HomeMy WebLinkAboutCompass Kitchener - 2005-10-05
COMPASS KITCHENER COMMITTEE MINUTES
October 5, 2005 CITY OF KITCHENER
The Compass Kitchener Committee met on this date, commencing at 4:05 p.m.
Present: Don Bourgeois, Pat Doherty, Glen Woolner, Douglas Parker
Staff: Shelley Adams, Michael May, Rosemary Pitfield, Glynis Martin
Regrets: Trudy Beaulne, John Hall, Paul Royston
1. Review of minutes
The September 21 and 27 minutes were approved.
2. Council presentation discussion
Don, Pat, and Glen were present at the council presentation on October 3. Their comments were:
Reaction was positive
The questions were more in support of the process
No negative comments
Cost was raised and legitimacy of survey
The presentation was on television later that night on Rogers Channel 20
The story in the Record was positive and so was the coverage on radio stations
3. Citizen engagement process
It will be a phased approach that will fulfil Compass Kitchener’s mandate, vision, and report card.
A bonus will be teasing out a Kitchener identity from the survey data. We can use the Environic’s
data for:
Growth management strategy
3 year strategic plan.
A concern was how to report on Compass Kitchener’s mandate by May 2006. The key is to first
engage citizens, especially the ones who do not usually take part in discussions with City Hall. To
do this, we will:
Create excitement that fosters engagement and maintains the engagement throughout the
citizen engagement process
We have to remind people that this is a values based study not an opinion based study; we
should stress this in the process as values change slowly
Go back to the Healthy Communities Model to help decision making process for the future
Since is it values based, this information is good for many years to come as core values
take a very long time to change; opinions on the other hand, change very fast
The Environic’s data is a tool and we need to develop this tool for use in the community to:
o Fulfil mandate
o Create excitement to sustain citizen involvement through the three phases
o Help the public to understand the underlying values in future development.
To create excitement we should ask citizens to self identify a segment of the beginning
The councillors showed some interest in self identifying during the presentation so get the
mayor, councillors, business leaders and so on to self identify
COMPASS KITCHENER COMMITTEE MINUTES
October 5, 2005 - 2 - CITY OF KITCHENER
The possibility for people to be like important people is very tempting
We could use cards that identify the people in their segments
The arenas could be used to reach people as there are many parents and grandparents
there on weekends
The key will be to launch Compass Kitchener’s citizen engagement in a new way – “Who
are you Kitchener?” – everyone talks about it and wants to know more; create an interest
so people want to know more
What does it mean to me? The different segments gives us an opportunity to talk to people
about what it means in their own comfort zone
Groups will not take the time to be involved, we need to interrupt their lives
Before every citizen engagement, we ask everyone to self identify, buttons can be worn at
the meeting but do people want to be labelled?
People are proud of the individual characteristics of the six segments
We need all the six groups of people
To grow the community in a positive way we need to reach everyone
We can have a meeting in each ward with the respective councillor
We also need focus groups, reach the special needs groups, service clubs
Can use arenas, community centres, find out where the people from the segments like to
be
This citizen engagement will be more exhaustive than the city has ever done before
We need to map everything out
Go to malls, that is where suburban seekers and up and comers are so that we can engage
them
Define goals around identity
Have dialogue, people have different ways to be engaged
What do we want them to tell us, how to get the information?
Who am I? What does it mean? What do we get out of these meetings?
Timing is important, we cannot use December because of Christmas
Use November 1 as a city blitz with self identify; growth budget; we could tell them of
opportunities that is still to come to keep them engaged in the process
Some groups would like to communicate through the internet
People do not want a useless exercise, they want something for their own personal stake
The challenge will be:
o What and how do we educate and inform people?
o What do we ask them when they are engaged?
We need to plan the whole exercise, who do we expect to get to events (target) and how do
we distribute information?
We need to identify some good forums for people to be engaged on Growth Management
Strategy, financial planning or specific issues we want to engage them in
Start growth management strategy in November and end in August 2006
Start financial planning in April, ongoing for 3 years
The timing is very tight, we need a 3-4 month process
Launch is one week of hype and excitement, then roll on to website, Your Kitchener; CTV
to be involved through entire process
We need to get the plan ready, what we need to identify and engage - November 1 through
to March
COMPASS KITCHENER COMMITTEE MINUTES
October 5, 2005 - 3 - CITY OF KITCHENER
Can be kitchen table discussions, stalls at malls, arenas, etc.
Who are you Kitchener is the whole campaign, then we can report back to the community
Look at non traditional ways to give us insights that are quick
A challenge is that we cannot test Compass Kitchener’s vision from 5 years ago now
The public has expressed two distinct visions
o Liberal government support and public sector directed
o Socially conscious, private sector directed
Direction for us to head in the next 20 years; this information was never included in the
original vision
In the past Compass Kitchener has informed council and pushed for downtown
revitalization
Has council achieved the objectives identified?
The next part is where should council go in the next 3 years?
This is done in a large part as the community is satisfied with municipal government but
there is still room for improvement
Where do we want to be in the next cycle?
Nuances of the vision to appeal to different segments of the population
Go out there with something new – identity piece
Usually it is the same people involved in visioning, now we can reach other people, do
something different
Vision is a picture of where you want to be
We should start to produce one or 2 page document, what do these results say about
customer service, citizen view to their involvement to government, here is what we heard?
The Record can do a piece on diversity and how it impacts this community using the six
segments, who are these people?
Though we have to keep in mind this is Kitchener, not the Region of Waterloo, newspapers
tend to include Waterloo, Cambridge, Guelph, etc.
We could use community newspapers in different languages
Customer service is important in arenas though working on this is a separate initiative than
what the city undertook a few months ago
What is our next step? We should come up with a proposal and meet again next week. Should we
form a sub group to act as a working group? The next meeting is October 13 at 5:00 pm in the
Heritage Room.
4. Action Items
* Meet on October 13 to discuss engagement process for Compass Kitchener
* Look at Compass Kitchener’s vision and tell us what outcome you are looking for
5. Adjournment
Meeting adjourned 5:05 p.m.