HomeMy WebLinkAboutDSD-2022-058 - Proposed Use of 2 King Street West
Development Services Department www.kitchener.ca
REPORT TO: Finance and Corporate Services Committee
DATE OF MEETING: February 7, 2022
SUBMITTED BY: Cory Bluhm, Executive Director of Economic Development
519-741-220 ext. 7065
PREPARED BY: Naudia Banton Entrepreneurship and Technology Advisor
519-741-2200 ext. 7194
Chris Farrell, Manager, Waterloo Region Small Business Centre
519-751-2604
WARD(S) INVOLVED: All
DATE OF REPORT: January 28, 2022
REPORT NO.: DSD-2022-058
SUBJECT: Proposed Use of 2 King Street West
RECOMMENDATION:
That the development of a at 2 King
Street West, as outlined in report DSD-22-058, be approved; and,
That $400,000 be allocated from the Economic Development Investment Fund 2.0
(EDIF 2.0) to support capital improvements to initiate the Sustainable Development
reet West, as outlined in report DSD-22-
058; and,
That $350,000 be allocated from the Economic Development Investment Fund 2.0
(EDIF 2.0) to support ongoing operations of the Sustainable Development Goals Lab
allocation of $100,000
as the partnership contribution of the Waterloo Region Small Business Centre, as
outlined in report DSD-22-058; and,
That the Waterloo Region Small Business Centre be permitted to add one full-time
and one part-time resource to support the ongoing operations of the Sustainable
through the combined annual revenues of the nce with all
applicable Collective Bargaining Agreements; and,
That the General Manager, Development Services, or designate be authorized to
execute partnership and/or lease agreements with all major partners at 2 King St W,
*** This information is available in accessible formats upon request. ***
Please call 519-741-2345 or TTY 1-866-969-9994 for assistance.
in accordance with report DSD-22-058, with said agreements to be satisfactory to
the City Solicitor; and further,
That the Executive Director, Economic Development,or designatebe authorized to
execute license agreements for a term of 3 years or less with SDG Lab licensees at
2 King St W, with said agreements to be satisfactory to the City Solicitor.
REPORT HIGHLIGHTS:
The purpose of this report is to obtain approval to establish a new Sustainable
Development Goals (SDG) Lab at 2 King Street West, as a pilot, using a partnership
model.
The financial implications include an initial capital cost of up to $400,000 and an annual
operating cost estimated at up to $450,000, with up to $350,000 being offset by
partnership contributions.
Community engagement included a survey of Kitchener businesses involved in social
and environmental innovation, and a virtual round table discussion with local
stakeholders. The report has been
advance of the committee meeting.
This report supports the implementation of
Strategic Plan, supports the implementation of Make It Kitchener 2
Economic Recovery Framework.
BACKGROUND:
In 2020 the City of Kitchener purchased a 21,000 sq ft commercial property at 2 King St W
(DSD 20- 041). The City will retain ownership of the building for up to 10 years to allow
THEMUSEUM to complete their business case and execute a fundraising campaign to
facilitate the proposed capital expansion of the adjacent building. In the interim period, the
City may utilize the building as it sees fit. Should THEMUSEUM not proceed with the
expansion within the 10-year period, the City would be free to redeploy the asset for
another long-term purpose. Currently, 15% of the building is temporarily occupied by a
non-profit until May 2022.
Note throughout this report, staff refer to the concept of
placeholder. If approved, the actual name of this concept may differ.
REPORT:
The Make it Kitchener 2.0 strategy is committed to an ambitious plan to support economic
recovery by investing in catalytic growth opportunities and creating a future where everyone
can make a difference. The building at 2 King St W could provide a space for purpose-driven
entrepreneurs and change-makers to launch new businesses, create local and global
impact, build an ecosystem and a sense of belonging, all focused on advancing the United
As noted in the comprehensive
business case appended to this report:
community can help. 2 King Street West could be a purpose inspired space that
unites our region, empowering entrepreneu
This report proposes that the City use of 2, King St. W, as a Sustainable Development Goals
Innovation Lab ("SDG Lab"). Utilizing a partnership model, the former bank building would
become home to 4 entrepreneurial program partners who would provide training, mentoring,
incubation and/or coworking space to their various start-up companies. In addition, a
community program partner and various supporting partners would add intangible value to
the ecosystem while supporting greater community collaboration. The SDG Lab space
would be an inclusive and welcoming space for entrepreneurs, academia, government,
community groups, citizens, students, and industry leaders working together to impact
people, the planet, and prosperity.
Conversion of the former bank building into a functioning incubation space will require up to
$400,000 in capital improvements for aesthetic upgrades, furnishings and technology
upgrades. Given the expectation that the building will be demolished or repurposed in
maximize the reuse of the existing structure (offices, meeting rooms, materials, etc.) while
minimizing the amount of sunken costs. Furnishings and technology would be selected
based on City standards to ensure they could be repurposed at other City facilities.
Annual operating costs at 2 King St. W. at full occupancy are estimated at $400,000 -
$450,000. The proposed business model would be anchored by four partner
organizations/tenants sharing annual operating costs and space equally. Each partner
organization would deliver their own programs, events, advisory and mentoring services. All
partners would in some way, support purpose-driven businesses committed to impacting
the UN , such as:
Goal 3 (G3) good health and wellbeing
Goal 8 (G8) decent work and economic growth
Goal 10 (G10) reduced inequality
Goal 13 (G13) climate action and others.
