SOCIAL MEDIA REPORT - QUOTE 3 - 17 14 Future Impact: Key Areas of Focus & development of region-wide association The Kitchener Waterloo Community Foundation (KWCF) grandsocial.ca across key stakeholder groups: - creative sector - corporate sector (HR departments) - universities - local inter-cultural communities - strategic investments - marketing & promotions - public relations - audience development - mentoring 3 - 18 15 Future Impact: Key Activities Immigration Services, Crime Prevention Services, & emerging creative makers & presenters University Constituents Events; Guest Speakers; AGO, TIFF, Bell - Sun Life Financial Uptown Waterloo Jazz Festival - Open Streets - The Button Factory - Open Doors Waterloo Region - Koi Music Festival - TD Kitchener Blues Fest - Uptown Waterloo Comedy Festival on creative happenings & clusters - and others including: - Waterloo Region Arts Awards - KW Latinfest - Open Ears - CAFKA - The Jazz Room - Wild Writers Festival - MT Space & Neruda Productions - and more (Kitchener and Cambridge to follow) 3 - 19 16 Future Impact 2014 - restaurants - tourism information points - city halls - Communitech - Chambers of Commerce - local businesses - and universities Cultural Directory culture makers & presenters 2014 3 - 20 17 Future Impact Q4 2013 - Waterloo at the CEI Studio - Kitchener (location to be announced) - Cambridge (downtown Galt - location to be announced) continue to present themselves A JOINT COLLABORATION WITH 3 - 21 18 Testimonials & Ongoing Impact KATI BUJNA FINE ART STUDIO Its been an extremely rewarding experience working with the CEI to date. As an emerging artist getting hands-on experience managing an art studio and art exhibition practices through the studio and gallery spaces provided is fundamental. From a marketing perspective - the package thats included for artist residents includes a premium location within a high an immediate opportunity to market directly to local audiences through the GrandSocial.ca and CEI websites and again the opportunity to network with the citys of Kitchener and Waterloo. Aside from all the art business goodies - the real gem is meeting and working with other artists in a collaborative environment. Thanks to CEIs - Nancy Alaimo and Heather Sinclair and the team for their enthusiastic support! NEW! - Headline story in SnapKW June edition CEI STUDIO current tenant 3 - 22 19 Testimonials & Ongoing Impact NICOLE WADDICK My studio at CEI STUDIO has enabled me to make large scale sculpture for my September 2013 solo show at the Homer Watson House & Gallery. Completing this type of work means that I can now apply for public art installations, which is one of my career goals. NEW! the summer long Artists Alley - Organized and co-ordinated CEI Studio Open Houses CEI STUDIO current tenant 3 - 23 20 Testimonials & Ongoing Impact ROSLYN RAMSAY As a visual artist, painter, my studio space at Creative Enterprise Initiative has been an inspiring work environment and an important step in developing my new work. The exposure to other creative endeavors has brought an lends itself to a cooperative exchange of ideas with other creative minds and opportunities to develop marketing and increased visibility within the community. Its an invaluable opportunity to expand my business skills and networking opportunities through these exchanges. This increased interaction has produced new insights new works. Im excited to be a part of such a diverse community of creativity and believe this creative space will cultivate and inspire new ideas in all sectors of our community. NEW! - Named Sun Life Uptown Waterloo Jazz Festival Artist in Residence for 2013 open house May 2013 CEI STUDIO current tenant 3 - 24 21 Testimonials & Ongoing Impact CARINA GASPAR As I have recently returned to Kitchener-Waterloo, the CEI STUD integrate me back into the artistic community. They have not only been open and interested in my work, but own allows me to create freely (and to create, period). I also a and the upcoming workshops that help with the business-side of t and resources, which allows me to feel supported by the communit Carina Gaspar NEW! - Recently hired as Dramaturgical Associate and Social Media Dab at nationally ranked Pat The Dog Playwright Centre CEI STUDIO former tenant 3 - 25 22 Testimonials & Ongoing Impact BLUE LIZARD PRODUCTIONS Over the past two years, CEI has supported my video production c educational workshops and more. They were also always available Scott Clevely, Producer, Blue Lizard Productions NEW! - Partnered with Authority FX, a Kitchener based visual effects CEI STUDIO former tenant 3 - 26 23 Testimonials & Ongoing Impact MEAGHAN OLINSKI Ive always preferred to work in a space among other creative minds as opposed to being in an isolated studio. The ability to exchange ideas with other artists, swap advice, grow personally and develop professionally, not to mention the networking opportunities, are all contributing factors as to why I think there is much to gain by being around other artists, regardless of their chosen medium. From the onset, CEI has provided me with much support and the chance