HomeMy WebLinkAboutFCS-15-003 - Food Trucks Staff Report
rTC.�r R finance and Corporate Services Department www.kitchener.ca
REPORT TO: Finance and Corporate Services Committee
DATE OF MEETING: January 19, 2015
SUBMITTED BY: Christine Tarling, Director of Legislated Services & City Clerk,
519-741-2200, ext.7809
PREPARED BY: Patricia Harris, Manager of Licensing, 519-741-2200, ext. 7854
WARD(S) INVOLVED: All
DATE OF REPORT: January 6, 2015
REPORT NO.: FCS-15-003
SUBJECT: FOOD TRUCKS
RECOMMENDATION:
That By-law 2014-056 be amended as outlined in Section 3 of Finance and Corporate
Services Report FCS-15-003 to incorporate the results of stakeholder feedback into a
revision of the Food Truck By-law; and further,
That the following additional opportunities be explored, with potential By-law revision to
be brought forward at a future date should a community consensus be achieved:
• Surface parking lots and/or on-street bays in the downtown core — through
discussions between Food Truck operators, the DKBIA and Transportation
Planning staff;
• Use of an on-street parking bay on the north side of Breithaupt Street, just east of
Moore Avenue — through City-led consultation with commercial and residential
property owners in the vicinity of Breithaupt Street.
BACKGROUND:
On May 12, 2014 Council passed By-law 2014-056 (By-Law), which regulated food trucks in the
City of Kitchener, after consultation with the Food Truck operators as well as the Downtown
Kitchener Business Improvement Association (DKBIA). At the time Council requested staff
review the By-law early in 2015 and recommend changes to the By-law if necessary.
The current By-law permits food trucks to be located:
• In the following City parks between the hours of 9:00 a.m. and 11:00 p.m.
• Victoria Park
• Huron Natural Area
• Budd Park
• Southwest Optimist Park
• McLennan Park;
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• On private property with the property owners permission and provided they are at least
twenty (20) metres from any existing place of refreshment;
• On Otto Street by Centre in the Square on a daily basis;
• As part of a one-time only promotional event between restaurants and food trucks
provided written consent has been given by all neighbouring restaurants;
• During the Monday lunch hour program on Civic Square; and
• Special Events sponsored by the City and/or private organizations.
It was also agreed that City staff and the BIA would work together to hold an event on Thursday
evenings between 4:00 p.m. and 10:00 p.m. where food trucks and downtown businesses would
work together to promote food trucks in the downtown core. This event did not take place in
2014 due to transitions in the DKBIA office and time constraints.
The purpose of this report is to provide Council with a follow-up assessment of the 2014
experience and to summarize the stakeholder consultation completed to-date and possible
amendments to the By-law that Council may wish to consider in response to the different
stakeholder perspectives regarding food trucks.
REPORT:
Section 1: Stakeholder Consultation
When the food truck program was implemented in the spring of 2014 Council requested the
matter be reviewed and brought back to Council in early January of 2015. In order to obtain a
comprehensive view from all stakeholders, the following consultation was undertaken:
• a questionnaire was distributed to licensed Food Truck operators by the City through e-
mail;
• the DKBIA sent a survey out to all members of the BIA with specific questions related to
food trucks in the downtown;
• the Belmont Village BIA was contacted for their input;
• social media postings were utilized to gauge public sentiments concerning food trucks in
Kitchener and Downtown Kitchener; and
• staff at the City of Waterloo and Cambridge were contacted for updates on their own
programs.
Council feedback was sought prior to completing the consultation to ensure that it was
comprehensive and that relevant stakeholder groups were engaged. Staff expanded the
original approach to respond to Councillor suggestions.
Food Truck Operators
An e-mail questionnaire was sent out to the licensed Food Truck operators. It asked for
information regarding where they operated over the summer and what changes they would want
to see to the By-law. There were 15 licensed food trucks that were permitted to operate in
Kitchener 2014; 11 responded to the survey. Below is a table providing information as to where
food trucks operated in Kitchener in 2014.
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What parks did Did you operate How often did Are you How many
you operate in on private you operate in interested in special events
and how often? property and Civic District Thursday night did you
how often? during lunch KBIA events? participate in
hours? during 2014
1 food truck 5 trucks 5 trucks 1 food truck All licensed food
operated in operated a total operated a total indicated no trucks
Victoria Park and of 11 times over of 15 times over interest unless participated in
McLennan Park the licensing the licensing allowed to Special Events
on a regular period period operate in the with a
basis downtown on a participation rate
daily basis ranging from 4 to
No food trucks 15 events
operated in any The remainder
other parks indicated no
interest
The Food Truck operators also provided suggestions for changes to our current By-law as
outlined in the following table. Staff has provided a response and proposes to take action on
several of the suggestions made by operators. Some changes can be implemented
immediately while others would follow consultation with either the DKBIA or local businesses
and residents in affected areas.
