HomeMy WebLinkAboutCSD-06-044 - Kitchener Soccer Transition Report
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Community Services
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Report To:
Date of Meeting:
Submitted By:
Prepared By:
Ward(s) Involved:
Date of Report:
Report No.:
Subject:
Community Services Committee
March 15, 2006
Mark Hildebrand, Director Aquatics and Athletics
Mark Hildebrand, Director Aquatics and Athletics
All
March 27, 2006
CSD-06-044
KITCHENER SOCCER TRANSITION REPORT
RECOMMENDATION:
That the Mayor and Clerk be authorized to enter into an Agreement with the Kitchener
Soccer Club (KSC), subject to the satisfaction of the City Solicitor, to transfer
responsibility of the Kitchener outdoor and indoor youth soccer programs to KSC, and
further;
That the funds being held in trust for the 2006 youth outdoor soccer program be
transferred to KSC, and further;
That a one time $25,000 grant, which was set aside for KSC from the 2004 and 2005
outdoor program profits (CSD-05-032), to be used for initial costs associated with
transitioning and assuming the management of the soccer program, be approved and
further;
That the Mayor and Clerk be authorized to execute a licence agreement, satisfactory to
the City Solicitor, with Kitchener Soccer Club for the use of office space at the Budd Park
indoor facility.
BACKGROUND:
On September 30, 2003, at a Special General Meeting of the Kitchener Minor Soccer (KMS)
Membership, the KMS Board of Directors brought forward a resolution to pursue the declaration
of bankruptcy. Financial difficulties, associated with the purchase and renovations of the Doon
racquet facility, was the main contributing factor. Believing there was significant need in the
community, the Executive Board of the time was interested in converting the racquet facility into
an indoor soccer park. With no capital funds to put towards this venture, the purchase and
Report No.CSD-06-044
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renovations of this new facility were funded through debt as well as the proceeds of the
approaching outdoor season. Expected revenues from the Doon facility were never realized by
KMS, resulting in their insolvency as well as jeopardizing the anticipated outdoor season. The
resolution to pursue bankruptcy was carried by a majority vote of the KMS membership.
In response to the bankruptcy, the soccer program was transferred to the City of Kitchener, and
a new organization called 'Kitchener Youth Soccer' was developed. An Advisory Board for
Kitchener Youth Soccer consisting of community members and city staff made
recommendations and provided advice on matters pertaining to developing the soccer
programming and overseeing its implementation in Kitchener until such time that the program
could again be managed by the community. The two fundamental goals of the Advisory Board
included:
" Working with City of Kitchener staff on the transition of soccer back to a community
driven organization
" Ensuring a 2004 and 2005 outdoor and indoor soccer program was delivered to the
community.
The Advisory Board has worked particularly hard over the past two years and is now at a point
where they are prepared to put an Executive Board in place, made up of community members
from the Advisory Board, and take responsibility for the soccer program and the associated
budget.
The intent of this report is to provide information to the Community Services Committee to give
confidence that the necessary work has been completed to ensure the successful transition of a
strong, viable soccer program back to the community.
REPORT:
The Transition Plan
In the initial period of development, the Advisory Board met with city staff bi-weekly, in strategic
sessions to develop a plan for the new soccer club. It was determined very early in the strategic
sessions that a multi year approach was required to ensure the sustainability of the Club in the
community. The Advisory Board and staff developed a strategic work plan which was refined
into a transition plan. Coming to the end of the second year, this four year plan has been
directing the activities of the group. The transition activities have been divided into three stages
including the development stage, transition stage and the sustainment stage. A summary of
each stage in the plan is provided along with the activities that have been completed.
The development stage of the transition plan began as soon as the Advisory Board started
meeting in strategic sessions. The Board concentrated on strategic planning and putting the
necessary structure in place to help guide the club in the future. Specific activities that were
completed during this stage included the following:
· A Strategic Plan
· An organizational structure (staff and volunteers)
· A Constitution and Bylaw
· Club operational policies and internal financial controls
Report No.CSD-06-044
· Indoor and Outdoor program budgets
· Volunteer and staff management procedures
· Coach training package
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The formal vision of the club is evident throughout the policies developed above and states:
"We are dedicated to the development and promotion of soccer in our community
through progressive training for players and coaches. We will promote sportsmanship,
fellowship and fun through sport. "
The Advisory Board selected specific roles within the new Kitchener Soccer Club structure and
moved to populate the various committee positions in their portfolio. They shifted to the details
of building office structures and policies as well as taking a more active role in the leadership
and direction of the 2005 outdoor program and the 2005-2006 indoor program. Specific
activities that were addressed during this stage included:
Finance
o Developing a chart of accounts
o Accounting program purchase
Source a bank and book-keeper
Establish fiscal year end and budget transition plan
o Develop sub-committee to review and track rep team finances
Administration
o Policy development for registration, refunds, fee assistance, deposits
o Transfer of administration services from City to Club
Insurance - including office equipment, BOD, employee benefits
Office Licence
Incorporation
o Club Management Plan
Marketing and Communication
o Club brand and image
o Annual marketing and communication plan and associated budget for
· Participant registration
· Coaching recruitment
· Special events
· Program evaluation
o Fundraising and Sponsorship plan
Programming
o Program implementation plan
o Needs assessment for player and coaching development
Volunteers
Recruitment Strategy
Volunteer Policy Development
· Screening
· Recruitment
· Retention
· Recognition
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Some activities, that are not vital to transition of the soccer program, are still outstanding.
