HomeMy WebLinkAboutCAO-16-006 - Update on Community Engagement Initiatives
REPORT TO:
Finance and Corporate Services Committee
DATE OF MEETING: February 8, 2016
SUBMITTED BY: ,519-741-2200 x7231
PREPARED BY: Josh Joseph, Community Engagement Consultant,519-741-2200 x7221
WARD (S) INVOLVED: All
DATE OF REPORT:
January 15, 2016
REPORT NO.:
CAO-16-006
SUBJECT:
Update on Community Engagement initiatives
___________________________________________________________________________
RECOMMENDATION:
For information only.
BACKGROUND:
The City of Kitchener has a strong tradition as a municipal leader in community engagement. In
February 2014, Council approved the Open Government Action Plan which included recommendations
for open data and e-participation as key components of 2014 work. The Action Plan outlined
now govern
The Participation principle focuses on improving public participation, mobilizing citizens to engage in
public debate and provide input and contributions that lead to more responsive, innovative and effective
governance. To achieve a greater degree of public participation, the Action Plan identified that,
between 2014 and 2017, Kitchener would undertake key initiatives including:
Developing
framework and toolkit for community engagement.
E-Participation researching approaches to online participation which will enhance public
s website and implementing new online
participation approaches.
Further to this work in September 2014, Council approved the E-Participation Executive Summary,
which provided direction on the establishment of an e-participation platform for the City of Kitchener
and identified technological and staff resourcing considerations that required funding if the report
recommendations were to be achieved. During the 2015 budget process, Council approved a strategic
initiative to fund a new e-participation/community engagement position and the purchase of an e-
participation platform to launch to the public.
During subsequent discussions about priorities for the 2016 business plan, Council highlighted a desire
for acomprehensive engagement review to look at where in the organization public engagement is
occurring, current practices and policies, consistencies, gaps, challenges and potential improvements.
*** This information is available in accessible formats upon request. ***
Please call 519-741-2345 or TTY 1-866-969-9994 for assistance.
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This project is now included as a priority within the 2016 business plan, as is the plan to acquire and
implement an e-Participation platform.
As per the recommendation within the E-Participation Executive Summary, a Community Engagement
Consultant has now been hired (November 2014), a permanent position approved through budget and
filled through an internal hire. This report is intended to update Council on the current status and timing
Preliminary planning for the comprehensive Community Engagement Review
Future development of Community Engagement Policy
Acquisition and implementation of an E-participation platform
REPORT:
Community Engagement Review:
to assess their current status, gaps, challenges and how they can be improved. Additionally, the
comprehensive review will inform the development of a formalized community engagement policy for
the City.
It is anticipated that the comprehensive review may also lead to other future potential actions, including:
Updating the Community Engagement Framework and Toolkit
Providing training to staff on how to effectively plan and deliver community engagement
activities
Encouraging the preparation of Community Engagement Plans for all major projects and
initiatives that will involve the community
Improving coordination and communication for engagement events
Enhancing communication with citizens acknowledging input received and action taken
Utilizing additional methods for seeking input
Consultation with internal and external stakeholders will play an important role in the community
engagement review. To make it as easy as possible for anyone to participate, consultation activities will
include:
Individual and group interviews with internal and external stakeholders
Online survey
Ability to provide feedback through email, by telephone and via regular mail
The City will promote its efforts through a social media campaign, advertising and posters/flyers in City
facilities.
Tables 1 and2 on the following pages include a list of internal and external stakeholders to be
consulted. The Mayor and Councillors will also be consulted as part of the Community Engagement
Review.
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Table 1: External Community Stakeholders
Arts and Culture Advisory Committee
Compass Kitchener Advisory Committee
Cycling and Trails Advisory Committee
Downtown Action Advisory Committee
Economic Development Advisory Committee
Environmental Committee Advisory Committee
Grand River Accessibility Advisory Committee
Heritage Kitchener Advisory Committee
Youth Action Council
Mayor's Advisory Council for Kitcheners Seniors
Safe and Healthy Community Advisory Committee
Kitchener-WaterlooMulticultural Centre
The Working Centre
Additional stakeholders and members of the public will be able to provide input through the
online survey, social media campaign and hard copies of surveys in City facilities and
community centres.
