HomeMy WebLinkAboutFCS Agenda - 2024-06-131
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Finance and Corporate Services Committee
Agenda
Thursday, June 13, 2024, 5:00 p.m. - 7:00 p.m.
Council Chambers - Hybrid
City of Kitchener
200 King Street W, Kitchener, ON N2G 4G7
People interested in participating in this meeting can register online using the delegation registration
form at www.kitchener.ca/delegation or via email at delegation@kitchener.ca. Please refer to the
delegation section on the agenda below for registration in-person and electronic participation
deadlines. Written comments received will be circulated prior to the meeting and will form part of the
public record.
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Chair: Councillor S. Davey
Vice -Chair: Councillor B. loannidis
Pages
1. Commencement
1.1 Waive Notice - Procedural By-law - Agenda Publishing Timeline
"That pursuant to Section 13.1.4 of Chapter 25 (Council Procedure)
of the Municipal Code, Committee agreed to shorten publishing
timeline for the Committee agendas."
2. Disclosure of Pecuniary Interest and the General Nature Thereof
Members of Council and members of the City's local boards/committees are
required to file a written statement when they have a conflict of interest. If a
conflict is declared, please visit www. kitchener. ca/conflict to submit your written
form.
3. Consent
The following matters are considered not to require debate and should be
approved by one motion in accordance with the recommendation contained in
each staff report. A majority vote is required to discuss any report listed as
under this section.
3.1 Increase to Purchase Order 213285 - Dundee North Secondary Plan, 3
DSD -2024-254
3.2 2025 Budget Process and Timelines, FIN -2024-285
4. Delegations
Pursuant to Council's Procedural By-law, delegations are permitted to address
the Committee for a maximum of five (5) minutes. All Delegations where
possible are encouraged to register prior to the start of the meeting. For
Delegates who are attending in-person, registration is permitted up to the start
of the meeting. Delegates who are interested in attending virtually must register
by 3: 00 p.m. on June 13, 2024 in order to participate electronically.
4.1 Item 5.1 - Dave Hannam, Zelinka Priamo
5. Discussion Items
[.1
5.1 Sign Bylaw Amendment Application SVA2023- 20 m 10
009, 1495 Victoria Street North, DSD -2024-204
(Staff will provide a 5 -minute presentation on this matter.)
5.2 Bramm Yards Master Plan Visioning, DSD- 45 m 31
2024-240
(Staff will provide a 5 -minute presentation on this matter.)
6. Information Items
6.1 None.
7. Adjournment
Dianna Saunderson
Manager of Council/Committee Services & Deputy Clerk
Page 2 of 72
Staff Report
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Development Services Department www.kitchener.ca
REPORT TO: Finance and Corporate Services Committee
DATE OF MEETING: June 17, 2024
SUBMITTED BY: Rosa Bustamante, Director, Planning and Housing Policy &
City Planner, 519-741-2200 ext. 7319
PREPARED BY: Carrie Musselman, Senior Environmental Planner, 519-741-2200 ext. 7068
Matt Rodrigues, Senior Planner, 519-741-2200 ext. 7433
WARD(S) INVOLVED: Wards 4 and 5
DATE OF REPORT: May 22, 2024
REPORT NO.: DSD -2024-254
SUBJECT: Increase to Purchase Order 213285 — Dundee North Secondary Plan
RECOMMENDATION
That Purchase Order 213285 — Dundee North Secondary Plan, be increased in the
amount $150,000, plus HST of $19,500, for a total of $169,500.
REPORT HIGHLIGHTS:
• The purpose of this report is to obtain approval to increase Purchase Order 213285 to
reflect the added project scope and extended project timelines.
• The Study Area for the Dundee North Secondary Plan has been expanded by 85%
and the project timeline extended by over 3 years to accommodate Regional Official
Plan Amendment No. 6 (ROPA 6) which added lands in southwest Kitchener to the
Study Area.
• There is sufficient budget in the Capital Budget — Planning Growth Studies to support
this request and additional scope of work.
• This report supports Building a Connected City Together: Focuses on
neighbourhoods; housing and ensuring secure, affordable homes; getting
around easily, sustainably, and safely to the places and spaces that matter.
BACKGROUND:
On October 23, 2020, proposal P20-140 — Professional Services — Technical Work for New
Secondary Plan — Dundee North was awarded to CH2M HILL (now Jacobs) at their
proposed price of $378,856.50, including contingencies of $34,441.50, plus HST, for a total
of $428,107.85 to prepare a new Secondary Plan for the Dundee North lands in southwest
Kitchener.
*** This information is available in accessible formats upon request. ***
Please call 519-741-2345 or TTY 1-866-969-9994 for assistance.
Page 3 of 72
The original project schedule in Jacobs' detailed workplan included 19 months of project
management time, spanning October 2020 to the end of June 2022. The project schedule
was subsequently updated in September 2021 with a revised completion date of July 2023.
In April 2023, the project schedule was further extended to June 2024. The project was
subsequently put on hold in June 2023 pending a Provincial decision on Regional Official
Plan Amendment No. 6 (ROPA 6).
To date, Jacobs has completed Phase 1 — Project Planning and Phase 2 — Technical Work.
Phase 3, which involves developing land use scenarios alongside City staff, is ongoing.
In the time since initiation of the Secondary Plan process, the Region of Waterloo completed
work on ROPA 6, which was the Region of Waterloo's comprehensive Official Plan
amendment to plan for growth to 2051. In May 2024, through Bill 162, Provincial approval
was granted to ROPA 6 which included additional lands for urban development in southwest
Kitchener — the Southwest Kitchener Policy Area (SKPA) lands.
The SKPA lands are contiguous with the original Dundee North Study Area and warrant
inclusion in this planning exercise to comprehensively plan for growth and development in
the area. The original Dundee North Study Area (as approved through the settlement of the
2015 ROP) was approximately 242 hectares. The area added to Kitchener's urban area
(i.e., the SKPA lands) through Bill 162 equates to an additional 206 hectares — an 85%
increase in Study Area size (Figure 1). The approach to including the SKPA lands within
this Secondary Plan process has been shared with and supported by the expanded
landowners' group through an updated Project Charter.
Dundee North
(Deferral Area No. 14)
riiurv:=
Southwest' Kitchener Policy Area
(SKPA)
Figure 1 — Updated Study Area shown in red outline (Dundee North lands — blue area, SKPA lands — brown area)
In response to this updated scope and timeline, Jacobs prepared a scope change request
to expand the Study Area to include the SKPA lands and the effort required to resume and
extend the project with meaningful community and First Nations engagement.
Page 4 of 72
REPORT:
In accordance with the Procurement By-law 2022-109 (Chapter 170 Municipal Code),
Council's approval is required to increase the scope of this project as it exceeds the
delegated authority of the Chief Procurement Officer.
An increase of $150,000 is required to expand the scope and timeline of the work currently
being undertaken by Jacobs to deliver the remainder of the Dundee North Secondary Plan
project and include the SKPA lands. City staff and Jacobs are working to complete the
Secondary Plan process by Summer 2025.
STRATEGIC PLAN ALIGNMENT:
This report supports Building a Connected City Together: Focuses on
neighbourhoods; housing and ensuring secure, affordable homes; getting around
easily, sustainably, and safely to the places and spaces that matter.
FINANCIAL IMPLICATIONS:
There is sufficient budget in the Capital Budget — Planning Growth Studies (#59500166) to
support this request.
COMMUNITY ENGAGEMENT:
INFORM — This report has been posted to the City's website with the agenda in advance
of the council / committee meeting.
PREVIOUS REPORTS/AUTHORITIES:
• N/A
REVIEWED BY: Natalie Goss, Manager, Policy & Research
APPROVED BY: Justin Readman, General Manager, Development Services
ATTACHMENTS: None.
Page 5 of 72
Staff Report
Financial Services Department www.kitchener.ca
REPORT TO: Finance and Corporate Services Committee
DATE OF MEETING: June 17, 2024
SUBMITTED BY: Ryan Hagey, Director of Financial Reporting & Asset Management,
519-741-2100 ext. 7353
PREPARED BY: Ryan Hagey, Director of Financial Reporting & Asset Management,
519-741-2100 ext. 7353
WARD(S) INVOLVED: All
DATE OF REPORT: May 29, 2024
REPORT NO.: FIN -2024-285
SUBJECT: 2025 Budget Process and Timelines
RECOMMENDATION:
That the 2025 budget timelines outlined in Financial Services Department report FIN -
2024 -285 be approved; and further,
That Council shorten the 30 -day period that Council may pass a resolution making an
amendment to the Mayor's proposed budget to coincide with the completion of the
meeting scheduled on December 12, 2024.
REPORT HIGHLIGHTS:
The purpose of this report is to approve the process and timelines for the 2025 budget.
This report supports the delivery of core services.
BACKGROUND:
In 2023, the Province passed the Strong Mayors, Building Homes Act and Part V1.1. of the
Municipal Act regarding Special Powers and Duties of the Head of Council. This changed
Kitchener's traditional budget process where staff would propose a budget which would be
presented to and debated by Committee before being approved by Council. The new
process requires the Mayor to propose the budget which would automatically be adopted
after 30 days unless it is amended by Council.
As was the case for the 2024 budget, staff are proposing to use a timetable for the 2025
budget which complies with Strong Mayors legislation, but still fits within the City's traditional
budget calendar and sees Kitchener's budget passed before the end of the year.
*** This information is available in accessible formats upon request. ***
Please call 519-741-2345 or TTY 1-866-969-9994 for assistance.
Page 6 of 72
REPORT:
The 2024 Council & Committee meeting calendar includes a series of 2025 budget meetings
scheduled for November and December. The budget timelines are consistent with Mayoral
Direction 2023-DIR-001 which directs staff to:
• Prepare a draft budget for the Mayor & Council's consideration
• Make the budget publicly available on the City's website
• Provide summary presentations that highlight the key elements of the budget
(operating & capital)
• Consider ways to encourage public input/participation
• Convene a meeting where the Mayor, in conjunction with the Chair of the Finance
and Corporate Services Committee will propose the budget; and
• Convene meetings of Council to consider the budget allow for any amendments to
be considered.
2025 Budget Timelines
Action
. -
Date
Online
Online Budget Engagement
September
Staff Tables Draft Budget
November 15
Committee Meeting — Operating Budget
November 19
Committee Meeting — Capital Budget
November 25
Mayor Proposes Budget
December 2
Council Provides Proposed Amendments in writing to Clerks*
December 9
Council Votes on Amendments*
December 12
Mayor Decides On Amendments via Veto*
Budget Adopted
December 12
Automatic (Dec 27)
* In order to achieve the timelines noted in the table, Council needs to agree to shorten the
30 -day period for amendments. Council approved this as part of the 2024 budget process,
and it is recommended to do the same for the 2025 budget process.
For further clarity, a graphical representation of the budget process under Strong Mayors is
also included as an attachment to this report.
STRATEGIC PLAN ALIGNMENT:
This report supports the delivery of core services.
FINANCIAL IMPLICATIONS:
There are no financial implications of this report as the proposed timelines will see the
budget approved in the planned timeframe, before the end of the calendar year.
COMMUNITY ENGAGEMENT:
INFORM — This report has been posted to the City's website with the agenda in advance of
the council / committee meeting.
PREVIOUS REPORTS/AUTHORITIES:
• Strong Mayors, Building Homes Act 2022 and Part V1.1. of the Municipal Act
Page 7 of 72
APPROVED BY: Jonathan Lautenbach, Chief Financial Officer
ATTACHMENTS:
Attachment A — Budget Process Under Strong Mayor Legislation
Page 8 of 72
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Staff Report
Development Services Department www.kitchener.ca
REPORT TO: Planning and Strategic Initiatives Committee
DATE OF MEETING: June 17, 2024
SUBMITTED BY: Rosa Bustamante, Director of Planning and Housing Policy
519-741-2200 ext. 7319
PREPARED BY: Joanne McCallum, Coordinator of Planning and Zoning Services
519-741-2200 ext. 7075
WARD(S) INVOLVED: Ward 1
DATE OF REPORT: April 15, 2024
REPORT NO.: DSD -2024-204
SUBJECT: Sign Bylaw Amendment Application SVA2023-009
Address: 1495 Victoria Street North
Owner: Linda J. Reinhart (Zdeno Cycle)
RECOMMENDATION:
That Sign By-law Amendment Application SVA2023-009 related to 1495 Victoria Street
North for Zdeno Cycle, for the purpose of allowing a billboard sign with automatic
changing copy to replace the existing billboard sign without automatic changing
copy, requesting the following relief from Section 680 of the Municipal Code ("Sign
By-law"):
A. Section 680.4.2 to allow a billboard sign in a Commercial zone, whereas the
Sign By-law does not permit billboard signs in Commercial zones;
B. Section 680.2.7 to allow a billboard sign to be located 135 metres from a
residential zone, whereas the Sign By-law requires a minimum distance of 150
metres;
C. Section 680.7.4 a) to allow a billboard sign to have a front yard setback of 2
metres and a side yard setback of 2.1 metres, whereas the Sign By-law requires
billboard signs to comply with the yard requirements as set out in the
applicable Zoning By-law being 6 metres for the front yard setback and 3
metres for the side yard setback;
D. Section 680.7.4 c) to allow a billboard sign to have a maximum area of 20.24
square metres per sign face whereas the Sign By-law has a required maximum
20 square metres; and,
E. Section 680.7.7 to allow a billboard sign to be located 215 metres from another
billboard sign, whereas the Sign By-law requires a minimum of 300 metres from
another billboard sign;
be refused.
