HomeMy WebLinkAboutDSD-2023-375 - Municipal Sponsorship Review
Development Services Department www.kitchener.ca
REPORT TO: Finance and Corporate Services Committee
DATE OF MEETING: October 30, 2023
SUBMITTED BY: Brian Bennett, Manager Business Development, 519-741-2200 ext.
7230
PREPARED BY: Dylan Matthews, Program & Policy Advisor, 519-741-2200 ext. 7367
WARD(S) INVOLVED: Ward(s) All
DATE OF REPORT: September 1, 2023
REPORT NO.: DSD-2023-375
SUBJECT: Municipal Sponsorship Review
RECOMMENDATION:
That the amended Sponsorship Strategy as outlined in DSD-2023-375 be approved;
and,
That the amended revenue allocation outlined in the attached policy GOV-COR-2000-
Municipal Sponsorship be approved; and further,
That the updated Sponsorship Asset Inventory attached to DSD-2023-375 be
approved for future sponsorship opportunities under the approval criteria outlined.
REPORT HIGHLIGHTS:
The purpose of this report is to update and re-
Strategy with the following changes:
Update the Municipal Sponsorship Policy GOV-COR-2000 to establish a consistent
approach to revenue allocation of sponsorship funding.
Update an expanded inventory of approved sponsorable assets.
This report supports A Vibrant Economy and a Caring Community.
BACKGROUND:
th
On June 6, 2016, in support of the CMPP, a program
that looks at advertising and sponsorship opportunities for revenue generation), Council
approved a formal Municipal Sponsorship Policy and a Municipal Sponsorship Asset
Inventory. The asset inventory outlined City-owned facilities, City-run programs and events
for potential sponsorship including naming opportunities.
*** This information is available in accessible formats upon request. ***
Please call 519-741-2345 or TTY 1-866-969-9994 for assistance.
In April 2016, the Office of Strategic Partnerships (OSP) was created and introduced to the
Corporation. This unit was created to provide support and advice to staff across the
Corporation and is responsible for establishing a variety of policies, guidelines, training and
ting
and selling sponsorship and advertising opportunities.
MPP Objectives include:
Ensure that the MPP operates within the constructs of City ethics and policies,
namely: Policy I-211 Municipal Advertising, Policy I-212 Municipal Website, GOV-
COR-2000 Municipal Sponsorship, Policy I-475 Naming/Renaming Corporate
Facilities.
Encourage a culture of partnership creation, awareness & development within City of
Kitchener Departments/Divisions/Units.
Identify new assets as opportunities for partnership agreements.
Establish a simplified and consistent approach to sponsorship revenue allocation
across the Corporation.
In 2018, the OSP moved from the Community Services Department to Corporate
Communications. Given that prospective sponsorships are likely to come from the local
business community, the OSP moved to Business Development within Economic
Development in 2022.
REPORT:
Since 2016, the City established an approach to municipal sponsorship. During previous
budget discussions, City Council has identified sponsorships as an opportunity to increase
funding to enhance or expand various programs and initiatives. However, achieving
sponsorships requires a dedicated approach that aligns with both current staff resources
and the sponsorship practices of donors/partners/corporations. Much of this work was
paused as a result of the pandemic. However, as our community has now emerged from
the pandemic, and given global changes in corporate giving, it is an opportune time to review
Policy Review
In reviewing the current program, GOV-COR-2000 was reviewed to ensure that each policy
provides an appropriate framework for sponsorship and advertising at the City of Kitchener
environment that encourages collaboration and sponsorship agreements. Staff reviewed
over 25 Canadian municipal sponsorship policies to identify best practices, issues or
processes not currently considered. Policies were compared with regards to principles and
conditions, exclusions, criteria for agreement, delegation of authority, revenue
disbursement, and factors relating to equity, diversity, and inclusion.