Ideally, two of the partners would be focused on supporting racialized and equity-deserving
entrepreneurs while two of the partners would be focused on environmental sustainability
and social innovation. Entrepreneurs and community groups associated with the partners
would have access to offices, co-working desks, hot desks, meeting, and training rooms.
Annually the SDG Lab could assist more than 100 entrepreneurs to learn, launch, and grow
their companies.
The first of the four partners would be the Waterloo Region Small Business Centre
(WRSBC), a division of the City of Kitchener's Economic Development Department. WRSBC
will continue to offer small business information, advisory services, programs, and events
while overseeing the operations, building community relationships, and collaborating on
programming with the partners.
The SDG Lab would require two additional employees - a Community Activator and a
Program Assistant. These new roles will focus on activating the space, fostering
partnerships, supporting collaboration and creating other revenue streams through
sponsorships, rentals, event fees events and seeking other government funding.
Economic Recovery Benefits of an SDG Lab
Major economic events, such as recessions, often result in increased entrepreneurship and
innovation. This due in part to individuals seeking new employment opportunities and/or
entrepreneurs advancing innovations in response to new economic opportunities.
Supporting entrepreneurial program partners will indirectly support the growth of new start-
up companies small businesses.
As a result of the pandemic, the Kitchener community has experienced increased office
vacancy rates. Recently CBRE reported office vacancy rate of 16.6% across the city,
including a 26.9% vacancy rate in Downtown Kitchener. Companies emerging from the
SDG Lab could potentially fill vacant office space in our community
Business Models
Staff assessed three different business models, and ultimately recommend Option 1
Partnership Model. A full overview of this model is contained in the business case appended
to this report. The options considered include:
Model and Description Pros Cons
Option 1 Partnership Model
Four anchor partner Operating costs shared Risk of not securing three
tenants providing equally by four tenants additional tenants within
st
entrepreneurial ($100K each), leveraging the 1 year.
programming
City staff to manage
Each tenant shares the Multiple program partners multiple partnership
operating costs and space attract a diversity of agreements and licensee
equally entrepreneurs and users agreements with
residents/entrepreneurs
Waterloo Region Small Limits financial risk,
Deficits in operating costs
Business Centre oversees exposure to program
the facility and tenants partners to be covered by the City.
Incubate purpose-driven Opportunity to support a THEMUSEUM advances
businesses variety of community their construction sooner
partners, including equity-than anticipated.
City of Kitchener funds the
deserving entrepreneurs,
initial capital
thought leaders, youth,
improvements
citizens
City of Kitchener covers
Tenants collaborate to
any annual operating
support each other.
deficits
If an annual operating
Builds a more rich, diverse
surplus exists, partners
network of like-minded
determine use of funds
businesses, citizens, and
entrepreneurs
Ability to support more
than ?? entrepreneurs
each year.
Model and DescriptionProsCons
Option 2 Lease to Singular Private Sector Operator
Lease to a one Building is occupied The City has ongoing
company/organization to maintenance costs.
Operating costs would be
operate as an incubation
covered by tenant Difficult to guarantee a
space
lease term given the
City only requires one
uncertain timelines of
agreement
THEMUSEUM
Leasee would need to
invest in improvements
No obvious community
partner with capacity to
operate such a facility.
Any tenant would likely
require government
assistance and would seek
a City contribution.
Less likelihood of diverse
users/entrepreneurs if only
one operator.
The high number of vacant
commercial properties
minimizes prospects.
Model and Description Pros Cons
Option 3 City Leases all the Spaces Individually
City would need to add a
City leases individual City could curate overall
sales role to actively seek
offices to small businesses tenant mix
out tenants.
similar to the Creative Hub
Occupancy would be
model
slower than Option 1.
Revenue generation is
subject to tenant
acquisition.
Revenues required to
cover operating expenses
would make it challenging
to offer affordable rents for
startups
Less likelihood of diverse
users/entrepreneurs than
Option 1.
Concerns from other co-
working operators/building
owners that the City is in
competition
Based on the above, Option 1 best supports the objectives of Make It Kitchener 2.0 and the
Economic Recovery Framework, while offering the most sustainable financial model.
Timing
If approved, staff would look to add an initial partner to the space as early as March of 2022.
Design and renovations would occur in Q2-Q3 with an anticipated opening of August-
September of 2022. Like 44 Gaukel, operations would continue until such time as the noted
operating allocation has been exhausted or THEMUSEUM is prepared to commence
construction. In advance of either instance, staff will return to Council with a report on the
success, challenges and opportunities around the future of the SDG Lab.
Long-Term Growth and Opportunities
Once launched, staff are confident that demand and interest in the SDG Lab concept could
outgrow the proposed space. If so, staff would pursue the following:
a) Exploring opportunities for entrepreneurial programming partnerships within other
City facilities; and,
b) In collaboration with local academic, business and community partners, explore the
potential for a more significant permanent facility, not unlike the current scale and
scope of the UW Innovation Arena.
STRATEGIC PLAN ALIGNMENT:
This report supports A Vibrant Economy by undertaking industry business cases.
-wide Startup Network
startup ecosystem including city-owned spaces and to develop a hub to support businesses
tackling the UN SDGs.
