HomeMy WebLinkAboutCAO-06-027 - 2005 Downtown Monitoring Report1
Ki TER
Economic Development
REPORT
Report To:
Finance & Corporate Services Committee
Date of Meeting:
May 1, 2006
Submitted By:
Silvia Wright, Manager Downtown Community Development &
Janette MacDonald, Technical Analyst, Business Development
Prepared By:
Janette MacDonald, Technical Analyst, Business Development &
Sandy Curzon, Downtown Service Administrator
Ward(s) Involved:
1 & 6
Date of Report:
April 26, 2006
Report No.:
CAO -06 -027
Subject:
2005 Downtown Monitoring Report
RECOMMENDATION:
That Report CAO -06 -027 and attached "2005 Downtown Monitoring Report" be received as information
only.
BACKGROUND:
The 2005 Downtown Monitoring Report outlines and analyzes the annual progress and performance of
downtown Kitchener and surrounding neighbourhoods. The report highlights progress on key projects,
and provides other information regarding people activity, development activity and business activity. By
evaluating the health of the downtown environment, it is possible to assess the effectiveness of the
strategic direction of downtown development being undertaken by the City.
REPORT:
2005 was a busy year, with progress made on several key downtown projects, and signs of increasing
interest in downtown investment.
Municipal efforts in 2005 were directed toward several key projects including:
• Implementation of the Downtown Strategic Plan;
• Management and monitoring the Economic Development Investment Fund (EDIF);
• Support of activities related to the development of the University of Waterloo School of Pharmacy, and
Wilfrid Laurier University Faculty of Social Work;
• Completion of downtown studies including a Parking Study, and review of first year of operations of
Your Kitchener Market;
• Completion and approval of CulturePlan II.
Other accomplishment in the downtown include the successful sales of Kaufman Lofts and Eaton Lofts,
with 2005 results surpassing expectations, and the recognition of the Kaufman Lofts project with a
Canadian Urban Institute Brownfield award. As well, a significant new employer — The Record — located
in the Market District, bringing 300 employees to downtown.
Downtown monitoring indicators for 2005 suggested an increase in people activity, growth with respect to
development and improving business activity, in particular through small business.
■ 2.1 percent increase in population to 18,146 in the Downtown Study Area (Planning Communities 1,
2, 3, 4, 5, 7, and 13);
■ 5.0 percent increase in event attendance, in large part due to success of `Blues, Brews, and BBQ's';
■ 10.2 percent decrease in attraction attendance due to leveling off in attendance at Children's Museum
after high volumes experienced with novelty of new attraction;
■ construction value of permits down 6 percent from 2004 (relatively less than city -wide decrease
experienced during the same time period);
■ residential permit construction values up 49.3 percent;
■ net new units up by 256 percent (89 units added);
■ overall vacancy rate for rental housing fell in the Central Zone, while rents were increasing,
suggesting increased demand for housing in the downtown;
■ 6 percent increase in employment to 11,451 as well as a 4.7 increase in number of businesses to 673;
■ year -end commercial vacancy down to 12.5 percent compared to 13.7 percent at the end of 2004, and
lease rates increased over 2004 in the Core.
These monitoring indicators demonstrate that positive improvements are noticeable in the downtown. As
well, the trends outlined in these indicators suggest that downtown Kitchener should continue to
experience positive results in the coming years.
FINANCIAL IMPLICATIONS:
None
COMMUNICATIONS:
None
CONCLUSION:
2006 and beyond will be busy with the many activities related to the implementation of EDIF projects, and
strategic plan implementation. EDIF projects include the redevelopment of the Victoria Park entrance, the
opening of the WLU Faculty of Social Work in former St. Jerome's High School, and the ground- breaking
for the University of Waterloo School of Pharmacy. Other downtown projects include the development of
Marche Residences, and Arrow Lofts, as well as the potential redevelopment of the Centre Block, and
possible development of School of Medicine as part of Health Sciences Campus. The early successes
witnessed in 2005 reinforce the benefits of the strategic direction taken in past years, and suggest the
great potential in these future endeavors.
Silvia Wright, Manager Janette MacDonald, Technical Analyst
Downtown Community Development Business Development
Sandy Curzon
Downtown Service Administrator
Attach: 2005 Downtown Monitoring Report
2005
Downtown
Monitoring Report
portrait of revitalization activities, benefits and results
in Downtown Kitchener
City of Kitchener
Economic Development Department
200 King St W
PO Box 1118
Kitchener, ON
Canada N2G 4G7
Phone: 519.741.2292
Fax: 519.741.2722
Email: downtown @city.kitchener.on.ca
www.city. kitchen er. on. ca www.downtownkitchener.ca
For more information contact:
Janette MacDonald
Technical Analyst
519.741.2760
janette .macDonald @city.kitchener.on.ca
Sandy Curzon
Downtown Service Administrator
519.741.2310
sandy. curzon @city.kitchener. on. ca
Silvia Wright
Manager of Downtown & Community Development
519.741.2392
silvia .wright @city.kitchener.on.ca
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Table of Contents
INTRODUCTION 1
ACCOMPLISHMENTS 2
Centre District 2
Civic District 3
Market District 3
Warehouse District 4
EMERGING CLUSTERS 5
Arts and Culture 5
Education and Knowledge Creation 5
Health Sciences 6
MONITORING INDICATORS 7
Group 1. People Activity 7
Indicator 1(a) Residential Population 7
Indicator 1(b) Events 7
Indicator 1(c) Attractions 9
Indicator 1(d) Tourism Inquiries 9
Indicator 1(e) Parking 9
Group 2. Development Activity 10
Indicator 2(a) Construction Value of Building Permits 10
Indicator 2(b) Residential Permits 11
Indicator 2(c) Rental Housing Demand 11
Indicator 2(d) Financial Incentives 12
Group 3. Business & Employment Activity 13
Indicator 3(a) Number of Businesses 13
Indicator 3(b) Top Employers 13
Indicator 3(c) Top Employers By District 13
Indicator 3(d) Number of Employees 14
Indicator 3(e) Industrial Space 14
Indicator 3(f) Office Space 15
ORGANIZATIONAL UPDATE 16
Economic Development Investment Fund 16
Strategic Plan 17
Other 18
OPPORTUNITIES FOR THE FUTURE 19
CONCLUSION 20
TABLE OF APPENDICES
Appendix A: Downtown Project Map
Appendix B: Downtown Study Area Map By Planning Community
Appendix C: Downtown Districts
Appendix D: Central Zone Map for CMHC Statistics
Appendix E: Core Area Map for Industry Statistics
Thanks to our partners, and other contributors to this report:
DISCLAIMER
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The information in this report has been carefully gathered to obtain accurate information. While every
effort has been made to ensure the accuracy of information, the possibility for error or omission exists.
