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HomeMy WebLinkAboutCAO-17-015 - Collaborative Municipal Funding for Key Cultural Institutions: Year 1 Summary REPORT TO: Finance and Corporate Services DATE OF MEETING: April 3, 2017 SUBMITTED BY: Cory Bluhm, Interim Executive Director, Economic Development, 519-741-2200 ext. 7065 PREPARED BY: Silvia DiDonato, Manager, Arts/Creative Industries, 519-741-2200 ext. 7392 WARD (S) INVOLVED: All DATE OF REPORT: March 23, 2017 REPORT NO.: CAO-17-015 SUBJECT:Collaborative Municipal Funding for Key Cultural Institutions: Year 1 Summary __________________________________________________________________________________________ RECOMMENDATION: That staff continue in collaborative review of funding to Key Cultural Institutions as described in Report CAO-17-015; and that The funding for the Key Cultural Institutions in Kitchener (THEMUSEUM, Kitchener- Waterloo Symphony, Kitchener Waterloo Art Gallery) be moved from Tier 1 grants to Economic Development grants for the 2018 budget and thereafter. EXECUTIVE SUMMARY: In May 2016, staff initiated the collaborative funding and assessment process by Kitchener, Waterloo and the Region of Waterloo for the four Key Cultural Institutions. The development of this process was a recommendation of the Arts Sustainability Fund Review report (CAO-15- 030) approved by Council in the Fall of 2015. The Key Cultural Institutions currently identified by Kitchener, Waterloo and the Region are Canadian Clay and Glass Gallery, Kitchener Waterloo Art Gallery, Kitchener Waterloo Symphony, and THEMUSEUM. The actual funding amounts and any related decision-making process continue to be made by each individual municipality. To mark the end of the first year of the collaborative process, Municipal staff and the four Key Cultural Institutions (KCIs) presented a summary of achievements at the All Council meeting on December 20, 2016. *** This information is available in accessible formats upon request. *** Please call 519-741-2345 or TTY 1-866-969-9994 for assistance. 3 - 1 This report summarizes the implementation of the pilot process to date and describes planned future collaboration. BACKGROUND: In 2015 Council approved the Arts Sustainability Fund Review report (CAO-15-030) and resolved that together with municipal partner organizations, a collaborative funding and assessment process be established for the four regionally identified key cultural institutions, being: Kitchener-Waterloo Symphony, Kitchener-Waterloo Art Gallery, Canadian Clay and Glass Gallery and THEMUSEUM, in the form of a pilot program based on the model recommended in Appendix 1; and further, that a regular communication mechanism be formalized between all municipal funders regarding arts and cultural investment in the Region of Waterloo. Definition of Key Cultural Institutions Key Cultural Institutions (KCIs) are large organizations that contribute to the social and economic prosperity of the KW region creating jobs and wealth, attracting visitors and stimulating creative thought and activity. Key Cultural Institutions hold joint responsibility for public buildings, and/or have programming intrinsically linked to those facilities. Their multi-layered programming cements and celebrates arts, culture and ideas regionally, nationally and internationally. The characteristics of organizations designated as KCIs were defined in the 2015 Review of Per Capita/Arts Sustainability Funding. These core characteristics are: Key cultural institutions uphold consistent professional standards and are recognized for achievements in cultural production and programming at regional, national and international levels. They demonstrate leadership by encouraging greater community participation through education and outreach, volunteerism, audience development, and collaborations with other organizations and businesses. They have large budgets with operating revenues greater than 1 million dollars, and contribute to the social and economic prosperity of the region by creating jobs, attracting visitors and stimulating creative thought and activity. Key cultural institutions also usually have responsibility for public buildings, have programming intrinsically linked to those facilities, and/or have responsibility for conserving a permanent collection. Benefits of a Collaborative Approach This collaborative approach recognizes that Kitchener, Waterloo and the Region are significant funders of the four organizations, and it is important for municipal staff to have an on-going understanding of their strengths and challenges. It is important to note that, while the information submission and discussion takes place jointly among municipal staff and the KCI representatives, the actual funding amounts and any related decisions will continue to be made by each individual municipality. 