Table 2:Internal Stakeholders (City of Kitchener)
DepartmentDivisionInterview Group
Group 1: Corporate Customer Service
Group 2: Corporate Communications and Marketing
CAO & Administration
Group 3: Strategy & Business Planning
Group 4: Chief of Staff/Office of Mayor
Group 5: Special Events
CAO
Group 6: Business Development
Group 7: Kitchener Market
Economic Development
Group 8: Downtown Community Development
Group 9: Arts and Culture
Group 10: Building & Permits
Building
Group 11: Bylaw Enforcement
Bylaw
Group 12: Program and Resource Services
Group 13: Older Adult Services
Group 14: Children's and Youth Services
Community Programs and
Services
Group 15: Volunteer Resources
CSD
Group 16: Community Resource Centres
Group 17: Aquatics and Athletics
Group 18: Neighbourhood Strategy
DCAO & Administration
Group 19: Aud & Arenas
Enterprise
Group 20: Development Review
Planning
Group 21: Long Range and Policy Planning
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Group 22: Site Development and Customer Service
Group 23: Engineering Design and Approvals
Group 24: Development Engineering
Engineering
Group 25: Engineering Construction
Group 26: Stormwater Utility
Group 27: Operations (Roads)
Group 28: Operations (Parks, Fields,Trees)
INS
Operations
Group 29: Operations (Sewers & Traffic Operations)
Group 30: Design and Development
Group 31: Transportation Planning
Transportation Services
Group 32: Parking Enterprise
Group 33: Utilities Management
Utilities
Group 34: Financial Planning
Financial Planning
Group 35: Service Coordination and Improvement
FCS
DCAO & Administration
Group 36: Employee Strategies and Recruitment
Human Resources
Community Engagement Policy:
In 2008, the City of Kitchener adopted a framework and toolkit to help Council, staff and the community
understand the various methodsand purposesof community engagement. The framework includes
four different ways that the public can be involved, participate in or influence the decisions taken at the
municipal level. While City staff continuesto consult this frameworkand toolkitto inform its public
engagement activities, to date, no formalized Community Engagement Policy exists.
Table 3: City of Kitchener Community Engagement Framework
INFORMCONSULTCOLLABORATEENTRUST
To provide the public with To obtain public input into To partner with the public in To address the needs of the
balanced and objective priorities or decisions, usually various aspects of the public and place the final
information to assist them in at one point in the project planning and decision-decision in their hands.
understanding the problem, planning or implementation making process usually
alternative, or solutions.process.including the development of
alternatives and identification
of the preferred solution.
Through completing a comprehensive community engagement review, the City of Kitchener can
develop aformal Council policy that:
Upholds the view that involvement of the community and key stakeholders in planning and
decision making for the city is fundamental to effective governance
Provides direction and guidance to ensure that
consistently, communicate consult and engage the community is fulfilled.
Addresses key existing gaps.
The objectives of a formalized community engagement policy will include:
Building
Framework and the Community Engagement Tool Kit.
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Identifying clear consistent guidelines for City Staff, Council and the public to facilitate a coordinated
approach to community engagement.
Informing the Kitchener community about the Citys approach to consultation and engagement
activities so that citizens know what to expect.
Facilitating Council decision-making that is open, transparent, responsive and accountable to the
community.
e-Participation:
Expectations of government are changing. In a world where individuals can earn a degree online, bank
at home, share pictures and talk to family and friends in real-time, we expect government to be just as
accessible. Citizens also expect to be able to actively and easily participate and contribute ideas
that make our communities better.
E-participation, a rapidly-growing element in local government communications and engagement,
essentially refers to use of online technology tools to strengthencitizen participation in democratic
decision-making processes. E-participation platforms centralizedonline forums that house all of a
ement opportunities in a single placeenable citizens to participate in various
ways online, including:
Develop new solutions
Provide input on new and redesigned services
Provide input on city priorities
Provide input on services and the decisions that impact them most
Review and edit key documents, policies and strategies
Implementing electronic means to engage with citizens is a recognized priority of Council and has a
strong base of community support evidenced by the findings of the CipenGovernment
consultation and the 2014 Environics citizen survey. For example, the Environics Survey found that
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making, but they expect the City to come up with new ways of doing this, particularly online. Research
into approaches in this area was a keyfirst priority withinOpen Government Action Plan.
In recent months, the City of Kitchener and Region of Waterloo have spearheaded the formation of a
region-wide e-Services collaboration group, which looks at how local municipalities can partner to
provide or improve on the delivery of online services to citizens. The group, which includes
representation from all local municipalities, has spent several months exploring the potential for a single
e-Participation platform to be used across Waterloo Region. All municipalities agreed that there would
be substantial benefits, including cost savings and ease of use for citizens, if this partnership could be
achieved.
After considerable discussion, negotiation and research, Kitchener, Cambridge and Waterloo Region
have recently jointly signed a two-year agreement to acquire the Peak Democracy Open Town Hall
online civic engagement platform which has been in use by the City of Waterloo for the past several
months. Supply Services Division provided guidance on the agreement and
confirmed that given the dollar amount, a formal request for proposals submission was not required.