We would appreciate your assistance by notifying us of any inaccuracies. We can be contacted at
519.741.2292 or at ecodev @city.kitchener.on.ca, or by faxing 519.741.2722.
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Introduction
In 2005, Downtown Kitchener experienced a great deal of activity and interest in both municipal and
private sector projects. This is due in part to the many commitments made in 2004, such as the approval
of the Economic Development Investment Fund, and the finalization of the Downtown Strategic Plan,
Volume III: Implementation Plan.
While many of the decisions were made in 2004, several key projects will not reach maturity for several
years, such as the redevelopment of the Centre Block or the University of Waterloo Health Sciences
Campus. Therefore, it was remarkable to see so many measurable improvements in the downtown in
2005, such as new residential development activity, increased business numbers and employment, and
improved event attendance.
Downtown Kitchener has successfully begun the shift to a knowledge based economy. New large
employers include companies like The Record (newspaper), educational institutions, and computer
companies. Former industrial factories are providing opportunities for creative redevelopment into
residential and commercial space, while retaining a sense of history of the rich manufacturing past in
Kitchener. Downtown Kitchener is also becoming the cultural centre of Waterloo Region with art displays,
multicultural festivals, and several museums. The cultural dimension to the downtown economy is
facilitating people activity, and attracting young people to the urban environment.
The multi- faceted approach of downtown redevelopment activities such as financial incentive
programming, streetscaping, community development and cultural facilitation are contributing to the many
positive changes occurring in the downtown.
Introduction
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Accomplishments
Centre District
Anchored by Kitchener City Hall, the Centre District is the largest of the downtown districts. The Centre
District has historically been the primary business district in the downtown, and still accounts for nearly
half of all downtown employment.
The Centre District is home to an eclectic array of activities ranging from the Annual Outdoor Chess
Program in Civic Square to the three day 'Blues, Brews & BBQs' event. It is also centred by the new
Downtown Community Centre which opened in the summer of 2005. The community centre is part of a
larger facility that includes the Waterloo Catholic District
School Board's Catholic Education Centre and St. Mary's
Parish Hall. The facility is located in the former St.
Mary's High School, which has been empty since 2002
and was extensively renovated for the project. This
project illustrates the creative reuse of downtown space
to provide places for people activity.
Construction began in 2005 on the conversion of the
former St. Jerome's High School to the Wilfrid Laurier
School of Social Work. When the campus opens in
2006, it will bring 300 faculty, staff and students to the
downtown.
Adjacent to City Hall is a block known as the "Centre Figure 1: Construction of the WLU
Block" in which the City has significant land holdings and School of Social Work
is currently engaged in strategic planning for its' future.
Centre Block
In 2005, the City of Kitchener moved forward with discussions surrounding the location of a new main
library on the Centre Block. The Kitchener Public Library has identified the need for a new main branch
to replace the aging and inadequate building located in the Civic District.
In 2004, the City's Centre Block Steering Committee had commissioned a report, prepared by Royal
LePage Advisors examining potential uses for the Centre Block property. The report recommended that
Kitchener secure an institutional user for the property that would serve as a catalyst for additional
development of the land. The library was identified as an ideal candidate to act as this catalyst project.
Kitchener City Council invited the City of Waterloo to
discuss the possibility of a joint central library, and it was
determined in 2005 that Kitchener would need to proceed
on its' own. In May of 2005 Kitchener City Council gave its
approval to a new central public library in the downtown,
reaffirming $32.5 million for construction. The City's
contribution, part of the $110 Economic Development
Investment Fund, is intended to leverage the development
community to become partners in the project.
The Centre Block was also identified as a location for
additional parking spaces as outlined in the "Feasibility Figure 2: The Centre Block
Study for the Development of Short and Long Term
Parking Solutions for Downtown Kitchener' which was
Accomplishments
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completed in 2005. The study recommended locating 380 spaces plus additional spaces as needed to
accommodate the development on the block. For more information, see Organizational Update on p. 18.
As well, in late 2005, it was determined that the former Forsyth factory located on the block had
deteriorated significantly and presented a risk of falling masonry. The City moved quickly to secure the
site with barricades and signage to protect pedestrians.
Civic District
The Civic District has been the most stable of the downtown
districts, anchored by cultural and institutional establishments
such as the Region of Waterloo's administration building, The
Centre in the Square and the Kitchener - Waterloo Art Gallery.
Your Kitchener Market
Your Kitchener Market offers a variety of modern shops, many with a multicultural focus as well as
traditional vendors. Inside the market, visitors will
find long, large aisles of butchers, bakers, produce,
flowers, cheese, and prepared foods. Outside on L .``.
t
Eby Street and along Market Lane, patrons will find _ ,r still more fruits, vegetables and flowers. The Market Shop vendors, all specialists in their areas, reflect �r,
Kitchener's cultural diversity through their products. { <.
The new market is unique from Kitchener's
traditional market, in that it offers both a Farmer's
Market component operating on Wednesday and
Saturday from May to October, as well as a retail
component operating throughout the week year
round.
Figure 4: Shoppers at Your Kitchener
After its' first year of operations, a progress report Market
prepared by consultants Urban Marketing
Collaborative noted that customers appreciate the cultural atmosphere and food options, the good
location, community atmosphere, entertainment, quality and prices. Market shoppers are increasingly a
younger and more affluent demographic. The report indicates that the Market has reached many of its
first year targets, but as with any new business, there is still work to be done.
http: / /www.centre- square.com
Accomplishments
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In September 2005, City Council directed staff to prepare a long -term, comprehensive plan for the future
of Your Kitchener Market. A preliminary status report released in late 2005 provided a situational
assessment of the market, including a report on the ongoing consultations between city staff and market
vendors, and an interim work plan /financial plan.
While Saturday markets, including the covered and outdoor street area, continue to have a huge following
and the farmers' market vendor component is operating at capacity, there are issues that need to be
addressed in the coming year. They include: a potential winter enclosure for covered area vendors;
energy management and electrical service upgrades; solutions for the future use of the space formerly
occupied by the grocery vendors; revenue levels for full -time vendors and the Market staffing
complement.
The interim strategy /work plan outlined in the report includes measures to be implemented in 2006 -07
including: repositioning /hiring permanent market staff; further consultation on the merit of a winter vendor
enclosure for the market; expanding interim activity in the vacant space on the upper level; a five -year
planning proposal and the eventual development of business cases for facility enhancements and long
term tenant recruitment.
