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HomeMy WebLinkAboutDTS-06-142 - Amendment No. 64 To The Municipal Plan J Development & Technical Services Report To: Date of Meeting: Submitted By: Prepared By: Ward(s) Involved: Date of Report: Report No.: Subject: Development and Technical Services Committee October 2, 2006 Jeff Willmer, Director of Planning 741-2325 Cory Bluhm, Planner, 741-2776 1 & 6 September 27, 2006 DTS-06-142 MP06/07/TC/CB New Downtown Design Policies RECOMMENDATIONS: 1 a) That Municipal Plan Amendment Number 64 (MP06/07/TC/CB) be tabled, in the form shown in the attached "Proposed Municipal Plan Amendment" to introduce new general urban design policies for Downtown Kitchener, and be considered for adoption at the October 23rd DTS Committee Meeting. b) That staff be directed to develop "Design Brief DB-5 - Downtown Design Districts", for consideration at the October 23rd meeting of Council, so that it may be adopted and included in the City's Urban Design Manual. The purpose of the Design Brief is to provide a graphical version of the Downtown Design District policies, contained in section 9.3, including photographs, renderings, etc. 2. That the Civic Centre Neighbourhood Heritage Conservation District (CCNHCD) consulting team be asked, through the City's Heritage Planner, to comment, during the work plan phase of the CCNHCD study, on the original proposal that no height limit be applied to new buildings within the Civic District, so that they may assess whether any impact may occur on the heritage resources of the Civic Centre neighbourhood. This computer generated model shows what Downtown could evolve to under the proposed policies. BACKGROUND: The new policies and design brief are directly reflective of the results of the 'Help Design Downtown Kitchener' public consultation process, and are consistent with the Downtown Strategic Plan, Regional Growth Management Strategy and Growth Plan for the Greater Golden Horseshoe. Draft policies were presented to Council in August, and the public were invited to comment throughout the month of September. The attached policies have been modified, where appropriate, to reflect the feedback received. The attached policies will replace existing Downtown policies in sections 6.2 (Downtown Urban Design) and 9.0 (Downtown) of the Municipal Plan. Current policies determined still to be necessary have been retained and reworked in the policy. The purpose of these policies are as follows: . To establish a design-based approach to planning Downtown Kitchener; . To crystalize the vision and objectives of the community, as they relate to the future form, function and feel of Downtown Kitchener; . To enable and coordinate public sector investment (financial incentives, engineering standards, economic development initiatives, etc.); . To provide guidance to private sector development; and, . To enable staff to develop amending bylaws (zoning, sign, etc.), guidelines and standards to regulate and encourage improved design of private sector development. REPORT: This report marks a potential landmark moment for Downtown Kitchener. For the first time since 1965, the City of Kitchener, thanks to wonderful participation from community residents and stakeholders, has been able to develop an exciting vision for Downtown's built form. The policies provide a direction for Downtown's urban evolution which is entrenched in the fundamental values of this community, and embrace the spirit and soul of what defines Kitchener. Through the Help Design Downtown survey, lively streets, a livable core, design excellence, cultural heritage, arts and multi-culturalism were identified as the fundamental values that should be celebrated in every new development. This amendment aims to guide new development by articulating these fundamental values through design-based policies, in hopes that developers, merchants, and design professionals (including City and Regional staff) will embrace this community-based vision. Consolidating the viewpoints, perspectives and ideals of a community our size into a vision and policy that addresses the interests and aspirations of all is no simple task. For instance, survey results indicated that a large portion of our community wish to see a bustling urban core, while others prefer to see a small-town, laid back core. In true community-based fashion, the policies attempt to create unique urban settings within each district, each appealing to a distinct set of values and interests, so that collectively, we may all celebrate in a downtown that reflects all facets of our community. Over the past 5 years, various City staff have visited urban centres across Europe and North America, to understand the designs, principles and directions that are allowing downtowns to 2 thrive locally and also compete in a global economy. This has included an examination some of the world's most historic downtowns, such as in Paris, Madrid and Montreal, some of the most progressive downtowns, such as in Vancouver, Portland, New York City, and Barcelona, as well as some of the most thriving downtowns of mid-sized cities, such as Edinburgh, Nice, Victoria and Santa Monica. Planning staff are confident that the proposed design policies will allow Downtown Kitchener to evolve in the same direction that has allowed these great downtowns to thrive and become icons of dynamic street life, civic beauty and design excellence. SUMMARY OF MAJOR ISSUES: Considerable discussion and comments were generated through the presentation of the proposed policies to the Downtown Advisory Committee, Heritage Kitchener, the Arts and Culture Advisory Committee, the Public Art Working Group, and the Culture Plan 2 implementation team. In addition, all property owners and 'Help Design Downtown' survey respondents were invited to provide their feedback, although limited written feedback was received. The following summarizes the major issues that developed from these discussions: 1) Strenqtheninq the Heritaqe Policies Heritage Kitchener gave clear direction to staff that the heritage conservation policies needed strengthening. As such, new polices have been included, and the language has been strengthened to reflect the intent of the new Provincial Policy Statement. Concerns were also raised that unlimited building heights in the Civic District may impact the heritage resources of the Civic Centre Neighbourhood. As such, any mention of building height has been deleted, so that it may be reviewed by the Civic Centre Neighbourhood Heritage Conservation District consulting team, to be properly addressed when considering new zoning to implement these policies. 