Based on the review, Staff concluded that the current policy is comprehensive in its
wording to address any changes in Federal and Provincial laws, Municipal By-laws, or
Canadian Code of Advertising Standards. Current wording has consistent language with
regards to principles and conditions in comparison to other municipalities and allows for
flexibility with regards to administration and operation.
Proposed changes to the current policy include simplifying and establishing a consistent
approach to revenue allocation of sponsorship funding, defining an updated inventory of
City of Kitchener Assets available for sponsorship opportunities, and rebranding the
program.
Re-inventory of Assets
Municipal Assets are facilities, vehicles, equipment, programs, services, publications,
websites, and events owned and operated by the City of Kitchener. This includes assets
Given the
programs and services, the master inventory will continue to evolve as new opportunities
continually come on stream and others are removed from the inventory for administrative,
operational or policy reasons. In addition, the function of the inventory will evolve as the City
increases the level of sophistication of its sponsorship coordination efforts. An updated and
preapproved asset inventory will allow staff to respond quickly to potential partnership
opportunities for sponsorship and minimize the risk of losing a partner due to delays in the
approval process. In conjunction with the parameters specified in the sponsorship policy,
staff will have the tools required to develop marketing materials, proposals, and ultimately
execute on sponsorship agreements.
Staff undertook a review of all assets (facilities, programs, events) available for sponsorship
to create an expanded inventory of assets by Division. The database now includes naming
right opportunities for facilities, naming rights within a facility, programs, events, and
advertising.
Over time, staff would expand the database of assets to facilitate sponsor matching by
updating and gathering additional information:
Identify a value based on the audience and marketing opportunity, such as cause
marketing categories or demographics;
Gather valuation information such as number of views foot traffic, vehicle traffic,
attendance, web presence;
User demographics (ex: profile of those who use the facility/program/service); and,
A digital inventory of assets (ex: photographs for proposal purposes).
In assessing assets, staff assessed the viability of advertising in the municipal right-of-
way. Altering regulated traffic signage would not meet Ontario Traffic Manual requirements.
This is in part due to the increased risk of safety issues and associated liability. Accordingly,
staff would not recommend pursuing opportunities that would alter regulated traffic signage
or traffic calming signage within the public right-of-way, or the placement of new signage in
any location that may be a visual distraction.
Understanding of the Current Sponsorship Environment
In response to budgetary pressures, municipalities across Canada have taken a more
formalized approach to seeking sponsorship as means to generating non-tax-based
revenues. Through the development of formalized policies, and the use of either dedicated
internal staff or external sales consultants, sponsorship of municipal assets by both local
businesses and corporations has been reactivated since Covid however remains
challenging. Very few municipalities have been successful in generating ongoing revenue
streams through sponsorships. As such, sponsorship revenues should not be relied upon
to support annual operating budgets.
From the perspective, most major corporations use a highly targeted and specific
approach to sponsorships. For example, a financial institution may identify a theme (music,
environment, entrepreneurship, etc.), as well as target demographics (ex: youth, women,
etc.). Their willingness to contribute to a municipal program or asset will be subject to
alignment to their core values. While some companies may still seek out opportunities for
marketing-based sponsorship (ex: logos on building or in lobbies), most are seeking
purpose-driven sponsorship opportunities.
In both formal group forums and informal discussions with municipalities taking an active
approach to sponsorship, as well as best practices recommended by sponsorship consulting
firms, key themes arise in implementing a successful sponsorship program: an all-hands
approach to relationship development including Mayor, Council, and staff across the
Corporation; utilizing social media channels to proactively market opportunities as well as
celebrate sponsors; and, on-going support of the sponsorship process and sponsor
relationship. The following outlines measures to address a proactive approach to supporting
sponsorship at the City of Kitchener:
1) Relationship Development
The current practice to date has been to respond to in-bound inquiries around
sponsorship opportunities and support of internal staff actively involved in a sponsorship
opportunity. Given the current state of corporate sponsorships, it is recommended that a
proactive approach is taken, focused on relationship development in order to build capacity
for both inbound and outbound exploration of sponsorship opportunities with businesses.