However, the new Kitchener Soccer Executive Board will continue to address these in the
coming months.
The sustainment stage of the transition plan begins upon consideration and approval of the
recommendations by Council, and the transition of staff and soccer finances, currently being
held in trust by the City of Kitchener, to the Kitchener Soccer Club. KSC will be required to
inform Athletics staff of all Executive Board regular and special meetings during this phase and
into the future, and provide the City of Kitchener the option to attend. During this phase, both
senior staff and coordinator staff will remain available to the Executive Board to consult on
matters, that may be program or board related, as they occur from time to time. In the next two
years, the Executive Board and staff will provide quarterly update reports to Council outlining
the progress of the soccer program.
The Soccer Program
Upon transfer of the program to the City of Kitchener, first and foremost in the minds of staff and
the Advisory Board was the need to ensure that a soccer program, similar in scope to what has
been offered to the community in previous years, was provided in 2004. KMS, in the midst of
their financial difficulties, just came out of a 2003-2004 indoor season which did not run due to
low registration numbers. This showed that confidence in the soccer program was critically low
in the community and significant work would have to be done to demonstrate that a healthy
soccer program was available again in Kitchener to residents. The goal of staff and the
Advisory Board was the implementation of a house-league and competitive soccer program,
similar in scope to that of previous years, and fully sanctioned by the South-West District Soccer
Association and the Ontario Soccer Association. Considerable cooperation between the City of
Kitchener, and the District and Provincial Executives was important in the attainment of this
goal.
The soccer program in Kitchener is traditionally made up of five components including the
house-league recreational, competitive rep program, summer camps, Kitchener international
tournament and the winter indoor program. As outlined in the chart below, participation rates
have remained relatively stable over 2004 and 2005 and the Advisory Board is pleased that
confidence in the program has been restored in the community. A small increase in
participation is projected for the 2006 season due to program changes and planned growth. At
this time approximately 2,300 participants have enrolled in the 2006 outdoor program.
PrOQ ram 2004 2005 *2006
Total Outdoor ReQistrations 3,520 3,415 3,660
Competitive Teams 24 26 30
KIT Participation (# of
Teams) 130 130 150
Indoor ReQistrations 637 645 660
* estimates for 2006
Although there is still some room for growth in the outdoor program, finding appropriate fields for
teams is becoming increasingly challenging. The indoor program, which operates out of Budd
Park, is close to capacity. It will be difficult to accommodate for more youth participants in the
future without moving game times outside of traditional prime time hours and bumping adult
teams out of the facility.
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Parents and Coaches were surveyed and asked to evaluate the 2004 and 2005 outdoor
seasons. Responses suggested that overall the community was very happy with the
organization and delivery of the program. There are minor changes being implemented at the
youngest age groups in the house-league program that are planned for 2006, however besides
this, the program will look similar to what was provided in 2004 and 2005.
City Soccer Budget
The table below outlines the actual revenues and costs associated with the 2004 and 2005
soccer program as well as projected program revenues and costs associated with the 2006
program. It should be noted that the 2006 projected budget does not include revenues and
costs associated with operating the Budd Park facility. As outlined further in this report, City of
Kitchener will maintain control of the facility including the associated budget.
2004 2005 2006
Actuals Actuals Projected *
Net Revenues $ 599,583 $ 782,847 $ 672,500
Net Expenses 585,262 749,062 655,500
Total Surplus (Deficit) $ 14,321 $ 33,785 $ 17,000
* 2006 projected budget does not include revenues and costs
associated with Budd Park facility operations.