The Council approved Economic Recovery Framework identifies the need to accelerate a
new wave of entrepreneurship by expediting the launch of a city-wide startup network and
providing funding to support new entrepreneurial programs that address barriers related to
equity and anti-racism.
FINANCIAL IMPLICATIONS:
For an overview of the estimated capital and operating costs, including a proposed operating
budget, see page 11 of the Business Case appended to this report.
The initial capital improvements required are estimated to be up to $400,000. The ongoing
operating costs are estimated to be $450,000. Should the City be successful in securing all
$100,000
It should be noted that should the building remain largely vacant, the City will continue to
bear the costs of utilities, taxes, maintenance, etc., with limited revenue to offset these costs.
As part of the Economic Recovery Framework, Council allocated $5 million to support
initiatives such as this. Approximately $1.3 million of this funding has not been allocated.
Staff recommend allocating $750,000 of the recovery funding to support the launch of the
SDG Lab.
City staff would continuously seek out additional funding opportunities (ex: Federal grants,
private sponsorships) so support programing and offset costs.
COMMUNITY ENGAGEMENT:
INFORM This report has been
the council / committee meeting.
CONSULT The Small Business Centre facilitated community consultations with
stakeholders including academic institutions, funding institutions, innovation organizations,
small business leaders and local entrepreneurs. This included a virtual round table with
local stakeholders and a survey of local businesses. In addition, staff presented the SDG
Lab concept at multiple meetings of the Economic Development Advisory Committee, which
received broad support.
PREVIOUS REPORTS/AUTHORITIES:
There are no previous reports/authorities related to this matter.
APPROVED BY: Justin Readman, General Manager Development Services
ATTACHMENTS:
Attachment A Business Case: 2 King Street West SDG Lab
BUSINESS CASE
SDG Lab
TABLE OF CONTENTS
1/20/2022
SDG LAB 01/2021 2
Table of Contents
Executive Summary The Why.3
The How.5
The Opportunity The What.6
Strategic Alignment10
Financial Plan a0
The Business
SWOT Analysis18
Local Ecosystem19
Conclusions and 20
SDG LAB 01/2021 3
EXECUTIVE SUMMARY
otted along city streets are a symbol of a recycling program that's largely
taken for granted these days. Surprisingly, the idea didn't arise from a government committee
wrestling with the challenge of waste management. It came from visionary thinker Nyle Ludolph,
a humbl
We Believe Entrepreneurs Want to Make a Difference in the World
The world is in a difficult place. Environmentally. Socially. Economically. We all know it. But
most importantly, a new generation of entrepreneurs know it and believe they can make a
difference. What if the City could create a space that enables entrepreneurs to harness the
power of business as a force for good?
We Believe Our Community Can Help
The first City to implement the blue box program, Kitchener has always been a community willing
to lead in the face of crisis. With or
Greenhouse, REEP Solutions, The Working Centre, and countless others, our community has long
driven social and environmental innovation. Meanwhile, organizations like Communitech, the
Accelerator Centre, Velocity and MIX have shown how nurturing entrepreneurial communities
can lead to greater growth and impact. Today, the City has an opportunity to bring these two
worlds together, by creating incubation space focused on the Unite
Sustainable Development Goals.
2 King Street West could be a purpose inspired space that unites our Region...
Waterloo Region is fortunate to be home to numerous organizations who support entrepreneurs
focused on social and environmental innovation. Recently, new organizations and programs have
emerged to support racialized and equity-deserving entrepreneurs. Currently, many of these
programs exist in isolation. Rather than create yet another isolated community, 2 King Street
West could provide a central convergence place for these organizations, bringing together
likeminded entrepreneurs.
...empowering entrepreneurs to ...
Foundational to the ethos of 2 King Street West would lie the principle of urpose driven
entrepreneurship A space where growth and profitability are not the objective but the vessels
SDG LAB 01/2021 4
to achieve existential aspirations focused on the UN Sustainable Development Goals. An
inclusive-thinking, forward-embracing community, from a range of backgrounds, who believe
collaboration is essential to tackling local and global crisis...
...while building a new ecosystem of difference makers
2 King West could act as a catalyst to build an entrepreneurial ecosystem of like-minded
individuals driven to localize the UN Sustainable Development Goals while solving global
problems. With capacity to accommodate 50+ companies, the SDG Lab could support as many
as 100 companies over 3 years. With the Waterloo Region Small Business Centre as an anchor
tenant and caretaker of the facility, other partners in the Lab would be able to focus on what
they do best provide training and mentorship to their entrepreneurial clients.
overb
SDG LAB 01/2021 5
HOW
The Vision
The City of Kitchener has a unique opportunity to transform 2 King Street West over the next 3
years into an iconic hub and incubation space focused on supporting purpose driven businesses.
The 21,000 square foot building has the capacity to accommodate 50+ companies at any given
time. Meeting and event spaces would enable a multiplicity of community partners and
passionate residents to focused on social and environmental innovation.
SDG Lab
Rather than build a new ecosystem from the ground up, 2 King Street West would aim to bring 4
existing program partners together under one roof. Tentatively referred SDG Lab, 2 King
Street West would champion goal seventeen
Goals - strengthening the means of implementation and revitalize the global partnership for
. Together, the partner
based on the following principles:
Pillar #1 Business as a Force for Good
A place for difference makers and entrepreneurs focused on social and environmental innovation
to access tailored business advisory supports to develop and launch a profit driven enterprise.