To do so, Economic Development staff, the Corporate Leadership Team (CLT), Mayor,
Council, Divisional leaders and key staff members (ex: the Manager of the Aud) would
actively assist and share accountability in identifying potential partners and referring
candidates to Business Development. Subsequently, Business Development staff would
engage with prospective sponsors to understand their corporate philanthropic interests.
Rather than trying -initiated opportunities, staff would play the role of match-
maker by presenting sponsorship opportunities across the organization that align with the
impact the businesses wants to make in the community. For example, a company may
identify an interest in supporting STEAM based programs. Staff would then look for
opportunities within Community Centres for programs that could be supported through a
sponsorship.
2) Communications and Marketing
To support the identification of potential partners, staff would execute a plan to increase
awareness and pro-actively attract sponsorship to identified priority assets. This could
include:
Rebrand and relaunch the Office of Strategic Partnership (OSP), Municipal
Partnership Program (MPP), to a new, simpler title (ex: Sponsor Kitchener);
Build and create internal and external awareness; and,
Identify high priority assets, develop marketing material, and proactively promote
opportunities on social media.
3) Sponsorship Process Support
Business Development staff will continue to provide guidance and facilitate an end-to-end
process of securing and maintaining sponsorship opportunities in the following key areas:
Discovery
priorities and values;
Proposal customize proposals for each opportunity;
Agreement negotiate and finalize benefits and obligations resulting in a signed
contract;
Activation market the relationship to bring brand awareness for the client and
celebrate the sponsorship utilizing means such as social media, on-site
opportunities etc.; and,
Fulfillment Management executing all obligations and client benefits stipulated
within the agreement and reporting back to the sponsor.
Proposed Amendments to Policy GOV-COR-2000
The policy currently specifies that revenue generated from new sponsorship agreements
will be used in one or more of the following areas:
1) Improving the sponsored program and/or audience experience;
2) Direct servicing costs of any sponsorship arrangement (e.g. the preparation of
partner/facility signage, official announcement events, changing names on
publications, etc.) and program implementation costs (e.g. staff, overhead, admin
expenses, or marketing);
3) Administrative costs associated with the Office of Strategic Partnerships;
4) Deposited to a reserve account for future investments in the community.
To implement the proposed approach, staff recommend deleting areas 3 and 4. Doing so
would have the following benefits:
Sponsors are more likely to invest if they know the majority of sponsorship dollars
are going directly to the program/facility; and,
Staff across the organization may be more incentivized to pursue sponsorship
opportunities for their programs.
Where sponsorship contributions extend over budget years, funding would be placed in a
Capital Account to ensure they remain for their intended purpose.Where sponsorship fees
are received that are far in excess of the purpose they were intended for, staff would provide
Council with options for future use, in consultation with the sponsor. Likewise, should
Council approve naming rights to a facility, where the revenue generated is not for the
purpose of supporting capital improvements to that facility, Council could identify an
appropriate reserve account at that time.
Future Opportunities for Naming Rights
Although not part of this review, staff acknowledge future opportunities exist for naming
rights to City facilities. Activa Sportsplex and RBJ Schlegel Park are current examples. A
list of future opportunities are identified in the Sponsorship Asset Inventory. Should an
consideration. In the near term, staff will explore naming right opportunities for the new
indoor facility at RBJ Schlegel Park, including the aquatics centre and indoor field house.
If the City is approached with regards to potential sponsorship of an asset not on the
inventory, a report will be presented to council should Staff feel the opportunity warrants
consideration.
STRATEGIC PLAN ALIGNMENT:
This report supports a Vibrant Economy by providing businesses marketing exposure,
community connection, and recognition through the sponsorship of City-owned assets.
This report supports a Caring Community by utilizing non-tax-based revenue generated from
sponsorship to support the enhancement of facilities and programs for the residents of
Kitchener.
FINANCIAL IMPLICATIONS:
Capital Budget The recommendation has no impact on the Capital Budget.
