HomeMy WebLinkAboutGOV-COR-2010 - Community Engagement
POLICY Policy No:GOV-COR-2010
Approval Date:January 29, 2018
Policy Title:COMMUNITY
ENGAGEMENT
Reviewed Date:January 2018
Policy Type:COUNCIL
Next Review Date:January 2023
Category:Governance
Reviewed Date:
Sub-Category:Corporate
Last Amended:
Author:Community Engagement
Replaces:
Consultant
Dept/Div:Corporate
Repealed:
Services/Corporate
Replacedby:
Communications and
Marketing
Related Policies, Procedures and/or Guidelines:
GOV-COR-015 Corporate Accountability & Transparency
1.POLICY PURPOSE:
The City of Kitchener (‘the City’) is committed to the principles of participatory
democracy as identified within the City’s Open Government Framework. The City
recognizes that engaged citizens make communities stronger and healthier. The
involvement of the community and stakeholders in planning and decision making
helps the City to better meet citizens’ needs, which is fundamental to effective
governance. The City is committed to promoting ongoing meaningful public
engagement to connect individuals with a common interest to share priorities,
solve problems and build community.
2.DEFINITIONS:
Community –A group of people with common characteristics or interests, or
who share an environment.
Community engagement –The process of involving community in decision-
making processes.
Community engagement plan –A document to help staff identify
engagement goals, stakeholders, resources, tactics, processes,
communications, and clearly identify howfeedback from the community with
inform the City’s work.
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Community engagement framework –A tool to determine the appropriate
level of involvement of the community in the engagement process. The
framework identifies and defines the four forms of community engagement
which provide different degrees of citizen empowerment: Inform, Consult,
Collaborate, and Entrust.
Engagement –The process of involving the public in decision-making
processes.
Plain language –Clear, concise writing designed so the reader will
understand the message.
3.SCOPE:
POLICY APPLIES TO THE FOLLOWING:
All Employees
All Full-Time EmployeesAll Union
ManagementC.U.P.E. 68 Civic
Non UnionC.U.P.E. 68Mechanics
TemporaryC.U.P.E. 791
StudentI.B.E.W. 636
Part-Time EmployeesK.P.F.F.A.
Specified Positions only: Other:
CouncilLocal Boards & Advisory Committees
This policy applies to:
All departments ofthe Corporation of the City of Kitchener;
All full-time, part-time and casual employees responsible for the design and
implementation of community engagement activities; and
Any community engagement activity undertaken by suppliers or external
organizations on behalf of the City.
In some matters, the City is bound by legislation to involve the public in a specific
way and in accordance with dictated timelines. The City takes direction from the
Ontario Municipal Act, the Ontario Planning Act, the Ontario Environmental
Assessment Act, and the Accessibility for Ontarians with Disabilities Act, among
others. The City is obligated to adhere to these requirements and if there is a
conflict between legislated requirements and the provisions of this policy,
legislated requirements will takeprecedence. The provisions of this policy enable
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Policy Title:COMMUNITY ENGAGEMENT
the City to exceed the minimum legislated requirements in appropriate
circumstances.
Ramifications of non-compliance with this policy could result in:
a negative impact on satisfaction levels for citizens,
poor decisions due to missed opportunities to involve citizens in the decision
of Council,
damage to the City’s reputation,
financial loss to the City,
disciplinary action for employees.
4.POLICY CONTENT:
4.1 The decision to engage the community
The City will comply with all minimum legislated requirements that dictate public
involvement, and exceed minimum requirements when appropriate. Community
engagement may be required for City-led initiatives that:
involve new regulations or changes to core services,
are expected to be controversial,
have significant financial impacts,
may have adverse impacts on citizens.
For all other initiatives, the decision to engage the community will be determined
by management and/or Council. Criteria to consider include, but are not limited to
the following:
initiatives identified in the City’s Strategic Plan and/or Business Plan,
as directed by the Corporate Leadership Team,
as directed by a motion of Council.