Food Truck Operators' Staff Response Proposed Action
Suggestions
Change twenty (20) metre Given the generally positive To change Section 20 of the
setback from restaurants to response to food trucks, staff By-law to indicate a distance
ten (10) metres door-to-door. agrees that reducing the separation of ten (10) metres
distance separation is from property line to property
reasonable. Measuring door- line, instead of the present
to-door is not feasible as it twenty (20) metre separation.
could not be done from maps
and would require extensive
field measurements.
As per the survey there is Continue to operate a lunch Change Section 18(a) to
interest in continuing to hour event. permit "lunch hours at Carl
operate a lunch hour event Zehr Square as programmed
but no interest from Food Staff suggests that Thursday by The City of Kitchener".
Truck operators to participate evening event no longer be
in a Thursday DKBIA event. considered. Delete Section 18(b) to
remove the Thursday evening
provision.
Operate in more parks. Food trucks operated To consult with Manager of
minimally in major parks Parks Planning to determine if
already approved in 2014. any other park could
accommodate food trucks and
make adjustments in a future
version of the By-law if
warranted.
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Correct the By-law loophole The agreement concerning To work with Food Truck
regarding approved Civic Centre in the Square pertains operators to enhance their
District Vending on Otto to parking/operating on their understanding of the current
Street. There was a private property only. The City allows By-law provisions.
agreement that would see licensed food trucks to
vendors donating 10% of its operate on Otto Street, which
revenue towards Centre in the is a City street within the
Square. permitted hours without
making a donation to Centre
in the Square.
Engage food trucks in Economic Development Economic Development will
meaningful discussion when recognizes the food truck invite the food truck industry
new sites are being developed industry's contribution to the to actively participate in the
in Kitchener. Recognize Food vitality of the city and agrees development of future
Truck operators as key their input is relevant to strategies, such as the next
partners when developing economic development Kitchener Economic
revitalization strategies and decisions. Development Strategy.
encourage the inclusion of
food trucks in future
development plans.
City should always invite food The City only has control over Staff will continue their
trucks licensed to operate in City-run special events. City- practice of inviting locally-
Kitchener before Out of Town run food truck festivals are licensed operators first to City-
vendor for Special Events. open to any vendor who run food truck events.
wishes to participate. For
City-run events that only
require a handful of trucks,
staff generally invites locally-
licensed operators first.
Opportunities to operate in Parking Enterprise staff is That Parking Enterprise staff
municipal parking lots. willing to discuss allowing meet with Food Truck
food trucks in specific operators to identify possible
locations within certain locations and determine
municipal parking lots. appropriate operating
However, as many surface requirements to avoid any
lots are fully occupied during impacts on day-to-day
the day, staff has concerns operations.
over the potential impact on
day-to-day operations and Should Food Truck operators
related safety, maintenance or wish to pursue workable
customer service challenges parking lot locations within the
that may arise. DKBIA boundary, staff will
facilitate discussions
accordingly between the
DKBIA and the Food Truck
operators. This could result in
adjustments to a future
version of the By-law.
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Operate on Breithaupt Street. Transportation Planning staff Subject to further consultation
believe this can be with affected property owners,
accommodated. However, staff will consider permitting
there has been no one (1) food truck in on-street
consultation yet with adjacent parking bays on the north side
property owners (commercial of Breithaupt Street, just east
and residential). of Moore Avenue. This could
result in adjustments to a
future version of the By-law.
Operate in business parks. Currently all business parks No change to the By-law.
are open to food trucks
providing they meet zoning
requirements and have
permission from the property
owner.
Licensing fee be reduced from Kitchener's licence fees are To maintain the approved
$350.00 to $315.00 the same based on cost recovery to license fee of$360.
as Waterloo. help offset the costs of
inspections (Fire, Zoning,
Enforcement) and
administration. While the
recently approved license fee
of $360.00 does not cover the
City's costs, it is competitive
with other area municipalities.
(See attached Schedule A).
Provide for daily licensing fee. Since fees relate to No change to the By-law.
administration and Retain yearly licensing fees
enforcement, there would not the same as for all businesses
be much difference between a operating in Kitchener.
yearly fee and a daily one.
The yearly fee allows any
licensed food truck to set up in
any location that is permitted
without obtaining a licence
each time — this is seen as
more customer-service
oriented.
Downtown Kitchener Business Improvement Association
The DKBIA sent a survey to all downtown businesses asking the questions below as well as
asking for comments regarding food trucks. Eighty-seven (87) replies were received and the
table below provides their findings.
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How do you feel Is there a better Food Trucks Food trucks I would be
about food downtown could enhance would have a interested in
trucks on King location for the Downtown negative impact participating if a
St. on a regular food trucks Kitchener on my business Thursday night
basis other than King experience food truck
St. event took
place during the
summer
65% favourable 61% - No 80% - Yes 76% - No at all 43% - Yes
20% only for 39% - Yes 20% - No 16% - Somewhat 29% - No
special events 9% -A great Not Sure —28%
15% not in deal
favour
While generally the comments received were favourable toward food trucks, it is still evident that
there is a polarization of opinions among downtown businesses. While survey respondents
were not asked by the DKBIA to identify themselves as a restaurant, retail, service or office
operator, staff infer from viewing written comments shared by the DKBIA that many of the
respondents not in favour of increased food truck activity are restaurant operators. If there is an
interest among Food Truck operators to have greater opportunities to operate within the BIA
boundaries, staff encourages the Food Truck operators and BIA to engage in meaningful
discussion to seek additional opportunities. Staff are willing to play an active role in facilitating
these discussions over the winter months should this be pursued by either the Food Truck
operators or the DKBIA.