Operating Budget The recommendation has no impact on the Operating Budget.
Sponsorship revenue will accrue to the Business Unit benefiting from the sponsorship. For
example, the current RBJ Schlegel Park agreement is paid over numerous years and would
thereby be directed towards further enhancements and improvements at the park.
COMMUNITY ENGAGEMENT:
INFORM
the council / committee meeting.
PREVIOUS REPORTS/AUTHORITIES:
CSD-16-024 Municipal Sponsorship Policy and Asset Inventory
APPROVED BY: Justin Readman, General Manager Development Services
ATTACHMENTS:
Attachment A GOV-COR-2000 Municipal Sponsorship
Attachment B Sponsorship Asset Inventory 2023
POLICY Policy No: GOV-COR-2000
Approval Date: June 6, 2016
Policy Title: MUNICIPAL SPONSORSHIP
Policy Type: COUNCIL Next Review Date: June 2022
Reviewed Date: June 2022
Category: Governance
Sub-Category: Corporate
Amended: June 28, 2022
Author: Policy & Program Advisor,
Office of Strategic Partnerships
Replaces:
Repealed:
Dept/Div: The Auditorium & Arenas,
Community Services
Replaced by:
Department
Related Policies, Procedures and/or Guidelines:
I-211 Municipal Advertising, I-212 Municipal Website
1. POLICY PURPOSE:
To establish parameters for future sponsorship agreements on municipal assets
environment that encourages increased revenue generation through
sponsorship. The Municipal Partnership Program strives to utilize sponsorship as
a means of generating new revenue for The City of Kitchener. The program is
coordinated and administered by the Office of Strategic Partnership.
The City welcomes and encourages sponsorships on a variety of municipal
assets, as a way of generating non-tax revenue for the municipality that assists in
the provision of City programs and services.
All sponsorship activity will comply with the parameters outlined in this policy;
contradict any City by-
and; will not compromise or contradict any laws, bylaws or policies of Canada,
Ontario, or the City.
All sponsorship agreements shall be established in a manner that ensures
access and fairness, and results in the optimal balance of benefits to the City and
its community.
1 of 7
Policy No: GOV-CORP-2000
Policy Title: MUNICIPAL SPONSORSHIP
2. DEFINITIONS:
For the purposes of this policy:
means a mutually beneficial contractual agreement between
the City and an external company, organization, association or individual
where the City leverages a municipally owned asset to receive financial or in-
kind support in exchange for recognition, exposure, activation opportunities,
and/or other marketing benefits for the external party.
means a form of sponsorship; naming rights are
facility or City entire
complex (e.g. Activa Sportsplex) for an extended term.
means facilities, vehicles, equipment, programs,
services, publications, websites or events, owned and operated by the City.
This includes assets owned and
means a program that oversees
administered through the Office of Strategic Partnerships.
is defined as property and buildings owned by the City of
Kitchener, including but not limited to parkland, open space, recreational and
leisure facilities, meeting rooms, operations facilities and administrative office
buildings.
is defined as one or more facilities with amenities that are
located within the boundaries of one location in The City of Kitchener.
means the Corporation of the City of Kitchener and all of its
Enterprises.
- is a contribution sponsorship received in the form of goods and/or
services rather than cash.
- means a company or agency that has the right to
negotiate sponsorship agreements on behalf of The City of Kitchener.
is the unit responsible for overseeing the
Municipal Partnership Program.
2 of 7
Policy No: GOV-CORP-2000
Policy Title: MUNICIPAL SPONSORSHIP
means a practice, treatment, or service designed to
(c) change a
to the person at birth;
(d) repress or reduce non-heterosexual attraction or sexual behaviour;
-cisgender gender identity; or
der expression that does not conform to the
sex assigned to the person at birth.
3. SCOPE:
POLICY APPLIES TO THE FOLLOWING:
All Employees
All Full-Time Employees All Union
Management C.U.P.E. 68 Civic
Non Union C.U.P.E. 68 Mechanics
Temporary C.U.P.E. 791
Student I.B.E.W. 636
Part-Time Employees K.P.F.F.A.