As well, City staff should consider the importance of issues to citizens in
determining when to engage the community. The City encourages the
involvement of the public when one or more of the following conditions exist:
public involvement will improve the City’s understanding of the issues,
the values and preferences of the community are applicable to the decision,
new and diverse perspectives are needed to develop/evaluate options,
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the public will have a role to play in the implementation of the decision,
involving the public will build awareness, support and enthusiasm for the
decision.
The decision to engage the community in these situations will be determined by
evaluating the potential for community engagement to improve the quality of the
decision or outcome and the risks associated with failing to adequately engage
the community. This must be evaluated against time constraints, the availability
of staff and other resources to plan and carry out effective community
engagement activities, and the cost of involving the public in a meaningful way.
Community engagement may not be required in certain situations including, but
not limited to the following:
ongoing delivery of core services,
urgent situations that would put the public at risk if delayed,
decisions that are legislated/regulated.
In these situations, staff may still be required to inform the public of these
decisions/initiatives.
Staff must inform the community engagement consultant of upcoming
engagement initiatives, and must seek the approval of their directors and/or
department head for non-routine, non-legislated significant engagement
campaigns or for exceptions to this policy.
The Corporate Leadership Team provides direction to proceed with community
engagement for initiatives that may be controversial, politically sensitive and/or
have significant financial impacts.
4.2 Community engagement framework
The City of Kitchener community engagement framework will be used as a
guide to determine the most appropriate method for engaging the
community.
Community engagement processes are not all the same. For some initiatives the
most appropriate way to engage the community is through clear and purposeful
communication to inform citizens and build understanding within the community.
In other cases, the most appropriate role may be collaborative; partnering with
the community to jointly address a problem or opportunity. In other situations,
multiple approaches will be used at different points in the process.
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This framework identifies four levels of engagement, as outlined below. The first
level –Inform –is mandatory for all engagement initiatives, as the community
needs access to relevant information to participate in a meaningful way.
Engagement initiatives may include more than one level from the framework.
Inform
All community engagement initiatives must inform the public. This is intended to
provide the public with balanced and objective information to support
understanding of City initiatives. In some situations, community engagement will
be limited to the sharing of information with the public with no additional levels of
the engagement framework deployed. This may include, but is not limited to
decisions that are legislated/regulated.
Consult
Consultation with the community allows participants to provide feedback by, for
example, identifying preferences, or communicating values. This type of
engagement provides a simple and structured exchange of information with
citizens that is usually quick, convenient and cost effective.
Collaborate
Collaboration provides the opportunity for citizens to connect with other citizens,
staff and/or council to understand issues from different perspectives, and solve
problems together. The choice to take a more collaborative approach with
citizens has both costs and benefits which must be carefully considered.
Collaborativeprocesses typically take significantly longer to plan and implement,
require more staff support and involvement, and may have added costs for
facilitators, rooms, materials, etc.
The City encourages engaging the community in a collaborative way when there
is high potential for community involvement to influence the outcome or decision,
and one or more of the following conditions exist:
there may be a significant impact on the community,
there is or may be significant controversy surrounding the issue,
the community will have a substantial role in implementation,
the options/solutions are not straight forward; original ideas are needed.
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Entrust
An entrust initiative empowers the community to make their own decisions. In
these situations, the City may provide input or support for the decision-making
process, organize information and facilitate connections to support resident-led
projects. This level of engagement is most appropriate where there is a high level
of public interest, sufficient resources and capacity to act within the community,
and a high degree of community ownership is preferred. Citizens cannot be
entrusted to make decisions that are the legal responsibility of the City or where
there may be a risk to the public.
4.3 Role of the City
It is the responsibility of City staff to assess opportunities for community
engagement in dealing with specific City-led initiatives (except for issues
dictated by law or regulation), and to plan and manage the community
engagement process. This includes reporting to Council on results when
appropriate. The City will be transparent and accountable for acting in
accordance with the commitment that is made to the public. Council and city staff
will engage with citizens in a way that is respectful and considerate of all citizens
and will demonstrate that the views and involvement of citizens are valued by the
City.
The City will carefully consider and clearly communicate the public’s role in the
engagement process, how it will affect decision-making by staff, and the rationale
for the level of engagement that will be used.The community will be informed in
advance when there are clear and significant limits on the scope or degree of
impact that community involvement will have on the matter at hand, sothat
citizens can make an informed decision about participation and will know what to
expect from the process.
