HomeMy WebLinkAboutDSD-2022-370 - Waterloo Region Small Business Centre-Three Municipalities Agreement
Development Services Department www.kitchener.ca
REPORT TO: Finance and Corporate Services Committee
DATE OF MEETING: August 8, 2022
SUBMITTED BY: Chris Farrell, Manager Small Business, 519-741-2200 ext. 7294
PREPARED BY: Chris Farrell, Manager Small Business, 519-741-2200 ext. 7294
WARD(S) INVOLVED: All
DATE OF REPORT: July 15, 2022
REPORT NO.: DSD-2022-370
SUBJECT: Waterloo Region Small Business Centre - Three Party
Municipalities Agreement
RECOMMENDATION:
That the Mayor and Clerk be authorized to sign an agreement between the City of
Kitchener, City of Cambridge and City of Waterloo to collaborate on the delivery of the
Waterloo Region Small Business Centre services and programs funded in part by the
Province of Ontario, in accordance with report DSD-2022-370; said agreement to be to the
satisfaction of the City Solicitor: and further,
That the General Manager, Development Services be authorized to execute on behalf of the
City of Kitchener any amendments pertaining to the agreement, services and programs
provided by the Waterloo Region Small Business Centre, provided said amendment is to the
satisfaction of the City Solicitor.
REPORT HIGHLIGHTS:
The purpose of this report is to form an agreement with the City of Kitchener Waterloo
Region Small Business Centre and the two satellite offices at the City of Cambridge and
City of Waterloo
The financial implications are each City provides the Waterloo Region Small Business
Centre with cash and in-kind contributions.
This report supports the delivery of a Vibrant Economy.
BACKGROUND:
The Waterloo Region Small Business Centre (WRSBC) provides thousands of
entrepreneurs with the training and support necessary to start and grow successful
businesses. From concept, through start-up and early growth stages of business, the
Centre(s) is a one-stop source for information, guidance and professional advice on
starting and running a successful business. Servicing individuals of all ages, educational
backgrounds, and businesses from all industry sectors. WRSBC is one of a network of 54
centres in Ontario supported by the province and municipalities. The Waterloo Region
*** This information is available in accessible formats upon request. ***
Please call 519-741-2345 or TTY 1-866-969-9994 for assistance.
Small Business Centre operates from three locations, with Kitchener having 4.5
employees and the Cambridge and Waterloo satellite offices each having one employee.
The three municipalities have collaborated to deliver small business services since 1998 in
Kitchener and Cambridge, and Waterloo since 2006.
REPORT:
WRSBC provides a range of entrepreneurial services and supports benefit main street and
lifestyle businesses operated by self-employed individuals or companies with fewer than ten
employees. In Ontario, 76% of businesses have fewer than ten employees. Services
include:
one-on-one business consultations;
workshops and events;
access to business professionals, industry experts and mentors;
assistance with market research, business and marketing plans;
online business registrations, navigating governmental departments, agencies and
regulations; and,
delivery of provincial programs and grants for youth, start-ups and growth companies.
The services provided by the three offices help businesses to learn, start and grow
businesses in the communities, create jobs and impact the local economy with the guidance
of business advisors.
Impact
2021-2022 Cambridge Waterloo Kitchener Total
Inquiries 2,374 1,210 8,549 12,133
Business Started 72 39 91 202
Business Expanded 24 18 72 114
Jobs 92 41 234 367
One-on-one
427 261 975 1663
Consultations
Workshops 22 7 159 188
Events Hosted & Co-
0 0 30 30
hosted
Outreach Connections 7639
180 417 7042
Proposed Agreement
The proposed agreement would generally mirror the previous agreement between the
three municipalities. The agreement would be for a 4-year term from 2022 until 2026. The
agreement would continue to see the City of Kitchener office acting as the WRSBC
headquarters to:
oversee the implementation of a wide range of entrepreneurial services and the
establishment of initiatives and programs;
develop and implement marketing and digital media strategies;
liaison, communication, collaboration with funders, partners, sponsors, volunteers,
coordinate schedules for workshops, events, staffing in Kitchener, Cambridge, and
Waterloo locations;
ensure provincial programming is delivered along with collection and submission of
statistical data reporting to the provincial government; and,
responsible for funding agreements, budgets and reports.
The three-party agreement between Kitchener, Cambridge and Waterloo ensures the
shared commitment to work together to help entrepreneurs will continue.
STRATEGIC PLAN ALIGNMENT:
This report supports A Vibrant Economy by undertaking industry business cases.
FINANCIAL IMPLICATIONS:
The three-party funding agreement between Kitchener, Cambridge and Waterloo outlines
a monetary contribution from the partners based on a per capita model, indexed annually
at 1.5%, based on the most current Statistics Canada Census Population Profile (2021).
In addition to the cash contribution, the municipalities support the WRSBC by providing in-
kind contributions such as:
one (1) dedicated employee;
service location, utilities, equipment, maintenance;
marketing, training; and,
administrative support services, IT, HR, accounting, legal.
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*Note: Cambridge and Waterloo grant is the equivalent of the per capita contribution. The
-kind contribution. At the same
time, the Kitchener grant is the equivalent of the per capita contribution and one full-time salary.
Operating Budget The recommendation has no impact on the Operating Budget.
COMMUNITY ENGAGEMENT:
CONSULT: The Waterloo Region Small Business Centre conducts over ten surveys
annually with small businesses to get feedback and suggestions for service and program
improvements.
COLLABORATE Waterloo Region Small Business Centre communicates, consults, and
collaborates with a broad range of community groups, organizations, agencies, secondary
and post-secondary institutes, and municipal, regional, and provincial governments to
ensure the entrepreneurial services and programs address the needs of small businesses
in the community. The Small Business Advisory Committee volunteers represent twelve
industry sectors across the region.
INFORM
the council/committee meeting.
APPROVED BY: Justin Readman, General Manager DSD
WRSBC WRSBC WRSBC Municipal
Projected Projected Projected Contributions
OPERATING202220232024
REVENUESIn-kind
MEDJCT 456,552456,552502,207
CITY OF CAMBRIDGE (2016 pop 129,920)
14,20614,26414478 166,000
CITY OF KITCHENER (2016 pop 233,222)
116,845118,598120377 230,000
CITY OF WATERLOO (2016 pop 104,986)
12,32612,51112698 110,000
REGION OF WATERLOO 50,00050,00050000
SEOW -REGION OF WATERLOO30,00030,00015,000
DIGITAL SERVICE SQUAD198,000240,00060,000
SPONSORSHIPS5,0005,0005,000
Total Revenue 882,929926,925779,760
EXPENSES
TOTAL WAGES AND BENEFITS589,394633,389523,134
OPERATIONS
Administrative 42,16842,16842,168
Marketing16,95716,9575,048
Special Events7,7507,7507,750
Professional Services35,66035,66010,660
Grants 191,000191,000191,000
TOTAL EXPENSES 882,929 926,924 779,760
SURPLUS /(DEFICIT)000
OPENING SURPLUS/(DEFICIT)124,227124,227124,227
ENDING SURPLUS/(DEFICIT)124,227124,227124,227