Specified Positions only: Other:
Council Local Boards & Advisory Committees
This policy applies to sponsorship in the form of contractual agreements with an
external company, organization, association or individual on all municipal assets,
including, but not limited to:
Naming Rights on approved City properties, facilities and equipment;
Sponsorship of approved City run programs/initiatives and services;
Sponsorship of approved City run events.
4. POLICY CONTENT:
Principles and Conditions:
The following principles and conditions will apply to all sponsorship agreements:
1) Sponsorship revenue should not be used to fund core programs and
services;
3 of 7
Policy No: GOV-CORP-2000
Policy Title: MUNICIPAL SPONSORSHIP
2) A portion of the revenue generated through future sponsorships should be
allocated towards establishing and/or improving the sponsored program,
service, facility or enterprise;
3) The contributions of municipal sponsorship partners should be
acknowledged by the City in a public manner on a regular basis;
4) Sponsorship recruitment should match a prospective partner with the
audience/participant interests to ensure there is a good fit between the
partner and the audience/participant;
5)
marketing-based objectives and not philanthropic or charitable in nature;
6) The products, services and brand of sponsorship partners should not
reflect negatively on the municipality;
7) The City should not enter into any sponsorship agreements including
naming rights with companies that are a direct competitor of the
municipality or its enterprises;
8) The City will not enter into any sponsorship agreements with a company
whom the City is in, or is entering into, litigation;
9) Sponsorships will not cause a specific City employee or a member of
council to receive any product, service or assets for personal gain or use;
10) There shall be no actual or implied obligation to purchase product or
services of the sponsor.
Sponsorship Criteria:
The City will not accept sponsorship from companies whose reputation, products,
public image and/or whose business is derived from:
pornography;
the support of or involvement in the production, distribution and sale of
weapons and other life-threatening products, or;
the sale of tobacco.
The support of or involvement in hosting, arranging, contributing to, or
promoting Conversion Practices
4 of 7
Policy No: GOV-CORP-2000
Policy Title: MUNICIPAL SPONSORSHIP
Sponsorship shall not:
condone any form of personal discrimination, including that based upon race,
national origin, religion, sex or age;
appear in a realistic manner to exploit, condone nor incite violence, nor
appear to condone, encourage or exhibit obvious indifference to unlawful
behaviour;
demean, denigrate or disparage any identifiable person, group or persons,
organization, profession, product or service or attempt to bring them into any
public contempt or ridicule, or;
undermine human dignity, display obvious indifference to or encourage,
gratuitously and without merit, conduct or attitudes that offend the standards
of public decency among a significant segment of a population.
Condone, promote or contribute to any form of Conversion Practices
In addition, the City will not accept any form of sponsorship that disparages a
City program, service, facility, event or employee.
Sponsorship with an advertising component:
Any sponsorship agreement that includes advertising elements in City publication
advertising, online advertising, interior/exterior signage advertising, and/or other
advertising opportunities must adhere to all of the requirements outlined in City of
Kitchener Policy I-211 Municipal Advertising, and I-212 Municipal Website.
Solicitation of Sponsorship Opportunities:
Sponsorship opportunities will arise from; unsolicited proposals, direct
solicitation, or a competitive process.
In order to expedite partnership development, a competitive process is not
required when soliciting sponsorship opportunities. While there is no obligation to
test the market, in order to maximize the contribution, it is expected that several
prospective sponsors will be approached when circumstances warrant.
The City reserves the right to reject any and all sponsorship opportunities.
As part of due diligence, staff authorized to approve sponsorship proposals must
ensure that all relevant by-laws and policies are adhered to, appropriate
consultation takes place with relevant stakeholders and approval authorities are
respected. Where necessary, a risk/benefit analysis of the opportunity shall be
5 of 7
Policy No: GOV-CORP-2000
Policy Title: MUNICIPAL SPONSORSHIP
conducted which may include proof of insurance and indemnification, an ethical
scan, a police check and any required permit approvals or inspections.