*** This information is available in accessible formats upon request. ***
Please call 519-741-2345 or TTY 1-866-969-9994 for assistance.
Page 10 of 72
REPORT HIGHLIGHTS:
• The purpose of this report is to make a recommendation on a Sign By-law Amendment
application to allow for the replacement of an existing billboard sign at 1495 Victoria
Street North with a digital copy billboard subject to site specific regulations. Staff are
recommending refusal.
• It is Planning staff's opinion that the proposed billboard does not meet the intent of the
Sign By-law, and more specifically, is not a permitted sign type in Commercial zones
and will promote visual clutter as further described in this report.
• There are no financial implications to the City associated with this matter.
• Community engagement included circulation of the application to all property owners
within 120 metres of the subject property.
• This report supports the delivery of core services.
BACKGROUND:
The Sign By-law regulates signs throughout the city. The intent of the Sign By-law is to:
• authorize the appropriate size, number and location of signs to the type of activity or
use to which they pertain;
• provide reasonable and appropriate means for the public to locate and identify
facilities, businesses and services without difficulty or confusion;
• be compatible with their surroundings;
• protect and enhance the aesthetic qualities and visual character of the city;
• be consistent with planning, urban design and heritage objectives;
• not create a distraction or safety hazard for the travelling public;
• minimize adverse impacts on nearby properties; and,
• provide businesses adequate and flexible means to identify themselves, while
recognizing that the primary function of signage is to identify rather than advertise.
In 1995, Council directed staff to update the Sign By-law to introduce more restrictive
regulations for billboard signs, resulting in the Sign By-law limiting billboard signs to
industrial / employment zones.
A sign variance application was received on December 5, 2023, for the subject property to
propose replacing the existing billboard sign containing four panels with a new digital double -
sided billboard. In the initial application, the double -sided billboard sign was proposed to be
27.8 square metres of sign area per panel. The application was evaluated by staff, and it
was determined that due to the extent of variances requested, along with the fact that
billboard signs are not a permitted sign type in a Commercial zone, the request goes beyond
the scope of a staff -delegated variance and should be brought to Council as a Sign By-law
Amendment. An amended application was received on March 28, 2024, with a reduced sign
area as discussed in this report.
REPORT:
The subject Sign By-law amendment application for 1495 Victoria Street North proposes
replacing the existing four-sided static billboard sign with a new double -sided digital billboard
sign. The digital portion of a sign is referred to as automatic changing copy in the Sign
By-law. The sign area for each of the four faces of the existing billboard sign is approximately
18.9 square metres for a total sign area of approximately 75.6 square metres. The initial
application proposed a replacement of the four-sided billboard sign with a double -sided fully
digital billboard sign, with a sign area for each side of 27.8 square metres, for a total sign
Page 11 of 72
area of 55.6 square metres. The application was subsequently amended when staff notified
the applicant that a sign by-law amendment would be required with a reduced sign area
from 27.8 square metres per panel to 20.24 square metres per panel.
The application is requesting relief from the Sign By-law to:
• allow a new billboard sign to be erected in a zone that does not permit billboard signs,
• allow a billboard sign to be located 135 metres from a residential zone instead of the
required minimum 150 metres,
• allow a billboard sign to have a front yard setback of 2 metres and a side yard setback
of 2.1 metres instead of the required minimum 6 metres and 3 metres, respectively,
• allow a billboard sign to have a maximum sign area of 20.24 square metres instead
of the required maximum 20 square metres, and
• allow a billboard sign to be located 215 metres from another billboard sign, instead
of the required minimum 300 metres.
The images in Figure 1 illustrate the existing billboard sign on the left and the proposed
digital billboard sign on the right, looking west along Victoria Street North. An aerial image
in Figure 2 shows the location of the proposed billboard and its proximity to Victoria Street.
IM
Replacement Billboard with
Electronic Static Copy
2.29 x 934rr (20.24m2�
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Figure 1: Existing and Proposed billboard sign (from Planning Justification Report in Attachment A)
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Figure 2: Aerial image showing location of proposed billboard sign (from Planning Justification Report in Attachment A)
Page 12 of 72
Applicable Regulations and Planning Analysis
Official Plan
Kitchener's Official Plan identifies the lands as situated in an Arterial Corridor in the City's
Urban Structure and designated Commercial. Arterial corridors are located along arterial
streets in locations that have historically developed with a range of auto -oriented and service
commercial uses. The planned function for Arterial Corridors is to provide a limited range of
service commercial uses intended to serve those traveling, predominantly by automobile,
with a limited range of land -extensive retail uses that require outdoor storage or sales.
Commercial Designation
Commercial designations are intended for areas that serve primarily a commercial function.
The objectives for lands designated for commercial use are:
• to plan for a sufficient supply and range of commercial goods and services,
• to encourage intensification and redevelopment of existing commercial lands,
• to retain a viable commercial presence by protecting, improving, and providing
flexibility for existing commercial developments.
Urban Design
The City of Kitchener is committed to achieving a high standard of urban design,
architecture, and place -making to positively contribute to quality of life, environmental
viability, and economic vitality.
Official Plan policy 11.C.1.11 states that the City will support the character of streets through
the coordination of site, building and landscape design on and between individual sites with
the design of the street. The intent of this policy is to ensure the streetscape is visually
attractive, while being safe and functional. Arterial corridors are evolving through the
integration of multi -use trails that support active transportation.
Non -Conforming and Non -Complying Uses
The City recognizes that as policies and regulations change, there are instances of
non -conforming or non -complying uses. Where desirable, the non -conforming use may
continue to exist where it is tolerable and/or compatible with surrounding lands. Uses that
do not conform with the goals, objectives, or policies of the Official Plan, nor with the
surrounding lands, may be desirable to cease to exist.
Official Plan policy 17.E.21.1 states that any structure that was in existence prior to the
approval of the Zoning By-law and continues to be used for such purpose will be recognized
and be considered legal non -conforming. If such legal non -conforming use ceases, then the
rights derived from such uses will terminate. Official Plan policy 17.E.21.4 states that it is
the intention and expectation that legal non -conforming uses, buildings and/or structures will
eventually cease and be replaced by uses, buildings and/or structures that conform with the
intent of the Official Plan and comply with the Zoning By-law. While the policy does not
identify the Sign By-law, it reflects the Official Plan policy intent that non -conforming
structures will eventually be phased out over time.
Urban Design Manual
City-wide guidelines in the Urban Design Manual which pertain to signs include avoiding
visual clutter, while allowing for a variety of different media, font styles, colours, and design
Page 13 of 72
inspirations; and, locating ground supported signs to complement the character and scale
of the area to promote an active, pedestrian -friendly environment. All signs should be
integrated into the landscape design and architectural expression of buildings.
Corridor guidelines include:
• creating a safe, comfortable and attractive streetscape and pedestrian environment
that emphasizes walking, cycling and transit;
• promoting development patterns that allow for high-quality future intensification;
• integrating all signs into the landscape design and architecture of the site;
• ensuring signs are consistent in scale and character, but are not identical;
• ensuring signs do not dominate other site elements, particularly the public realm and
on-site shared spaces.
Arterial guidelines state that all signs should be integrated with the building and landscape
design.
Low-rise commercial and mixed-use building guidelines state that back -lit sign boxes,
billboards, free-standing signs and roof signs should be avoided.
Zoning By-law
The subject property is in the section of Victoria Street North that is zoned Commercial Zone
3 — Arterial Commercial generally located between Lackner Boulevard and Centennial
Road. The purpose of this zone is to accommodate the retailing of bulky, space -intensive
goods, and service commercial uses.
Sign By-law
Permitted Signs by Zone
Provided all regulations are met, all sign types are permitted in Commercial zones, except
for billboard signs. The Sign By-law permits billboard signs to be located only in Employment
Zones throughout the city, including Industrial and Business Park zones.
The existing billboard was legally established prior to 1995 when the Sign By-law was
amended to limit billboard signs to Employment zones. The subject property is located in a
Commercial zone, which no longer permits billboard signs.
Corridor Analysis
There are many signs along Victoria Street North, mainly consisting of fascia signs (attached
to walls of buildings), portable signs (located near the street and requiring monthly sign
permits), ground supported signs (located near the street and only allows first -party
advertising), and legal non -conforming billboard signs (similar to ground supported signs but
allows third -party advertising).
Staff conducted an analysis of billboard signs along Victoria Street North. Victoria Street
North consists of Commercial zones, where only existing billboard signs are permitted, and
Industrial/Employment zones, where billboard signs are permitted, and sign regulations
have been met.
Page 14 of 72
Prior to the 1995 Sign Bylaw changes, there were 23 billboard signs erected along Victoria
Street North. Through staff review, there are 17 billboard signs that remain: 14 billboard
signs in Commercial zones and 3 billboard signs in Industrial/Employment zones.
Section 680.3.4 of the Sign By-law states that signs that will be altered substantially shall
be required to comply with all other requirements of the Sign By-law as though the sign was
being newly erected. It is expected that as redevelopment occurs or as sign structures are
no longer viable, the existing signs that do not conform to the Sign By-law will be removed.
Due to the large setbacks of the buildings along Victoria Street North that accommodate
parking lots, business owners rely on ground supported signs and portable signs which
require monthly permits, to help the public locate and identify their businesses. Many
businesses in this area are requesting automatic changing copy either on new ground
supported signs or alterations to existing ground supported signs which is permitted subject
to regulations. The Sign By-law is designed to provide businesses with adequate and flexible
means to identify themselves, their products, and their services.
It should be noted that if Council approves the request to allow this existing billboard sign to
be replaced with a new digital billboard sign, it will set a precedent for other existing legal
non -conforming billboards in Commercial zones to convert to digital copy.
Figure 3, below, shows the existing billboard at 1495 Victoria Street North as well as other
nearby existing static billboards.
Figure 3: Location of billboards along Victoria Street North
Distance from Residential Zones
The applicant is requesting a distance of 135 metres from a residential zone, whereas the
Sign By-law requires billboard signs to be located a minimum distance of 150 metres from
a residential zone. The regulation to distance billboard signs from residential zones is to
ensure residential areas are not negatively impacted by the industrial nature of billboard
signs. Staff recognize this request to be minor and acknowledge that the proposed sign is
oriented towards Victoria Street, whereas the nearest residential areas are located south of
the sign.
Location and Size Requirements
The Sign By-law restricts billboard signs to be in line with the building setbacks as set out in
the Zoning By-law. The front yard and side yard setbacks stated in the COM -3 zone are 6
metres and 3 metres, respectively. The intent of this regulation is to limit the impact that
Page 15 of 72
billboard signs have on the streetscape and ensure that billboard signs do not interfere with
or overpower other ground supported signs that support businesses along the corridor.
The Sign By-law restricts the sign area for each face of a billboard sign to 20 square metres.
This size was determined to be appropriate when advertising in Employment areas
throughout the city as it is more proportional to the buildings and lot sizes typically found in
those areas.
Staff have concerns with allowing reduced setbacks for a billboard sign with automatic
changing copy as the billboard sign type is large and the digital illumination will further
negatively impact the streetscape by introducing more distraction along Victoria Street
North. The low-rise commercial guidelines discourage billboards consistent with the Sign
By-law which does not allow new billboards in commercial zones.
The proposed billboard's size, scale, digital format, and proximity to the right-of-way
overwhelms and dominates the public realm and other site elements, which is inconsistent
with the corridor design guidelines. The corridor currently includes a high number of
competing signs (ground supported, portable, billboards, etc.). The proposed digital sign
has a different user experience due to its backlit nature and changing copy compared to
traditional static billboards and freestanding signs, adding to the visual clutter/sign
competition of first -party signs along Victoria Street, which may be a distraction to drivers.
The illumination and automatic changing copy design of the sign adds visual clutter along
Victoria Street North. The reduced setbacks proposed may also limit potential development
on the subject property which is inconsistent with the corridor design guidelines.
Aside from billboard signs not being permitted in a commercial zone, the table below shows
a comparison of the requirements between a digital billboard sign, and a ground supported
sign at 1495 Victoria Street North. This comparison further illustrates the difference in scale
of billboard signs compared to ground supported signs that advertise businesses on site.