Warehouse District
The warehouse district is home to some of the most exciting new developments in Downtown Kitchener.
In 2005, the Kaufman Lofts emerged as one of the big winners at the Canadian Urban Institute's (CUI)
Brownie Awards. Kaufman Lofts is being transformed from a former downtown industrial property at the
corner of King and Francis Streets into 270 residential lofts by developer Mitch Fasken. The Kaufman
Lofts project was named best small /medium scale project at the awards ceremony, in a competitive
category with 60 nominations from across Canada.
As well, in the fall of 2005, a design brief for
the University of Waterloo Health Sciences
Campus was released. The campus will be
located on the former Epton site, which was
most recently used as a parking lot. It will
feature a landmark building, pedestrian trails,
a courtyard featuring public art, and an inviting
and friendly streetscape. The conceptual
development plan for the project depicts an
urban campus development with a signature
tower building located at the corner
intersection, a 3 -5 storey building located
along King Street and a 2 -3 storey building
fronting Victoria Street and its adjoining
perimeter. Construction on the $147 million
facility - expected to create an influx of 1,200
staff and faculty into the city's core — will begin
in 2006.
Figure 5: University of Waterloo School of
Pharmacy (Artists Drawing)
The first phase is set to open in September 2007. The school is expected to graduate about 120
pharmacists annually and will become the home of the Centre for Family Medicine, where new family
physicians will be trained, as well as an optometry clinic and the International Pharmacy Graduate
Program.
Accomplishments
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Emerging Clusters
"Cluster development" represents the marriage of community planning and economic development. A
cluster is a geographic concentration of competing, complementary, or interdependent firms, institutions
and associations that interact with each other and have common needs for talent, technology and
infrastructure. By sharing knowledge from the research, financing and education end of the supply chain
with the industry, marketing, promotion, governance and community development aspects, technology
can be transformed from research through to commercialization. This flow of information is what shapes
the value and uniqueness of a cluster.
In 2005, staff presented preliminary findings on the emerging clusters in the City of Kitchener in the form
of the Urban Investment Strategy: The Framework. These new clusters tend to have a greater urban
presence, while the existing manufacturing base is predominantly located in Business Parks and along
major transportation corridors. Almost 27 percent of the labour force is employed in manufacturing.
However, emerging clusters including the Education and Knowledge Creation Cluster, and the Health
Sciences Cluster will help rejuvenate Downtown Kitchener and strengthen the city -wide economy.
Arts and Culture
The past two decades in Canada have been marked by an increase in population, yet a critical decrease
in Canadian federal and provincial fiscal support to arts and culture. Within the `new economy', it is no
longer possible to consider municipal investment in culture as a `frill' or `add on', only to be budgeted for
after traditionally defined `basic infrastructure' requirements have been fulfilled. Culture has become an
essential building block of a city region's competitive advantage, and needs to be prioritized as such.2
Major developments in 2005 include Councils' approval of CulturePlan II. This is a new five -year strategy
to further the cultural life of the Kitchener throughout the city. However, the implications for downtown are
significant as it is poised to become the cultural centre of not only the municipality, but the region.
CulturePlan II is a follow up to CulturePlan I, which was completed in 1996. That plan yielded initiatives
such as the Rotunda Gallery at City Hall, the Artist -in- Residence program, Arts and Culture Advisory
Committee, Public Art Working Group and public art program, as well as community grants.
For more information, see Organizational Update on p.18.
Education and Knowledge Creation
Talent created in universities, colleges and other research facilities, and the overall contribution of higher
learning to the economy, is reaching new heights. An analysis of industry clusters showed that education
and knowledge creation is the second - fastest growing industry in the US, with colleges and universities
leading the growth by adding 300, 000 jobs between 1990 and 1999. A main reason for the growth of
education institutions is that the role of knowledge in the `new economy' has created a novel function for
universities and studentS.3
Traditionally, education and knowledge creation has been an important regional economic sector, but it
has remained underdeveloped within the City of Kitchener. The developing education and knowledge
creation cluster has become the focus of many downtown revitalization efforts. It provides research and
development assistance, highly educated and trained employees for all types of industries, as well as
business and employment opportunities.
Statistics Canada, 2001 Census
2 Urban Investment Strategy: The Framework, 2005.
3 Urban Investment Strategy, The Framework, 2005
Emerging Clusters
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In late 2003, the City and Wilfrid Laurier University announced the move of the Faculty of Social Work to
the former St. Jerome's High School located across from City Hall on Duke St W. This was made possible
through a $6.5 million investment from the Economic Development Investment Fund of the City of
Kitchener. The move will bring with it more than 300 students, professors and staff, who will contribute
directly to the downtown economy. In 2004, the formal project approvals were made and project planning
commenced. It is anticipated that once it is fully operational, the campus will generate economic spin -offs
of $1.48 million annually.'
In 2004, the University of Waterloo and the City announced the new School of Pharmacy on the former
Epton Site in the Warehouse District. As only the second School of Pharmacy in Ontario, this new school
will have significant impacts not only for Downtown Kitchener, but also for the entire province. The City of
Kitchener has contributed $30 million from its $110 million Economic Development Investment Fund to
the UW Downtown Kitchener School of Pharmacy. The school is expected to graduate about 120
pharmacists annually and will house the Centre for Family Medicine, as well as an optometry clinic. The
Health Sciences Campus is expected to attract $6 -10 million in research dollars a year. As well, an
`urbanMetrics inc' economic impact analysis of the project estimates that the project will add $31 million to
the region's economy; create approximately 358 full -time equivalent jobs and some $21 million in wages
and salaries . 2
In addition to these two new Downtown Kitchener university campuses, the Waterloo Catholic District
School Board previously established the St. Louis Adult Education Centre offering training and
development. The Catholic School Board subsequently announced the relocation of their board offices to
the former St. Mary's High School bringing 150 employees to downtown.
Health Sciences
Health Sciences and, in particular, Biotechnology are enabling technologies, rather than a sector of a
broader industry. More specifically, "biotechnology is the application of biological knowledge and
techniques pertaining to molecular, cellular and genetic processes to develop products and services. The
industry consists of firms established to develop this knowledge and to exploit it commercially. s3
The opportunity to bring the University of Waterloo's School of Pharmacy to Downtown Kitchener benefits
not only the developing Education and Knowledge Creation cluster, but has generated interest in studying
a potential new cluster: Health Sciences. The bio -based platform links the molecular biology and
agricultural production strengths of the University of Guelph and the bio- informatics and bio- engineering
strengths of the University of Waterloo.