Staff and the Advisory Board demonstrated over the course of 2004 and 2005 that a quality
program can be run, at a surplus, at a price competitive within the tri-cities. The 2006 projected
program budget is conservative and does not make significant changes from the 2004 and 2005
budgets. The Advisory Board have proposed a 4% increase in fees for the 2006 outdoor
program, which has not been met with any resistance by participants. The 2006 budget also
reflects additional operating costs that were not experienced in 2004 and 2005 including such
items as:
· Legal fees
· Accounting and Book-keeping
· Insurance Premiums (contents and BOD)
· Banking Fees
· Additional Staffing costs
· Marketing and Advertising
· Leasing costs
· Removal of vending machine revenues (this remains with the City of Kitchener)
The increase in Marketing and Advertising and additional staffing, are costs associated with the
continued development of the club and would have been incurred if the City of Kitchener
continued operating the soccer program. However, the remaining items above reflect additional
costs that are associated with having the program managed by a volunteer group.
Budd Indoor Soccer Park
The Budd Park indoor soccer facility was constructed in 1990 as an addition to an existing 1978
building which provided washrooms and other utility space for the patrons of the park. The
agreement between KMS and the City of Kitchener had the maintenance of the building
controlled by the tenant. However, in 2003 Facilities Management became responsible for the
maintenance of the building. A building audit, prompted by approximately 10 years of neglect,
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outlined significant maintenance repairs and renovations to the building systems that had to be
completed.
In 2004, repairs focused specifically on the building envelop, roofing, HVAC, plumbing, electrical
and life safety. Renovations were completed to provide accessible washroom facilities as well
as bring the offices, foyer and eating areas up to acceptable standards. Finally, the indoor turf
was approximately 5 years past life expectancy and a safety hazard. For the 2004-2005 indoor
programs, a new turf system was also installed.
Although the soccer program will be run by KSC, maintenance of the facility will remain with the
City's Facility Management Department. Athletics staff has been moved to an office at Budd
Park and will assist with oversight of the facility and ensuring that it is well maintained into the
future. The indoor field costs associated with KSC use and programming in the Budd facility will
be billed back to the club. Experience in 2004 and 2005 confirms that covering the field rentals
can be accommodated within the KSC 2006 budget.
The Executive Board
In 2004 seven community members were interviewed and invited to participate on the Advisory
Board to help the City of Kitchener with reviving soccer in our community. Of the seven
members, only two were unable to keep their two year commitment due to personal life (job)
changes. The other five members worked tirelessly to bring soccer to the point we are at today.
Of the original seven community members, three have agreed to remain on the Board to ensure
a smooth transition of the program. The following individuals will act in the following roles on
the new Executive Board:
· Scott van Rooy - President
· Jim Daley - Treasurer
· Linda Gilchrest - Secretary
In addition, Andrew Connolly who joined the Advisory Board approximately six months ago, has
agreed to stay on as the Vice President of Operations. Staff are currently working with the
Advisory Board on interviewing and filling the remaining three Board positions.
Forensic Review
Resulting from the bankruptcy of Kitchener Minor Soccer, in September 2003 the City of
Kitchener contracted KPMG to complete a forensic review with the intent of bringing a report
forward to Council outlining the findings. In fall of 2004, the completed forensic review was
forwarded by City of Kitchener legal staff to the Waterloo Regional Police Services to conduct
an investigation. The report was not released to the public at this time in order to allow the
police to conduct their investigation unimpeded by advance public knowledge of the report
content.
Waterloo Regional Police Services completed their review of the report and in October 2005
Council received the findings and directed staff to make the Forensic Review public following
the application of the Municipal Freedom of Information and Protection of Privacy Act (CRPS-
05-162). Legal staff is prepared to release the Forensic Review to the public on Monday March
27,2006.
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The findings outlined in the forensic review largely surrounded the dealings leading up to the
purchase and sale of the Doon soccer facility. There are no recommendations forwarded in the
review that deal specifically with how the City of Kitchener should relate with affiliated groups
into the future. However, one could submit from the results that if the requirements outlined in
the Minor Sport Affiliation Policy were followed more accurately by the KMS Executive, and
enforced more rigorously by staff, the issues and challenges that were faced by the KMS could
have been addressed sooner. Staff has made adjustments to the Affiliation policy to strengthen:
i) the oversight of the policy and the reporting procedures between the City and the Minor Sport
Affiliates and ii) internal procedures to properly execute the provisions and requirements of the
affiliation policy.
FINANCIAL IMPLICATIONS:
Staff is requesting the approval of a one time $25,000 grant for KSC, being held in WTBI
621823. Staff is also requesting the transfer of funds being held in trust, in WTBI 631270, for
the 2006 outdoor program.
COMMUNICATIONS
This report has been reviewed by Legal, Communications and Finance staff prior to coming
forward to CSC.
Mark Hildebrand
Director, Aquatics and Athletics
AP