Table 1: Comparison of Billboard Signs to Ground Supported Signs
Regulation
Ground Supported Sign
Billboard Sign
Maximum height
5.5 metres
7.5 metres
Maximum area
12 square metres
20 square metres
Digital sign area
30% or 3.6 square metres
100% or 20 square metres
Front yard setback
0.4 metres
6 metres
The current lighting level regulations for digital signs in the Sign By-law were designed for
larger signs to be viewed only from a distance (set back farther on a property). Staff are
working towards updating these regulations to ensure lighting on signs in proximity to the
public realm are appropriate for pedestrian and multi -modal environments. Staff plan to
incorporate this work into a future Sign By-law update. Should Council choose to approve
the subject application, refined lighting standards should be considered that identify
manufacturers specifications (in a measurement called "nits") and an illumination
measurement post -installation that considers various transportation modes including
pedestrians and cyclists on the multi -use trail (in a "foot candle" measurement from the right-
of-way).
Page 16 of 72
Distance from Other Billboard Signs
The Sign By-law restricts billboards from being too close to other billboards to ensure the
adequate separation between billboard signs and allow a balance with first -party ground
supported signs for businesses on-site. Billboard signs advertise businesses, uses, products
or ideas which are not located on the same lot as the billboard sign itself. The purpose of
the Sign By-law is to allow businesses to identify themselves rather than advertise. By
allowing billboard signs in proximity to one another, local businesses face the challenge of
their signs not being noticed by patrons due to the visual dominance of billboard signs. Staff
are concerned with the precedent that approval of this Sign By-law amendment will set
among the other 13 billboard signs in the commercial section of the Victoria Street North
corridor in addition to other non -complying billboards in other areas of the city.
Community, Staff and Agency Comments
The initial Sign Variance application was circulated to all property owners within 120 metres
of the subject property. Staff did not receive any comments from the public regarding the
requested variance.
Urban Design comments have been integrated into this report.
Region of Waterloo Traffic Engineering - Regional staff have concerns that any digital
display takes the pedestrian, cyclist, and driver's eye away from their path of travel and
can result in safety concerns. However, we understand that the sign in question is solely
located outside of the Region's right-of-way and falls to City jurisdiction for approval.
Conclusions
In summary, staff recommend refusal of the subject Sign By-law Amendment for the
following reasons:
• Billboard signs are not permitted in a Commercial zone and do not the intent of the
Sign By-law. Additionally, billboard signs are contrary to the City's low-rise
commercial guidelines.
• The scale and digital nature of the proposed billboard sign will overwhelm and
dominate the streetscape, contrary to the City's corridor guidelines.
• The reduced setback will negatively impact the streetscape.
• The sign will set a precedent for converting other non -conforming billboards to digital.
• Digital signs have a more dominant user experience compared to other sign types
causing more visual sign clutter along the Victoria Street corridor which is already
experiencing sign competition through excessive signs of all types.
Should Council choose to approve this application, staff suggest the following restrictions
for the proposed digital billboard:
• the luminance of the digital billboard shall not exceed 3000 nits between sunrise and
sunset, and 150 nits between sunset and sunrise;
• Illuminance shall be measured with the digital screen turned off and again with the
digital screen displaying a white image. The difference between the off and white
image, measured vertically (parallel to the sign face) shall not exceed 0.3 footcandles
at any point along the street line or measured a distance of 10 metres from the sign
face from an abutting property. The digital billboard sign shall be equipped with a
sensor or other device that automatically determines the ambient illumination and
shall be programmed to automatically dim according to ambient light conditions;
Page 17 of 72
• the digital billboard shall comply with the required 6 -metre front yard setback;
• the digital billboard shall not exceed 12 square metres in sign area to be consistent
with other free-standing signs on lots with similar widths in the commercial corridor.
STRATEGIC PLAN ALIGNMENT:
This report supports the delivery of core services.
FINANCIAL IMPLICATIONS:
Capital Budget — The recommendation has no impact on the Capital Budget.
Operating Budget — The recommendation has no impact on the Operating Budget.
COMMUNITY ENGAGEMENT:
INFORM
• On January 9, 2024, the initial sign variance application was circulated for comment
to internal departments, external agencies, and property owners within 120 metres
of the subject lands.
• This report has been posted to the City's website with the agenda in advance of the
council / committee meeting.
PREVIOUS REPORTS/AUTHORITIES:
• Chapter 680 ("Sign By-law") of the Municipal Code
• City of Kitchener Official Plan
• City of Kitchener Urban Design Manual
• Zoning By-law 2019-051
REVIEWED BY: Janine Oosterveld — Manager, Customer Experience & Project
Management
APPROVED BY: Justin Readman — General Manager, Development Services
ATTACHMENTS:
Attachment A — Planning Justification Report
Page 18 of 72
Alp
Alk Zelinka Priama Ltd.
ine LAND USE PLANNERS
VIA EMAIL
March 28, 2024
Planning and Housing Policy Division
200 King Street W, 6t" Floor
PO Box 1118
Kitchener, ON
N2G 4G7
Re: Application for Sign By-law Amendment
Replacement Third -Party Electronic Ground Sign (Billboard Sign)
1495 Victoria Street North
Kitchener, Ontario
Our File: STA/KIT/24-01
On behalf of Lisa J Reinhart (the "Owner"), Zelinka Priamo Ltd. is pleased to submit a Sign
By-law Amendment application for the lands known as 1495 Victoria Street North (the
"subject lands").
Figure 1: Aerial of the subject lands
00
{. Existing/Proposed
T + qP { Billboard
,fir i�lk ,
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y 1
The subject lands are approximately 0.5 hectares in size, and front onto the southerly side of
Victoria Street North (Highway 7) east the intersection with Lackner Boulevard in the east -
end of Kitchener. The subject lands are developed with a 2 -storey commercial building
occupied by Zdeno Cycle, a local motorcycle retailer, with surface parking at the front of the
20 Maud Street, Suite 305, Toronto, ON M5V 2M5 1 318 Wellington Road, London, ON N6C 4P4
TEL (416) 622-6064 1 (519) 474-7137 Page 19 of 72
Email: zp@zpplan.com
March 28, 2024
building and associated outdoor storage areas at the rear. For details, please refer to the
enclosed Site Plan.
The subject lands include a number of permitted signs, including one (1) first -party ground -
supported sign; one (1) portable (temporary) T -frame sign, and one (1) externally -illuminated
billboard sign with four (4) static copy sign faces (Figure 2). A portable T -frame sign is also
used in the front yard for messaging related to Zdeno Cycle.
Figure 2: Existing signage on the subject lands, facing east
Figure 3: Existing billboard on the subject lands, facing west
Zelinka Priamo Ltd. Page 2
Page 20 of 72
March 28, 2024
According to the City of Kitchener Official Plan ("OP"), the subject lands are designated
Commercial on Map 3, and front along an Arterial Corridor on Map 2. The subject lands are
zoned Commercial (COM -3) by Zoning By-law 2019-051, as amended.
As per s. 3.C.2.41 of the OP, the function of Arterial Corridors is, "... to predominately serve
those travelling by automobile and to accommodate a limited range of land extensive retail
uses which require outdoor storage or sales,".
The permitted land uses in Arterial Corridors which overlap with the Commercial designation
include light industrial uses (e.g., warehousing) and retail uses which are more intensive in
nature, such as those requiring large outdoor storage areas (OP s. 15.D.5.20).
Figure 4: OP Map 2 - Urban Structure (excerpt)
r Subject Lands ! /
BING
1 �aS ► ,.
M
Urban Corridor
Arterial Corridor 1
Community Areas
Industria! Employment Areas'F
Green Areas
Planned Transit Corridor
Z
Figure 5: OP Map 3 - Land Use (excerpt)
Zelinka Priamo Ltd. Page 3
Page 21 of 72
March 28, 2024
SURROUNDING CONTEXT
Figure 5 illustrates the surrounding land use designations as per Map 3 of the OP. The
dominant land use within the immediate area is designated Commercial, with large areas
designated for Business Park Employment and General Industrial Employment nearby.
Residential land uses are identified further south on the other side of the community trail and
are buffered from the Commercial uses by a Natural Heritage Conservation corridor.
As seen in Figure 4, the immediate Victoria Street corridor is also identified as Arterial
Corridor, and lands west of Lackner Boulevard are identified as Urban Corridor. Overlapping
areas of Urban Corridor with the Commercial are similarly permitted to be developed with
auto -oriented uses (OP s. 15.D.5.16).
The immediate Victoria Street corridor is correspondingly developed with auto -oriented
commercial and employment uses (Figure 6). These uses include:
1. Kitchener Motel
2. Tim Hortons Drive-Thru
3. Auto Dealerships (Kitchener Nissan & Tabangi Motors)
4. Building suppliers
5. Auto repair shop
6. Car wash establishment
7. Self -storage facility
8. Auto repair shop
9. Gas bar
Figure 6: Surrounding uses along Victoria Street N
Pr
r
W
P\
An extensive range of signage, including ground -supported first- and third -party signs, are
common along the corridor for visibility due to the prevailing auto -oriented built form, which
generally provides substaintial front yard setbacks.
Zelinka Priamo Ltd. Page 4
Page 22 of 72
March 28, 2024
Figure 7: Victoria Street N approx. 60 metres west of the subject lands, looking east
First -Party Subject Lands -
Ground Signs Billboard proposed
to be replaced
i
Figure 8: Victoria Street N approx. 330 metres east of the subject lands, looking west
L)__7
First -Party
Ground Signs
qBillboardl Sign
faces)
Figure 9: Victoria Street N approx. 300 metres west of the subject lands, looking east
First -Party
Ground Signs Billboard Signs
-4
VVi!
Zelinka Priamo Ltd.
Page 23 of 72
March 28, 2024
PROPOSAL
The proposal is to remove and replace the existing large and aging legally permitted
externally -illuminated billboard sign with four (4) sign faces (approx. 72m2 sign face area)
with a smaller, modern electronic billboard sign with two (2) sign faces (approx. 40.5m2 sign
face area) in the same location and at the same height.
The details of the proposed sign are as follows:
• The sign will operate between the hours of 6:00 a.m and 11:00 p.m. Outside of these
hours, the digital copy will be disabled.
• The internal illumination will not exceed 3,000 nits during daytime hours, and 150 nits
during the nighttime hours while in operation, and will automatically adjust
illumination levels to be consistent with ambient conditions.
• Messages will be displayed on the sign faces for no less than ten (10) seconds.
• The sign faces are proposed to be angled in a "V" shape so as to limit visibility from
the abutting properties to the east and west.
• The Proponent is open to providing the City of Kitchener advertising time, for the
purpose of displaying notices, public event advertising, and other matters related to
the public interest as may be determined through a future agreement with the City.
Figure 10: Existing versus proposed elevation (west)
Figure 11: Existing versus proposed elevation (east)
Zelinka Priamo Ltd. Page 6
Page 24 of 72
Replacement Billboard with
Electronic Static Copy
2.29 x 8.84m (20.24m2)
I �
Figure 11: Existing versus proposed elevation (east)
Zelinka Priamo Ltd. Page 6
Page 24 of 72
March 28, 2024
REQUESTED AMENDMENT
Signage within the City of Kitchener is regulated under Chapter 680 of the Municipal Code
("Sign By-law"). To permit the proposed replacement billboard, this Sign By-law Amendment
application seeks relief from the following provisions of the Sign By-law:
• S. 680.4.2: Permit a billboard sign with automatic changing copy (electronic,
internally illuminated), whereas the sign type is not contemplated by the Sign By-law
for Commercial zones;
• S. 680.7.2: Permit a billboard sign within 140 metres of a Residential zone, whereas
150 metres is required;
• S. 680.7.4(a): Permit a billboard sign to have a front yard setback of 2 metres (as per
the existing sign) and a side yard setback of 2.1 metres, whereas 6 metres and 3
metres apply respectively;
• S. 680.7.4(c): Permit a maximum sign area of 20.24 square metres, whereas a
maximum of 20.00 square metres is permitted; and
• S. 680.7.7: Permit a billboard sign within 215 metres of another billboard sign to the
west, whereas a minimum distance of 300 metres to other billboard signs is required.
Figure 10 and Figure 11 (above) provide a visual comparison of the existing versus proposed
site condition. It is important to note that the proposed replacement billboard sign represents
a 50% reduction in advertising sign faces, and a 56% reduction in the overall area of
advertising copy on the subject lands.
It is our opinion that the proposed sign improves upon the existing condition of the Victoria
Street North corridor, and is appropriate to consider for the reasons provided herein.
I_1►/_1W&IR?
The purpose of the Sign By-law is to, "ensure signs are safely installed and won't impede
visibility." In the absence of specific provisions within the Kitchener Sign By-law that speak to
the "tests" to be used to the assess sign amendments applications, the following section
evaluates the proposal against typical best practice planning principles generally used for
these types of applications.