2) Rethinkinq Cultural Districts Cultural advisory groups suggested that the policies should not present the notion that the City is forcing certain types of culture into certain districts. Rather, they feel that culture should grow organically. As such, planning staff have revised the wording of the policies, simply to characterize each district based on the types of cultural activities which appear to be emerging. 3) On-street Parkinq Two businesses have noted concern over the lack of direction on parking, specifically on-street parking. The community identified on-street parking being of limited importance, with a preference for parking structures. However, as members of the KDBA board have disagreed with this finding, staff chose not to include parking policies. It is our opinion that parking issues are better suited for strategic planning exercises, rather than official plan policy, so that the City can adapt to changing trends in consumer shopping and parking habits. 3 4) Appropriateness of havinq desiqn district "policies". rather than "quidelines" Two respondents, who work in urban design professions, have questioned the appropriateness of the City introducing policies that identify preferred styles, streetscapes, storefronts, etc. They have suggested that most municipalities would incorporate such elements as guidelines, rather than introducing "heavy handed" policies. They have also suggested that a design guideline allows the opportunity to include graphics to better explain the intent of the policies. After considerable review by Planning staff, it is staff's opinion that the policies are not worded to be "heavy handed", but rather, give strong guidance towards the preferred vision the community has articulated through the design survey. They provide a reasonable framework and parameters for designers to work within, allowing them to express their own creativity while ensuring that a certain level of quality and consistency is achieved. The policies are not meant to read like zoning bylaws, but are open to creative interpretation. As such, staff have adjusted the wording of the policies to be less prescriptive in nature, and more directive. While it may be standard practice in the past (particularly amongst Ontario municipalities) to use design guidelines rather than design policies, North American communities are increasing moving towards design-based planning and form-based policies. It is the opinion of staff that the strength and longevity provided by a Municipal Plan is the appropriate format to express this community's long term desires, values and objectives for the evolution of Downtown's form. Ironically, the growth of Busy Berlin, in the 1880s, was founded by a non-standard approach of the Town Council and Board of Trade. As industrial growth was considered essential to the progress of our community, Berlin was one of the few towns that offered tax incentives and local capital investments for new industry. The approached resulted in our community outperforming every other Ontario town in recruiting new industrial manufacturing. Today our community has told us that beautification and good design is important to the progress of our community and the evolution of Downtown. As such staff believe it merits a new approach. Staff do agree, however, that the use of photographs, renderings and images would help to further everyone's understanding of the intent of the design policies. As such, staff are recommending that a design brief be prepared, for inclusion in the Urban Design Manual, which provides a graphical version of these policies. SUMMARY OF CHANGES TO THE POLICIES: The following is a summary of the major changes made to the initial draft policies, based on feedback received in September: Obiectives . The requirements of the primary objectives has been strengthened to read - "must demonstrate a direct contribution to each of the following primary objectives"; . The requirements of the secondary objectives has been strengthened to read - "must demonstrate a reasonable contribution to each of the following secondary objectives"; 4 . For both primary and secondary objectives, the phrase "where deemed applicable by the City of Kitchener" has been added, giving staff and Council the discretion of which objectives apply to individual projects; . "A wide range of residential housing options" was added to secondary objective (i); . "The City encourages innovation and architectural excellence in urban development" and "... building elevations, building massing" has been added to secondary objective (i); . Secondary objective (ii) has been revised, based on Heritage Kitchener feedback, to read "significant cultural heritage resources... shall be conserved" to be consistent with the Provincial Policy Statement; and, . Secondary objective (iii) has been split in two. The Culture Plan Implementation team felt multi-culturalism deserved its own distinction. Downtown Policv #1 - Livelv Commercial Streets . The title of the policy has been modified from "King Street" to "Lively Commercial Streets" as these policies should be applied to all streets, and the title better reflects the primary