Pillar #2 Dedicated to Leading Inclusivity & Belonging
A space for racialized and equity-deserving entrepreneurs, with a conscious and intentional effort
to eliminate systemic barriers for entrepreneurs.
Pillar #3 Push forward on the UN Sustainable Development Goals
The 2030 Agenda for Sustainable Development, adopted by all United Nations Member States in
2015, provides a shared blueprint for peace and prosperity for people and the planet, now and
into the future. At its heart are the 17 Sustainable Development Goals (SDGs), which are an
urgent call for action by all countries - developed and developing - in a global partnership. They
recognize that ending poverty and other deprivations must go hand-in-hand with strategies that
improve health and education, reduce inequality, and spur economic growth all while tackling
climate change and working to preserve our oceans and forests (UN, 2021).
Broader Impact
By creating the first SDG-focused social entrepreneurship hub in Waterloo Region, The SDG Lab
would enable connections into similar centres around the world, allowing stakeholders to
SDG LAB 01/2021 6
collaborate on broader social development projects. If successful, this model could become a
template for other municipalities looking to establish a similar centre in their community.
OPPORTUNITY
The central role of the SDG Lab (2 King Street West) would be to enable a sense of belonging,
facilitate connections and collaboration between and among entrepreneurs and entrepreneurial
support resources. A place where entrepreneurs and other members of the ecosystem belong,
convene, network, learn, create, and celebrate. It will be a microcosm of the regional
entrepreneurial community, a place to meet, learn, network, and grow.
The Model
As such, Sustian17
model.
Anchored by the Waterloo Region Small Business Centre
The Waterloo Region Small Business Centre (SBC) would oversee the building operations on
behalf of the City of Kitchener, manage costs and support any necessary licensing agreements
with tenants. In addition, the SBC would:
hire a Community Activator/Partnership Development Coordinator and Program
Assistant
manage shared space bookings; and,
provide a concierge service for visitors.
The Small Business Centre team would shift their main operations to 2 King Street West and
continue to deliver core services for small business, entrepreneurial programming, information,
advisory services and deliver workshops and events. The SDG Lab would enable the SBC to
provide incubation space to client entrepreneurs focused on social and environmental
innovation.
Entrepreneurial Program Partners
Three additional entrepreneurial program partners would join the SBC to form an inclusive, and
equal share, 4-partner alliance. Each partner would occupy an equal percentage of the office
space having access to meeting rooms, training rooms, co-working spaces, and hot desks. Each
partner would share equally in up to $400,000 of the annual overhead costs (appendix A budget).
SDG LAB 01/2021 7
Each of the four partners would deliver unique entrepreneurial programming, value added
resources, connecting entrepreneurs with industry experts, mentors, and business professionals
in the ecosystem. Ideally, the partners would equally support a) equity-deserving entrepreneurs;
and, b) entrepreneurs focused on environmental and social innovation.
Community Program Partner
Additionally, the space could accommodate a fifth partner focused on broad-reaching
community impact. Incorporating a community-based partner could enable entrepreneurs
greater access to additional networks, volunteer resources, funding opportunities, etc. This
partner would share in the remaining annual costs, estimated at $60,000.
Supporting Partners
The SDG Lab could also provide co-rtners,
stakeholders, investors, community groups, etc. These would typically be an informal setting such
as a bookable meeting room, hot- could connect
with their primary office, do email, or perform other tasks.
Ideally, supporting partners would either be a) actively engaged in social or environmental
innovation; and/or b) provide entrepreneurial supports to tenants. This could include, for
example, funding bodies who support startups.
Collaboration Spaces
Meeting rooms and event spaces would be available for hourly or daily rental by entrepreneurs
and other members of the public. Similarly, event planners, including partners, would incur
nominal rental fees for the use of the meeting rooms, multi-purpose space and atrium. Making
these spaces available would enable even more community stakeholders and entrepreneurs to
become part of this community.
The Value of Collaboration
By bringing together multiple partners, The SDG Lab will hopefully reduce duplication of existing
resources, create new opportunities across the program partners and enhance the potential
reach for every entrepreneur referred to each program. Therefore, a strong partnership with
existing entrepreneurial service providers, funders, nonprofit membership organizations with an
interest in entrepreneurship, private sector providers (such as banks, lawyers, accountants), and
educational and research resources will enable our community to advance Goal 17 of the SDGs.
SDG LAB 01/2021 8
The Space
2 King Street West provides 21,000 square feet of space across 3 floors. The City has engaged a
design consultant to maximize the usability of the building. In concept, Sustain 17 would offer
the following:
1.Main floor - 7,500 sq ft could feature a reception area, atrium event space, 9 offices, a
meeting room, 12 co-working stations and up to 16 hot desks. An accessible entry with
an elevator or a choice of 3 stairways to access upper and lower levels
2.Second floor - 6,000 sq ft could feature up to 11 offices, 1-2 large meeting rooms, up to
13 co-working/hot desks and a common area with kitchenette and washrooms
3.Basement - 7,500 sq ft- features 2 large board / training rooms, a maker space, 2
kitchenettes, a sound-proof room potentially useable for podcast/video production, 2
large lockable storge spaces and washrooms.