Land Use Compatibility & Impact to Adjacent Properties
As per s. 3.C.2.41 of the OP, the function of Arterial Corridors is, "... to predominately serve
those travelling by automobile and to accommodate a limited range of land extensive retail
uses which require outdoor storage or sales." The location of the proposed replacement
billboard (being the same as the existing lawfully -permitted billboard) is therefore compatible
with the long-term planned function of the corridor by locating advertising at an appropriate
scale and location for regional vehicular traffic.
The abutting property to the west of the subject lands is occupied by the Kitchener Motel (a
Commercial use). The existing externally -illuminated billboard has been in operation for
almost 30 years with no known undue impacts to the motel use.
The vertical clearance of the existing/proposed signs assists with limiting potential light
trespass. To further limit visual impacts, the proposed digital billboard faces are to be angled
in a "V" shape so as to be oriented toward the street.
To avoid potential undue impacts to all surrounding lands, including the street, the sign will
be equipped with an ambient light monitor to automatically adjust the sign's illumination
levels as outdoor conditions change, in accordance with 680.3.31.
Zelinka Priamo Ltd. Page 7
Page 25 of 72
March 28, 2024
Further, the digital sign faces are proposed to operate within a limited range of 150-3,000
nits, and will be disabled between the hours of 11:00pm-6:00am. It is noted that s. 680.3.24
of the Sign By-law, which restricts sign illumination hours, is only applicable to signs that are
adjacent to Residential zones. This voluntary limitation is proposed to further mitigate any
perceived impacts from the proposed sign.
The subject lands have a lot depth of over 100 metres and the majority of activity occurs on
the northern -most portion of the lot adjacent to Victoria Street North. The proposed sign is
further separated/buffered from the Residential land uses to the south by the existing
building and Natural Heritage Conservation corridor beyond. The existing/proposed sign
location along Victoria Street North therefore does not interface with residential uses, despite
technically being within 150 metres of a Residential zone (Figure 12).
Figure 12: City of Kitchener Zoning By-law 2019-051 Map (excerpt)
Existing"Proposed �
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Character & Public Realm
The immediate area along the corridor is developed with commercial / light industrial uses,
with surface parking areas generally separating buildings from the street. As per the Official
Plan, the planned function of the immediate area along Victoria Street North is to provide for
regional -serving, auto -oriented commercial and light industrial uses. The location of the
proposed billboard replacement, which is the same as the existing billboard, is therefore
appropriate to consider.
Through our contextual review, it is noted that there are a number of existing billboard signs
along this portion of Victoria Street North. Sign By-law s. 680.7.7 generally requires that at
least 300 metres be provided between billboard signs. An amendment is required because
the replacement billboard sign is located within 215 metres of the nearest billboard sign,
which is located to the west (Figure 13).
Zelinka Priamo Ltd. Page 8
Page 26 of 72
March 28, 2024
Figure 13: Existing billboard signs within 300 metres
The proposed smaller billboard is to be located in the same location and at the same height
as the existing sign on the subject lands, which has been installed for almost 30 years. The
proposal therefore does not alter the character of the subject lands or surrounding
commercial/light industrial corridor, which prominently features a variety of first- and third -
party advertising along the right-of-way.
The dimensions of the proposed sign improve upon the existing condition by reducing the
number of advertising sign faces, as well as the overall area of advertising copy and size of
the supporting structure. The proposed replacement therefore reduces visual clutter along
Victoria Street North, as demonstrated by the enclosed Elevations. The requested relief to
permit an additional sign face area of 0.24 square metres is a result of the proto-typical
nature of the proposed sign, and is numerically minor. It is important to note that in terms of
overall size, the proposed sign provides a significant reduction in the overall advertising copy
currently on-site.
Illumination
As described above, the proposed internal illumination will not exceed 3,000 nits during
daytime hours, and 150 nits during nighttime hours. The sign will be equipped with an
ambient light monitor to automatically adjust the sign's illumination levels as outdoor
conditions and seasons change. Further, the sign will not operate between the hours of
10:00 p.m. and 6:00 a.m. The proposed illumination method will be confirmed and certified
by a Lighting Engineer following installation, to the satisfaction of the City.
Public Safety
The proposed sign is to be located in the same location and at the same height as the
existing and much larger externally -illuminated billboard sign, which has been installed for
almost 30 years with no known traffic safety concerns.
The proposed location complies with the automatic changing copy setback requirements
provided by s. 680.3.29, being setback over 80 metres from the nearest intersection,
Zelinka Priamo Ltd. Page 9
Page 27 of 72
March 28, 2024
whereas a minimum of 23 metres is generally required to limit visual distractions to drivers at
major intersections.
Further to vehicular safety, the proposed message duration of the automatic changing copy
is to be no less than ten (10) seconds, in accordance with s. 680.3.30 of the Sign By-law,
which requires messages to be displayed for at least six (6) seconds. The sign faces are to
contain static copy, meaning no flashing or moving images will be displayed on the proposed
sign faces, limiting potential visual distractions for all road users in accordance with s.
680.3.29.
The proposed sign would be designed and installed by a professional sign company and in
accordance with the Ontario Building Code, and as such, no undue issues related to public
safety are anticipated. Further, the proposed ground sign is designed with sufficient vertical
clearance, in accordance with s. 680.7.4(b), to ensure pedestrian safety is not impacted.
Public Interest
The regulations of the Sign By-law serve to protect public safety, minimize sign clutter, and
enhance the streetscape by encouraging a consistent and compatible approach to signage.
It is our opinion that the proposed replacement sign, which reduces both the number of sign
faces and the overall advertising copy area, is in the public interest as it serves to improve
the appearance of the streetscape.
The four (4) existing sign faces, which use paper and glue advertising copy, are susceptible
to damage from the elements, as seen in Figure 2, which can affect adjacent lands with
debris, and disrupts the primary commercial use on the subject lands while replacing
advertising copy. The proposed digital sign faces will not require any physical intervention
beyond routine maintenance activities. From a practical standpoint, the proposal to replace
the existing static copy type on the subject lands to electronic static copy is reflective of
modern advertising standards.
The Proponent is amenable to discussions about providing advertising opportunities to the
City of Kitchener for public messaging. The ability to display messages on a well -travelled
regional corridor to advertise public engagement opportunities, events, road closures, and/or
health and safety messages would provide a significant benefit to the public.
ELECTRON ICSUBMISSION PACKAGE
The following materials are enclosed by digital submission
• Completed Sign By-law Amendment Application form, including agent authorization;
• Site Plan, dated March 2024; and
• Basic Elevations.
Note that the fee difference of $2,153.00 will be paid by credit card over the phone.
We trust that the enclosed information is complete and satisfactory. Should you have any
questions, or require further information, please do not hesitate to call.
Yours very truly,
ZELINKA PRIAMO LTD.
*1
Azar Davis, BURPI, CPT
Intermediate Planner
cc: The Owner (via email)
Zelinka Priamo Ltd. Page 10
Page 28 of 72
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Staff Report
Development Services Department www.kitchener.ca
REPORT TO: Finance and Corporate Services Committee
DATE OF MEETING: June 13, 2024
SUBMITTED BY: Cory Bluhm, Executive Director Economic Development
519-741-2200 ext. #7065
Brian Bennett, Manager Business Development
519-741-2200 ext. #7230
PREPARED BY: Jay Brown, Economic Development Analyst
519-741-2200 ext. #7072
WARD(S) INVOLVED: Ward 9
DATE OF REPORT: June 3, 2024
REPORT NO.: DSD -2024-240
SUBJECT: Bramm Yards Master Plan
RECOMMENDATION:
That the revised vision and development principles for the Bramm Yards Master Plan
be approved as outlined in DSD -2024-240; and,
That up to $400,000 from the Environmental Remediation Reserve be allocated to
support the completion of necessary pre -design reports for the redevelopment of
Bramm Yards (55 Bramm Street and 130 Park Street); and further,
That City staff be directed to undertake a market assessment to determine the
appropriate timing to proceed with the disposition of the Bramm Yards, and to identify
any potential development limitations, in order to maximize the likelihood of a
successful redevelopment process, for Council consideration; and further,
That Procurement Services and Realty Services be authorized to implement a
competitive land disposition process, based on the vision and development
principles approved as part of report DSD -2024-240, through the issuance of a public
request for proposals (RFP) seeking a Master Developer who would acquire the
Bramm Yards and lead a multi -phased redevelopment of the property.
REPORT HIGHLIGHTS:
The purpose of this report is to present the findings of the Bramm Yards Community
Engagement Project (CEP), acquire Council approval of key elements of the proposed
Bramm Yards Master Plan and initiate the land disposition process for the multi -use site.
The key findings of this report are the redevelopment of the Bramm Yards will generate
significant innovation employment and housing, bolster business growth in the
*** This information is available in accessible formats upon request. ***
Please call 519-741-2345 or TTY 1-866-969-9994 for assistance.
Page 31 of 72
Innovation District (Downtown Kitchener) and facilitate future growth of municipal tax
assessment in the City of Kitchener.
• The financial implications of this report include the commitment of up to $400,000 from
the Environmental Remediation account for the completion of necessary pre -design
reports for the redevelopment of Bramm Yards.
• This report supports: Cultivating a Green City Together: Focuses a sustainable path
to a greener, healthier city; enhancing & protecting parks & natural environment
while transitioning to a low -carbon future; supporting businesses & residents to
make climate -positive choices.
Building a Connected City Together: Focuses on neighbourhoods; housing and
ensuring secure, affordable homes; getting around easily, sustainably, and safely
to the places and spaces that matter.
Creating an Economically -Thriving City Together: Focuses on growing an agile,
diverse local economy powered by talented entrepreneurs, workers & artists;
creating opportunities for everyone and a resilient future that propels our city
forward.
BACKGROUND:
The City of Kitchener's 2019-2022 Strategic Plan identified the need to develop a master
plan for the Bramm Yards development site (55 Bramm Street and 130 Park Street). `Health
Innovation' and `Affordable & Attainable Housing' are two key priorities of The City's
economic development strategy, Make It Kitchener 2.0. This strategy identifies the City's
ambition to "develop leading facilities for entrepreneurs to advance health and med-tech
innovations that create opportunities for clinical, academic and entrepreneurial
collaboration, centred around a new urban business park. The Bramm Yards is part of the
City's Innovation District and adjacent to the UW Health Sciences Campus.
Since the early 2000s, the City and Regional Councils have made critical investments which
have set the stage for Bramm Yards to be redeveloped as an ambitious, best -in -class
development focused primarily on health innovation employment:
• City of Kitchener invested $30 million in the UW School of Pharmacy.
• Regional Municipality of Waterloo (RMOW) invested in the McMaster School of
Medicine.
• City of Kitchener invested in the Communitech Hub and the delivery of onsite support
programming for start-up and scale -up technology businesses.
• City of Kitchener invested in wet labs at UW Velocity in the Tannery.
• Regional Municipality of Waterloo (RMOW) developed and constructed the ION rapid
transit line, identifying King & Victoria as the future central transit hub.
• City of Kitchener invested $8.5 million in the UW Innovation Arena; and,
• City of Kitchener invested $450,000 in City -operated Collaboration Space in the UW
Innovation Arena (through the Waterloo Region Small Business Centre).
REPORT:
The Bramm Yards is one of the most significant City -owned land holdings comprising 3.2
hectares (equivalent to 8 acres). The lands are central to a rapidly densifying Innovation
District with fourteen (14) new residential towers recently built, currently under construction
or in the planning -phases. It is directly adjacent to the new UW Innovation Arena (which is
Page 32 of 72
expected to be home to as many as 200 startup companies each year) and the
Communitech Hub (which serves more than 400+ startup companies each year). Many of
these companies are expected to be focused on health -innovation based businesses.
In 2023, the City developed a proposed initial vision and set of guiding principles identifying
an ambition to develop the Bramm Yards into a leading-edge multi -use urban business park,
centred around significant health -innovation focused employment space with sustainable
development practices. The proposed vision and principles were shared with the community
for feedback and input as part of a Community Engagement Project (CEP) on the future of
the Bramm Yards. Through the CEP, 388 survey responses were completed with feedback
provided directly to staff through an open house, community meetings and advisory
committee meetings. The following over -arching themes emerged:
1) Importance of maximizing employment on site.
2) Support for the integration of sustainable development practices.
3) Need to include a central, community gathering place for the growing Innovation District;
and,
4) Inclusion of affordable housing.