The City will communicate a clear and accurate statement of the problem to be
solved, the opportunity to be explored or the decision to be made.The City will
ensure that the public is aware of the nature of the decision to be made and the
scope of authority the City has to influence that decision.
In making decisions, Council and City staff must balance a broad range of
competing interests. The citizen’s perspective is important and is typically not the
only factor influencing a decision. The results of the community engagement
process must be put in the context of applicable legislated requirements, city
regulations, council-approved policies and strategies, technical considerations
and financial constraints before a decision is made.
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When all factors are considered, the City may make a decision that is
inconsistent with the majority of input received from the community through the
engagement process. In these situations, the City will explain to the public how
their contribution was taken into account and the rationale for the decision that
was made. The results of community engagement are not a substitute for the
democratic process and do not replace the legitimate role of elected
representatives in decision-making.
4.4 Responsibilities
The Director of Corporate Communications and Marketing,or designate, is
responsible for policy review, and providing advice in relation to this policy.
City of Kitchener Community Engagement Team Responsibilities
The Community Engagement Consultant is responsible for supporting community
engagement activity,including:
work with project staff and Corporate Communications to develop or
review appropriate community engagement plans, and provide guidance
on activities;
work with project staff to ensure that requests for proposals/tenders
include appropriate requirements for community engagement plans and
activities;
liaise with suppliers and external organizations undertaking community
engagement activities on behalf ofthe City to provide oversight of
community engagement plans and activities;
work with project staff to ensure the City has effective systems to monitor,
record, coordinate and evaluate its community engagement activities;
annually provide Council, staffand citizens with performance reports
regarding the success of community engagement activities;
work with Human Resources and City employees to develop and
implement appropriate community engagement training, tools and
supports for City employees;
support citizens who are leading community engagement activities as part
of an Entrust initiative.
City Staff Responsibilities:
City employees who are responsible for projects that involve community
engagement will:
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use the Community Engagement Policy to determine if community
engagement is appropriate, with support from the Community
Engagement Consultant as needed, and ensure that engagement
activities comply with this policy;
work with the Community Engagement Consultant, Corporate
Communications and other affected staff to develop appropriate
community engagement plans;
work with the Community Engagement Consultant to ensure outreach
tactics to support inclusion are appropriate when engaging within
marginalized communities;
notify the Community Engagement Consultant of any planned community
engagement activities;
ensure suppliers or external organizations undertaking community
engagement activities on behalf of the City work with the community
engagement team throughout the project to comply with Community
Engagement Policy;
ensure project reports accurately and objectively reflect engagement
feedback, and notify participants of outcomes;
support the Community Engagement Consultant to evaluate community
engagement at the City of Kitchener;
support citizens who are leading community engagement activities as part
of an Entrust initiative.
Citizen Responsibilities:
Citizens are asked to:
focus on the decision to be made or the question to be answered;
recognize the City must consider the needs of the whole community;
request alternative ways of participating if required;
listen with the intent to understand the views of others;
provide input and feedback within project timelines;
encourage others to offer input;
lead engagement activities as part of an Entrust initiative.
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Council Responsibilities:
The support of City Council is important for successful community engagement
initiatives. Some of the key ways in which Council can continue to support
community engagement activities include:
attend and participate in public meetings and events for engagement
initiatives;
share information about campaigns with constituents through social
media, newsletters, and other methods;
have informal conversations and/or ward meetings with constituents about
key issues;
review the information gathered through community engagement
campaigns and use it to inform key decisions;
ensure that appropriate project timelines and resources required for
community engagement initiatives are in place;
encourage City employees to follow the Community Engagement Policy
and Framework.
4.5 Community engagement plans
Community engagement plans are required for all major projects and
initiatives that will consult, collaborate and/or entrust the community.A
community engagement plan should include the following:
1.a clear statement of the problem to be solved, opportunity to be explored
or decision to be made;
2.the role of the public in the initiative or project, the level(s) of engagement
to be used and a rationale for that choice;
3.the key stakeholders and how they will be encouraged to participate;
4.the techniques that will be used for engagement that reflect the promise
made to stakeholders according to the level of engagement selected;
5.a schedule of events and expected timelines;
6.required resources; and
7.the methods that will be used to track data and follow up with participants
on the results.