The municipalities based their collective decision on factors including:
Ease of use for citizens:
Because the single tool pulls from the same population database,
citizens will be able to use a single log-in to access consultations occurring across Waterloo
Region municipalities.
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Efficiency:
In 2014, the City of Waterloo conducted substantial research and an RFP process
for an e-Participation platform, and found that Peak Democracy was one of the most robust in
terms of capabilities, flexibility, training, support, customer service, and cost. The City of
Waterloo shared these findings with the all municipalities resulting in efficiencies in researching
and evaluating e-Participation platforms.
Cost Benefit:
The e-Services collaboration group was able to realize a cost savings for each
municipality by partnering with the other municipalities.
References:
The City of Kitchener participated in reference calls with other Canadian
municipalities currently using Peak Democracy, including the cities of Edmonton and West
Vancouver. They reported a similar positive experience to the City of Waterloo. Specifically, the
cities found the tool robust enough to meet the various needs of their organizations and the
platform has been well received by the public.
Flexible and responsive to change:
e-Participation platforms are new and evolving, and the
strength of Peak Democracy is the ability to be flexible in responding to municipalities
suggestions on how to improve the platform.
Some of the benefits of the new e-Participation platform for citizens include:
Single log-on that enables citizens to access consultations at municipal or regional level
Easy to use functionality and mobile access is available
Ability to add comments to posted topics that can be viewed by all users
Ability to view and editCity documents within the document itself
Ability to drag and drop pre-determined items on a map for geospatial purposes
Easy to use budget visioning and priority tools
Use of video and other graphics to simply difficult concepts
Dashboard and search tools to look up specific topics and projects
Subscription options so citizens can receive notifications as new information is posted
Citizens automatically receive a message about how their feedback will be used and next steps
With the platform acquired, key additional initiatives to be undertaken prior to the public launch of the
program include:
Development of a training plan for appropriate internal staff
Development and implementation of a project launch plan including an inventory of corporate
community engagement initiatives that will populate the platform at launch and beyond.
Development of additional policies and criteria that will govern internal and external use of the
tool, including:
Criteria that describe what City projects are eligible and appropriate for e-
Participation and what topic type is most appropriate for a given project.
User guidelines to address comment monitoring, issue reconciliation, records
retention and privacy concerns.
Governance protocol that describe the roles and responsibilities of the Community
Engagement Consultant, City staff and Peak Democracy staff in delivering e-
Participation initiatives.
Timelines:
Below is the timeline for engagement activities related to the launch of the e-Participation platform (April
2016), the Comprehensive Community Engagement Review (August 2016) and the development and
delivery of the Community Engagement Policy (October 2016).
Prepare &
Internal &
Content Development circulate draft Deliver
Launch of the External
Acquire e-Development, of Public Community Community
e-Stakeholder
Participation Criteria & Awareness / Engagement Engagement
Participation Interviews &
Platform Policies Launch Plan Review to Review to
platform Survey
(Jan 2016) (Jan - Mar (Jan - Mar stakeholders Council
(April 2016) (Jan - May
2016)2016)(May - July (Aug 2016)
2016)
2016)
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ALIGNMENT WITH CITY OF KITCHENER STRATEGIC PLAN:
Strategic Priority: Open Government
Strategy: 1.3 Create more opportunities for citizen dialogue on community issues and introduce new
ways for people to get involved in decisions that affect them.
Strategic Action: Community Engagement Review, Implement E-Participation Platform
FINANCIAL IMPLICATIONS:
A comprehensive communications plan for the Community Engagement Review is not yet complete but
it is anticipated that there will be a minimal cost for some advertising related to the public promotion of
thereview. The cost for the two-year agreement for the Peak Democracy e-participation platform is
$30,728.66. All costs are allocated within existing budgets.
COMMUNITY ENGAGEMENT:
INFORM -Participation platform, and its comprehensive
community engagement review, through a comprehensive public awareness plans that will involve
CONSULT Internal and external stakeholders will be consulted as part of the Community
engagement practices,
processes and policies.
Additionally, both the review and the launch of an e-participation platform are intended to create more
opportunities for citizens to participate in civic decisions and see their opinions shape positive change
in the community.
CONCLUSION:
There are a number of potential benefits associated with community engagement supported by
research and experience including enhanced quality of decisions, greater understanding and
consensus built among stakeholders, increased ease of implementation, intentional anticipation of
public concerns and an increase in civic capacity.
By enhancing opportunities for involvement, engagement and dialogue, the City can strengthen the
connection and understanding among citizens in our community, between our community and city
government, and between the City and other orders of government.
ACKNOWLEDGED BY:
Jeff Willmer, CAO
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