objective; . Policy (i) has been added as follows: "Ensure a high quality streetscape and public realm"; . Policy (ii) and (iv) have been modified to say "required" rather than "encouraged"; and, . "Informal gathering spaces" has been added to policy (v) for the use of sidewalk width; . "Decorative lighting and appropriate building materials should reinforce the character of the street" has been added to policy (vi); . Policy (ix) has been added as follows: "encourage the incorporation of water features and public art into new site designs". Downtown Policv #2 - A Livable. Green Downtown . The title of is policy has been changed from "Green the Downtown" to "A Livable, Green Downtown" to better reflect the primary objectives; . Policy (ii) has been added as follows, the City shall "continue to enhance and soften parkettes (such as Vogelsang Green, Market Green, etc.) along greenscape corridors, and shall seek out opportunities to develop new parkettes"; . Policy (iii) has been changed to "develop engineering standards and specifications" as requested by Engineering staff; . "Minor building setbacks may be considered, subject to providing enhanced landscaping and street tree plantings" has been added to policy (v); and, . Policy (vii) has been changed by deleting the ambiguous term of "sustainable building designs" as suggested by the City's Environmental Planner. Downtown Policv #3 - Downtown Desiqn Districts . Map 7a has been added to identify the 4 districts; 5 . "The City shall promote innovation, architectural excellence..." has been added to the introduction; . For each district, the term "shall have regard for the following general design principles" has been replaced with "shall be consistent with the following general design principles" to align with the wording of the Provincial Policy Statement; Downtown Policv #3 - Downtown Desiqn District - City Centre District . Policy 1 b, entitled "Style (historic buildings)", was added to encourage contemporary design elements that are respectful of cultural heritage resources, as per suggestions from Heritage Kitchener; . Policy 2a has been modified slightly by adding "additional storeys may be permitted provided they are located at street intersections... " . Policy 2b was revised to reduce the minimum setback of the fourth and successive floors from 10 metres to 3 metres. This will still achieve pedestrian comfort along the street level, while accommodating additional density on upper floors; . "The City may require articulation of building facades and rooftops" has been added to policies 2a and 2b; . "Patio fencing" was added to Policy 3, as a streetscape component that should have a contemporary design style. Downtown Policv #3 - Downtown Desiqn District - Market District . Policy 2b entitled "Building Height & Form (Weber Street, between Scott Street and Cedar Street)", was added to clarify the differences between a preference for redevelopment along this section of Weber Street, versus the retention of the built form on all other streets. . "The City may require articulation of building facades and rooftops" has been added to policies 2a, 2b and 2c; . Policy 3 was expanded to also recognize the importance of intimate restaurant and seating areas, such as Market Village. Downtown Policv #3 - Downtown Desiqn District - Warehouse District . "The City may require articulation of building facades and rooftops" has been added to policy 2a; . Policy 2a was added on to by recommending a maximum facade height of 3 storeys along existing residential streets (Linden, Oak, Michael, Breithaupt), and "where possible, access points, service areas and mechanical equipment should be located away from adjacent residential areas. . Policy 2a was also added on to by allowing reduced or additional building heights for lands not abutting Victoria Street, to allow greater flexibility for the UW Health Sciences campus and buildings located closer to existing residential areas. . Policy 2b entitled "Building Height & Form (Adaptive Reuse)" was added to establish design policies specific to former industrial buildings. 6 Downtown Policv #3 - Downtown Desiqn District - Civic District . The statement "no maximum building height shall be imposed" has been deleted from Policy 2, so that the consultants for the Civic Centre Heritage Conservation District may assess the appropriateness of such a policy on the potential HCD. Staff will revisit the appropriate building height during a review of the zoning bylaw, to implement these policies. . Policy 2 was also expanded to reference historically significant buildings in and adjacent to the District. Downtown Policv #4 - Downtown Desiqn District - Cultural Heritaqe . Policies (i) and (ii) have been revised according to suggestions from Heritage Kitchener, to better articulate heritage conservation matters. . Policy (iii) was added to reference the Royal Crossroads. . Policy (v) was modified to add Queen Street (from Ellen to Weber) as a vista worth preserving, as suggested by a member of Heritage Kitchener. . Policy (vi) was added to encourage better public appreciation of cultural heritage resources, as recommended by the City's Heritage Planner. Downtown Policv #5 - Public Art. Culture & Multi-Culturalism . The preamble and policy (i) have been revised, based on feedback from all arts advisory groups, to read as characteristics of culture within each district, and not to read as if the City will try to force certain types of culture into a specific district. . Policy (ii) was revised to include streetscape master plans as a second tool for identifying public art locations. Also, potential funding mechanisms, such as a private sector percent- for-art policy, were added. . Policy (iii) was revised by adding "through flexible zoning provisions and consideration of financial incentives" as the method to which the City would support live-work developments. It should be noted that the inclusion of the term "financial incentives" does not require the us to do so, but simply enables the City to develop a CIP for live-work, should we chose to do so in the future. Strateqies for Implementation . Strategy 2 (i) was modified by adding"... and develop a strategy for implementing new tree plantings" to ensure that new standards for tree planting translates into action. . Strategy 4 was revised slightly to suggest that a Frederick-Benton Corridor could be designed to celebrate the community's German roots, as suggested by two different respondents. . Strategy 5 was added to identify priorities for heritage conservation, as recommended by the City's Heritage Planner. . Strategy 6 was added to recommend site specific design briefs for major redevelopments. 