Proposed Revisions to the Bramm Yards Vision and Development Principles
The comparison chart below details the original proposed vision and development principles
presented to the community in 2023, and the revised vision and development principles
based on the input received through the CEP:
PROPOSED (Original)
REVISED
RATIONALE FOR
REVISION
VISION FOR BRAMM
VISION FOR BRAMM
• Retention of the urban
YARDS MASTER PLAN
YARDS MASTER PLAN
business park as the primary
To develop a leading-edge,
To develop a leading-edge
objective.
mixed-use urban business
mixed use urban business
• A key finding of the
park that would include
park that becomes the
Bramm Yards' engagement
health -innovation focused
central gathering point of
meetings is the need to
employment, new housing, a
the growing Innovation
provide community space
vibrant streetscape with
District and surrounding
within the development to
high-quality public spaces,
neighbourhoods. The
allow for the congregation of
built using leading
business park would
community members to
sustainability practices.
include significant health-
participate in a variety of
innovation focused
activities and support the
employment with new and
concept that the Bramm
affordable housing, centred
Yards will become the
around vibrant streetscapes
centre of the local
and high-quality public
neighbourhood.
spaces. All built using
Situated within the
leading sustainability
boundaries of the
practices.
Inclusionary zoning by-law,
Bramm Yards is required to
include affordable housing
units (up to 5%) in all new
residential developments.
Page 33 of 72
PROPOSED(Original)RATIONALE
REVISED
FOR
REVISION
#1 DEVELOPMENT
#1 DEVELOPMENT
• 66.93% of survey
PRINCIPLE: Integrate a
PRINCIPLE:
respondents stated that
Mix of Uses
Integrate a Mix of Uses
maximizing the amount of
Develop a minimum of
Develop a minimum of
employment was very
750,000 square feet of
750,000 square feet of
important and somewhat
employment space with
employment space with
important in the
`Health Innovation' and
`Health Innovation' and
development of the Bramm
`Medical Technology'
`Medical Technology'
Yards Site.
employment as the primary
employment as the primary
• Survey respondents
use.
use.
identified the inclusion of
affordable housing on the
Maximize the integration of
Maximize the integration of
Bramm Yards site as the
residential development
residential development
number (1) change to the #1
where possible; and,
where possible, including
Development Principle
Include ground floor
affordable housing; and,
(survey question #6).
commercial uses (ex: retail,
restaurant, service).
Include ground floor
commercial uses (ex: retail,
restaurant, service).
#2 DEVELOPMENT
#2 DEVELOPMENT
• 85.93% of survey
PRINCIPLE:
PRINCIPLE:
respondents stated that
Integrate Leading
Integrate Leading
leading sustainable
Sustainable Development
Sustainable Development
practices were very
Practices
Practices
important and somewhat
Strive for the integration of
Strive for the integration of
important in the
geothermal heating and
geothermal heating and
development of the Bramm
cooling, including the
cooling, including the
Yards site (survey question
potential for a district energy
potential for a district energy
#7)
plant on site; and
plant on site; and
• Survey respondents
Strive for emerging industry
Strive for emerging industry
identified the inclusion of
standards such as net -zero
standards and other
other sustainable
carbon emissions.
sustainable development
development practises on
practices such as net -zero
the Bramm Yards site as the
carbon emissions.
number (1) change to the #2
Development Principle
(survey question #8).
Page 34 of 72
PROPOSED (Original)
REVISED
RATIONALE FOR
REVISION
#3 DEVELOPMENT
#3 DEVELOPMENT
• A key finding of Bramm
PRINCIPLE:
PRINCIPLE:
Yards' engagement
Integrate Community
Focal Community Spaces
meetings was that
Space
Organize developments
community space should
Develop a vibrant
around central community
allow for the congregation of
streetscape.
spaces.
community members to
Provide high quality, outdoor
Develop a vibrant
participate in a variety of
activities and support the
public spaces.
Include community space to
streetscape.
concept that the Bramm
be retained by the City; and
Provide high quality, outdoor
Yards as the centre of the
Introduce all ages and
public spaces, including
local neighbourhood.
abilities to active
usable green space.
. Community space was
transportation connections,,
identified as the number one
the site.
paGe
+„ hn rn+�inn.I h�i +hn �;+.e
(1) ranked change to the
Proposed Vision (survey
a44d-Introduce all ages and
question #2 at 25.36% of
abilities to active
respondents), and
transportation connections
Development Principle #3
through the site.
(survey question #10 at
45.37% of respondents).
• Victoria Park
Neighborhood Association
proposed a target of 30% of
the site dedicated to publicly
accessible space.
#4 DEVELOPMENT
#4 DEVELOPMENT
• With the approval of
PRINCIPLE:
PRINCIPLE:
Kitchener's Growing
Design Expectations
Design Expectations
Together Zoning By-law, the
Leading-edge, high-quality
Leading-edge, high-quality
redevelopment of Bramm
architecture and finishes.
architecture and finishes.
Yards does not have a
A well-designed public realm
A well-designed public realm
parking minimum.
High quality landscaping.
High quality landscaping.
• Survey respondents
Integration of active
Integration of active
identified the inclusion of
transportation, including
transportation, including
active transportation
secure bicycle parking
bike lanes, secure bicycle
connections on the Bramm
spaces and reduced
parking spaces and reduced
Yards site as the number (1)
automobile parking/visibility
change to the #4
of automobile parking.
„grvisibility of
Development Principle
automobile parking.
(survey question #12 at
40.65% of respondents).
Page 35 of 72
The proposed revisions to the Bramm Yards' vision and development principles are
aligned with Council's long term strategic directions and previous commitments. The
revisions outlined above respond to the feedback received through the CEP.
Land Disposition Process
Considering the proposed vision and principles, and utilizing standard floorplates for mixed-
use buildings, staff anticipate the Bramm Yards could accommodate up to five (5) major
buildings. A development of this scale would either require a subdivision of land or a
comprehensive master plan by one Master Developer. The subdivision of lands would be
challenging for four (4) reasons:
i) Site constraints — the site contains a significant grade change from Joseph Street to Park
Street. Transitions between different developments would be challenging to
manage/engineer and may be easier to overcome through interconnected buildings. It is
also possible that structured parking could take advantage of the grade change by
developing above ground parking which, from the surface, would appear to be below
grade.
ii) Urban context — unlike suburban subdivisions and business parks, the Bramm Yard's
are expected to accommodate large mixed-use buildings. These often require careful
integration of services (utilities, parking, retaining walls, etc.) which are best
accomplished through one master builder.
iii) Environmental Conditions — in the event the site requires environmental remediation,
such measures are best managed comprehensively, through a single Record of Site
Condition; and,
iv) Coordinated public space — given the community's desire to see central gathering places
incorporated into the site, this can be best achieved through one comprehensive
development, as opposed to achieving separate amenity spaces on subdivided parcels.
Based on the foregoing, staff recommend utilizing a `Master Developer' approach to the
disposition of the Bramm Yards. Given the scale and mixed-use form of development,
proponents could be a consortium of developers (including non-residential and residential
developers) or a singular, well capitalized developer with a proven record of constructing
different building types and large scale multi phased developments.
To select a `Master Developer,' staff recommend the use of a competitive public request for
proposals method. As per the competitive land disposition process as defined in DSD -2024-
044 City Owned Land Disposition Framework, City staff will follow the general process as
prescribed below:
1. Development and execution of a procurement process by Procurement Services in
collaboration with Realty Services and Economic Development. This would include staff
determining the final evaluation criteria based on the approved vision and principles.
2. Evaluation of proposals by City staff.
3. Presentation of evaluation results to Council, seeking direction on proposals and terms
of the purchase and sale.
4. Negotiations with proponent by City staff; and,
5. Final approval by Council, with authorization for the Mayor and Clerk to execute the
purchase and sale agreement.
Page 36 of 72
Given the significant size, scale and importance of the Bramm Yards, staff would consider
integrating opportunities for community engagement throughout the process where possible
and appropriate.
Market Sounding Analysis
Presently, there is a degree of unpredictability in land development in Waterloo Region. Not
unique to our region, this uncertainty is driven by high interest rates, inflation costs including
construction inflation, and hybrid office -work environments. As such, it is recommended that
staff perform a market assessment to determine the likelihood of the City receiving bids from
prospective developers. This assessment may include, but not limited to the following:
interest rate forecasts, office/health innovation space demand, residential demand including
buyers or renters, market values, competing developments, etc. City staff will also assess
the cost implications of the various design elements within the proposed vision and
principles, to understand their potential impacts on a bid price.
The intent of this analysis is to ensure that the City of Kitchener maximizes the likelihood of
receiving strong bids which maximize community impact (ex: best -in -class mixed-use
development, highest sale value, etc.). If the market demand to redevelop Bramm Yards is
determined to be insufficient at the moment, consideration may be required to defer the land
disposition process to a later date when market demand is stronger.
Pre -Design Reports: Environmental, Geotechnical & Code
To effectively market Bramm Yards to potential Master Developers, the City of Kitchener will
need to perform a series of pre -design environmental and geotechnical reports. The pre -
design reports will provide a transparent understanding of the site conditions on Bramm
Yards, allowing potential Master Developers to build a comprehensive business case for the
redevelopment of the site and submit market rate competitive bids to purchase the property.
Pre -design reports necessary for the redevelopment of Bramm Yards are:
• Phase One (1) Environmental Site Assessment (ESA),
• Phase Two (2) Environmental Site Assessment (ESA),
• Hydrogeological Assessment with limited geotechnical study,
• Environmental Assessment and/or Remediation, including Record of Site
Conditions.
• Analysis of the various codes based on the revised vision (ex: Building Code); and,
• Understanding of design and setback requirements from the rail line.
The estimate of costs (up to $400,000) for the pre -design reports was acquired through the
submission of quotations by qualified environmental engineering firms. Estimated time for
completing the pre -design reports for Bramm Yards is up to ninety-six (96) weeks.
If site remediation is required, the purchaser can apply to the City of Kitchener and Region
of Waterloo respective Brownfield Remediation Programs.
As the primary focus of the mixed-use urban business park is intended to be for health
innovation employment, such uses often include complex technical facilities (ex laboratories,
etc.). These require a specialized technical knowledge to ensure code compliance (ex:
Building Code, National Fire Prevention Act, etc.). Staff recommend a preliminary
exploration to understand any implications the code requirements may have on the design
Page 37 of 72
of the site. Where possible, staff would fund this work either through existing budgets or
through the Economic Development Reserve.
STRATEGIC PLAN ALIGNMENT:
This report supports Creating an Economically -Thriving City Together: Focuses on
growing an agile, diverse local economy powered by talented entrepreneurs, workers
& artists; creating opportunities for everyone and a resilient future that propels our
city forward.
Cultivating a Green City Together: Focuses a sustainable path to a greener, healthier
city; enhancing & protecting parks & natural environment while transitioning to a low -
carbon future; supporting businesses & residents to make climate -positive choices.
FINANCIAL IMPLICATIONS:
Capital Budget — The competitive land disposition process for the Bramm Yards would
generate significant revenues for the City of Kitchener. This land disposition would be the
largest contribution to the Economic Development Investment Fund 2.0 (EDIF 2.0), where
$80 million is expected to be raised through the sale of City -owned lands. These funds
would be invested in key priority areas of Make It Kitchener 2.0, such as `Affordable &
Attainable Housing', `Creative Industries', etc. As such, maximizing the financial return the
City would achieve through the sale of the Bramm Yards would, in turn, maximize the City's
ability to invest in key community priorities.
Staff anticipate up to $400,000 would be required to complete various environmental,
geotechnical reports. These would be funded through the Environmental Remediation
Reserve. Additional reports to analyze various code requirements (ex: Building Code) would
be funded through existing budgets or through the Economic Development Reserve.
Operating Budget — The recommendation has no current impact on the Operating Budget.
COMMUNITY ENGAGEMENT:
INFORM — This report has been posted to the City's website with the agenda in advance of
the council / committee meeting.
CONSULT — Implemented over a twenty -week period (August 2023 to January 2024), the
Bramm Yards Community Engagement Project (CEP) utilized the following tools to gather
input from residents and stakeholders on the proposed vision and development principles
for the multi -use site:
1. Engage Kitchener (Online Platform)
The Bramm Yards CEP included a project page (inform) and an online survey
(consult) to allow residents to provide input while eliminating time and location
barriers. The online platform generated the following engagement results:
• Over eight thousand four hundred (8,400) project page views,
• Four thousand one hundred and sixty-five (4,165) page visits,
• Three hundred and eighty-eight (388) survey completions from eleven (11)
different postal codes. 61.84% of survey respondents were located within the three
(3) postal codes in Downtown Kitchener (N2M, N2G, N2H).
Page 38 of 72
2. Open House Meeting
Hosted at the Victoria Park Pavilion, the open house meeting welcomed over thirty
(30) residents to provide feedback and ask questions directly to Staff on the Bramm
Yards development site.
3. Focus Group & Community Meetings
One (1) focus group meeting was held with thirteen (13) health innovation sector
stakeholders (post secondary representatives, hospital CEO's, incubators including
Velocity, Communitech and MIX), two (2) community group meetings were held with
three (3) local neighbourhood associations (Victoria Park, Cherry Park & Old Berlin)
and the Board of Directors for the Downtown Kitchener BIA.