The building meets accessibility requirement for entry and elevator access to all levels.
-speed internet (Wi-Fi),
secured entry access, mail service, AV equipment for event spaces, meeting/training rooms and
amenities common with modern office spaces (ex: kitchenettes, collaboration areas, bike
storage, etc.).
Parking is always an issue, and so access to parking for staff, partners, and visitors may be a
challenge. Fortunately, the central location is close to light rail transit, bike routes and walkability
allows for convenient access. The Duke & Ontario Parking Garage is nearby.
SDG LAB 01/2021 9
Direct Programming Community Activator
In 2021, the Small Business Centre surveyed Kitchener businesses to better understand how the
City can accelerate social and environmental innovation. Of 86 responses, 67% stated they are
looking to be connected with like-minded people and organizations. To achieve this, the
proposed partnership model contemplates the ctivator,
which would be central in fostering an ecosystem in the following ways:
1) TO INSPIRE the community to create a city that does the most good in the world, to challenge
mindsets, fostering creativity and support innovation. This could be accomplished through, for
example, speaker series, community round tables, pitch competitions, etc., where local and
national innovators can share their approach to social innovation.
2) TO CONNECT local entrepreneurs, researchers, organizations, etc., with like-minded
individuals, locally and abroad. This could include industry events, ecosystem mapping, resource
compilation, development of a mentor network, etc.
3) TO SUPPORT COLLABORATION by actively fostering collaborations among entrepreneurial,
academic, government, and social impact organizations that influence sustainable development
goals.
4) TO FOSTER BELONGING by cultivating relationships among entrepreneurs at any stage and
across all program partners. This could be accomplished through direct training, educational
awareness, forums, bootcamps, problem-solving labs, etc.
5) TO CELEBRATE A COMMUNITY OF DIFFERENCE MAKERS by amplifying the work of the
companies, organizations, partnerships and work already happening locally.
Core Functions & Staffing Implications
The SBC staff would provide primary oversight of the facility and, where possible, utilize their
existing core services to offset a number of the functions of the space. However, it will be
necessary to augment certain services to ensure the SBC can continue to deliver on its core
mandate. The proposed partnership model contemplates the hiring of an administrative role to
support basic functions (ex: reception, contracts, etc.).
In addition, the proposed annual operating budget anticipates costs associated with custodial
services, security and IT support.
SDG LAB 01/2021 10
STRATEGIC ALIGNMENT
The SDG Lab aligns with the Make it Kitchener 2.0 Strategy in several ways. The overarching
to do it. Beca
strategy is embedded on a promise to solve major societal challenges such as affordable housing,
the elimination of systemic barriers, environmental sustainability, and giving social
entrepreneurs a platform.
This project would represent the first major inv-Wide Startup
Network be a catalyst
for change and a platform for entrepreneurs to collaborate and work towards solving some of
challenges.
The creation of an SDG Lab suppor
network of incubators, accelerators and co-working spaces; and ii) combating systemic barriers.
Equally important, the SDG Lab would build a platform for our local community to support the
2030 Agenda for Sustainable Development.
FINANCIAL PLAN & RISK ANALYSIS
Legal Framework
The SDG Lab would operate using the same legal framework as 44 Gaukel, where the City remains
the overall landlord. A written agreement would be established with each program partner to
document arrangements and obligations between the parties. Program partners would identify
and approve residents (entrepreneurs/startup companies of the program) to utilize their
allocated spaces. The City would then enter into a standard Licensing Agreement with each
resident/startup. Doing so ensures there is a legal agreement between the City and all occupants
of the building with proper insurance and risk mitigation measures in place for all.
Any subsequent tenants, such as Community Program and Supporting Partners, would be
established either through formal lease agreements or utilizing the standard Licensing
Agreement.
SDG LAB 01/2021 11
Financial Structure
Capital - the City would cover all of the capital expenses including the initial capital buildout,
estimated at $350,000-$400,000. Capital construction would be limited to aesthetic
improvements and the acquisition of furniture/technology which can be redeployed to other City
facilities should The SDG Lab ever cease to exist. Given the potential for the building to be
redevel
costs while reusing existing infrastructure and furniture left behind by the previous owner.
Operating - the four Entrepreneurial Program Partners would equally share in $400,000 of
operating expenses. This estimate includes the cost of utilities, internet, property taxes, and the
cost of hiring a Community Activator and a Program Assistant. Additional operating expenses
(estimated at $50,000) would be funded through lease payments of any Community Program and
Supporting Partners. The City would bare the risk and absorb any annual cost overruns. If there
are any annual surpluses, the partners would determine how to reallocate funds (ex: returned to
the program providers, invest in future services, etc.). The City would contribute $100,000
partnership. If the City is unable
to land three additional partners, the City would contribute the balance of needed revenue.
