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DOWNTOWN ACTION & ADVISORY COMMITTEE MINUTES
February 22, 2018 City of Kitchener
The Downtown Action & Advisory Committee met this date, commencing at 4:05pm
Present: Chair, Scott Thomson; Aaron Francis; Reuben Grin; Geoffrey Guin; David Harmes; Linda
Jutzi; Councillor Sarah Marsh; Robert Nyman; Bryn Ossington; Andrea Santi; Martin
Timmerman
Staff: Hilary Abel; Cory Bluhm; Dan Chapman; Chloe Howell
Delegation: B. Cronkite (Transportation); L. Burr (Neighbourhoods); Wash (OK2BME)
Information Items/Unfinished Business
H. Abel Update:
Hilary introduced Dan Chapman to the group and welcomed delegation
ACAC Update:
Public Arts Working Group (a subgroup of ACAC) nominated the 2018 Artist in Residence, and
the artist just needs to be confirmed by Council
has to go to Council early April.
S. Marsh confirmed artist in residence choice, Sumaira Tazeen Sheikh
Rainbow Crossing
Passed around a picture of what the Rainbow Crossing might look like
Suggested location: corner of Joseph and Gaukel adjacent to transit terminal, high visibility
location, and a great tie-in to any Victoria Park events
rticipation from youth groups (16-19 years old) in leadership and
volunteering. There is also a desire to volunteer with
Hope to be done the Rainbow Crosswalk by Tri-Pride (June) to raise awareness and create
youth community belonging
Location near the public transit terminal on Charles St is significant because a survey revealed
it is an area that people belonging to LGBTQ communities
What about the new transit terminal/multi-
current location? Joseph/Gaukel is a great place to start because the transit system could still
be at this location for 10 years
What about signage to compliment the crosswalk? Legislation requires us to keep the white
pedestrian lines there, and they hope to work with community groups to explore options for
signage. Work with City of Kitchener Communications department to organize media and
awareness around the project
What about graffiti? Sourcing a plastic material (thermoplastic) that is graffiti resistant. Can
pressure wash with soap and water and it will look good as new, take pedestrian crossing at
Lancaster and Chapel intersection for example
Who will install it? City workers or a professional private company if we chose to go with the
thermoplastic, it requires heat to apply and special equipment
Discussion on how we can get the community involved. Maybe set up a tent, table and give out
face tattoos?
H. Abel action item: Follow up as we get closer to the event and share the link on our social media.
DOWNTOWN ACTION & ADVISORY COMMITTEE MINUTES
February 22, 2018 City of Kitchener
Downtown Incentives Review
Hilary handed out a copy of the Downtown Incentives report for group to review.
th
Goes to council March 5, anyone who has ground floor retail space is eligible
Recommendations in report:
i. Continue as is
ii. Continue as is with focus on new businesses, owners attracting a new tenant or people
taking a vacant storefront
People who would not be eligible are businesses remaining the same, as these folks have been
eligible for a long time
Ask council to allow staff to consult the public to test interest in Queen St. lighting, but to add a
new program into incentives, significant public engagement is required
to make a
purchase; for example, commercial, restaurant, service, beauty salon
L. Jutzi has a concern for businesses who have been around for a long time, why leave them
overall appearance of downtown
By prioritizing new businesses, it would address the high cost of entering the market downtown
by giving people an incentive to make it possible to move downtown
If Council wants to keep it to new businesses as an attraction incentive that would be their
decision
S. Marsh said that we need to keep in mind that priority #1 in Shape DTK 2020 was to give a
platform for new business
we might need to give preference to new businesses to make sure we are following through on
our incentive for Shape DTK 2020
As per L. Jutzi, the BIA has a business attraction fund to support businesses becoming digitally
savvy, i.e. develop company website, even if they have been around for a long time, this would
help them become relevant to the market so why not support them the whole way, why exclude
them from the façade grant?
Funding issued up to $10,000
D.
now because the funds are unlikely to be depleted. If we were to ever reach $0, make protocol
to prioritize new businesses, but unlikely to run out of money
Committee agreed to support the report
Per M. Bowman: Committee DAAC members support the façade program in continuing as is,
allowing both existing and new businesses to participate, with an emphasis on attracting new
businesses as per priority #1 of Shape DTK 2020
BIA Update: L. Jutzi
Subject: Street murals to beautify the downtown, attract new business to the core and make downtown
feel safe and clean.
Hub Surface Systems, same company that did the Lancaster St project
Builds community pride and creates a vibrant streetscape
Does anyone have any recommendations on where the first mural should be located?
7-10 year life span, maintenance free, installation will require road closures
Looking to spend around $50,000 on the mural, working with Emily Robson to find an artist, and
the artist will be paid approx. $5,000
DOWNTOWN ACTION & ADVISORY COMMITTEE MINUTES
February 22, 2018 City of Kitchener
Engage with marketing committee to come up with a campaign, invite media to film and picture
the event to get as much free coverage as possible
Big challenge is to work with the City to find out where construction will occur over the next little
while. With all the high rises being built, there will be lots of heavy equipment downtown gravel
trucks etc. which will damage the mural and reduce its life span
Initial thoughts on location include:
Around the market, Eby St, Scott St
Generally the committee loved the idea of choosing side streets to highlight underused spaces
Preference is to stay away from the area immediately around City Hall, as people feel this
location already gets a lot of attention
The mural should match the sense of place (i.e. food theme if it was around the market)
Timeline: would like this to be completed in June. Have to submit rendering 6 weeks prior to
application. Thought is to allow 30 days for an artist to apply, and then 30 days to submit the
rendering
Road is preferable to sidewalks, more durable and will create more of an impact
Biggest concern is pending developments
Committee hugely favoured the market area
Other Business: S.Marsh
There is a Report to the Community 2017 available at the library and as an online link:
https://www.leadershipwaterlooregion.org/sites/default/files/CommunityReport2017_0.pdf
The community has put in an application to compete in the Smart City Challenge which includes
a $15m reward. Engage Waterloo Region put out a survey, please go online to vote for your top
3 priorities
Discussion Item:
Save talking about Shape DTK 2020 Priority #1 until next month
Adjournment
Meeting adjourned at 5:30pm
C. Howell, Recorder