Further developments in 2005 include the decision of the University of Waterloo to open a satellite clinic
of its' School of Optometry in the Health Sciences Campus of Downtown Kitchener. As well, this location
will be home to a Family Medicine practice with a teaching component.
' Economic Impact Analysis, Adventus Research
2 Economic Impact Analysis, urbanMetrics inc.
3 Urban Investment Strategy, The Framework, 2005
Emerging Clusters
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Monitoring Indicators
Group 1. People Activity
Indicator 1(a) Residential Population
The following chart outlines revised downtown population estimates for 2002 to 2005 based on baseline
Census data from 2001. While the population is increasing, the growth rate was declining until 2005. In
2005, many major redevelopment initiatives were underway resulting in significant building permit activity
that will translate into population increases. Most of the surrounding neighbourhoods have relatively
stable populations with almost no new residential development, however in the downtown itself, loft
projects such as Eaton Lofts and Kaufman Lofts demonstrate consumer demand for urban living spaces.
It is anticipated that this renewal in residential growth will continue into 2006 and beyond.
The estimated average annual growth rate (City -Wide) between 2001 and 2005 was 1.13 percent
(Source: FP Markets - Canadian Demographics 2005). Average annual growth rate in the Downtown
Study Area was 1.18 percent for the same period although most of this growth occurred in 2002, and
2005. However, numbers from 2005 suggest that this positive trend should continue in future years.
Indicator 1(a): Residential Population
Neighbourhood
2001 Census
Population
Est. 2002
Population*
Est. 2003
Population*
Est. 2004
Population*
Est. 2005
Population
1. Downtown
1,125
1,300
1,298
1,300
1,439
2. Civic Centre
2,005
2,021
2,017
2,019
2,019
3. King Street
1,795
1,797
1,793
1,848
1,848
4. Cedar Hill
2,480
2,538
2,577
2,564
2,564
5. Mill - Courtland
3,545
3,578
3,679
3,679
3,675
7. Victoria Park
2,720
2,718
2,720
2,722
2,718
13. Central Frederick
3,650
3,640
3,640
3,640
3,885
Total
17,320
17,592
17,724
17,771
18,146
Actual Increase
Percent Increase
+272
1.6%
+132
0.7%
+47
0.3%
+375
2.1%
Source: City of Kitchener Corporate Database
Based on a factor including annual vacancy rate, average persons per household, and building permit data net
demolitions.
Indicator 1(b) Events
Attendance at downtown events in 2005 increased by approximately 5 percent. This number does not
include the additional rentals at the Victoria Park Pavilion which amounted to attendance of 38,500.
Despite adverse weather conditions on several event dates, attendance for most events remained
consistent. New downtown events included: Fire Fighter Combat Challenge, Bricklin Car Show, a
revamped Cruise Night and Mela 2005.
There has been a significant change in attendance of the smaller rentals. According to staff, increased
parking options, additional meeting rooms and more private function space would enable the small rental
business to grow.
Monitoring Indicators
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Indicator 1(b): Events
Event Attendance
2002
2003
2004
2005
'04 -'05 Change
Small Rentals
47,000
38,000
35,300
26,300
-9,000
Cruise Night
16,000
17,000
12,000
14,000
2,000
Motorcycle Show and Shine*
0
500
500
Festival of the Night
12,000
8,000
10,000
10,000
0
Festival of Trees and Light
9,000
9,500
10,000
9,000
-1,000
Christkindl Market
25,000
30,000
30,000
30,000
0
Open Ears Festival (Bi- Annual)
0
3,000
3,000
0
ArtWorks /MFA(Started 01)CAFKA
1,600
2500
3,000
5,000
2,000
Tooney Tuesday
3,600
3600
3,600
3,600
0
BBQ Cookoff
5,000
5,000
0
Global Beat*
0
0
0
Rotary Duck Race*
0
0
0
Multicultural Festival
42,000
51000
60,000
60,000
0
Tapestry less Multi Cultural Fest.
2,000
2,400
3,000
600
Kidspark
14,000
14000
18,000
18,000
0
Block Party 00 -02 /Unity Jam 03-
2,000
1000
800
500
-300
Oktoberfest Opening Ceremony
2,000
2000
2,000
2,000
0
Your Downtown Oktoberfest
2,500
3,500
1,000
Grillfest
1000
1,500
1,500
0
Victoria Day Fireworks*
18,000
0
0
Victoria Park Pavilion Rentals
39,400
38,500
-900
Christmas Fantasy
1,000
1500
2,000
2,000
0
Festival de Velo
1,500
1,500
0
Blues, Brews, BBQ - all locations
6,000
10000
30,000
45,000
15,000
Strong Man Competition*
4,000
-4,000
Schweinfest*
2,500
2500
2,500
-2,500
Taste of Waterloo County*
1,000
0
0
Word on the Street
4,000
7,000
8,000
8,000
0
German Heritage Day
1,200
1,200
0
800
800
1 Book 1 Community
500
1,200
1,200
0
Quilt Festival
1,000
1,000
1,000
0
Downtown Performances **
1,000
1,000
-1,000
Market Grand Opening **
1,500
-1,500
Songwriter's Festival
500
700
200
Ranger Rally **
3,800
0
World Youth Day **
1500
0
0
0
0
Brau & Vinzer
500
500
Mela 2005
1,000
1,000
Fire Combat Challenge
5,000
5,000
Bricklin Car Show **
1,000
1,000
Market Programming **
2,000
2,000
Total Attendance
209,400
211,100
288,700
303,100
14,400
Source: city or Kitcnener community Services uepartment
*Discontinued * *One -time event
Monitoring Indicators
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Indicator 1(c) Attractions
Overall attendance to 3 key cultural attractions fell in 2005, primarily due to a drop off in attendance at the
Children's Museum. This levelling off in activity represents normal results, as the volume of visits initially
experienced represented unusual activity levels due to the novelty of the attraction. As well, the Centre in
the Square experienced a slight drop of approximately 5.75 percent, believed to be consistent with a
downturn in theatre attendance experienced across North America during the same time period. Theatre
& Company attendance has remained relatively stable and has contributed to downtown attendance in
particular in the evenings.
Indicator 1(c): Attractions
2002 2003 2004 2005
Centre in the Square 188,008 157,488 172,532 162,600
Children's Museum N/A 24,251* 68,283 51,255
Theatre & Company ** 22,916 ('02 —'03) 19,770 ('03 —`04) 19,499 (`04 —`05) 19,987 ('05 -'06)
Total 210,924 201,509 260,314 233,842
*September to December
* *Does not include studio classes, corporate rental space, and theatre rentals who do not use the box office.