7 FINANCIAL IMPLICATIONS: There are no capital budget implications at this time. COMMUNICATIONS: A page on the City's website was developed which includes all relevant information pertaining to the proposed policies and public meeting. A user's guide was developed and published on the website, to allow community members to easily understand the intent of the policies (see attachment). Notice of the public meeting was advertised in The Record on September 8, 2006. Notice of the proposed policies and public meeting was sent to all property owners within Downtown Kitchener, as well as to all applicable agencies. Staff invited respondents of the Help Design Downtown consultation (approximately 300) to provide input on the proposed policies. Staff met with the KDBA Board on August 15th to allow them to help shape the draft policies. Staff met with the following groups in September - DAC, Heritage Kitchener, ACAC, Culture Plan 2 Implementation Team, and the Public Art Working Group. Staff invited neighbourhood feedback through emails to Neighbourhood Association representatives within the Central Neighbourhoods. CONCLUSION: Based on the foregoing, Planning staff believe the proposed municipal plan amendment is reflective of the desires and values of our community, adequately reflects the concerns of the respondents, is reflective of recent and ongoing strategic investments, is reflective of Regional and Provincial policy changes, provides a fresh and exciting designed-based approach to downtown planning, and will guide Downtown Kitchener in the right direction towards becoming a thriving urban core that can compete in a global marketplace. Cory Bluhm RPP MCIP Planner Jeff Willmer RPP MCIP Director of Planning Attachments Proposed Municipal Plan Amendment & Map No. 7a 8 Current Downtown Policies Your Guide to Understanding the Proposed Downtown Design Policies Appendix A - Agency Responses Appendix B - Public Responses 9 AMENDMENT NO. 64 TO THE MUNICIPAL PLAN OF THE CITY OF KITCHENER SECTION 1 - TITLE AND COMPONENTS This Amendment shall be referred to as Amendment No. 64 to the Municipal Plan of the City of Kitchener. Sections 1 to 4 inclusive of this document shall constitute the Amendment. SECTION 2 - PURPOSE OF THE AMENDMENT The purpose of the proposed Municipal Plan Amendment is to introduce new design policies for Downtown Kitchener, to replace existing Downtown urban design policies, and generic Downtown policies, using a design-based approach to planning. This amendment does not deal with any changes to Downtown land use designations (which will remain the same), but rather, provides a design framework for new development. SECTION 3 - BASIS OF THE AMENDMENT Back2round From May to July of 2006, the City of Kitchener conducted a broad public consultation exercise, entitled 'Help Design Downtown'. Citizens were asked to comment on how they would like to see the look and feel of Downtown evolve as growth and redevelopment continues. Approximately 1,000 citizens participated, providing a strong basis for identifying a community-based vision, objectives and design policies. Proposed Policy Structure The proposed policies are intended to reflect the objectives and key areas of focus which the community has identified, and to establish an exciting new vision for Downtown Kitchener's evolution: Vision To make Downtown a great people place. Primary Objectives To make downtown 1) lively, with active street life; and 2) livable, by greening and softening Downtown's streets and public spaces. 1 Secondary Objectives To 1) inspire creative, high quality design of streets, buildings, etc., 2) respect our cultural heritage; 3) embrace art and culture, and 4) embrace our multi-cultural diversity. Downtown Policies These policies have been arranged in sections, to implement each of the previous objectives. They provide a more detailed design framework to guide new development and encourage a distinct character for each of Downtown's four districts. In addition, general transportation policies have been included which reflect the community's preferred approach to Downtown's streets, with an emphasis on improving the pedestrian environment of our streets, even if it results in slower traffic. Strategies for Implementation These strategies are intended to scope out the work the City anticipates it will conduct over the next 5 years. This includes the development of urban design guidelines for specific areas of interest, greenscape improvements, cultural heritage initiatives and a review, in conjunction with the Region of Waterloo, of opportunities for improving the Frederick - Benton Corridor. SECTION 4 - THE AMENDMENT The Municipal Plan for the City of Kitchener is hereby amended as follows: 1) Part 2, Section 6.2 "Downtown Urban Design" is amended by deleting this section in its entirety; 2) A new Map 7b "Downtown Design Districts" is added, to be inserted following Part 2, Section 9. 