4. Advisory Committee Meetings
The following four (4) advisory committees of the City of Kitchener were consulted:
• Economic Development Advisory Committee (EDAC).
• Downtown Action & Advisory Committee (DAAC).
• Active Transportation and Trail Advisory Committee (ATTAC); and,
• Arts and Culture Advisory Committee (ACAC).
PREVIOUS REPORTS/AUTHORITIES:
• DSD -2024-005 Growing Together— Protected Major Transit Station Area Land Use and
Zoning Framework
• DSD -2024-029 Official Plan Amendment OPA23/015/K/TD and Zoning Bylaw
Amendment ZBA23/027/K/TD — Inclusionary Zoning
• DSD -2024-044 City -Owned Land Disposition Framework
• Municipal Act, 2001
• Planning Act
APPROVED BY: Dan Chapman CAO
ATTACHMENTS:
Attachment A — Bramm Yards Community Engagement Project: Summary Report
Attachment B — Bramm Yards Development - Site Map, January 12, 2012
Page 39 of 72
r
Ir dw
ly
- ,P
BRAMM YARDS
COMMUNITY ENGAGEMENT PROJECT
SUMMARY REPORT
City of Kitchener
Economic Development
June 2024
R3:L1JiI&WI_11.1WrI4WY11JiI&F-11:f& 14901.4 11
TABLE OF CONTENTS
1.0 Executive Summary.................................................................................................................. 3
2.0 Project Overview...................................................................................................................... 6
3.0 What We Heard - Summary of Engagement Responses .................................................. 9
4.0 CEP Participants Profile.......................................................................................................... 18
Appendix "A" — Focus Group Position Statement..................................................................... 21
Appendix "B" — Engagement & Communications Approach ..................................................... 23
Appendix "C" — Online Survey Templ ate......................................................................................... 26
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The City ofKitchener'seconomicdevelopmentstrategy —Make It Kitchener2.0—identifiesthe need to
develop Ieadingfacilitiesforentrepreneurstoadvance health and med-tech innovations, centered
around new urban busi ness park. Bramm Yards is a key City -owned development sitethatcould
accommodate such uses. In 2023, the City developed a proposed vision and set of principles identifying
an ambition to develop the Bramm Yards into leading-edge multi -use urban business park, includinga
primary intent to develop significant health -innovation focused employment space using sustainable
development practices. The proposed vision and principles were shared with the community as part of
an initial engagement process on the future of the Bram m Yards. The following report encapsulates the
community engagement process, key findings recorded from stakeholders and the next steps in the
development ofa Bramm Yards MasterPlan.
ENGAGEMENT PROCESS
Implemented over atwenty (20) week period, the Bramm Yards Community Engagement Project(CEP)
utilized the fol lowi ng tools to gather inputfrom residents and stakeholders :
1) Engage Kitchener (Online Platform)
The Bramm Yards CEP incl uded a project page (i nform) and an onli ne survey (consult) to al low
residents to provide inputwhile eliminatingtime and location barriers. The online platform
generated the fol lowing engagement results:
• Over eight thousand four hundred (8,400) project page views,
• Four thousand one hundred and sixty-five (4,165) page visits,
• Three hundred and eighty-eight(388) survey completions from eleven (11) different postal
codes. 61.84% of survey respondents were located within the three (3) postal codes i n
Downtown Kitchener(N2M, N2G, N2H).
2) Open House Meeting
Hosted at the Victoria Park Pavilion, the open house meeting welcomed overthirty (30)
residents to providefeedback and ask questions directlytoStaff onthe Bramm Yards
development site.
3) Focus Group & Community Meetings
One (1) focus group meetingwas held with thirteen (13) health innovation sector stakeholders
( post secondary representatives, hospital CEO's, incubators including Velocity, Com mu n itech
and MIX). Two (2) community group meetings were held with three (3) local neighbourhood
associations (Victoria Park, Cherry Park & Old Berlin) and the Board of Di rectors for the
Downtown Kitchener BIA.
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BRAMM YARDS CEP SUMMARY REPORT 4
4) Advisory Committee Meetings
the fol Iowing four (4) advisory committees of the City of Kitchener were consulted:
•
Economic DeveIopmentAdvisoryCommittee (EDAC).
• Downtown Action &Advisory Committee (DAAC).
• Active Transportation and Trail Advisory Committee (ATTAC); and,
• Arts and Culture Advisory Committee (ACAC).
KEY FINDINGS
In general, community stakeholders expressed support for the mixed used development (i.e., inclusion
of empIoymentspace, residential and commercial development) of the BrammYards, with the following
key themes emergingfrom the CEP:
1) Innovation Employment Space
Consistent with Council's longterm strategic direction, the inclusion of health innovation
employment space was identified as the primary development principle for Bra mm Yards. The
construction of scalable innovation space will allow the City of Kitchener the opportunity to
attract and retain innovation companies. With 25 to 30 innovation business scheduled to
graduate from the UW Innovation Arena per incubation cycle, the City of Kitchener wi I I be
prepared to expand the existing health innovation cluster and stimulate future employment
growth.
• 66.93% of survey respondents stated that maxim izingtheamount ofempIoymentwas very
important and somewhat important in the deveIopmentof the Bra mmYards site.
2) Sustainable Development Practices
Community stakeholders expressed significant support forthe inclusion of the District Energy
project and others ustainable development practices in the development of the Bra mm Yards.
• 85.93% of survey respondents stated that sustain able develop ment practices were very
important and somewhat important in the development of the Bra mm Yards site (survey
question#7).
3) Focal Community Spaces
The inclusion of community space was a consistent theme expressed by stakeholders.
Stakeholders described community space in avariety of ways, such as exterior"park-like"
spaces available to Bra mm Yards residents, employees, and the surrounding residents in the
neighbouring residential towers. During the Open House and Community Meeting, local
residents identified the need for space (s) that would enable the congregation and connection of
community members (i.e., exterior parks, interior community rooms, restaurant patios, etc.).
Together, theses paces would position the Bra mm Yards as the central gathering hub of the local
neighbourhood.
4) Affordable Housing
The inclusion of affordable housing in the Bramm Yards Master Plan was a consistent theme
expressed by stakeholders in the online survey, open house meeting, neighbourhood
association meeting and advisorycommittee me etings.Affordable housing was defined by
stakeholders as either below current residential market rates (discounted) or geared to income.
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Some noted that if affordable housing couId not be accommodated on site, the City should
consider uti Iizing a portion of land sale proceeds to support affordable housing eIsewhere.
NEXT STEPS
Utilizing the input gathered from the community engagement project, City staff will prepare
report for Kitchener City Council to consider the following:
1) Proposed Revisions of the Bramm Yards Vision and Development Principles
The proposed vision and development principlesforthe Bramm Yards Master Plan will be
revised based on the feedback gathered through the community engagement process. Any
proposed revisions must be compatible with Council's longterm strategic directions and
commitments.
2) Land Disposition Process
Implementation of a comprehensive land disposition process based on the revised vision and
development principles as approved by Council.
3) Market Sounding Analysis
The City of Kitchener will perform market sounding analysis and establish a land development
strategy to maximize the community benefit and impact from the redevelopment of Bramm
Yards (ex. optima I date to proceed with the RFP).
4) Pre -Design Reports: Environmental, Geotechnical and Code
Initiate pre -design reports necessary forth deve Iopmentof BrammYards, such as:
• Phase One (1) Environmental Site Assess ment(ESA).
• Phase Two (2) Environmental Site Assessment (ESA).
• HydrogeoIogicaI Assessment with limited geotechnical study; and,
• Analysis of the various codes based on the revised vision (ex: Bui Iding Code).
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s
The City of Kitchener's 2019-2022 Strategic Plan identified the need to develop a master plan for the
Bramm Yards deveIopmentsite (55Bramm Street and 130 Park Street). The Bra mmYards is part of a
larger vision for the Innovation District and UW Health Sciences Campus which includes the UW
Innovation Arena, home to the expanded Velocity programming.
The 3.2 -hectare site (equivalent to 8 acres) is one of the most sign ificantCity-owned land holdings due
to its size and location. The Bra mmYards is idea IIysituated to attract health innovation development
giventhe proximity to Communitech (partnering with CAN Health), McMaster University's
entrepreneurial programs, Conestoga College's innovation lab, broader proximityto Grand River
Hospital and the Medical Innovation Exchange. The Health Industry is projected to experience significant
growth as the Canadian population continues to age.
The purpose of the community engagement process is to acquire the input of residents' city-wide and
stakeholders on the proposed Vision and Development Principlesthat wi II form the foundation of the
Bramm Yards Master Plan and land disposition process.
Aerial Image of Bramm Yards Development Site
a
�-i
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PROPOSED VISION FOR BRAMM YARDS MASTER PLAN:
The following proposed vision statement was provided to the comm unity for feedback:
To develop leading-edge, mixed-use urban business parkthatwould include health -innovation focused
employment, new housing, a vi brant streetscape with high-quality public spaces, built using leading
sustainability practices.
PROPOSED DEVELOPMENT PRINCIPLES FOR BRAMM YARDS MASTER PLAN:
The following proposed development principles were provided to the community for feedback:
To build a vibrant mixed-use community based on the following key principles:
1) Integrate a Mix of Uses
• Developa minimum of 750,000 square feetof employmentspace with'Health Innovation'
and 'Medical Technology'employmentasthe primary use.
• Maximize the integration of residential development where possible; and,
• Include ground floorcommercial uses (ex: retail, restaurant, service).
2) Integrate Leading Sustainable Development Practices
• Strive forthe integration of geothermal heating and cooling, i ncludingthe potential for a
geothermal district energy plant on site (up to 20,000 square feet); and,
• Strive for emerging industry standards such as net -zero carbon emissions.
3) Integrate Community Spaces
• Develop a vibrantstreetscape.
• Provide high quality, outdoor public spaces.
• Include community space to be retained bythe City; and,
• Introduce al I ages and abilities active transportation connections through the site.
4) Design Expectations
•
Leading-edge, high-quality architecture and finishes.
• A well-designed public realm.
•
High qual ity landscapi ng.
• Integration of active transportation, includingsecure bicycle parkingspaces; and,
•
Reduce automobileparking/visibilityofparking.
OBJECTIVES & SCOPE OF COMMUNITY ENGAGEMENT PROJECT
Level of Engagement
The Bramm Yards Community Engagement Plan utilized two (2) levels of engagement:
1) Inform
All community engagement initiatives must inform the public. This is intended to provide the
public with balanced and objective information to support understanding of City initiatives, as
follows:
a) GeneralPubIic— enablinginformedawarenessoftheCity'sintentionstoseIItheBramm
Yards (a publ icasset), and to provide detail on the vision and development principles.
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b) NeighbouringResidents —en abIinginformedawareness ofthe potentia lfor future
development on the Bramm Yards and the development principles that would informsaid
development.
c) Industry Experts/Develop me nt Community —enab I ingawareness of the future disposition
process and the vision and principles, should they have an interest in engaging in the
disposition process.
2) Consult
Consultation with the community allows participants to provide feedback by, for example,
identifying preferences orcommunicatingval ues. This type of engagement provides a simple
and structured exchange of information with stakeholders that is streamlined, as follows:
• General Public—enable expression of preferences and suggested changes through an online
survey.
• Neighbouring Residents—enable expression of preferences and suggested changes through
an open house and community meeting.
• Industry Experts—enable expression of key industry insights critical to understanding health
innovation requirements to ensure the land use and design aligns with business needs of a
new urban business park.
Objectives of Engagement:
1) Sustain an Informed Public
• Provide timely,accurate,helpful, and easily accessible information tothe communityvia
methods and platforms designed to reach a wide audience.
• Facilitate increased interaction between the Cityof Kitchenerand industry
experts/residents, including reporting back what we heard and what is in scope and out of
scope.
• Reduce or eliminate barriersfor residentsto communicate with the City.
• Clearly inform community members about howthey interactwith the City, whataspects are
open to consultation and feedback, and provide easily accessible ways to be involved.
2) Seek Understanding of Community Perspectives
• Consult with the community to understand their perspectives on the proposed vision and
development principles forthe Bramm Yards.
• Strengthen City decision-making and planningwhiledeepening understanding of various
community perspectives.
3) Tap Into the Collective Intelligence of the Industry Experts
• Involvi ngcommunity perspectives in defi ni ng project issues, visioning, developing, and
evaluating principles.
4) Ensure Transparency in Decisions, Actions and Decision -Making Processes
Proactively help the community understand how and why decisions are achieved for
development projects.
5) Enhance Collaboration and Communications Between Internal City Departments and Divisions
• Encourage effectivecross-departmental communication, collaboration, and coordination,
i.e., Growing Together—MTSA, Inclusionary Zoning, and District Energy Feasibility Study.
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N
►��f►IIf•�e� �'L�I iP►1IRYS111 ATIWA ISP► '�
The Bramm Yards Community Engagement Project collected three hundred and eighty-eight(388)
online survey responsesfrom City of Kitchener residents located in eleven (11) different postal codes.