Indicator 1(d) Tourism Inquiries
The decision to open Your Kitchener Store in May 2003 has proven effective in promoting not only the
downtown, but Kitchener as a place for tourism. Your Kitchener Store is located across from City Hall
and in 2005 handled 5,891 walk -in inquiries, up from 5,090 in 2004 (almost 16 percent). This is
especially significant to downtown as it suggests a significant increase in pedestrian traffic of tourists, who
represent an injection to the downtown economy.
Indicator 1(d): Tourism Inquiries
source: Kitchener I ourism
*Excludes March & April web hits due to tracking change.
Indicator 1(e) Parking
Excess monthly capacity occurred primarily in the Market lot, however this lot was designed to
accommodate future growth. The overall number of monthly parkers did increase over 2004, as did the
waiting list for monthly parking, suggesting an increase in downtown employment and /or population
requiring paid parking.
The following chart is not intended to assess capacity or availability of parking in the downtown, but rather
to illustrate increasing demand for parking. In 2005, a parking feasibility study was presented which
analysed the parking commitments and requirements of the City, and made short and long term
recommendations to meet parking needs. For more information, see Organizational Update, p. 18.
Monitoring Indicators
2003
2004
2005
Walk -in
3,832
5,090
5,891
Telephone
2,967
3,920
3,280
Email
394
499
424
Total inquiries
7,193
9,509
9,595
40,135
49,003
43,851
Brochures/ Large Orders
Packages Mailed
755
759
714
Website Visits
n/a
5,033,239
7,101,998*
source: Kitchener I ourism
*Excludes March & April web hits due to tracking change.
Indicator 1(e) Parking
Excess monthly capacity occurred primarily in the Market lot, however this lot was designed to
accommodate future growth. The overall number of monthly parkers did increase over 2004, as did the
waiting list for monthly parking, suggesting an increase in downtown employment and /or population
requiring paid parking.
The following chart is not intended to assess capacity or availability of parking in the downtown, but rather
to illustrate increasing demand for parking. In 2005, a parking feasibility study was presented which
analysed the parking commitments and requirements of the City, and made short and long term
recommendations to meet parking needs. For more information, see Organizational Update, p. 18.
Monitoring Indicators
711EUM
Indicator 1(e): Parking
Lot
Total
Spaces
Limit Monthly
Parkers
Monthly Parkers
Monthly Waiting List
Commercial
6,284,000
2,551,200
2004
2005
2004
2005
City Hall
442
400
404
401
40
66
Duke /Ontario
403
364
340
311
-
13
Market
283
240
64
114
-
18,832,900
Lot #1
82
21
21
21
-
Lot #2
36
6
6
6
-
Lot #3
111
79
79
75
11
76
Lot #6
44
20
20
23
1
16
Lot #7
41
20
14
25
-
Lot #8
162
154
146
128
-
10
Lot #9
31
20
16
20
-
4
Lot #16
34
10
11
25
4
18
Lot #19
175
60
60
60
94
84
Lot #22
31
15
13
10
-
3
Lot #23
38
23
20
25
-
Lot #27
161
16
10
12
-
Total
1,9291
1,448
1,237
1,256
1501
290
Source: City of Kitchener Community Services Department, 2004 -2005
Group 2. Development Activity
Indicator 2(a) Construction Value of Building Permits
The total value of construction activity fell in 2005 by approximately 6 percent, however this was less than
the city -wide decrease of over 8 percent. The main decrease was in commercial activity, which may
reflect a normal drop -off after the unusually high level of activity experienced in 2004.
In 2005, the Downtown Study Area accounted for 6.7 percent of city -wide construction values, up slightly
from 6.6 percent in 2004. Construction activity downtown has remained relatively proportionate to City-
wide activity, with 2003 activity at 6 percent, and 2002 at 10 percent. This is a positive sign as
construction activity in the outer areas of Kitchener has been considerable.
Indicator 2(a): Construction Value of Building Permits
Downtown Study Area
2002
2003
2004
2005
Commercial
6,284,000
2,551,200
15,465,900
5,543,800
Industrial
642,500
40,000
106,000
1,987,000
Institutional
1,347,000
1,605,000
7,653,000
11,976,800
Multiple Use
1,550,000
10,902,500
192,000
-
Residential
24,822,400
3,734,200
4,629,000
6,914,500
Total
34,6451900
18,832,900
28,045,900
26,422,100
Source: City of Kitchener Corporate Database
Note: Includes alterations
Monitoring Indicators
711EUM
Indicator 2(a): Construction Value of Building Permits
Neighbourhood
Commercial
Industrial
Institutional
Multiple
Use
Residential
Total
1. Downtown
3,747,300
1,781,000
11,851,800
-
587,000
17,967,100
2. Civic Centre
-
-
-
-
64,000
64,000
3. King Street
995,000
-
-
-
7,600
1,002,600
4. Cedar Hill
109,000
-
-
-
50,000
159,000
5. Mill - Courtland
1,500
-
-
-
270,000
271,500
7. Victoria Park
350,000
26,000
93,000
-
62,500
531,500
13. Central
Frederick
341,000
180,000
32,000
-
5,873,400
6,426,400
Total
1 51543,800
1,987,0001
11,976,800
1
6,914,500
1 26,422,100
source: city of Kitchener corporate Uatabase
Note: Includes alterations
Indicator 2(b) Residential Permits
The number of units being added to the Downtown Study Area rebounded in 2005 after growth had
declined steadily since 2002. As outlined in Indicator 2(a) Construction Value of Building Permits, 2002
represented a year of unusually high building activity. As well, 2004 results may have been abnormally
low as developers waited on key Council decisions prior to proceeding with residential development
activity. Key residential projects impacting permit activity include Kaufman Lofts and Eaton Lofts. Future
development of the Arrow Lofts and Marche Residences will positively impact permit activity for the future.
Indicator 2(b): Residential Permits
Neighbourhood
2002
Construct.
Value
Net
New
Units*
2003
Construct.
Value
Net
New
U n its*
2004
Construct.
Value
Net
New
Units*
2005
Construct.
Value
Net
New
U n its*
1. Downtown
$18,127,000
90
$121,000
-1
$92,500
1
$587,000
33
2. Civic Centre
$1,610,000
8
$353,000
-2
$104,000
1
$64,000
-
3. King Street
$91,700
1
$8,600
-2
$2,585,000
29
$7,600
-
4. Cedar Hill
$3,099,000
30
$105,000
20
$1,327,000
-7
$50,000
-
5. Mill - Courtland
$1,633,700
17
$2,640,700
52
$164,500
-
$270,000
-1
7. Victoria Park
$122,000
-1
$58,900
1
$130,500
1
$62,500
-1
13. Central
Frederick
$139,000
-5
$447,000
$225,500
$5,873,400
58
Total
$24,822,400
140
$3,734,200
68
$4,629,000
25
$6,914,500
89
Source: Citv of Kitchener
Corporate Database
*Net demolitions.