Projects that will only inform the community do not require a community
engagement plan, but may require a communications plan.
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4.6 Techniques for engagement
The City will use the most appropriate techniques to ensure an efficient
and effective process and create a meaningful experience for the public.
The City will consider a broad range of options to engage the community and
assess these options against community engagement goals, needs of the
stakeholders, time and resources required for implementation, and the
requirements of legislation and other city policies. Some engagement initiatives
may require the support of independent third-party suppliers to obtain
statistically-representative results.
The City recognizes that different stakeholder groups may have different needs.
Specific outreach strategies, options and alternative methods of engagement
should be made available to encourage participation by all stakeholder groups,
within the constraints of City resources. Consideration will be given to time of
day, amount of time required to participate, accessible location, language,
technology requirements, and other potential barriers to participation.
4.7 Inclusive participation
The City will strive for participation that is inclusive of all stakeholder
groups by seeking out and facilitating the involvement of those potentially
affected. The City will proactively encourage participation in community
engagement processes and activities, and clearly communicate the benefits of
participation for the individual citizen. Decisions that involve community
engagement will take into account the relative impact of the matter on various
stakeholder groups and the degree to which their voices are represented in the
outcome of the engagement process. Before making a decision, Council may
also have to consider carefully whether the aspirations and needs of future
generations —who will perhaps be most affected by any change —might differ
significantly from those of today’s population.
The City will ensure that those who have an interest and those who are directly
impacted by the decision will have access to the community engagement
process. The City will strive for inclusive participation, giving voice to the
broadest range of interests and perspectives within the context of the issue,
taking into account the relative impact of the matter on various stakeholder
groups. Special interest participants must be balanced with broad-based
community involvement. Techniques must be considered to address barriers to
participation for members of the community whose voices are rarely heard,
including vulnerable populations.
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Community input that is received from the public that is not controlled for
community representation has the potential for bias and will not be used to draw
conclusions about the community as a whole.
4.8Information for engagement
The City will provide participants with the information they need to be
engaged in a meaningful way. The City is committed to open disclosure, equal
access and distribution of accurate, relevant information. Council and/or staff
contact information will be provided to the public so citizens can ask questions
and obtain additional information if needed.
In accordance with the City’s Corporate Accountability & Transparency Policy
(GOV-COR-015), information must be fully accessible and understandable, using
plain language and appropriate formats. As well, the City is committed to
providing citizens with information that is timely, and freely available, and
decisions are open for public review and discussion. In the event that open
disclosure would conflict with legislation that protects information, legislated
requirements will take precedence. When engagement is legislated or regulated,
to comply with GOV-COR-015, staff must provide plain language descriptions to
accompany legislated or regulated information requirements.
In situations where input from the public is to be obtained, questions and topics
of discussion will aim to generate information from a citizen perspective, and will
not require participants to have any technical knowledge or expertise to
participate.
4.9 Reporting to the community on the results
The City will publicly acknowledge the results of the community
engagement process. The City will acknowledge the input from the community,
and participants who have consented to communication in accordance with
Canada’s Anti-Spam Legislation will be informed when a final decision is made (if
applicable). The City will explain how the community’s contribution was taken into
consideration.
4.10 Participant feedback
The City encourages feedback from participantsin community engagement
activities to identify opportunities to improve the effectiveness of future
initiatives. The City will actively seek feedback from participants to get broad-
based input on the effectiveness of the City’s community engagement processes.
Citizens will have the opportunity to tell the City if they felt that they understood
the process, if they had adequate information to contribute effectively, if they
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perceived that the process fairly considered their input; and if they were satisfied
overall.
5.HISTORY OF POLICY CHANGES
Administrative Updates
2018-01-28 -New policy created as per Council directive -see CAO-17-026.
2018-04-03-Department and job title name changes due to corporate re-
organization.
Formal Amendments
No amendment history to date
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