The followingisasummaryofthe survey responses:
Question #1 What do you like about the Proposed Vision for the Bramm Yards Master Plan,
if anything?
Top Five (5) Likes of the Proposed Vision
Community Spaces 110
Mixed Use 93
Sustainable Development 76
Health Innovation Sector Employment Space 50
I
Residential Development 43
0 20 40 60 80 100 120
Question #2 What changes and improvements would you make to the Proposed Vision, if
any?
Top Five (5) Changes to the Proposed Vision
Community Space 105
Affordable Housing 73
Active Transporation Connections 43
Public Parking �— 36
Less Employment Space P 29
0 20 40 60 80 100 120
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10
Question #3 How important is it to you that the City maximizes the amount of employment
possible on the Bramm Yards Site?
Very Important
21.61
No Opinion
2.60
Not Important
30.47
Somewhat
Important
45.31
Note- 66.93% of survey respondents stated that maximizingthe amount of employment was very
important and somewhat important in the development of the Bramm Yards Site.
Question #4 How important is it to you that the City maximizes the amount of housing
possible on Bramm Yards site?
Somewhat
Important
26.30%
Not Important
16.41
Very Important
56.25
No Opinion
1.04%
Note - 82.55% of survey respondents stated that maximizing the amount of housing was very important
and somewhat important in the deve lop mentof the Bramm Yards site.
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11
Question #5 How important is it to you that the City ensures commercial uses are included
on the Bramm Yards site?
Very Important
32.38
No Opinion
2.09
Not Important
23.76
Somewhat
nportant
41.78
Note - 74.15% of survey respondents stated that the inclusion of commercial uses is very important and
somewhat important in the development of the Bramm Yards site.
Question #6 What changes or improvements would you make to the #1 Development
Principle (Mix of Uses), if any?
70
60
s0
40
30
20
10
0
Top Five (5) Changes to #1 Development Principle
63
M
44
36
27
Affordable Community Residential Diverse Less
Housing Space Development Commercial & Employment
Retail Space
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Question #7 How important is it to you that leading sustainability practices are utilized on
the Bramm Yards site?
Very Important
58.85
No Opinion
1.56%
Somewhat
Important
27.08
Ivot important
12.50%
12
Note - 85.93% of survey respondents stated that Ieadingsustainable practices were very important and
somewhat important in the development of the Bra mm Yards site.
Question #8 What changes and improvements would you make to the #2 Development
Principle (Sustainable Development Practices), if any?
Top Five (5) Changes to #2 Development Priniciple
Other Sustainable Development 66
Community Space 24
"Attain not Strive"
Affordable Housing
Minimal Parking 8
0 10
20
13
20 30 40 50 60 70
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Question #9 How important is to you that the following community spaces are included in
the Bramm Yards Master Plan?
350
300
250 204
200
142
150 120 130
100
50
it 0
0
Outdoor Patios Community
Rooms
308
214 220
92 99
58
Bike Lanes Walking Paths Other Public
Spaces
■ Very Important Somewhat Important Not Important No Opinion
Survey respondents stated that active transportation connections, pedestrian throughfares, and other
pub Iicspaces (greens paces) are very important in the development of the Bra mm Yards site.
Question #10 What changes and improvements would you make to the #3 Development
Principle (Community Spaces), if any?
Top Three (3) Changes to #3 Development Principle
Community Space
93
43
Active Transportation Connections
12
Affordable Housing
0 10 20 30 40 50 60 70 80 90 100
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14
Question #11 How important is to you that the following design expectations are utilized on
the Bramm Yards site?
300
250
200
150
100
50
0
312
302 309
Survey respondents stated that we I -designed pub Iicspaces, landscape & natural space, pedestrian
throughfares, bike paths and bike parking are very important in the development of the Bramm Yards
site.
Question #12 What changes and improvements would you make to the #4 Development
Principle (Design Expectations), if any?
Top Three (3) Changes to #4 Development Principle
Active Transportation Connections
Parking
Design & Architecture 23
0 5 10 15 20 25 30 35 40 45 50
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50
50
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220
181
185
146
163
-
130
90
85
47
53
53
High Quality
High Quality
Well -Designed Inclusion of
Integration of Integration of
Reduce
Architecture
Building
PublicSpaces Landscape
Bike Lanes Walkways and
Automobile
and Building
Finishes
and Natural
and Bike Paths
Parking or
Design
Space
Parking
Visibility of
Parking
■ Very
Important
■ Somewhat Important
■ Not Important No Opinion
Survey respondents stated that we I -designed pub Iicspaces, landscape & natural space, pedestrian
throughfares, bike paths and bike parking are very important in the development of the Bramm Yards
site.
Question #12 What changes and improvements would you make to the #4 Development
Principle (Design Expectations), if any?
Top Three (3) Changes to #4 Development Principle
Active Transportation Connections
Parking
Design & Architecture 23
0 5 10 15 20 25 30 35 40 45 50
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50
50
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Question #13 Do you have any other ideas on the Proposed Vision and Development
Principles for the Bramm Yards Master Plan?
60
50
40
30
20
10
0
Top Five (5) Other Ideas on the Proposed Vision and
Development Principles
611
29 29
21
13
Community Active Affordable Public Parking Diverse
Space Transportation Housing Commercial &
Connections Retail
15
Question #14 Do you have potential concerns with the development of the Bramm Yards site
that the City could address through the Master Plan?
Top Five (5) Potential Concerns with the Development of the
Bramm Yards
Design &
Community Space, Architecture, 14
41
Transportation
Management Plan,
23
Affordable Hou:
33
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ive
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SUMMARY RESPONSES OF ENGAGEMENT MEETINGS
16
The Bramm Yards CEP held a series of engagement meetings with community members togathertheir
inputon the proposed vision and development principlesfor Bramm Yards. The engagement meetings
created an interactive experience where community members could ask questions of Citystaff,
exchange ideas and facilitatea productive conversation on the BrammYards site. The following
represents the key summary responses that were recorded duri ngthe open house, focus group,
community, and advisory committee meetings.
1) Integrate a Mix of Uses
• Vast majorityof community members expressed supportforthe mixed used concept, i.e.,
inclusion of employment space, residential and commercial development on Bramm Yards.
• Employmentspace was identified as a priority bya numberof residents with significant
supportfor the pursuitof health innovation and medical technology sectorasthe primary
development sector. Some community members did express concern with a single sector
approach to employmentspace development and existing vacant office space in Downtown
Kitchener.
• Health innovation entrepreneurs expressed frustration with the conversion of existingoffice
space into wet lab space due to regulatory difficulties with extensive time lines. The lack of
existing scalable lab space was considered an impedimenttoattractingand retaining new
innovation companies in Kitchener.
• Institutional health innovation experts stated that the UW Innovation Arena is projected to
graduate twenty-five (25) tot hirty(30) start-up businesses per incubation cycle. The
Innovation Arena graduates wiIIrequire assistance sourcingcapitaI forth etransition from
start-up to scale up enterprises generating revenue.
• Engagement participants supported the inclusion of residential development on Bramm
Yards including affordable housing. Affordable housingwas defined by participants as
discounted residential market rates and/orgeared to income rental rates. Participants
expressed support for the concept of usi ng a portion of the City's revenues from Bramm
Yards land disposition for off-site affordable housing.
• Ground floorcommercial and retail business development received positive supportwith a
minorityof participants requesting priorityto be given to diverse local independent
businesses, and medical practitioners.
2) Integrate Leading Sustainable Development Practices
• The integration of geothermal heating and cooling, i ncl udingthe potential for a geothermal
district energy plant onsite (up to 20,000 square feet) was supported inmost engagement
meetings. Stakeholders encouraged the inclusion of othersustainable practices including
solar power, reclamation of rainwater, active transportation connections to public transit
and community space with tree canopy; and,
• Attainment of emerging industry standards such as net -zero carbon emissions were deemed
essential to the Bramm Yards Master Plan.
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3) Integrate Community Spaces
17
• The majority of engagement meeting discussions revolved around the design of public
outdoor spaces. The priority of participants focused on public green space and pedestrian
throughfares between proposed buildings. The community spaces were to allow fora
variety of mixed uses and to create a sense of "congregation" for neighbourhood residents.
• The design of the community spaces should fosterthe Bramm Yards as a central gathering
point of the growing Innovation District and surrounding neighbourhood.
• The Victoria Park Neighbourhood Association expressed that upto40% of the Bramm Yards
site should be community space.
4) Design Expectations
• Leadi ng -edge, high-quality architecture and finishesreceived the majority ofsupport from
engagement meeting participants. The Bramm Yards should be a showcase of modern
development that would include residents from diverse socio-economic backgrounds.
• Integration of active transportation, including pedestrian throughfares, secure bicycle
parkingspaces, connection to the Iron Horse Trail and ION hub.
• Consensus was achieved on the reduced visibility of automotive parking, but concern was
expressed forthe loss of neighbourhood and publ is parki ng as a result of the development
of Bramm Yards.
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As part of the on i ne survey forthe Bra mm Yards CEP, engagement partici pants were asked to complete
a series of demographic questions on age, group affiliation, gender, and location by postal code. The
participants' responsestothe survey demographic questions are summarized below:
AGE RANGE
The figure below shows the age range of on ine survey respondents. Almost half of survey respondents
(49.61%) were between the ages of 30 to 49 years of age.
7.92:
12.40%
19.53%
- Under 18 yearsold
- 50 to 59 years old
What is your age?
9 ono/- 026°/
30.08%
- 18 to 29 years old 30 to 39 years old 40 to 49 years old
- 60 to 64 years old - 65 years old and above - Prefer not to answer
GROUP AFFILIATION
Thefigure below shows if respondents identify themselves in the fol lowing groups.
Do you identify as a member of any of the following groups
Prefer not to Answer � 36
None of the Above 208
First Nations, Inuit or Metis ■ 6
2 LG BTQ+ 1 52
Immigrant or Refugee � 24
Member of a Racialized Group 17
Person with a Disability � 45
0 50 100 150 200 250
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GENDER
The figure below shows the gender identity of survey respondents.
Which of the following best describes your gender?
Man
Woman
Prefer not to answer
I do not identify with agender
3
Two -Spirit
1 1
Trans Man
0 2
Trans Woman
1 2
Non -Binary
12
Gender Fluid/Gender Queer
M 6
A gender not listed above
04
0 20
165
165
1 28
40 60 80 100 120 140 160 180
LOCATION
The figure below shows the location of survey participants by their postal codes. 61.84% of survey
respondents are located within the three postal codes (N2M, N2G & N2H) in Downtown Kitchener. A
total of eleven (11) postal codes participated in the survey ensuring a city-wideperspective on the
Bramm Yards Master Plan.
What are the first three digits of your postal code?
Other N2A N2B
2..1111% 10.00% 5.79% 3.95% N2C
°
1,42P2.89/°
3.68°
N2N
4.21%
N2M
16.05%
18.16%
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N2G
27.63%
19
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The fol Iowing organizations participated in the health innovation focus group meeting:
• Velocity, Universityof Waterloo
• Communitech
• Grand River Hospital
• Waterloo Med Tech
• AltaML Inc.
• Degroote School of Medicine, McMaster University
• St Marys Hospital
• Avro Life Science
• Faculty of Science, University of Waterloo
• Medical Innovation Xchange
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A Green and Inclusive Bramm Yards Urban Development: Position Statement
Submitted by; Victoria Park Neighbourhood Association Development Committee
To; Jay Brown, Economic Development Analyst, City of Kitchener
Cory Bluhm, Executive Director, Economic Development, City of Kitchener
Date: October 23, 2023
Contact: Peggy Nickels, VPNA DC, nickels.peggy@gmail.com
The VPNA Development Committee is excited by the potential offered by a community and City -led
transformation of Bramm Yards. It is an opportunity for citizens, planners, councillors and developers to
work together to showcase what a sustainable, livable 15 -minute urban community could look like and
set a new standard for green, inclusive development in our City.
We are advocating for:
A significant amount of public green space to be included in the Bramm Urban Business Park
• 40% or 3.2 acres of ground level green space (no pavement) including:
o a contiguous area of 1-2 acres of public parkland, with an open area big
enough to play frisbee, pickup soccer, make a skating rink in winter,
o shaded areas for picnic tables; pollinator/rain gardens to provide natural
habitat and rain -water capture
o a treed playground and adult fitness equipment (similar to Victoria Park) to
provide shady areas for children to play and adults to work out
o naturalized landscaping around and between buildings and along sidewalks,
including pollinator/rainwater gardens where possible
a a gazebo for outdoor gatherings and performances; could be used for
outdoor concerts, dances, theatre, movies, etc.
o communal vegetable/flower/fruit tree gardens
Tree canopy that matches the City's Tree Canopy Policy (2022) calling for 30% tree
canopy/ward by 2050 and city-wide 33% by 2070
• a commitment to plant mature trees that will begin to provide some shade
immediately;
• ongoing care of the trees to prevent loss, so that they don't just survive but thrive
• tree -lined streets, as well as trees in parkland areas and any public squares
Green corridor with active transportation path (along train tracks) linking with Iron Horse Trail
• in addition to 3.2 acres of public green space
A mix of residential development that:
• is affordable for all income earners (starting with those earning minimum wage)'
'We use the CMHA definition of affordable: 30%of before -tax annual income.