3 - 2 A collaborative approach to the funding and assessment of these KCIs has a number of benefits for improved communication, efficiency, transparency and accountability: Enhanced communication with regular opportunity potential for collaboration/partnerships among cultural organizations and among funders; Efficiencies gained with single submission document to be considered by each municipality, leveraging existing application data submitted to higher levels of government funders or their Boards; thereby conveyed in Council reports; Improved transparency through sharing with all councils the total funding requests across all municipalities and proposed contribution from each; Consistency supported as the same information is reviewed by all the municipal funders; Enhanced accountability for the municipal funding through the information submission process and informal collaborative discussion agreement; KCIs collaborate on presentations to all Councils outside of the budget process. To mark the end of the first year of the pilot collaborative process, Municipal staff and the four Key Cultural Institutions (KCIs) presented a summary of achievements at the All Council meeting on December 20, 2016. This report expands on that presentation and sets the process for the subsequent year. Report CAO-15-030 recommended that Key Cultural Institutions (KCIs) would be reviewed annually through a collaborative approach. A working group was established representing staff from the City of Kitchener, City of Waterloo, Region of Waterloo and the City of Cambridge.The City of Cambridge was invited to participate, has been consulted throughout and has indicated their interest in future collaboration, whenever the undertakings may provide opportunities for mutual benefit. This group collaborates with the staff and board leadership for each of the KCIs and follow up with a summary of these discussions to consolidate a better understanding of the institutions and their financial needs. REPORT A collaborative funding and assessment process was developed and initiated as a pilot in 2016 to enhance efficiencies, transparency and accountability. In this pilot year, the KCI submissions and meetings occurred in the fall, outside of the usual budget cycle for each municipality. 3 - 3 In future years, it is recommended that these discussions happen earlier in the year so that funding requests by the KCIs can reviewed by staff and brought forward in the normal municipal budget cycle for each municipality. The planned cycle for 2017 and future years is outlined in the table below, including at least three annual opportunities for council update or discussion. Annual CyclePlanned activities Jan-FebMunicipal staff process KCI grants within each independent budget process March-AprilMunicipal staff submit joint summary report to the individual councils(this report) Municipal and KCI staff meet to assess process and results July-AugustKCIs submit individual reports onprevious fiscal year KCIs request for funding for upcoming year through Municipal Working Group Municipal staff meet with each KCIto review reports and discuss needs Sept-DecMunicipal staff summarize discussion in form of strengths, challenges and planned actions for each KCI Municipal staff collaboratively identify potential budget issues Municipal staff recommend KCI funding allocationto council as part of each municipal budget process(issue paper if needed) KCIs present annual overview to All Council Meeting Municipal Investment in Key Cultural Institutions The municipal investment in our Key Cultural Institutions recognizes the intrinsic value of arts and culture,the economic impact and their overall contribution to the vitality of the region. Municipal funding provides: Stability to the organizations as well as the ability to leverage other grants; Accessibility of programs and collections to broad audiences including youth, seniors and newcomers; and Public accountability of the benefits they bring to the community. The table below summarizes budgeted municipal funding to the KCIs and facility contributions (in-kind) in 2016. Key Cultural Facility Facility KitchenerWaterlooRegionTotal Institution(Kitchener)(Waterloo) CCGG$96,500.00 $50,000 $146,500 KWAG$95,500.00 $206,300 $76,500 $378,300 KWS$236,300 $98,000 $370,900 $705,200 THEMUSEUM $114,600.00 $120,000 $45,000 $370,900 $650,500 TOTAL$562,600$269,500$741,800$1,880,500 3 - 4 Outcomes of the 2016 Collaborative Funding and Assessment Process The intent of the collaborative process is to enhance efficiencies, transparency and accountability and to allow both organizations and the municipal funders to better articulate the community benefits that result from this investment. Based on the reports of the four KCIs, combined municipal investment contributed to numerous social and economic benefits in 2015, the year for which data is currently available: 268 unique cultural experiences including exhibits, performances, and public activities (almost one per day throughout the year); Total attendance of over 250,000 with over 80,000 of those visits being education related; and 6.2 million dollars in earned and private sector revenues and over 1.3 million dollars in revenue leveraged from other levels of government. A sample of impact data provided by the KCIs is summarized below: Selected impactsCCGGKWAGKWSTHEMUSEUM Unique Cultural Experiences:7 + 79 + 1098 + 1038 + 26 exhibits/performances +Special events Total attendance:19,471 45,909 94,272 90,076 (subset education attendance)(5,587)(19,500)(44,723)(13,948) Earned Revenue + $443,871 + $136,449 + $1,957,200 + $874,000 + Private Sector