3) Part 2, Section 9 "Downtown" is amended by deleted this section in its entirety, and replaced with the following new Part 2, Section 9 "Downtown": 2 9. DOWNTOWN Historically, downtown Kitchener has been the focal point of the Region. It has been a centre for trade, politics, entertainment, arts and culture. Today, the vision for downtown Kitchener is clear - to make downtown a great place for people. The community envisions this happening by fostering a downtown with lively street activity for all to enjoy, through great shopping, markets, restaurants, outdoor patios and outdoor events. Downtown should have green, liveable streets combined with a creative, high quality urban design of buildings, storefronts and public places. Downtown's heritage should be conserved and celebrated while embracing new forms of artistic and multi-ethnic culture. Primary Objectives All development, including new construction, renovations, adaptive reuse, fa<;ade improvements, streetscape improvements and public space improvements, must demonstrate a direct contribution to each of the following primary objectives, where deemed applicable by the City: i) To make downtown lively - by creating a great place for people with lively street activity (retailing, restaurants, outdoor patios and entertainment), a wide range of residential housing options, and a safe, attractive public realm featuring places and spaces that provide for diverse and stimulating experIences. ii) To make downtown livable - green the downtown by maximizing plant material (such as street tree plantings, flower beds, landscaped gardens, and rooftop gardens) along streetscapes, along pedestrian pathways and throughout public and private spaces. Secondary Objectives All development, including new construction, renovations, adaptive reuse, fa<;ade improvements, streetscape improvements and public space improvements, must demonstrate a reasonable contribution to the following secondary objectives, where deemed applicable by the City: i) Inspire creative., high quality design - the City encourages innovation and architectural excellence in urban development. A high quality of urban design is expected of downtown's buildings, building elevations, building massing, storefronts, store signs, patios, streetscapes and public spaces to enhance street life and create local pride and interest. 3 ii) Respect cultural heritage - significant cultural heritage resources (such as buildings, monuments, streetscapes, landmarks, landscapes and possibly views, vistas, trees and intersections) shall be conserved and celebrated. iii) Embrace art and culture - through land use, signage, architecture, streetscapes and public art, each downtown district will generate its own authentic flavour of culture, creating a diversity of cultural experiences. iv) Embrace multi-culturalism - the physical and visual expression of various ethnic traditions, through elements such as architecture, signage and public art, shall be supported and encouraged. 4 Downtown Policies 1. Lively Commercial Streets Downtown will continue to function as the heart of downtown's social life, home to restaurant and retail storefronts, bustling public spaces and animated sidewalks. Downtown streets, such as King Street and Queen Street, have historically been the centre of commercial trade and shopping. To enhance, animate and beautify these streets, the City shall: i) Ensure a high quality streetscape and public realm; ii) Require a built form which is one of comfort to the pedestrian in its proportion, scale and micro-climate. Applicable requirements for massing and micro-climate studies may be further defined through the City's Zoning Bylaw and Urban Design Manual; iii) Promote a continuous building edge along the street, with minimal setbacks, to visually define the public streetscape; iv) Require active uses at street level which will contribute to street life, activity and vitality; v) Maximize the amount of sidewalk width available for outdoor retailing, restaurant patios and informal gathering spaces, where appropriate; vi) Require attractive and well designed ground floor facades which enhance pedestrian interest and activity. This could include well-designed outdoor patios, maximizing the use of windows and ground level entrances, and limiting continuous blank facades. Decorative lighting and appropriate building materials should reinforce the character of the street. Applicable requirements may be further defined through the City's Zoning Bylaw and Urban Design Manual; vii) Require attractive and well designed public and private sector signage. Applicable requirements may be further defined through the City's Sign Bylaw and Urban Design Manual; viii) Encourage the use of canopies and awnings which extend over the sidewalk to provide pedestrian comfort and shelter; and, ix) Encourage the incorporation of water features and public art into new site designs. 5 2. A Livable, Green Downtown Creating a more livable downtown with a healthy urban lifestyle requires the softening of the urban landscape with trees, parks and gardens. To enhance the livability of downtown, the City shall: i) Identify and establish greenscapes - a system of tree-lined corridors for sitting, walking and cycling - generally along Duke Street, Young Street, Gaukel Street, Charles Street East, Cedar Street, Frederick Street, Benton Street, Francis Street and Joseph Street; ii) Continue to enhance and soften parkettes (such as Vogelsang Green, Market Green, etc.) along greenscape corridors, and shall seek out opportunities to develop new parkettes. iii) Develop engineering standards and specifications for tree planting along all greenscapes, which support a strong root system, to be implemented during road improvement projects; iv) Incorporate facilities for alternative modes of transit (such as multi-use pathways or bike racks, etc.) in all road improvement projects and encourage similar facilities for all new development; v) For new development which abuts a greenscape, require landscaping of all private lands, to be coordinated with tree plantings in municipal rights-of-way. Minor building setbacks may be considered, subj ect to providing enhanced landscaping and street tree plantings. Applicable requirements may be further defined through the City's Zoning Bylaw and Urban Design Manual; vi) Identify opportunities for, and promote the development of, new pedestrian pathways, trails and walkways within and leading to Downtown - such as along rail corridors, rear laneways and internal to large block developments. This may include identifying coordinated pedestrian pathway routes and landscape requirements for groupings of private lands; and, vii) Encourage, incent and support the use ofL.E.E.D. (Leadership in Energy and Environmental Design) techniques and rooftop gardens. 