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accommodates all household sizes, life stages, and abilities (singles, couples,
families, seniors)
a range of housing sizes and styles: e.g. townhouses backed by mid and limited
higher rise housing
uses data (e.g. Kitchener Housing Needs Assessment, 2020) to determine
appropriate mix of housing
Building to a high performance, green development standard (e.g. the Toronto Green Standard
for City -Owned Buildings) :
• net -zero emission buildings, as is mandatory for Toronto's City -Owned buildings
o use Passive House design where possible to keep energy bills low for low -
medium income families
o showcase heating and cooling via a District Energy System, as is being
considered by City of Kitchener
• green infrastructure including retention of >50% of rainwater on-site, e.g. rain
gardens, permeable pavement, etc.
• green roofs for residents and/or public providing green space, rainwater retention,
cooling
• raw materials: considerable sustainable sourcing and embodied carbon for material
selection; use of mass timber construction where possible, as opposed to poured
concrete
using a combination of green and cool paving strategies on roofs and non -roof
hardscapes to offset heat
requiring installation of electrical vehicle infrastructure for motor vehicles and
bicycles in all new buildings
use bird collision deterrence measures such as bird friendly window glazing, roof-
top vegetation, ensuring all exterior fixtures are Dark Sky compliant
The current proposal seems to reflect the urban thinking of the City as it was over 10 years ago, when
the idea of making Bramm Yards into an Urban Business Park was first proposed. So many things have
changed and the needs are different. There is plenty of empty office space in the downtown area that
needs to be filled. What is desperately needed is green park space to accommodate the thousands of
residents moving into new towers, as well as attract more people to live, work and recreate in the
downtown core. The window for creating green parkland is closing as more buildings go up. The
pandemic highlighted how important green areas are for mental health, and especially for those who
can't afford to leave the city.
Affordable housing is at the top of the priority list when people talk about the City's health. Without
affordable homes, the recent Vital Signs Report shows people are being forced out of our City and may
choose not to move here at all.
Green space and green development are also essential as we move deeper into a changed climate. It is
easier, cheaper, and more timely to build green now than to retrofit later. A green Bramm Urban Park
will set a higher bar for new development projects.
A green, inclusive, Bramm Yards urban development will provide inspiration for how sustainable and
liveable communities can be created in our City. We look forward to working towards this vision.
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ENGAGEMENT APPROACH
The fol lowing approach and tools were uti I ized to engage community stakeholders and gather their
input into the Vision and DeveIopmentPrinciplesforthe Bra mmYards Master Plan:
1) Online Platform- Engage Kitchener (Online Platform)
The Bramm Yards CEP employed a project page (inform) and an online survey (consult) on the
Engage Kitchener website to capture any feedback from community stakeholders on the Bramm
Yards vision and development principles. The online survey al lows residents to provide input
while eliminatingtime and location barriers. Wherever possible, all publicfeedback was directed
to Engage Kitchener to be a central repository for all feedback.
Participants: General Public
Timing&Location: Project Page and Survey Launch —September 14', 2023
Online Survey Closure —October 31', 2023
2) Open House (Large Group)
A public event was held providing community stakeholders key research and data about the
health innovation sector, the potential of the Bramm Yards development site and the proposed
vision and development principles to be utilized in the Bramm Yards Master Plan.
Participants: General Public
Timing&Location: October 11', 2023, 4-7pm at the Victoria Park Pavilion
3) Focus Group and Community Meetings (Small Group)
One (1) focus group meeting was held with thirteen (13) health innovation sector stakeholders
( postsecondary representatives, hospital CEO's, incubators including Velocity, Com mu n itech
and MIX), two (2) community group meeting were held with three (3) local neighbourhood
associations (Victoria Park, Cherry Park & Old Berlin) and the Board of Directors for the
Downtown Kitchener BIA.
Participants: City staff generated the list of focus group participants.
Timing& Location: Health Innovation Meeting-October4t", 2023,
Learning Room, City Hal I
Local Neighbourhood Association Meeting—October 23rd, 2023
Calvary Church, 9 Conway Drive, Kitchener ON
Board of DirectorsfortheDowntownKitchenerBIA—January 24, 2024
Downtown Kitchener BIA offices
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BRAMM YARDS CEP SUMMARY REPORT 24
4) Advisory Committee Meetings: DAAC, EDAC, ATTAC &ACAC (Small Group)
The Bramm Yards' engagement process consulted four (4) existing advisory committees forthe
City of Kitchener: Downtown Action & Advisory Committee (DAAC), Economic Development
Advisory Committee (EDAC), Active Transportation &Trail Advisory Committee (ATTAC), and
Arts & Culture Advisory Committee (ACAC). The advisory committees consist of local community
leaders with abroad range of business, transportation, and arts insights.
Participants: DAAC, EDAC, ATTAC and ACAC members.
Timing& Location: EDAC—September 27, 2023, City Hall
DAAC—September 28, 2023, (Virtual)
ATTAC— October 10'h, 2024, Learning Room, City Hall
ACAC— November 211t, 2023, Piper Room (Hybrid),City Hall
5) Staff Membersfor the City of Kitchener
The following staff members forthe City of Kitchener have been consulted to date:
• Justin Readman, General Manager, Development Services,
• Jeffery Si lcox-Childs, Directorof Parks& Cemeteries, Infrastructure Services
• Darren Becks, Manager Downtown Development& Innovation, Development Services
• Darren Kropf, Manager Active Transportation&Development, Development Services
• Rob Morgan, Real Estate Analyst, Development Services
• Natalie Goss, Managerof Policy and Research, Development Services
•
Tim Donegani, Senior Planner (District Energy and lnclusiveZoning)
• Adam Clark, Senior Urban Designer (GrowingTogether), Development Services
• Sue Weare, Community Engagement Consultant, Corporate Services
COMMUNICATIONS METHODS
The following methods were utilized to effectively communicate and promote the Bramm Yards
community engagement project:
1) Project Webpage
Located on the Engage Kitchener website, the Bramm Yards Master Plan project page detailed
the proposed vision and development principlesforthe Bramm Yards, the community
engagement tools, the online survey and an opportunity to post questions about the project.
The project page received over 8,400 vi ews, 4,034 visits and 388 survey completions.
2) Press Release
The City of Kitchener prepared and released a press release on September 20', 2023. The press
release highlighted the BrammYards' proposed vision and development principles, the Engage
Kitchener project page, and opportunities forthe public to participate in the engagement
process. The Waterloo Region Record published the press release on September 21', 2023.
3) Social Media Promotion
The City of Kitchenerthrough social media posts promoted awareness of the project and
opportunities forthe general publicto participate in engagement process. The purchase of
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social media advertising contributed to the significant response to the project page and online
survey.
4) Direct Email
Through series of direct email invites and ongoing communications, the City ofKitchener
organized both focusgroup meetings, the open house meeting and replied to questions
submitted by residents and community stakeholders.
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BRAMM YARDS COMMUNITY ENGAGEMENT
Online Survey
The City of Kitchener is creating a Master Plan that will guide future development at the Bramm
Yards site (55 Bramm Street and 130 Park Street). The goal of the Master Plan is to transform
this parking lot into an urban business park to accommodate hundreds of future jobs. Please
read the proposed Vision and Development Principles for the Bramm Yards, then share your
feedback on each. This survey will take 5 minutes to fill out. It closes October 31, 2023.
A
Proposed Vision for Bramm Yards Master Plan:
To develop a leading-edge, mixed-use urban business park that would include:
• health -innovation focused employment,
• new housing,
• a vibrant streetscape with high-quality public space,
• built using leading sustainability practices.
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BRAMM YARDS CEP SUMMARY REPORT 27
Question #1:
What do you like about the Proposed Vision for the Bramm Yards Master Plan?
Question #2
What changes and/or improvements would you make to the Proposed Vision for the Bramm
Yards Master Plan?
Proposed Development Principles for the Bramm Yards Master Plan:
The following four (4) proposed development principles will inform the design of the Bramm
Yards. Please read each development principle, then share your feedback.
#1 Development Principle: Integrate a Mix of Uses
The first proposed development principle will ensure that the Bramm Yards will become a
vibrant mixed-use community by including the following:
• Develop a minimum of 750,000 square feet of employment space with 'Health
Innovation' and 'Medical Technology' employmentas the primary use.
• Maximize the integration of residential development where possible; and,
• Include ground floor commercial uses (ex: retail, restaurant, service).
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Question #3
How important is it to you that the City maximizes the amount of employment possible on
the Bramm Yards site?
Very Somewhat Not No
Important Important Important Opinion
Questions #4
How important is it to you that the City maximizes the amount of housing possible on
Bramm Yards site?
Very Somewhat Not No
Important Important Important Opinion
Question #5
How important is it to you that the City ensures commercial uses are included on Bramm
Yards site?
❑ Very
Important
Question #6
Somewhat Not No
Important Important Opinion
What changes and/or improvements would you make to the #1 Development Principle for
the Bramm Yards Master Plan?
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BRAMM YARDS CEP SUMMARY REPORT 29
#2 Development Principle: Integrate Leading Sustainable Development Practices
The second development principle will ensure that the Bramm Yards is sustainably designed by
integrating the following practices:
• Strive for the integration of leading-edge technology which reduce the carbon impacts of
heating and cooling systems, including the potential for a district energy plant on site
(up to 20,000 square feet); and,
• Strive for emerging industry standards such as net -zero carbon emissions.
Question #7
How important is it to you that leading sustainability practices are utilized on the Bramm
Yards sites?
Very 1:1Somewhat Not 1:1No
Important Important Important Opinion
Question #8
What changes and/or improvements would you make to the #2 Development Principle for
the Bramm Yards Master Plan?
#3 Development Principle: Integrate Community Spaces
The third development principle will ensure that the Bramm Yards site integrates community
spaces through the following:
• Develop a vibrant streetscape.
• Provide high quality, outdoor public space.
• Include community space to be retained by the City, and,
• Introduce all ages and abilities active transportation connections through the site.
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Question #9:
How important is it to you that the following community spaces are included in the Bramm
Yards Master Plan:
• Outdoor Patios
El Very El Somewhat El Not El No
Important Important Important Opinion
• Public Space
El Very El Somewhat El Not El No
Important Important Important Opinion
• Community Rooms
El Very
El
Somewhat
El
Not
El
No
Important
Important
Important
Opinion
• Bike Lanes
El Very
El
Somewhat
El
Not
El
No
Important
Important
Important
Opinion
• Walking Paths
El Very
El
Somewhat
El
Not
El
No
Important
Important
Important
Opinion
Question #10
What changes and/or improvements would you make to the #3 Development Principle for
the Bramm Yards Master Plan?
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#4 Development Principle: Design Expectations
The fourth development principle will ensure that the Bramm Yards are designed on the
following expectations:
• Leading-edge, high-quality architecture and finishes.
• A well-designed public realm.
• High quality landscaping.
• Integration of active transportation, including secure bicycle parking spaces; and,
• Reduce automobile parking/visibility of parking.
Question #11
How important is it to you that following design expectations are utilized on the Bramm
Yards sites?
• High-quality architecture and building design.
Very 1:1Somewhat Not
Important Important Important
• High quality building finishes.
Very 1:1Somewhat Not
Important Important Important
• Well-designed public space
Very 1:1Somewhat Not
Important Important Important
• Inclusion of landscape and natural space
Very
Somewhat
Important
Important
• Integration of bike
lanes and bike parking
Very
Somewhat
Important
Important
• Integration of walkways and paths
Very
Somewhat
Important
Important
❑ Not
Important
❑ Not
Important
❑ Not
Important
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❑ No
Opinion
❑ No
Opinion
❑ No
Opinion
❑ No
Opinion
❑ No
Opinion
❑ No
Opinion
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• Reduced automobile parking/visibility of parking.
❑ Very
Important
Question #12
Somewhat Not No
Important Important Opinion
What changes and/or improvements would you make to the #4 Development Principle for
the Bramm Yards Master Plan?
32
Question #13
Do you have any other ideas on the Proposed Vision and Development Principles for the
Bramm Yards Master Plan? If yes, please describe below:
Question #14
Do you have potential concerns with the development of the Bramm Yards site that the City
could address through the Master Plan? If yes, please describe below:
Thank you for answering our survey. If you have not already, please subscribe for email
updates. Go to the project page (engagewr.ca/brammyards), add your email to the Stay
Informed box and click"Subscribe."
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