Proposed Operating Budget
Year 1 Year 2 Year 3 Total
REVENUE
Partners $ 300,000 $ 300,000 $ 300,000 $ 900,000
COK Contribution $ 100,000 $ 100,000 $ 100,000 $ 300,000
Rentals $ 5,000 $ 5,000 $ 10,000
Leases/Partnerships $ 50,000 $ 60,000 $ 60,000 $ 170,000
Other
Total Revenue $ 450,000 $ 465,000 $ 465,000 $ 1,380,000
EXPENSES
Wages/Benefits $ 147,348 $ 157,558 $ 160,709 $ 448,708
Overhead Expenses $ 252,652 $ 253,410 $ 254,170 $ 760,232
Contingencies $ 40,000 $ 40,000
Programming/Misc $ 10,000 Tbd Tbd $ 10,000
Total Expenses $ 450,000 $ 410,968 $ 414,879 $ 1,258,940
Net Surplus/deficit $ - $ 45,032 $ 50,121 $ 121,060
SDG LAB 01/2021 12
Proposed Capital Costs
INTERIOR IMPROVEMENTS Estimate
DEMOLITION - REMOVAL 15,000
SECURITY& IT 25,000
Painting 70,000
Carpentry, Millwork 25,000
Flooring 70,000
Electrical 50,000
Plumbing 25,000
CONTINGENCY 20,000
TOTAL INTERIOR IMPROVEMENTS 300,000
FURNISHINGS & EQUIPMENT
Co-Working & Hot Desks 16,000
Event, Meeting, Training Rooms 20,000
Signs, Artwork 25,000
AV EQUIPMENT 24,000
CONTINGENCY 15,000
TOTAL FURNISHINGS & EQUIPMENT 100,000
TOTAL CAPITAL COSTS 400,000
Funding Opportunities
Given the global focus on combating climate change and inequities, it is anticipated that Federal,
Provincial and corporate funding will become more readily available. Such funding could support
programming resources, entrepreneurial training, seed funding/startup grants, etc. City staff will
continuously seek out funding sources to further leverage the municipal investment and to
support the various program partners of the SDG Lab.
Risk Assessment
The following identifies potential risks associated with this project:
Risk Options for Mitigation
Following the pandemic, reluctance to utilize If necessary, implement sound public health
coworking spaces. policies and expectations.
Future mandates to close the facility in Ensure program partners understand the
response to the pandemic. potential for closure, support public health
expectations. May need to renegotiate
SDG LAB 01/2021 13
funding contributions should access be
limited for extensive time periods.
Failure to secure Program Partner or loss of Under these scenarios, staff would seek to
partner mid-year. mitigate expenses where possible; may
require additional funding from the Make It
Kitchener 2.0 Reserve; withhold recruitment
of Community Activator until all partners are
onboard.
Insurance requirements for individual Explore group insurance options or
residents/entrepreneurs is cost-prohibitive opportunities for Program Partner to provide
and deter users.
No additional funding (ex: private sector, Programming expenses would be limited to
Federal grants) is secured. align with available funding.
Significant after-hours use of the facility Implement after hours protocols for all users
creates security concerns when City staff not (ex: restricted access); introduce
onsite. security/alarm access.
With increased use of the facility by multiple Introduce partnership and license agreements
partners, residents, entrepreneurs, etc., the for all who may reside in the facility which
will increase (ex: future ensure appropriate insurance coverage.
claims, damage, etc.)
Improvements will be limited primarily to
proceeds, capital investments will be lost. cosmetic improvements. Any furnishings,
equipment and IT will be sourced using City
standards to ensure they can be repurposed
in other City facilities.
SDG LAB 01/2021 14
THE BUSIENSS CASE
implementation of solutions to challenge societal
and environmental issues in support of collective progress. use
of business practices and enterprise to develop, fund and implement solutions to social, cultural
and environmental issues. While social innovation and social entrepreneurship are not new, in
the face of societal and environmental crisis, the world is in the midst of a movement where
business practices are used as a force for good. Social ventures and innovation can span many,
if not all, industries. In 2019, social ventures were most commonly associated with the following
industries:
1. Professional, Scientific and Technical services (15%)
2. ICT and Artificial Intelligence (15%)
3. Arts, Media & Entertainment (5%)
4. Education (5%)
5. Environment and Cleantech (5%)
The following section provides an overview of local and global growth.
Global Growth
The growth of the social entrepreneurship sector continues to grow as businesses look for ways
to operate in a cleaner, more efficient way. According to Forbes, investment in renewable energy
is projected to grow to $3.4 trillion by 2030. The need for new ideas and methods to help
businesses modify to a socially forward way of operation and thinking, begins not just within the
business itself but with entrepreneurs. Social entrepreneurs are developing groundbreaking
technology and products to help push the social mindset in the way we live and work.
In a 2020 study done by the United Nations, it was found that 3.2% of working age individuals in
the 58 countries that were surveyed, were engaged in social entrepreneurship in the start-up
phase. In the UK, approximately 34% of all new startups are social enterprises, and 61% of all
social enterprises anticipate expanding their workforce in the next twelve months (Social
Enterprise UK, 2021).
Here in Canada, the potential for social entrepreneurship growth is substantial. In a 2019 Startup
Canada Census, more than 40% of Canadian entrepreneurs are interested in advancing UN
sustainable goals. In a Thomson Reuters Foundation study (2019), Canada was ranked as the #1
SDG LAB 01/2021 15
country in the world for social entrepreneurship. This study evaluates the global social
entrepreneurship landscape in six key areas: government support, attracting skilled staff, public
understanding, making a living, gaining momentum and access to investment. Since 2016,
Canada has improved and ranked the top three for every category except attracting skilled staff
and ease of selling to businesses.
