Loading...
HomeMy WebLinkAboutCompass Kitchener - 2023_08_02 COMPASS KITCHENER ADVISORY COMMITTEE MINUTES August 2, 2023 CITY OF KITCHENER The Compass Kitchener Advisory Committee met this date, commencing at 4:03 p.m. Present: J. Stephens-Wells, Chair T. Glover, K. Brabazon, A. Forstmanis, L. Terry, L. Trumper and J. Young Staff: A. Fritz-Walters, Engagement Program Manager—Strategic Planning 1. DISCLOSURE OF PECUNIARY INTEREST AND THE GENERAL NATURE THEREOF -NIL 2. FINAL PUBLIC ENGAGEMENT OF DRAFT STATEGIC PLAN—DISCUSS RESULTS Compass Kitchener discussed the final public survey results and the following observations were made: • Response numbers for the survey 187 participants. • Many participants were first timers to engaging with the Strategic Plan • First graph was encouraging, with a large percentage of residents feeling like the City is on the right track(27.7%strongly agreed; 47.8%). • For those who participated previously in some form of engagement, the survey showed a significant improvement in feeling their input had made a difference and feel the community's priorities really form the goals and actions. • Those under 40 years old are generally very positive towards the plan. • Age demographic of 40+ had responses that seemed to vary more. • People who identified as a marginalized group responded positively which is very encouraging. • Good representation of responses across all wards. A. Fritz-Walters noted the Strategic Plan draft report goes to Council on August 14 3. STRATEGIC PLAN LAUNCH—BRAINSTORM HOW TO SHARE RESULTS A. Fritz-Walters shared the status of the Strategic Plan approval and launch with Compass Kitchener. Final approval of the Strategic Plan by Council will take place on August 28. Plans for a news release to the media, updates to the city's webpage, light communication. Launch of the Strategic Plan is planned for late-October, which will include print material, a short video describing the Strategic Plan to the public, a possible connection between the Strategic Plan launch and the Mayor's annual State of the City Address with more information to come. Mini campaigns are planned to keep the Strategic Plan alive in the community. Keeping goals areas in mind at certain points throughout the four years to keep the community connected, share success, and keep the conversation going beyond the launch. Compass Kitchener brainstormed the following ideas on how to share results: • Use community members, in photos/videos as spokespersons to talk about the goal areas. • Print and make available little booklets outlining the Strategic Plan (as done for the 2019- 2022 plan). • Continue with the dashboard to give people a sense of progress made. • If possible, pull in visions from citizen submissions for use in video or documents. • Do a little video clip, using grass roots storytelling about why data collection and evaluation is important or speaking to continue to engage the community. • Use a social media approach that is branded, with viral videos, circulated by the City,that get people to tune in using a humourous interviewer or personality who is entertaining, engaging the audience while educating, and maybe ends with a tagline. • Find an improv group that could record 12-15 video clips in one day for use on social media. • Consider a simple tagline like"Did you Know"?and an ending tagline like"Nowyou know!" for the social media clips. • Include a video clip from the social media idea in the news release. COMPASS KITCHENER ADVISORY COMMITTEE MINUTES August 2, 2023 -2 - CITY OF KITCHENER A. Fitz-Walters indicated she would pitch the ideas from Compass Kitchener to the City's Communications team. 4. OTHER BUSINESS J. Stephens-Wells shared with Compass Kitchener members that A. Fritz-Walters secured two 5-minute spots at the August 14 Council meeting for members of Compass Kitchener to share a message about the Resident Panel and the Draft Strategic Plan. J. Stephens-Wells noted that at the last meeting members outlined key points to make to Council regarding the Resident Panel process added this year, and sought Committee members input regarding points to be made regarding the Strategic Plan itself. The following points were identified: o Received more citizen input into this strategic planning process than in the past (e.g. street interviews, more interaction on Engage Kitchener re: the idea boards, addition of the Resident Panel process). o The plan reflects citizen priorities well. o We appreciate the direction the City has taken and are pleased to see that the survey results reflect a high level of support for the City's direction. o Very pleased to see that development of metrics/indicators, with which to evaluate the impact of Strategic Plan projects, has been incorporated into the process of development of the Strategic Plan. T. Glover offered to speak about the Resident Panel and J. Stephens-Wells offered to address the Strategic Plan itself, representing Compass Kitchener at the August 14 meeting. A. Fritz-Walters provided an update reporting that she spoke with the CAO's office and shared Compass Kitchener's desire to function as a review panel as indicators and metrics are being developed and provide feedback from a resident's perspective and noted it was very well- received and a great way for the group to contribute and ensure we stay aligned with the Strategic Plan visions and goals. A. Fritz-Walters also shared she is working with K. Dever on creating list of potential indicators that we have data around and as they have things available to share, they will bring them to a Compass meeting. If they have an initial overview to share, they will provide an update on where things are in September. A. Fritz-Walters also shared the new staff person taking over responsibility for Compass Kitchener support may be introduced at the September Compass Kitchener meeting. The new Senior Policy Advisor will be the ongoing support person beginning at the October meeting and moving forward. The Compass Kitchener Committee members expressed again their desire to have A. Fritz-Walters continue on in her role as Engagement Program Manager. The minutes of the Compass Kitchener meeting held July 5, 2023 were reviewed. 5. ADJOURNMENT The meeting adjourned at 5:15 pm. A. Remillard Committee Administrator