6 3. Downtown Design Districts Four distinct character areas, or design districts, make up the downtown. These districts are identified on Map 7b "Downtown Design Districts". The City shall promote innovation, architectural excellence and the enhancement of the unique character, form, atmosphere and heritage of each design district through the implementation of the following urban design policies, and through more specific urban design guidelines and standards in the City's Urban Design Manual. The policies, guidelines and standards may specify design elements such as, but not limited to, architectural style, building height and form, articulation of building mass, streetscape styles, ground floor facades, storefront design and signage. i) City Centre District The City Centre District is evolving into a compact, contemporary urban setting, with taller buildings, lively street activity and a stylish mix of shops, restaurants and bars. New development shall be consistent with the following general design principles: la. Style (general) - a 'contemporary' design style is preferred, characterized by a simplification of form, articulated massing, the use of glass, steel and brick as preferred materials, avoidance of ornament details, and the transparency of buildings. 1 b. Style (historic buildings) - the City supports the preservation of cultural heritage resources, including upper-storey facades and traditional building columns and fa<;ade openings. Contemporary design elements on historic buildings should be limited to commercial signage, storefront windows and ground floor entrances. These contemporary elements, and adjacent buildings, shall be respectful of, and visually compatible with, the historic elements of the building; 2a. Building Height & Form (King Street) - for all new buildings, the minimum fa<;ade height along King Street shall be 2 storeys, while the maximum fa<;ade height shall be 3 storeys. Additional storeys may be permitted provided they are located at street intersections, or stepped back from the front fa<;ade generally at a 45 degree angle. The City may require articulation of building facades and rooftops. 2b. Building Height & Form (all other streets) - for all new buildings, the maximum building fa<;ade height along the street line should be 3 storeys. No maximum building height shall be imposed on additional floors, provided they are set back a minimum of 3 metres from the street level fa<;ade. The City may require articulation of building facades and rooftops. 3. Streetscapes - streets should be designed to maximize sidewalk space for outdoor retailing, restaurant patios and informal gathering spaces. Streetscape designs should incorporate contemporary design principles for street furniture, patio 7 fencing and light posts which reinforce the District's character and style, rather than traditional ornamental features. 4. Storefronts - maximize the use of glass (floor to ceiling, and structural column to structural column) and incorporate wide entry ways to create a transparent, open concept ground level. Minimize non-structural details, such as ornamental columns, window trim and moldings. 5. Signage - creative, artistic and contemporary commercial signs are preferred, both fascia and projecting, which incorporate simplistic lettering and metal finishes. Plastic or fiberglass signs shall be discouraged. Signs should be externally illuminated, preferably with downward lighting. Backlit signs shall be discouraged, except for metallic fascia signs with translucent lettering. ii) Market District The Market District is evolving into a traditional village setting, with smaller building heights and a rich blend of culturally-diverse shops, boutiques and restaurants. New development shall be consistent with the following general design principles: 1. Style - a 'traditional' or 'Victorian' design style is preferred, characterized by decorative and ornamental forms, with the use of brick, stone and wood as preferred materials. 2a. Building Height & Form (King Street) - for all new buildings, the preferred fa<;ade height along King Street shall be 2 storeys. The City may require articulation of building facades and rooftops. 2b. Building Height & Form (Weber Street, between Scott Street and Cedar Street)- unless identified as a cultural heritage resource, the removal of the existing single detached dwellings fronting Weber Street shall be permitted, provided new buildings are compatible with surrounding low rise development. 3-storey buildings incorporating sloped or pitched roof lines, such as stacked townhouses, are encouraged. The City may require articulation of building facades and rooftops. 2c. Building Height & Form (all other streets) - for all new buildings, the maximum building height should be 3 storeys. Additional storeys may be permitted, but only internal to large block developments or adjacent to Primary Arterial Roads, where additional height can be located away from the street line. Incorporating sloped or pitched roof lines into new building designs helps to reflect the historic built form of the District. The City may require articulation of building facades and rooftops. The retention and conversion of existing single detached dwellings is encouraged. 