HomeMy WebLinkAboutExpression of Interest - E06-055 - Consultant - Utilities Division MarketingDate: June 26~', 2006
To: Mayor Carl Zehr and Members of Council
Subject: E06-055 -Consultant Services -Utilities Division Marketing
RECOMMENDATION
That Expression of Interest E06-055, Consultant Services -Utilities Division Marketing, be
awarded to Quarry Integrated Communications Inc., Waterloo at their upset fee of $212,000.,
including G.S.T., and further that the Mayor and City Clerk be authorized to execute an
agreement satisfactory to the City Solicitor.
REPORT
In accordance with Chapter 170 of the Municipal Code pertaining to the Selection of
Professional Services/Consultants, a Consultant's Review Committee was established consisting
of D. Quinn, Director of Utilities, S. McDonald, Manager -Utilities Programs, T. Gerber,
Marketing Strategist, M. May, Senior Public Affairs Officer, and L. Gordon, Director of
Purchasing.
Expressions of Interest were requested from three (3) potential bidders and advertised in The
Record, on the City of Kitchener Home Page and on the Internet thorough the Ontario Public
Buyers Electronic Tendering Information System relative to this project. Documents were
picked up by twelve (12) interested parties. By the closing date of Friday May 19~', 2006, four
(4) responses had been received. The Review Committee met on Tuesday May 30~', 2006 to
review the submissions. A shortlist of two (2) Consultants was selected for further interviews.
The Review Committee met on Monday June 5~', 2006 to interview the shortlisted candidates.
The Committee elected to award the project to Quarry Integrated Communications Inc.,
Waterloo.
A listing of the responding parties follows for your reference.
Quarry Integrated Communications, Waterloo
Hewson Bridge & Smith Ltd., Mississauga
Brighthouse Branding Group, Waterloo
GJA Communications, Guelph
FINANCIAL IMPLICATIONS
REVENUES
Funding will be provided from the following accounts:
870210 - 1630 -Water/Business Development Admin. $ 97,352.
874210 - 1630 & 1631 -Gas Delivery/Business Dev. Admin. $215,000.
875210 - 1630 -Gas Supply/ Business Dev. Admin. $ 25,000.
876210 - 1630 -Rental Water Heaters/ Business Dev. Admin. $ 60,000.
877210 - 1630 -Financing/ Business Dev. Admin. $ 40,000.
878210 - 1630 -Customer Service/Business Dev. Admin. $ 5,000.
TOTAL $442,352.
EXPENSES
E06-055 Marketing Consultant Utilities $212,000.
Less G.S.T Rebate ($ 12,000.)
$200,000. $200,000.
BALANCE $242,352.
The balance of $242,352. to be used for Marketing projects for the year.
* Major Projects funded from the projected spending:
Monthly Bill Inserts -Printing & Design
Consultant charges from Internal Communications
New Kitchener Utilities Website
Kitchener Utilities Van Decaling
Natural Comforts -Energy Conservation Publication
Rental Water Heater Transit Advertising
Fall Financing Promotions
Water Research
Water & Sewer Accountability Promotion
Enhanced Rental Water Heater Builder Program
Natural Gas Rate Changes
Natural Gas Safety Information
Sponsorship (Kidspark, Kitchener Rangers, Oktoberfest)
Larry Gordon
Director of Purchasing