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HomeMy WebLinkAboutCSD-08-079 - Culture Plan II Update1 Kd LR k6. REPORT Community Services Report To: Community Services Committee Date of Meeting: September 8, 2008 Submitted By: Mark Hildebrand, Director Community Programs and Services Ext. 2687 Prepared By: Ingrid Pregel, Manager Arts and Culture Ext. 3383 Ward(s) Involved: All Date of Report: September 3, 2008 Report No.: CSD -08 -079 Subject: Culture Plan II Update RECOMMENDATION: That the capital funds currently allocated for undesignated arts and culture purposes in the 2009 capital budget (originally allocated for Cultural Capitals of Canada) in the amount of $267,000 be reallocated to create an "Arts and Culture Capacity Building Fund" with the following goals: • Achieve a meaningful contribution to sustainability and capacity building for the arts and culture sector; • Obtain significant leverage of City of Kitchener resources e.g. 10 to 1; and, • Support collaborative efforts with other funding partners including municipalities, private and public foundations and businesses. BACKGROUND: During 2004 the citizens of Kitchener worked together to create Culture Plan II. In June 2005 Council approved the plan in principle. Funding was approved during budget discussions for 2007. The Community Investment Strategy and Cultural Capitals of Canada each had their own budget of $85K and $667K (over three years) respectively. The remaining Focus Themes had a combined approved capital budget of $286K covering the years 2007, 2008 and 2009. REPORT: Community Investment Strategy Various portions of the Community Investment Strategy Phase I and II reports have been approved by Council at meetings in February, June and September 2008. The final sections of Report No. CSD -08 -079 Page 2 this work, including the overall Community Investment Strategy Policy, are scheduled to be received by Council in October 2008. Cultural Capital of Canada In January 2008 we received news that Trois Rivieres in Quebec had received the 2009 Cultural Capital of Canada designation, in large part to support celebration of its 300 year anniversary. During capital budget discussions for 2008 Council agreed the capital funds originally set aside for this program for 2007 and 2008 would be used for other priorities. However the funds for 2009 ($267K) would be retained for undesignated arts and culture purposes. To provide direction for these funds, Staff has developed the framework for an Arts and Culture Capacity Building Fund for approval by Council. Goals: • Achieve a meaningful contribution to sustainability and capacity building for the arts and culture sector, • Obtain significant leverage of City of Kitchener resources e.g. 10 to 1, • Support collaborative efforts with other funding partners including municipalities, private and public foundations and businesses. Program: Research is currently under way in the community for a number of initiatives that would focus either partially or completely on supporting sustainability and building capacity for the arts and culture sector. It is likely that planning will occur during 2009 and implementation will follow. Rather than invite proposals for this fund, staff recommends monitoring the progress of these community initiatives and recommendations for use of the Fund will come forward to Council in due course when specific collaboration opportunities are clear. Remaining CPII Recommendations The appendix of this report provides a table that identifies the parties to be involved with each recommendation and staff's assessment of progress as of August 2008. The 61 recommendations from Culture Plan II were grouped into the following Focus Themes: I. Arts Cluster Development II. Community Investment Strategy III. Cultural Capitals of Canada IV. Accessibility V. Neighborhood Art VI. Media, Marketing & Databases VII. Civic Programs & Policies Report No. CSD -08 -079 Page 3 During the latter half of 2007 City staff and representatives from ACAC and the CPII External Implementation team created Sub Committees to work on planning the implementation for Focus Themes I, IV, V and VI. The Sub Committees reviewed the original recommendations to determine progress made since CPII was created. The following plans are underway. Arts Cluster Development The City in collaboration with the Cities of Waterloo and Cambridge and the Regional Municipality of Waterloo has applied to Heritage Canada for a grant to complete a community cultural inventory and map. Among many other uses, the map will be the starting point for analyzing existing assets and setting priorities for continued development of an arts cluster. Assuming funding is approved, this project will commence in November 2008. Accessibility The Sub Committee has developed "Behind the Scenes ", a three part networking series taking place this fall that is designed to bring newcomers to the arts community together with peers. Designed to be a pilot program, we will evaluate participant response to determine its value as part of our ongoing programming at the City. Neighborhood Art This theme area is being considered as part of our work on the Public Art Policy Review discussed below. The intent is to use public art as a vehicle for community development. Media, Marketing and Databases The City has collaborated with the Region on a Sub Committee to consider necessary investments in the Arts Portal operated by the Waterloo Region Arts Council (WRAC) to increase the usefulness of the portal. Discussions are ongoing. Civic Programs and Policies Focus Theme VII is being directed by City staff. The priority for 2008 is Review of the Public Art Policy. The Planning Partnership has been selected through an Expression of Interest process to assist with this review. The final report including a recommended new policy is expected this fall. The work plan also includes plans to conduct reviews of the following programs during 2008 and 2009: Artist in Residence, Industrial Artifacts and Rotunda Gallery. New Initiatives for 2009 During meetings and informal conversations with the arts community a consensus is forming that marketing and audience development is a significant gap in the capacity of organizations across the sector. Needs range from knowledge of concepts to acquisition of skills and financial resources to develop tools. Preliminary plans include a three part program comprising: • Knowledge — collaborating with the Small Business Centre and the Arts and Technology Conference to offer a program on audience development and marketing geared to arts organizations Report No. CSD -08 -079 Page 4 • Research — proposal call for projects to use existing contemporary audience research to plan, implement and evaluate specific initiatives for 3 local arts organizations. Results to be shared with the broader community. • Tools — matching funds available to support one aspect of a specific audience development initiative A Steering Committee will be struck this fall to develop and oversee this program. FINANCIAL IMPLICATIONS: None at this time. COMMUNICATIONS: Staff has been in discussions with the Communications Department about the need for a newsletter to be developed for broader circulation based on the information contained in this report. CONCLUSION: Much has happened in the community since 2004 when the content of Culture Plan II was being developed. The City continues to play a leadership role in bringing together people, ideas and resources to enable progress. The audience development and marketing program will be an important contribution to fulfilling the CPII recommendations in 2009. Ingrid Pregel Manager Cultural Development .-k oat Q O CO O O 4 t� O O V O V o i c1) > O O p N U w� +-� '� L '� c- o o N .- Q o N Q �O cz 0 '� O E � E O E O N c co 0 O N � 0) 00 (n cz . C N 0z > (D 0 z � > _ 0-0 n i p 0-50- O 0- N�L Q v LM cu C o cu Im m cC .N (D O o- _— C L �(1)L.© , CC 4 U ,... 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