to make connections with many wonderful people. NEW! - Invited to join Collaboratory 6 - Worked with Bob Egan, Danny Michel at Starlight fund raiser CEI STUDIO current tenant 3 - 27 24 Testimonials & Ongoing Impact KWARTZLAB Kwartzlab increased membership from 27 to 43 members, providing The laser cutter allowed Kwartzlab to create fundraising tool ofraised additional revenue of $200. CEI has been a fantastic organization to work with, easy to ap generous with support and advice. Kwartzlab looks forward to con future. NEW! CEI INVESTMENT PROGRAM 3 - 28 25 Testimonials & Ongoing Impact CAFKA In 2011 CAFKA presented the Creative Enterprise Initiative with a plan to add a part-time development assistant to our organization. CEI not only helped us to add this part-time position, but also provided expert guidance in fundraising development. We were introduced to a comprehensive, integrated revenue strategy that we have since been able to use to identify important next steps and to chart a solid path of organizational development. NEW! - Evolved Board to match with growing operational needs - Partnering with Open Ears for 2013 Between The Ears and 2014 Showcase CEI INVESTMENT PROGRAM 3 - 29 26 Testimonials & Ongoing Impact SUN LIFE FINANCIAL UPTOWN WATERLOO JAZZ FESTIVAL The Sun Life Financial Uptown Waterloo Jazz Festival was deligh Enterprise Initiative! CEI is an important organization to Water $2,000 occurred, NEW! - 2013 fund raiser and festival marketed by CEI twice to 62,000 - Collaborating 2013 with The Jazz Room CEI INVESTMENT PROGRAM 3 - 30 27 Testimonials & Ongoing Impact THE NEW QUARTERLY By providing us with increased marketing opportunities for our CEI grant allowed us to far exceed our goals for participation. Most importantly, however, the CEI grant pro to hire a circulation assistant, without whom the administrative subscriptions and contest submissions. Our initial goal was to attract 125 entrants, which we exceeded . - Melissa Krone, editor, The New Quarterly Magazine NEW! - Increased membership led to new provincial funding opportuniti - Writers nominated for national literary awards including the S - CEI helping to raise awareness of Wild Writers Festival in 201 CEI INVESTMENT PROGRAM 3 - 31 28 Testimonials & Ongoing Impact ARTS EDUCATION INITIATIVE Product: extension of local arts into local schools Goal: audience development from young age / intrins Promotion and relationship building with 119 public Website launched 4x interest in arts education programming vs. year The funds we received from CEI have been instrumental in the cr We were able to use the funds to secure over 10K new funds from - Gabrielle Clermont CEI INVESTMENT PROGRAM 3 - 32 29 Testimonials & Ongoing Impact MAXWELLS MUSIC HOUSE Grew from 1 to 3 schools Reached 150 students Asked to return and expand to two more schools and Instruments also used for existing music school and Maxwells Music House has been able to generate over $5,000 in investment into our company, and we anticipate that number to in Paul Maxwell NEW! - 10,000 sq.ft. live music venue to open 2014 - Helping to promote Maxwells Jam House; 12 rehearsal & recordi CEI INVESTMENT PROGRAM 3 - 33 30 Testimonials & Ongoing Impact TD KITCHENER BLUES FESTIVAL greatly from the workshops in the areas of marketing, market research, audience development and sponsorship strategy. We were able to immediately translate our consultations into greatly improved audience survey questions and techniques that we employed during the 2012 Festival with good results&& information and insights are informing our future audience development, marketing and sponsorship strategies. - Rob Deyman NEW! - Introducing PWYC (pay what you can - with suggested min of $5 ) - Collaborating with CEI and KOI Music Festival to promote festivals on GrandSocial.ca to tech crowd CEI INVESTMENT PROGRAM 3 - 34 31 Testimonials & Ongoing Impact UPTOWN WATERLOO COMEDY FESTIVAL The CEI investment allowed us to contract Brett Butt as our big name attraction to drive revenues and create buzz for event&Plan was a success. Allowed us to sell at a higher ticket price, sell out the Opening Night Gala, and helped us to secure new sponsors and CTV as media partner which we had been trying to do for several years. Extra ticket sales and key media coverage has enabled us to accomplish a very positive reputation with audiences and to be sustainable for many years to come. Thank-you to CEI for the support and the investment. -Phil LeConte, Uptown Comedy Festival NEW! - New host for Rogers Grand Living TV - Expand Festival to Port Credit and returning in 2014 CEI INVESTMENT PROGRAM 3 - 35 32 THANK YOU TO ALL OF OUR INVESTORS 3 - 36 CEI LEADERSHIP COUNCIL (PRIVATE INVESTORS) AIRTEC BLH NVESTMENTS I LIMITE D OOOC JHNN PLLK G & A ASONAR MSONARSONARY HACIENA DD MARSAN LD D SARRIAARRI CENTRE ARRI IMITE LD ONO RRDYLOE VOISIN ROPERTIES P TH INCC E GOUP R CEI PUBLIC INVESTORS CEI ORGANIZATIONAL AMBASSADORS & INVESTORS 3 - 37 34 CEI DELIVERING RESULTS 36 Erb Street East Waterloo, ON N2J 1L6 Canada Office: (519) 954.1122 Email:info@CreativeEnterprise.ca Web:CreativeEnterprise.ca 3 - 38