Indicator 2(c) Rental Housing Demand
There were several noteworthy improvements in the rental market in Kitchener Central for 2005 (See
Appendix D: Central Zone Map for CMHC Statistics). Rents increased, while the number of vacant units
fell. While there were slight increases in the vacancy rate for bachelor and 1 Bedroom apartments,
overall vacancy did decrease, as did the availability rate. After having the highest availability rate in the
CMA in 2004, Kitchener Central fell to have the lowest in the municipality of Kitchener.
The universe or number of apartments did decrease from 2004, however, new projects such as Arrow
Lofts will increase the availability of rental housing in the future. The improvements in the rental housing
market are consistent with the renewed residential development activities experienced in 2005, and affirm
the increasing interest of residents in living in an urban environment.
Monitoring Indicators
711EUM
Indicator 2(c): Rental Housing Demand
Kitchener Central
All Units
Bachelor
1 Bedroom
2 Bedroom
5 rebates
2loans
2004
2005
2004
2005
2004
2005
2004
2005
Vacant Units
167
129
5
8
49
46
104
70
Universe
3,191
2,987
127
149
1,332
1,226
1,658
1,527
Availability Rate
8.6%
6.5%
8.4%
6.2%
4.8%
6.2%
11.1%
6.6%
Vacancy Rate
5.1%
4.3%
4.3%
5.5%
3.1%
3.8%
6.2%
4.6%
Average Rent
$712
Not
Available
Not
Available
$496
$643
$667
$776
$830
Source: GMHG Kental Market Keport 2004, 2005
Indicator 2(d) Financial Incentives
The Fagade /Interior Loan Program provides financial assistance to the owners of downtown commercial
properties. The assistance is in the form of a 15 percent grant and an 85 percent repayable loan over 5
years at a fixed rate of interest. In 2005, four Fagade /Interior loans were approved totalling $75,585. The
cumulative value of all improvements made using the Fagade /Interior Loan Program since 1996 now
stands at $5,665,281.
The Downtown Financial Incentives Program also facilitates renovations by providing building owners
with various rebates. They include building permits, planning related fees and tax rebates. In 2005, 4
rebates were provided totalling $40,784.27. The Incentives Program continues to play an integral role in
fueling private sector support for downtown development.
In 2005, the City launched the Upper Storey Renovation Program to provide opportunities for commercial
property owners to convert upper floors into residential spaces, thereby increasing the downtown
population. This will benefit the downtown economy through increased people activity and consumer
spending. First applications will be considered in 2006, with $400,000 available in the form of loan and
grant funding. The balance of the $1 million program will be available for three more years, with up to
$200,000 available each year until 2009.
The following table summarizes the annual activity of all Downtown Financial Incentives for the past 3
years.
Indicator 2(d): Financial Incentives
Source: Glty or Kitcnener rmancial Service uepanment
Estimated improvements are based solely on loans issued through the downtown fagade /interior loans program
Monitoring Indicators
2003
2004
2005
Total incentives and loans issued
5 rebates
2loans
3 rebates
4loans
4 rebates
4loans
Total value of fagade /interior loans
$90,000
$130,000
$ 75,585
Total value of fagade /interior improvements
$500,000
$605,000
$171,881
Total value of downtown rebates
$200,000
$21,230
$40,784
Source: Glty or Kitcnener rmancial Service uepanment
Estimated improvements are based solely on loans issued through the downtown fagade /interior loans program
Monitoring Indicators
711EUM
Group 3. Business & Employment Activity
Indicator 3(a) Number of Businesses
In 2005, the number of businesses grew to 673 from 643 in 2004. This is a positive sign after
experiencing a decrease between 2003 and 2004 from 697 businesses.
Indicator 3(a): Number of Businesses
Number of Businesses
2003 697
2004 643
2005 673
Source: City of Kitchener Downtown Business Database
Indicator 3(b) Top Employers
Indicator 3(b): Top Employers
Downtown Employees District
Manulife Financial
1,300
Centre
Rogers Communications
669
Civic
City Of Kitchener - City Hall
572
Centre
Canada Revenue Agency
550
Civic
Regional Administration Building
455
Civic
Bell Canada
450
Centre
Arvato Services Inc.
385
Market
Nordia Inc.
370
Market
The Record
300
Market
Group 4 Security Services
300
Market
Source: City of Kitchener Downtown Business Database
Indicator 3(c) Top Employers By District
Indicator 3(c): Top Employers
By District
Centre
Employees
Market
Employees
Manulife Financial
1300
Arvato Services Inc.
385
City Of Kitchener- City Hall
572
Nordia Inc.
370
Bell Canada
450
The Record
300
YWCA of Kitchener - Waterloo
140
Group 4 Security Services
300
St. Louis Adult Learning Centre
103
Stantec Consulting Ltd
259
Civic Employees Warehouse Employees
Rogers Communications 669 Kitchener - Wilmot Hydro Inc 165
Canada Revenue Agency 550 TSH (Totten Sims Hubicki Ass.) 32
Regional Administration Building 455 Ecoplans Ltd 30
The Centre In The Square 170 Peer Group 30
Waterloo Regional Police Admin 125 The Rumpel Felt Co Ltd 30
Bldg
Source: City of Kitchener Downtown Business Database
"City Hall employees only
Monitoring Indicators
711EUM
Indicator 3(d) Number of Employees
It is estimated that there were 11,451 people employed in Downtown Kitchener in 2005, up from 10,801 in
2004. The most significant new employer was The Record, which located in the Market District in early
2005, bringing 300 employees to downtown. The changes in employment also resulted from improved
accuracy in estimating employment.
Indicator 3(d): Number of Employees
Estimated Employment by District 2004 2005
Centre 5,619 5,636
Civic 3,070 2,400
Market 1,631 2,757
Warehouse 481 681
Total 10,801 11,451
Source: City of Kitchener Downtown Business Database
Indicator 3(e) Industrial Space
The vacancy rate of 9.2 percent remains higher for the core area of Kitchener relative to the suburban
rate of 1.3 percent. In fact, while the suburban rate fell, the core rate increased suggesting that the trend
toward the movement of industry out of the core will continue. This reflects the economic changes that
have occurred that render core industrial space less desirable relative to greenfield development. As a
result, former industrial spaces are being converted to mixed -use or commercial uses. Therefore the
vacancy rate is not necessarily of great concern as it reflects a problem that is already being addressed.