8 3. Streetscapes - streets should be designed to maximize the aesthetic value through planter beds, gardens and street trees. Streetscape designs should incorporate traditional elements such as ornamental street furniture and decorative light posts. Intimate settings for outdoor restaurants and seating areas, such as Market Village, should be retained and enhanced, while encouraging similar settings throughout the District. 4. Storefronts - decorative and ornamental cornices and trim are encouraged, provided such detailing accents the store entranceways and window displays. 5. Signage - decorative and artistic fascia signs, projecting signs and awning signs are preferred. This could include channelized lettering. Signs and lettering should be externally illuminated rather than backlit, preferably with downward lighting. Plastic or fiberglass signs are discouraged. iii) Warehouse District The Warehouse District is evolving into a dense, contemporary urban setting, with former factories converting into trendy loft space and new development re-creating the traditional urban fabric. New development shall be consistent with the following general design principles: 1. Style - a 'contemporary' Busy Berlin design style is preferred which respects the form and architecture (early industrial modernism) of the historic factories while adding a contemporary urban flair. The early industrial modernism is characterized by rhythmic concrete columns that frame large windows, accented by brick materials. 2a. Building Height & Form (new development) - for all new development, fa<;ade heights should range between 3 to 6 storeys. Wide building mass should frame the street and reflect the traditional perimeter block pattern. The City may require articulation of building facades and rooftops. Rhythmic columns should frame large, multi-paned windows. New buildings should be sensitive to the scale and features of the surrounding residential streets, particularly where new development interfaces with adjoining neighbourhoods. Fa<;ade heights directly abutting Linden Avenue, Oak Street, Michael Street and Breithaupt Street should be limited to 3 storeys. Where possible, access points, service areas and mechanical equipment should be located away from adjacent residential areas. Reduced or additional building height may be considered for lands not abutting Victoria Street, subject to an approved Design Brief. 9 2b. Building Height & Form (adaptive reuse) - former industrial buildings, such as the Lang Tannery and Huck Glove Factory, should be adaptively reused while conserving historic elements of the building architecture. New additions should accent, rather than replicate, the existing architecture, by using contemporary design styles. 3. Streetscapes - streets should be designed to soften the District's bold building edges, by maximizing street trees and incorporating decorative landscaping. The City may require buildings to be set back from the street line to accommodate continuous landscaped promenades for sitting and walking. 4. Storefronts - stores should exist between prominent vertical columns, rather than cover or mask the columns. Large windows with steel accents and articulated building entrances are encouraged along the ground floor to create a transparent fa<;ade. 5. Signage - minimal signage is preferred so as to enhance the architectural columns. Fascia signs should be limited in height and width, and should not mask structural columns. Creative and contemporary signs are preferred, which utilize materials that will enhance the District's character, such as steel or metallic signs. iv) Civic District The Civic District, also referred to as Mackenzie King Square, was planned in 1965 as a contemporary urban square with architecturally bold buildings situated in a park- like setting. New development shall be consistent with the following general design principles: 1. Style - all new development should strive to make bold architectural statements, situated in a high quality park setting. It is intended that this district look like and function as one coordinated urban square. 2. Building Height & Form - while bold building forms are encouraged, new development should be sensitive to the historic scale and features of the surrounding streets, in particular, where new development interfaces with adjoining neighbourhoods and historically significant buildings, such as the Sonneck House and the Governor's House and County Gaol. New buildings should be surrounded by high quality landscaping which create a variety of seating areas. 3. Streetscapes - streetscape elements internal to the District, not including those along Queen Street and Ellen Street, such as light poles and benches, should celebrate arts and culture. To this extent, outdoor public art should be incorporated into each development. 10 4. Cultural Heritage The City shall conserve its cultural heritage in the following ways: i) Through the conservation of significant cultural heritage resources, to include individual properties as well as clusters of buildings and/or storefronts having architectural or historic value or significance. Conservation measures include designation under the Ontario Heritage Act and the listing of properties on the Municipal Heritage Register; ii) Through the designation of heritage conservation districts and the implementation of heritage conservation district plans; iii) Through the celebration of the intersection of King Street and Queen Street as "The Royal Crossroads" - the historical apex of Berlin; iv) Through the incorporation of industrial artifacts within civic buildings and into the urban landscape, predominantly in the Warehouse District; and, v) Through the preservation of the following vistas: - Gaukel Street from King Street to Victoria Park; - Ontario Street from Duke Street to Victoria School; - Queen Street South from Duke Street to St. George Street; - Queen Street from Ellen Street to King Street; and, - Frederick Street from Duke Street to Weber Street. vi) By creating greater public appreciation and understanding of the significance of our cultural heritage resources through the use and installation of interpretive signage, plaques, markers, artifacts and walking tours. 