Delegation of Authority:
City Council approval is required for any agreement that is:
in excess of $125,000 for the term of the agreement;
in excess of 10 years in duration;
naming rights for an entire complex;
or does not satisfy the provisions of this policy.
The
the term of the agreement, subject to the satisfaction of the City Solicitor.
Third-Party Sponsorship Agreements:
In cases where the City has engaged the services of a Third-party company to
assist in the sale of sponsorship of municipal assets, the following process will be
applied when a disagreement arises between the third-party company and a
potential partner:
Potential partners shall deal with the Third-party Company directly and the
Third-party Company shall interpret this policy. If there is disagreement
between the Third-Party Company and a potential partner on policy
interpretation, the matter may be referred to City staff for consideration.
A contract must be signed with the Third-Party Company before the matter
will be considered by the City. In cases where the content of an agreement is
City staff charged with the responsibility of interpreting and implementing the
City Sponsorship policy may overrule decisions made by the Third-party
Company.
Should a change in policy be requested or a question of policy interpretation be
raised by potential partners, the City may become involved, at its discretion. The
City continues to be the sole and final arbiter in all matters relating to City
Sponsorship acceptance.
The Third-party Company agrees that sponsorship is to be accepted based on all
current or future policies of acceptable sponsorship and the City shall not be held
6 of 7
Policy No: GOV-CORP-2000
Policy Title: MUNICIPAL SPONSORSHIP
responsible for any loss of sponsorship business as a result of any changes it
shall make in its policy regarding the acceptability of certain types of
sponsorship.
Use of Sponsorship Funding:
Revenue generated from new sponsorship agreements will be used in one or
more of the following areas:
1) Improving the sponsored program and/or audience experience;
2) Direct servicing costs of any sponsorship arrangement (e.g. the preparation of
partner/facility signage, official announcement events, changing names on
publications, etc.) and program implementation costs (e.g. staff, overhead,
admin expenses, or marketing);
3) Administrative costs associated with the Office of Strategic Partnerships;
4) Deposited to a reserve account for future investments in the community.
5. HISTORY OF POLICY CHANGES
Administrative Updates
No administrative history to date.
Formal Amendments
No amendment history to date.
7 of 7
New
Asset Digital ScreensExterior Digital SignsRockin it at RockwayRooms & Amenities - Community CentresSeniors ProgramsRecreation ProgramsHealthy SnacksDoon SkatiumYouth Drop-InProgram
InitiativesParking GaragesBike Racks, Bike Parking FacilitiesBike Fix-it Stations, Ice Cream BikeBike Check ProgramKitchener Market - Indoor Spaces, Programs, EventsWRSBC , SDG Lab
Events and ProgramsFuture Indoor Facility at RBJ Schlegel ParkBudd ParkFuture Indoor Facility at RBJ Schlegel Park - Indoor TurfPublic Works WeekCampsOutdoor RinksNeighbours Night/DayRBJ
Schlegel Park - Cricket PitchRBJ Schlegel Park - Artificial Turf Fields (2)*RBJ Schlegel Park - Natural Turf Field*Breithaupt D1/D2/D3Budd Park D1/D2 S1,S2Lions Park D1/D2Peter Hallman
D1/D2/D3Rosenberg Park D1/D2Wilson Park D1/D2/D3/D4Upper Canada D1/D2/D3/D4Woodside Park Artificial Turf 1 & 2Dog ParksSports CourtsPlaygroundsSplash PadsNaturalization Area ProjectsTree