Of greater concern, is the low rate of vacancy in the suburbs and the increasing need for new industrial
land.
Despite the variable vacancy rate experienced throughout 2005, there was an overall positive trend in
price increases, likely reflecting the limited availability of industrial space across the city.
Indicator 3(e): Industrial Space
2004
2005
2005
Year End
Core*
Suburban
Core*
Suburban
Inventory SF
2,843,000
18,411,660
2,918,160
18,861,315
Vacancy Rate %
7.5
2.2
9.2
1.3
Net Absorption SF
-
-
Under Construction SF
-
81,190
41,412
Avg. Asking Lease Rate $SFNR
3.79
5.94
4.24
5.51
Availability Rate %2
7.5
3.9
12.7
3.5
*See Appendix E: Core Area Map for Industry Statistics
next.
Indicator 3(e): Industrial Space
2005
Core By Quarter
15 Quarter
2 nd Quarter
3rd Quarter
4 Quarter
Inventory SF
2,843,000
2,863,855
2,863,855
2,918,160
Vacancy Rate %
6.6
8.0
6.1
9.2
Net Absorption SF
Under Construction SF
Avg. Asking Lease Rate $SFNR
3.69
3.39
3.81
4.24
Availability Rate %2
7.6
11.5
7.3
12.7
Source: CBRE MarketView, 2004
The change in occupied square feet from one period to the
2Available square feet divided by the Net Rentable Area.
next.
Monitoring Indicators
711EUM
Indicator 3(f) Office Space
The Core office market was relatively stable during 2005, after experiencing a recovery at the end of
2004. The vacancy rate peaked at 13.2 percent, but ended the year at 12.5 percent, lower than the year
end of 13.7 percent experienced in 2004. However, the increase in rent experienced early in the year
was sustained throughout the year suggesting that the value of office space downtown has appreciated.
Indicator 3(f): Office Space
2004
2005
2005
Year End
Core*
2 nd Quarter
Suburban
Core*
Inventory SF
Suburban
Inventory SF
2,244,200
2,265,200
2,024,955
2,265,200
13.2
2,017,435
Vacancy Rate %
13.7
69,178
3.2
12.5
(13,053)
8.3
Net Absorption SF
47,007
-
28,793
(13,053)
9.42
36,180
Under Construction SF
19,000
Availability Rate %2
-
-
14.8
-
Avg. Asking Lease Rate $SFNR
9.46
13.74
9.88
The change in occupied square feet from one period to the next.
13.05
Availability Rate %2
15.1
Rentable Area.
9.7
12.5
9.4
*See Appendix E: Core Area Map for Industry Statistics
Indicator 3(f): Office Space
2005
Core By Quarter
15 Quarter
2 nd Quarter
3rd Quarter
4 Quarter
Inventory SF
2,247,200
2,265,200
2,265,200
2,265,200
Vacancy Rate %
10.6
13.2
11.9
12.5
Net Absorption SF
69,178
(43,067)
28,955
(13,053)
Under Construction SF
19,000
18,000
-
-
Avg. Asking Lease Rate $SFNR
9.42
9.85
9.82
9.88
Availability Rate %2
12.5
13.9
14.8
12.5
Source: CBRE MarketView, 2004, 2005
The change in occupied square feet from one period to the next.
2Available square feet divided by the Net
Rentable Area.
Statistics courtesy of:
CBRE
40 Weber St E
Suite 100, Mezzanine Level
Kitchener, ON N21-1 6R3
T 519 744 4900
F 519 571 9315
Monitoring Indicators
711EUM
Organizational Update
Economic Development Investment Fund
In 2004, Kitchener City Council approved a flexible investment fund which provides $110 - million for
economic development projects over the next 10 years. The fund will support Kitchener's manufacturing
sector through traditional business park development, while also encouraging the further development of
an education and knowledge creation sector in Downtown Kitchener.
To pay for the fund, Council approved a special tax levy over the ten years of the fund. Debt will be
issued in equal increments for 10 years, resulting in a maximum debt per capita of $373 or $74 net.
Since EDIF was created, Council has approved investing $59.4 million — or 54 per cent of the fund.
More recent successes related to the EDIF fund include:
• City was able to leverage a $147 million investment by the University of Waterloo — in its Downtown
Kitchener Health Sciences Campus — with a $30 million investment from EDIF. The campus is
expected to generate significant economic and social benefits for the City of
Kitchener and
Waterloo Region, including the promise of more family physicians practicing locally.
• A $1.32 million investment in creating the now sold -out Grand River West Business
Park which will
result in a full return on the city's investment by the end of 2006. The industrial lands sold out two
years ahead of the projected schedule.
Approved Expenditures
($million)
Wilfrid Laurier School of Social Work
$6.50
Downtown Community Centre
1.70
Downtown Streetscape Improvements
3.30
Victoria Park Master Plan
2.70
Centre Block Land Purchases
9.70
Grand River West Business Park
1.32
Downtown Residential Intensification
1.00
Parking Solutions (Sammy's Garage, Centre Block)
0.39
Centre Block Redevelopment
2.00
The Block that Rocks
0.66
Studies
0.14
University of Waterloo School of Pharmacy
30.0
Total Approved Expenditures
$59.41
Allocated, But Not Approved Expenditures
Employment Land Development 10.68
Central Library Project 32.50
Parking Solutions 5.11
Total Allocated Expenditures $48.29
Unallocated $2.30
TOTAL EDIF $110.00
Organizational Update
711EUM
Future EDIF Expenditures
Moving forward, staff will focus on three key areas which have funds allocated from EDIF, but
unapproved. Specifically, staff will focus on the city's employment land development strategy, the
proposal to build a new central library on Centre Block and downtown parking solutions.
The manufacturing sector in Waterloo Region has sustained several losses in recent years, and remains
an area of focus for the purpose of protecting and retaining existing industries; an EDIF objective.
The remaining allocated funds are specific to downtown: a new public library has been proposed for the
Centre Block location ($32.5 million encumbered pending private donations of sufficient funds), and
downtown parking solutions. The Central Library Proposal is the subject of a citizen's forum to be
scheduled for May 2006. Staff indicated that downtown parking solutions must be given a higher priority
as a direct result of the more - rapid- than - expected growth which has occurred in the core over the past
two years.
The remaining $2.3 million in capital will be allocated on a project specific basis. To access the funds City
staff will need to submit solid business cases.