Belmont Village Business Improvement Association
The Belmont Village BIA indicated that food trucks would be best for only specific events in the
village. It was felt food trucks could be an enhancement for special events if the food trucks did
not duplicate the "foods" which are already in the village. They also felt food trucks would
probably have a negative impact on the restaurants in the Belmont Village. The Belmont Village
BIA advised they would not want to interfere with the "trade" of their members and the unique
village atmosphere they enjoy there. As with the DKBIA, staff encourages the Belmont Village
BIA to work with City staff and the Food Truck operators to incorporate food trucks into special
events in that area.
Public Input via Social Media
Finally, the general public was consulted through social media using Facebook and Twitter
asking "Do you support food trucks in Kitchener and Downtown Kitchener?" Approximately
thirty (30) separate comments were received. The general theme was that the public would like
to see more food trucks in the City. Constructive feedback has indicated that food trucks must
be carefully placed and that the City move forward cautiously.
Other Municipalities
The City of Waterloo and the City of Cambridge were contacted regarding any changes that
they may be making to their By-laws. Staff at City of Waterloo will be meeting with the Food
Truck operators early in 2015 to review and discuss their program particularly with respect to
issues surrounding on-street parking and use of municipal parking lots. Kitchener staff will
monitor that discussion. The City of Cambridge is not planning any changes in 2015. Their
food truck program is a two year pilot project and will be reviewed in 2016.
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Section 2: City- operated Food Truck Events
In 2014, week day food truck programming moved from Thursdays to Mondays. This resulted in
a significant drop in pedestrian traffic in Civic Square for the food truck program. While staff did
not do pedestrian counts, it is estimated that attendance was 25%-50% of what was normally
experienced on Thursdays. Based on commentary from both restaurant owners and Food
Truck operators, Mondays tend to be much slower universally for food sales. Based on the
limited foot traffic a number of Food Truck operators suggested they would be unlikely to
participate on Mondays in 2015. In 2011 and 2012, the City hosted "Taco Tuesdays" pairing a
local Mexican food truck with Latin musicians. These events had much better attendance than
what was observed on the Mondays in 2014. As such, staff is considering moving the food
truck programming to Tuesdays.
In 2014, the City hosted two food truck festivals — King Streatery on July 5th and The Outlaw
Food Truck Rally on July 27th. Both events staged 15+ food trucks over five blocks of King
Street. Staff estimates that King Streatery attracted 10,000+ attendees, while the July 27th
event attracted roughly 4,000. The lower attendance for the latter was likely due to a number of
factors:
• A non-profit organization had hosted a food truck event in Waterloo on July 26;
• This was the same weekend as Hillside Festival in Guelph, which attracts many local
residents;
• The low fee charged to the participating Food Truck operators did not allow for any
marketing efforts (the entrance fee was $100.00 for the festival which did not allow for a
comprehensive marketing campaign whereas the July 5th event garnered significant
marking exposure as part of The Days of#KWAwesome); and
• By the end of July, the region had already played host to numerous food truck festivals.
For 2015, in consultation with the Food Truck operators, staff hopes to repeat the King Streatery
event on July 4th but will look to move the July 27th event into May or June.
Section 3: Recommended Changes to the By-law
Section 18 (a) — Change the provision to "lunch hours at Carl Zehr Square as programmed by
The City of Kitchener" to provide greater flexibility to program lunch hour events on any day of
the week instead of just Monday.
Section 18 (b) — Delete in order to eliminate the reference to Thursday evening events.
Section 20 — Change distance separation to ten (10) metres property line to property line from
the present twenty (20) metres.
ALIGNMENT WITH CITY OF KITCHENER STRATEGIC PLAN
Quality of Life—A focus on vitality, public health and safety and community vitality
Organizational governance — Business practices and compliance
FINANCIAL IMPLICATIONS:
Not Applicable
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COMMUNITY ENGAGEMENT:
INFORM — This report has been posted to the City's website with the agenda in advance of the
council / committee meeting. All licensed Food Truck operators received a copy of the report as
well as the BIA.
CONSULT — Food Truck operators, businesses in the downtown and the Belmont area, and the
general public were consulted through surveys, direct outreach and social media.
ACKNOWLEDGED BY: Dan Chapman, Deputy CAO
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SHEDULE A
FOOD TRUCK LICENSING FEES
VARIOUS MUNICIPALITIES
Municipality Licensing Fee
Kitchener $360.00
Waterloo $313,00
Cambridge $279.00
Mississauga $251.00 (Operator) $152.00 (Driver)
Guelph $324.00
Hamilton $311.00
Toronto $5,066.69
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