Waterloo Region Demand
Below is a breakdown of the Waterloo Region Small Business Centre Entrepreneurial Training
and Programs Attendance.
Female Male Social Equity-Deserving Soc & Equity
64% 36% 39% 44% 9%
The table below highlights the need and demand for the Waterloo Region Small Business Centre
from 2020 and 2021.
2020 - Total 2021 - Total
WRSBC nitiative Performance Metrics
345 193
Businesses Started
12 5
Businesses Purchased
78 111
Businesses Expanded
492 370
Jobs Created
12683 9080
Inquiries
720 675
New Client Consultations (Starting a Business)
649 742
New Client Consultations (Existing Business)
1297 656
Repeat Client Consultations
0 0
French Language Consultations
5064 2950
Referrals to Public Sector
5306 2999
Referrals to Private Sector Professionals
180 230
Workshops/Seminars
7724 7577
Outreach Connections
12 33
Events Hosted
2535 1264
Events Attendance
41 396
Mentorship Matches
In a 2021 survey, the Waterloo Region Small Business Centre want to garner feedback from social
entrepreneurs in the Region to inform programming regarding the future SDG lab. Below are the
results after 36 survey responses.
SDG LAB 01/2021 16
Gender Do you identify as a member of any of the following groups?
Female 72% Person with a disability 12%
Male 22% Indigenous person 5%
Non-binary 3% Visible minority 33%
Prefer not to say 3% Immigrant of Refugee 10%
LGBTQ2S 2%
Other 38%
What type of organization are
you?
What resources/supports do you need to advance your
Non-profit 8%
sustainability goals/maximize your impact?
For-profit 75%
Space to work (hot desk, co-work, office) 3%
Academia 3%
Space to hold meetings & make calls 5%
Community Group 6%
Project funding and proposal writing 16%
Other 8%
Connections to like-minded people/orgs 16%
Mentors, Experts, Researchers 14%
Learning Opportunities 10%
Advisory Business Services 8%
Social Enterprise Accelerator 12%
Impact Measurement Roadmap 7%
Prototyping Workspace 5%
Other 3%
The Need for Access to Funding
Access to early stage and venture capital funding is a critical challenge for social entrepreneurs.
44% say funding is not accessible. As a result, only 15% of social ventures have revenue in excess
of $100,000 and are primarily self-funded. Once established, a key effort of the City and the
partners of the SDG Lab will be to improve access to funding. Fortunately, most major banking
institutions in Ontario have established funds to support social and environmental challenges.
The Federal Government offers two funding programs (Investment Readiness Program and Social
Finance Fund) to increase access to funding, with a particular focus on equity-deserving
entrepreneurs. In addition to working with the KW Community Foundation, Small Business
Centre staff are also exploring partnership opportunities to support micro-loans to future users
of the Lab.
Growth in Equity Seeking Entrepreneurs
Today, a large percentage of social change being made in Canada is led by equity deserving
individuals. A Social Impact Report released in 2019, by Startup Canada, identified the following:
33% are visible minorities;
58% of social entrepreneurs are women;
13% are new to Canada within the last 5 years;
SDG LAB 01/2021 17
10% are Indigenous, Inuit or Metis
7% identify as LGBTQ+
Within this breakdown, 52% of social entrepreneurs are created and led by a non-Canadian-born
entrepreneur. These stats suggest that individuals that often face the greatest systemic barriers
are at the forefront of an in
Our task as a City is now to push that boundary even further and develop a Hub that is free of
systemic barriers and inequities allowing marginalized groups to have access to a space where
they can be inspired. Indicate source for this information
Global Business Movement
Businesses are recognizing the need for sustainable practices to attract new employees, driven
largely by millennial employees. In an article released by Inc., it states that:
by 2025, 75% of the U.S. workforce will be made up of millennials.
64% of these millennials will not take a job if the employer does not have a strong
Corporate Social Responsibility policy.
83% would be more loyal to a company that is actively seeking to be more socially
responsible.
Today, more than 4,490 comp-, a
designation that a business meets the high standards of their
operations (ex: high environmental standards, charitable givings, social performance, etc.).
Business Example:
she also . All Mary wanted to do was provide meaningful
work for people that are functionally illiterate, have learning challenges, and/or grew up in
families of abuse or neglect. Some live with physical limitations or mental illness and suffer from
social exclusion, poverty and a harm to dignity that accompanies a lack of participation in the
paid work force and community life. What she knew everyone has the desire to live a
.
What started as a brainstorming session at her kitchen table in 2014, has grown to a business
with three locations and up to 30 employees. Customers can pick up, order online, or find the
product in grocery stores. This business, and others like this, impact not just one SDG, Goal #10
- reduce inequalities; but many more goals: Goal 1 - poverty, Goal 3 - good health and well-
being, Goal 8 - decent work and economic growth, Goal 12 - responsible consumption and G17 -
partnerships for the goals. Who knew a bowl of soup would have such a large impact.
SDG LAB 01/2021 18
SWOT ANALYSIS
The following identifies various strengths, weaknesses, opportunities and threats
that should be considered in evaluating the potential benefits and challenges of the SDG Lab:
Strengths
collaborative, barn-raising
approach to community development and growth.
A growing regional focus on creating equity-deserving entrepreneurial programs and
services.
iversity in startup activities across traditional / non-tech industry
sectors.