Strategic Plan
The Downtown Strategic Plan Volume III: Implementation Plan was approved by Council October 20,
2004. Volume III presents a specific action plan to implement the goals and tactics established in
Volumes I and II, with a particular focus on developing the downtown as a vibrant place where people can
live, work, learn and visit. The plan focuses on:
• developing distinct and unique downtown districts;
• using high quality urban design and streetscapes;
• enhancing the vital links already present between the downtown and its surrounding
neighbourhoods;
• supporting the downtown's unique culture, including arts groups, events, heritage buildings and
artifacts, and tourism;
• attracting new residents and identifying housing opportunities; and
• recruiting business and investment which will build upon and complement existing businesses.
Staff members are implementing the Downtown Strategic Plan and ensure that the strategies and actions
outlined are implemented across the corporation. There are a number of cross - functional teams in place
to ensure communication and support for plan objectives.
Particular emphasis for 2005 were action items related to:
• Action Item 4: Upper Storey Renovation Program
• Action Item 2: Downtown Incentives Program Update
• Action Items 23, 29: Urban Design and Streetscape
• Action Item 37: Business Community /Cluster Strategies
• Action Item 33: Security and Comfort Initiatives (mobilization activities, employee committees)
• Action Items 4, 37, 57: Downtown Brand Development (marketing materials, brochures, web site)
Organizational Update
711EUM
Other
Parking
In 2005, Marshall Macklin Monaghan completed the "Feasibility Study for the Development of Short and
Long Term Parking Solutions for Downtown Kitchener" for the City of Kitchener. The study addresses the
increasing demand for parking in the downtown as a result of unexpectedly rapid growth.
The short -term solution, to address the parking shortage over the next 5 years, is: to build an above
ground parking structure, containing approximately 380 spaces, on the property bounded by Charles
Street West, Water Street South, Francis Street South and Halls Lane, and to build an underground
parking structure, containing approximately 380 spaces on the Centre Block, with these spaces to be in
addition to any spaces required by the development to take place on that site.
The long -term solutions, 5 to 10 year timeframe, recommended by the study are: strongly promoting and
encouraging other modes of travel which could include: subsidizing transit passes, increasing parking
rates, and discontinuing any parking subsidies. A further long -term solution could be consideration of
additional parking structures.
CulturePlan II
In July 2005, City Council unanimously endorsed CulturePlan II, a new five -year strategy to further the
cultural life of the City of Kitchener. The plan, which was shaped through eighteen months of extensive
community consultation, champions culture as an essential asset for the city's social and economic
health, rather than "subsidized recreation ". It identifies culture as a tool for the City to draw visitors,
improve quality of life, revitalize the downtown, strengthen the city's identity, and help companies attract
and retain workers.
In addition to providing broad strategies for advancing culture in the city, the plan presents 61
recommendations that form an arts investment package called "Vision 2010 ". Recommendations specific
to downtown include:
• Consideration of a "Downtown Cultural Corridor" or official arts district for Kitchener
• A feasibility study to determine the possible need for a multi -use Downtown Arts Centre
As well, one of the key strategies identifies the role of culture in new cluster development and specifically
seeks to develop new industry and attract workers and residents through support of culture and
amenities, including further development of creative industries such as film- making, digital media and
design.
Organizational Update
711EUM
Opportunities for the Future
In 2006, and beyond, there are several key projects that will impact
Downtown Kitchener.
The successful sales of Kaufman Lofts, and Eaton Lofts will translate into
significant construction projects as these units are completed. As well, the
Arrow Lofts rental housing project is scheduled for development as is the
f ^
Marche Lofts at Your Kitchener Market. In 2005 the Upper Storey
#�
Residential Incentive Program was launched, and the first applications will be
considered in 2006.
Redevelopment of the Victoria Park Entrance will provide a visuallyF
appealing promenade linking City Hall with Victoria Park, and the historic
f; "
clock tower, as well as the remediation of ground material in the Gaukel St
area.
The Wilfrid Laurier School of Social Work is targeted to open in September
2006, and the University of Waterloo School of Pharmacy is scheduled to
Figure 6: Proposed
begin intake in September 2007. As well, early in 2006, the Province
Arrow Lofts (Artists
announced that Kitchener was selected as a location for a new satellite
Drawing)
medical school for McMaster University. This project may provide another
addition to the University of Waterloo Health Sciences Campus.
In May 2006, a large public forum will be held to provide input into redevelopment plans for the Centre
Block. Specifically, Council will seek public input on the possibility of a new main
branch of the Kitchener
Public Library in this location. The site is also under consideration for a parking garage.
2006 and subsequent years promise to be filled with many exciting developments in the revitalization of
Downtown Kitchener.
Opportunities for the Future
711EUM
Conclusion
The results witnessed in 2005 exceeded expectations as many of the decisions and investment
influencing downtown activity were made just the prior year. It was not anticipated that there would be so
many measurable improvements in monitoring indicators in 2005, which suggests that the decisions were
not only strategically appropriate, but reinforced citizen and investor confidence in the commitment of the
City and Council to the redevelopment of downtown. With confidence in the downtown growing, it is
expected that these positive trends will continue in the years to come.
2006 has already resulted in new opportunities such as the possible redevelopment of the Centre Block,
and the development of a satellite McMaster Medical School as part of the University of Waterloo Health
Sciences Campus. As well, staff will continue focusing on the implementation of the Downtown Strategic
Plan and other cross corporate initiatives such as CulturePlan II.
To learn more about the downtown, visit the City of Kitchener website at www.downtownkitchener.ca or
contact staff at 519.741.2292 or downtown (c-)city.kitchener.on.ca.
Conclusion
Appendix A: Downtown Project Map
Appendix B: Downtown Study Area Map By
Planning Community
1. Downtown
2. Civic Centre
3. King East
4. Cedar Hill
5. Mill Courtland Woodside Park
7. Victoria Park
13. Central Frederick
Source: City of Kitchener GIS
Appendix C: Downtown Districts
Source: City of Kitchener GIS
Appendix D: Central Zone Map for CMHC
Statistics
Zone 1: Kitchener East: Highland Rd W, Mill St, Victoria Ave (north), N Dumfries boundaries (New
Dundee Rd) (south), Woolwich Twp (Grand River), Cambridge, Hwy 401 (east), Trussler Rd (west)
Zone 2: Kitchener Central: Victoria Ave (north), Highland Rd W, Mill St (south), Conestoga Pkwy (east),
Lawrence Ave (west)
Zone 3: Kitchener West: Waterloo City boundaries (north), Highland Rd W, Mill St, Victoria Ave (south),
Woolwich Twp (Grand River) (east), Wilmot Line /Wilmot Twp boundaries (west)
Source: CMHC Rental Market Report 2005
Appendix E: Core Area Map for Industry
Statistics
Source: CBRE MarketView