5. Public Art, Culture & Multi-Culturalism The City is committed to leadership in the cultural sector. The design of spaces and buildings, linked with special events, public art and cultural programming can celebrate and enhance the cultural experience in each district, while creating vibrant people activity. The City shall support the growth of cultural experiences Downtown in the following ways: i) By fostering the emerging and unique cultural experiences of each Design District: - The City Centre District is characterized as the centre of the City's pedestrian social life, and characterized by community celebrations, counter/pop-culture and night-time entertainment; 11 - The Market District is characterized as a centre of cultural diversity and ethnic, inter-cultural experiences; - The Warehouse District is characterized as a centre of creative spaces and loft living, as well as a future centre for artistic and technical creativity, including the future centre of medical education and research; and - The Civic District is characterized as a centre of visual and performing arts. ii) Through the development of a public art master plan and streetscape master plans, to identify potential locations for new public art, preferred themes for each location, and methods for funding public art, such as a private sector percent-for- art policy, financial incentives, road reconstruction projects, special design studies, or bonusing provisions; and, iii) By supporting live-work developments, such as those which include studio or office space within a self contained multiple residential unit, through flexible zoning provisions and consideration of financial incentives. 6. Transportation Planning i) The City shall encourage a mixture of people friendly streets and car friendly streets. Street designs should make walking easy and enjoyable, even if it results in slower vehicular traffic. Closing off streets for pedestrian only traffic may be considered on a temporary or permanent basis; ii) The City shall encourage and promote the use of sidewalks for people activity, such as outdoor retailing, restaurants, performance spaces, etc.; iii) The City shall support alternative modes of transit, such as rapid transit, bus transit, cycling and walking, as Downtown's preferred form of transportation. To accommodate vehicular traffic, the City shall encourage the use of parking structures, while discouraging new surface parking lots; iv) The City shall consider accepting cash-in-lieu of required parking in the Downtown; and, v) The City shall encourage outdoor events, such as markets and celebrations, to occur on the street. 12 Strategies for Implementation The following section identifies key areas of focus to implement the preceding policies. 1. King Street i) The City shall prepare a streetscape master plan for King Street, to identify the preferred configuration and design of the public right-of-way; ii) The City shall prepare urban design guidelines for King Street, to establish guidelines and standards for new buildings, new storefronts, storefront modifications, new signs and new outdoor patios; iii) The City shall conduct a review of all administrative functions pertaining to all types of permits issued for King Street, including building permits, business licensing, sign permits and financial incentives, to ensure coordination of all development activity and adherence to the policies of this section and any guidelines and standards of the City's Urban Design Manual; 2. Greenscapes i) The City shall develop engineering standards for accommodating new tree plantings within the municipal right-of-way for streets identified as greenscapes, and develop a strategy for implementing new tree plantings; ii) The City shall develop urban design guidelines and standards pertaining to landscaping of private property which abut greenscapes. 3. Warehouse District The City shall develop comprehensive urban design guidelines and standards, pertaining to all new development within the Warehouse District, to address such elements as the massing of buildings, architecture, heritage conservation, signage, etc. 4. Frederick-Benton Corridor In cooperation with the Regional Municipality of Waterloo, the City shall develop a business case for the long-term reconstruction of the Frederick-Benton Corridor, from Lancaster Street to Courtland Avenue, for the potential establishment of a grand central median to accommodate such activities as walking, cycling, special events and outdoor markets. This concept may provide an opportunity to celebrate our German and Bavarian heritage, and act as a staging ground for Oktobefest programming. 5. Heritage Conservation The City shall undertake an evaluation of the Downtown to identify significant cultural heritage resources worthy of being added to the Municipal Heritage Register, as well as those worthy of being designated under the Ontario Heritage Act. Such evaluation shall include the identification of specific heritage attributes which shall be referenced and guide the review and approval of plans for conservation, adaptive re- use, new development and public works. This could include the evaluation of the 13 vistas identified in policy 9.4 (iv) to determine the cultural heritage importance of each vista, and the attributes worthy of conservation. 6. Site Specific Design Briefs For major redevelopments, the City, in cooperation with land owners and stakeholders, may develop design briefs specific to individual projects, sites or buildings. 14