HomeMy WebLinkAboutCSD-06-103 - Four Nations Cup Update
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Community Services
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Community Services Committee
October 2, 2006
Keith Baulk, Director, Enterprise Division
Keith Baulk, Director, Enterprise Division, 2393
all
September 22, 2006
CSD-06-103
FOUR NATIONS CUP UPDATE
RECOMMENDATION:
For information.
BACKGROUND:
The City of Kitchener was awarded a major international women's hockey event, the Four
Nations Cup in the spring of 2006. The event is scheduled for November 7-11, 2006 at the
Kitchener Memorial Auditorium Complex. This report provides a brief progress update for the
event.
REPORT:
The Four Nations Cup involves the top four female hockey teams in the world representing
Finland, Sweden, U.S.A. and Canada. These teams won gold, silver and bronze in the most
recent Olympic games held in Turin, Italy in February.
The event is held in Canada once every four years. Kitchener was the host site in 2002 and
now again in 2006. The event partners include Hockey Canada and the Ontario Women's
Hockey Association.
The planning process is well underway and ticket sales have commenced. The volunteer host
committee executive committee has been recruited and excellent leadership is in place to
ensure the success of the event. These individuals have begun to recruit the 400 volunteers
that will be responsible for delivering the program elements.
The event begins with an opening ceremony reception in the Rotunda on Monday, November
6th. Two of the games are televised nationally on TSN and the game schedule is as follows:
Tues. Nov. 7
1 :30 pm
7:30 pm
Sweden vs. Finland
Canada vs. U.S.A. *
CSD-06-103 - 2 -
Wed. Nov. 8 4:00 pm U.S.A. vs. Finland
7:30 pm Canada vs. Sweden
Fri. Nov. 10 4:00 pm U.S.A. vs. Sweden
7:30 pm Finland vs. Canada
Sat. Nov. 11 12:00 pm Bronze Medal
4:00 pm Gold Medal *
· denotes televised game
FINANCIAL IMPLICATIONS:
The Four Nations Cup's operating budget is established on the principle of generating a small
surplus for each event. The total revenues for this event are projected to be $385,000 against
expenses of $355,000 resulting in a projected surplus of $29,879. The surplus is shared on a
75/250/0 basis in favour of the OWHA. In 2002 the event generated a surplus of $48,000. The
Aud is responsible for the downside risk should the event not produce a profit.
The event is primarily funded through ticket sale revenue and to date $57,000 of the $347,000
ticket sale target has been achieved. This is tracking ahead of 2002 so the Host Committee has
confidence the ticket revenue target will be achieved. The Marketing Committee is currently
working on a number of co-promotions with various provincial hockey associations. The full
advertising campaign will roll out immediately after Oktoberfest and it is at that point that the
Committee expects to see sales increase significantly.
The event is being held in conjunction with Kitchener Minor Hockey Associations' annual
Fallfest Girls Hockey Tournament. Over 800 players and team reps plus their families will be in
Kitchener the weekend of the tournament. It is expected most will attend the event and this will
have a significant positive financial impact on the event!
CONCLUSION:
The Four Nations Cup is an excellent event for the community. It will have a positive economic
impact, creates significant community spirit and pride and provide direct economic benefits for
the Auditorium.
Keith Baulk
Director Enterprise Division, Community Services
AP