HomeMy WebLinkAboutKitchener BIA - 2017-07-26
8:30 am – 10:30 am
July 26, 2017
City of Kitchener
200 King Street W
Conestoga Room
BOARD OF DIRECTORS MEETING
Minutes
Present: Darryl Moore, Erika Holenski, Domini Baldasaro, Chelsea Cybalski, Councillor Frank Etherington,
Councillor Sarah Marsh, Mayor Berry Vrbanovic, Linda Jutzi, Cory Bluhm.
Regrets: Stewart Barclay, Phong Tran, Ryan Lloyd-Craig, James Mitchell, Paul Walman, Meaghan Hawkins.
The meeting began at 8:32, with Darryl Moore as Chair.
APPROVAL OF AGENDA/DECLARATION OF CONFLICTS
One additional item was added to the agenda: In Camera
Moved by Sarah Marsh, seconded by Frank Etherington
“That the Board approve the July 26, 2017 meeting agenda.”
Carried Unanimously
No conflict of interest was declared by any Member of the Board at this time.
APPROVAL OF MINUTES
There was a request that the minutes focus at a high level moving forward.
Moved by Chelsea Cybalski, seconded by Erika Holenski
“That the Board approve the June 28, 2017 minutes.”
Carried Unanimously
Message from the Treasurer:
Phong sent a note to be read to the BIA regarding his role. Stewart has stepped down as treasurer and
resigned from the board. Phong has been assisting with this and has put his name forward to take on the
position.
Moved by Sarah Marsh, seconded by Chelsea Cybalski
“That the Board instill Phong Tran as Treasurer of the board of the BIA.”
Carried Unanimously
Approval of the June 2017 Financials:
Linda commented that we are now on track to report monthly on financials.
Moved by Chelsea Cybalski, seconded by Frank Etherington
“That the Board approve the June 2017 Financial Statements.”
Carried Unanimously
Events Report
Event reports have been developed by the marketing committee and Linda’s staff in an effort to promote
information in a timely and robust manner. Feedback is provided from the person that evaluated the
event. There was a suggestion to remove the name column as these notes become a matter of public
record and it may promote transparency.
At this meeting Canada Day and Tame the Lane reviews were discussed. Cherry Park festival was also
discussed. Although Cherry park falls outside of our Downtown Boundary, the BIA was represented in an
effort to spread the DTK Love beyond the boarders of the downtown. Downtown Dollars were also
donated as a prize to the silent auction.
ACTION: Linda to amend the document to include Recommendations for Improvement so that
constructive feedback can be included
Berry Vrbanovic joined the meeting (8:41 a.m.)
Marketing Committee Update
The marketing committee (Meaghan, Chelsea and Paul) met last week. The committee is seeking to grow
as more people are needed for event review and for brainstorming marketing events for Spring 2018.
Linda has been interviewing potential candidates and feels there are some strong possibilities.
The candidates include Kayla Zawisky, previously of the uptown Waterloo BIA, Matt Hortobagi, the
Executive producer of Astro Dog and Nicole McCallum, consumer trending specialist of UW. The team
agreed that the most important first project would be to develop a marketing campaign, brought to the
board in Fall 2017 for Spring 2018 with regards to the reserve fund.
Governance Committee Update
The governance committee has not been able to meet over the past month due to scheduling conflicts.
Erika and Darryl are working to draft a boardroom code of conduct policy to keep people focused when
they are in the room.
Blues Festival
Linda has sent an invite to anyone interested in joining to flip pancakes at the Blues Festival Breakfast.
Her staff will be present from 7:30-8:00a. Directors are asked to come at 8:45am to assist. This year’s
funds will be designated to the Discovery Team to be able to purchase uniforms.
Action: Linda to send an invite to council direct through Elizabeth or Way
Cory Bluhm joined the meeting (8:56 a.m.)
Approval 2020 Process
Cory shared that council has approved the language crafted, subject to one section that they wanted
modified to reflect business attraction. The new format is approved by council conditional of this and
needs to be approved by the board.
The board discussed what involvement the BIA should play with regards to retail development, and heard
that one possible option for assisting with this would be the development of a board of experts to assist
potential retailers. Further information will be included in the action plan.
Moved by Darryl Moore, seconded by Frank Etherington
“To approve the 2017 – 2020 Strategic Priority Statement for Downtown Kitchener that
will be shared with the City of Kitchener subject to the fine tuning of the retail attraction
verbiage.”
Carried Unanimously
Queen Street Project
Queen Street is showing signs of age aesthetically and service infrastructure is also at the time of
replacement.
Cory shared reports on improved property values on King Street since reconstruction as well as
corresponding increase in pedestrian traffic as an example of what could be achieved on Queen.
The current perspective of Queen Street is that it is a place to get through but not a place to go to. When
a sample audience was asked what things would enhance Queen Street, living and breathing street walls
ranked highest, followed by laneway nightlife, then decorative lighting etc.
Vogelsang green has been identified as potential anchor for project as City Hall is for King Street.
Currently the City budget has only sufficient funds to complete the BASIC version. Cory poses to the
board as to whether they are interested/willing to contribute in some way to support the funding of this
project.
Action: The board will review in consideration with the larger budget.
2018 Budget Discussion
The board discussed the second draft of the proposed budget including allocations to graffiti, garbage
removal, and a potential levvy increase.
Mayor Berry Vrbanovic left the meeting (10:02 a.m.)
Sarah Marsh left the meeting but remained on speakerphone (10:05 a.m.)
Reserve Funds
The board discussed the potential allocation of reserve funds and received compiled feedback of board
comments.
Other Business
Nothing at this time.
Linda Jutzi left the meeting (10:31 a.m.)
In-Camera
Moved by Darryl Moore, seconded by Erika Holenski
“That the Board enter in-camera session”
Carried Unanimously
Moved by Darryl Moore, seconded Frank Etherington
“That the Board leave in-camera session”
Carried Unanimously
ADJOURNMENT
Moved by Chelsea Cybalski, seconded by Sarah Marsh
“That the meeting adjourn.” (10:36 a.m.)
Carried Unanimously