HomeMy WebLinkAboutKitchener BIA - 2016-07-28DowNTovv N
Kitchener BIA
BOARD OF DIRECTORS MEETING
Minutes
8:30 am -10:45 am
July 28, 2016
City of Kitchener
200 King Street W
Schmalz Room, 2"1 fl
Present: Lindsay Walden, Jeff Gadway, Stewart Barclay, Domini Baldasaro, Shirley Madill, Paul
Walman, Councillor Frank Etherington, Frank Voisin, Ryan Lloyd -Craig, Councillor Sarah Marsh,
Linda Jutzi.
Regrets: Cory Bluhm, Darryl Moore, Dawn Phillips -Brown, Mayor Berry Vrbanovic, James
Mitchell.
Lindsay Walden in the Chair.
WELCOME
The Chair called the meeting to order at 8:30 a.m.
CONFLICT OF INTEREST
No conflict of interest was declared by any Member of the Board at this time.
APPROVAL OF AGENDA
Moved by Stewart Barclay, seconded by Domini Baldasaro
"That the Board approve the Agenda as provided."
Carried Unanimously
APPROVAL OF MINUTES
No minutes at this time, to be approved at next meeting.
Ryan joined the meeting (8:40a.m.)
WRPS Report
Report will be provided at August meeting.
Q2 Report
Linda Jutzi reviewed the Q2 Report providing additional information on issues highlighted with
the Canada Day event, as well as the patio program.
With the assistance of a PowerPoint presentation, Linda provided an update on marketing for
the downtown including information on funding, objectives, challenges and demographic. Four
advertisements have been created including a variety of taglines with a goal to create an
emotional connection to the downtown. The Board reflected the importance of measuring
success of this program, with options such as attendance, quantity of patios and surveys being
considered to establish a benchmark and compare future years. Ultimately, the marketing
should create a sense of urgency for people to visit downtown Kitchener.
Action:
Further discussion to take place at next board meeting. Linda to prepare a summary to date
for the original $25,000 BIA funds earmarked for marketing (this should include ION
ambassadors) as well as the remaining funds from GrandLinq.
Action:
Linda to send current marketing materials to the board and membership.
Q2 Financials
Stewart Barclay, Treasurer, reviewed the Financial Statements. He indicated that there is
currently a shortfall of approximately $30,000 due to Canada Day, as well as three items to be
added to the balance sheet. The committee discussed patio tables and chairs and decided to
implement an agreement between restaurant owners and the BIA.
Action:
Canada Day discussion to be added to future agenda.
2017 STRATEGIC OBJECTIVES, REPORTING DELIVERABLES
With the AGM and town hall planned for the fall, Jeff Gadway outlined the 3 suggested strategic
objectives developed for 2017 for the Boards consideration and discussion. When strategic
objectives have been confirmed, the business plan will be developed with the intent to align,
and measureable outcomes developed. The Board discussed the footprint of the downtown,
considering when and where it might be expanded in the future, ultimately agreeing this could
be a consideration when construction has been completed. Events within the business plan are
already in development for the fall and winter. Linda indicated the BIA would like to spend
additional energy on downtown beautification which will assist with creating a welcoming space.
Business are welcome to connect with the BIA if they would like assistance with marketing,
however this does not need to be a major focus of work for the 2017 business plan. Partnership
with the city to continue. The location and timing for the town hall and AGM were considered.
The Board discussed and confirmed the following three key deliverables for 2017:
• Focusing more broadly across the downtown with measureables
• Member engagement on various levels
• Connecting office workers
Action:
Linda to develop Business plan for consideration at August Board meeting, that would be the
template for the Town Hall Fall 2016.
Action:
Business plan to be added to September agenda.
Action:
Town hall to be set for end of September. AGM to be set for first week of November.
Paul left the meeting. (10:15)
Moved by Frank Etherington,seconded by Jeff Godway
"That the Board approve the BIA Reporting Deliverables with adjustments."
Ryan left the meeting. (10:32)
Frank left the meeting. (10:40)
OTHER BUSINESS
Nothing at this time.
ADJOURNMENT
Moved by ??2, seconded by ???
"That the meeting adjourn." (10:45 a.m.)
Carried Unanimously
Carried Unanimously