Planting
Sponsorship Type AdvertisingAdvertisingEvent SponsorNaming Rights - Rooms and AmenitiesProgram SponsorProgram SponsorProgram SponsorProgram SponsorProgram SponsorProgram Sponsorship/Community
InitiativesAdvertisingAdvertisingProgram SponsorProgram Sponsor/Event Sponsor/AdvertisingNaming Rights/Program Sponsor/Event SponsorProgram Sponsor/Event SponsorNaming RightsNaming
Rights/Program Sponsor/AdvertisingNaming Rights/Program Sponsor/AdvertisingEvent SponsorProgram SponsorProgram SponsorProgram Sponsor/Event SponsorNaming RightsNaming RightsNaming RightsNaming
Rights/Field Sponsor/AdvertisingNaming Rights/Field Sponsor/AdvertisingNaming Rights/Field Sponsor/AdvertisingNaming Rights/Field Sponsor/AdvertisingNaming Rights/Field Sponsor/AdvertisingNaming
Rights/Field Sponsor/AdvertisingNaming Rights/Field Sponsor/AdvertisingNaming Rights/Field Sponsor/AdvertisingNaming Rights/AdvertisingNaming Rights/Program SponsorNaming Rights/Program
SponsorNaming Rights/Program SponsorProgram SponsorProgram Sponsor
Category Community CentresCommunity CentresCommunity CentresCommunity CentresCommunity CentresCommunity CentresCommunity CentresCommunity CentresCommunity CentresCorporate SustainabilityDevelopment
Services - ParkingTransportation ServicesTransportation ServicesTransportation ServicesKitchener MarketBusiness/EntrepeneurshipIndoor Recreation FacilityIndoor Recreation FacilityIndoor
Recreation FacilityINS - OperationsNeighborhood Programs and ServicesNeighborhood Programs and ServicesNeighborhood Programs and ServicesOutdoor Sports FieldsOutdoor Sports FieldsOutdoor
Sports FieldsOutdoor Sports FieldsOutdoor Sports FieldsOutdoor Sports FieldsOutdoor Sports FieldsOutdoor Sports FieldsOutdoor Sports FieldsOutdoor Sports FieldsOutdoor Sports FieldsParksParksParksPa
rksParksParks
New
Asset Park BenchesOutdoor Education ProgramsCommunity Trails - Trail HeadsCruising on KingWayback FestivalChristkindl MarketCanada DayChristmas FantasyGrillefestFamily DayKidsparkEnchanted
ForestYoungartNew Years LeveeLyle Hallman PoolBreithaupt PoolForest Heights PoolHarry Class PoolFuture Indoor Facility at RBJ Schlegel Park - Indoor PoolWilson PoolIdlewood PoolKiwanis
PoolFree SwimmingSportsworld ArenaClubhouse - Doon Valley Golf CoursePractice Facilities - Doon Valley Golf CourseRockway Golf CoursePublic Art, ARTSPACE, Artist in Residence, Conrad
Centre
Sponsorship Type Program SponsorProgram SponsorNaming RightsEvent SponsorEvent SponsorEvent SponsorEvent SponsorEvent SponsorEvent SponsorEvent SponsorEvent SponsorEvent SponsorEvent
SponsorEvent SponsorEvent SponsorAdvertising/Program SponsorshipAdvertising/Program SponsorshipAdvertising/Program SponsorshipAdvertising/Program SponsorshipNaming RightsNaming Rights/Program
SponsorshipNaming Rights/Program SponsorshipNaming Rights/Program Sponsorship/AdvertisingProgram SponsorNaming RightsNaming RightsNaming Rights/Program SponsorProgram SponsorProgram
Sponsorship/Event Sponsor
Other facilities and programs not listed may be added or considered in the future
Category ParksParksParksSpecial EventsSpecial EventsSpecial EventsSpecial EventsSpecial EventsSpecial EventsSpecial EventsSpecial EventsSpecial EventsSpecial EventsSpecial EventsSpecial
EventsSport - AquaticsSport - AquaticsSport - AquaticsSport - AquaticsSport - AquaticsSport - AquaticsSport - AquaticsSport - AquaticsSport - AquaticsSport - ArenasSport-GolfSport-GolfSport-GolfArts
and Creative Industry