Innovation District is anchored by startup organizations such as Communitech
and UW Velocity.
Talent base of highly educated industry experts, professionals, and workers.
A strong base of innovation companies in Downtown Kitchener.
A network of local SDG leaders, entrepreneurs, non-profits, researchers, and resources
exist.
Location in the heart of the region, with direct access to the ION corridor.
An existing network of mentors that has been built up by the SBC.
Potential for partnerships with local funding organizations to support startup activities.
Weaknesses
Limited programming and support for equity-deserving, non-tech entrepreneurs during
start up and growth phases of business.
Currently there is no clear , facility or focal point in our region for social innovators
and organizations.
Lack of major employers to lead the social innovation ecosystem.
Lack of available seed funding for social ventures.
Lack of Provincial funding to support operations of such a facility.
Opportunities
Social entrepreneurs are seeking a space where they feel like they belong.
To provide physical space for program providers and startup companies of equity-serving
organizations.
SDG LAB 01/2021 19
Graduates from programs at post-secondary institutions are seeking a network and
landing spot to advance their ideas.
Opportunity for social entrepreneurs and academia to interact for research and
development purposes.
To inspire youth to be a part of positive change.
Funding opportunities from the Federal Government, federal organizations and the
private sector.
Non-profits organizations are increasingly looking for alternative ways of funding their
project, collaborate with like organizations to avoid duplication of services and physical
spaces to meet.
To attract regional, national, and international Social Innovation, Social Finance and Social
Enterprise leaders to our community.
Building partnerships and trust, find an entry point for entrepreneurs, partners and
stakeholders.
To provide a way for citizens to participate in a positive local change.
Challenges
Limited resources: such as staff, funding, technology, and databases to gather client
information, and impact measurement system.
Finding the right mix of anchor tenants.
Access to traditional funding/lending and government grants for entrepreneurs.
Tracking impact data to demonstrate results.
Localization of impacts to support/justify local investment.
Curating a vibrant in-person network of entrepreneurs in post-pandemic environment.
THE LOCAL ECOSYSTEM
In the Waterloo Region community, there are several organizations operating in the social and
environmental space. Local universities, colleges and other organizations have created
programming to support social entrepreneurs and the Sustainable Development Goals. These
institutions include, but are not limited to:
Wilfrid Laurier University The Social Entrepreneurship Option
o The first Canadian undergraduate social entrepreneurship program grounded in
liberal arts
Wilfrid Laurier University
Conestoga College Business Sustainability Management & Entrepreneurship Collective
University of Waterloo UW Greenhouse
SDG LAB 01/2021 20
Accelerator Centre Sustainable Future Program
Local Non-Profits - YWCA, Social Venture Partners, Capacity Canada, Immigration
Partnership, WR Community Foundation, Sustainable Waterloo, Tamarack Institute,
United Way, etc.
o May of the above organizations providing impact investments for community and
agency projects addressing poverty, food security, youth, social justice,
environment etc.
Other institutions and organizations within and outside the Region include,
o Center for Social Innovation, Pillar Non-Profit, Circular Economy Accelerator,
Mars, Coil Activate Circular Accelerator, The Working Centre, etc.
The facilities listed above all primarily focus on social development goals. Outside of these
facilities there are several accelerators and incubators that focus on startup growth, primarily
focused on tech, AI and health innovation.
CONCLUSIONS AND RECOMMENDATIONS
Based on the foregoing, staff conclude the following:
Given the transformative economic and social impact of the COVID-19 pandemic, a new
wave of innovation and entrepreneurship is anticipated, likely with a place greater focus
on advancing social and environmental good;
Existing entrepreneurial programs within the region, including the Waterloo Region Small
Business Centre, have experienced significant growth in the number startup companies
and small businesses focused on social and environmental innovation;
Within our region, the number of new companies lead by women, racialized individuals
and/or people of colour is increasing, as demonstrated by the Waterloo Region Small
Business Centre, CCAWR (program named LiftOff) and
Centre;
Many organizations in our region are tackling the UN SDGs, however there is no central
hub for the organizations and entrepreneurs in this ecosystem;
2 King Street West provides the City an opportunity to pilot an interim SDG Lab in advance
2 King Street West provides an opportunity for our community to simultaneously support
entrepreneurs seeking to tackle tSustainable Development Goals,
provide space for equity-deserving entrepreneurs to grow their companies, and provide
a central but for the local social innovation ecosystem;
An SDG Lab would enable greater collaboration, innovation and a place for bright minds
to tackle global problems.
SDG LAB 01/2021 21
Through a partnership model, the longevity, vibrancy and impact of 2 King Street West as
an SDG Lab can be maximized.
In turn, staff recommend the following:
That 2 King Street West be utilized as an SDG Lab in advance of Tfuture
expansion;
That the Waterloo Region Small Business Centre provide oversight to the facility on behalf
of the City;
That the City utilize a partnership model to bring multiple organizations into the space,
where partners are equally sharing in the space and operating costs; and,
That an initial allocation of $750,000 be allocated to support an initial capital investment
of up to $400,000 with the balance to support annual operations.
With the location, the academia support, the available transit, the social impact and the wide
breadth of entrepreneurs in the social development space, do the most
good and make the biggest change for generations to come.