Revenue$182,966$400,372$1,184,585$313,000 Federal Government Revenue +$69,984 + $91,114 + $446,280 + $41,937 + Provincial Government Revenue$105,264$132,500$329,412$86,175 Strengths and Challenges As part of the collaborative process, municipal staff met with members of the staff and Boards of the individual KCIs to discuss the strengths and challenges of the previous and current operating years and to explore opportunities for increased collaboration. Each of the KCIs has numerous strengths including innovative programming, diverse audiences, and extensive community partnerships. However, like similar cultural organizations across the country, they all face challenges as well. The common themes that emerged from the collaborative conversations are: KCIs have had to make reductions in number of staff, and staff salaries, due to budget constraints; this has negatively impacted organizational effectiveness and talent attraction/retention. Professional staff development opportunities have also been reduced and/or eliminated. 3 - 5 There is a need to raise the profile of how and to what extent the KCIs contribute to the local economy. It is important that Councillors understand that municipal financial support provides the ability to leverage funding from provincial and federal levels of government. There is a need to more broadly communicate good news stories and benefits of cultural organizations. All cultural organizations would benefit from joint promotion of events and innovative marketing strategies. All KCIs identified the need for additional municipal and other investment in order to: maintain quality of programs; address staff resource needs; improve physical space and assets; diversify programming and exhibits. A number of potential collaborative projects were identified through the process: Explore shared marketing and promotion opportunities (e.g. for Canada 150 events) through collaboration with Waterloo Regional Tourism Marketing Corporation Investigate provision of shared professional development opportunities Research and measure the specific economic and social impacts of our cultural organizations Document and disseminate good news stories about cultural impacts on economy and individuals Engage local school boards to address student transportation challenges (schedules and costs) to ensure equitable access to education programs Find better ways of marketing education programs to teachers and encouraging participation Investigate a shared server for websites Explore the development of common annual program/exhibition themes In response to the collaborative discussions, each KCI has also outlined organizational actions planned for 2017 to support municipal objectives. A selection of these actions has been included below. Canadian Clay & Glass Gallery Implement diversity initiatives Work with municipal economic development departments to support business relocation and talent attraction through cultural activities Kitchener-Waterloo Art Gallery Secure resources to support improved staff compensation and to secure higher profile exhibitions Continue to build a positive relationship with the City of Kitchener and Centre in the Square relating to facility improvements and maintenance Kitchener Waterloo Symphony Continue work reimaging the symphony to have a broader public appeal 3 - 6 Work with Kitchener Waterloo Community Foundation and/or United Way to communicate the community benefit of the KWS THEMUSEUM Develop a specific deficit reduction plan to address the recurring annual deficit Engage at least one other cultural organization in discussions about education programs to examine successful approaches and evaluation with consideration of leading a wider discussion on education-related issues Next Steps Staff will work with the KCIs to develop and support collaborative projects identified through the process. The Municipal Cultural Initiatives Working Group will also meet with the KCIs to review and refine the process for the cycle, ensuring that any discussions of changes to funding can be incorporated into the regular budget processes of each municipality. CONCLUSION: Feedback on the Collaborative Municipal Funding and Assessment Process has been positive. Standardization of reporting and the implementation of collaborative meetings have created more effective mechanisms for information sharing and present opportunities for enhanced efficiency, transparency and accountability. ALIGNMENT WITH CITY OF KITCHENER STRATEGIC PLAN: through the delivery of core service. FINANCIAL IMPLICATIONS: None. This report just recommends that in 2018 budget for the Key Cultural Institutions Tier 1 grants to Economic Development grants. The actual funding amounts and any related decisions continue to be made by the City of Kitchener as part of the annual budget process. COMMUNITY ENGAGEMENT: INFORM This report has been council / committee meeting. COLLABORATE Collaboration with regional partners has been extensive through the Municipal Cultural Initiatives Working Group, community partners at the Key Cultural Institutions and various stakeholders through previous meetings with partners and the Arts and Culture Advisory Committee meetings. ACKNOWLEDGED BY: Jeff Willmer, CAO 3 - 7